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  • Talk Trigger Article

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    Sonia Fodor
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    This podcast episode discusses how businesses can use "talk triggers" to attract more customers through word-of-mouth marketing. The guest, Jay Baer, authored a book on this topic and explains that word-of-mouth influences most purchases. He advises businesses to identify memorable, strategic operational differentiators or "talk triggers" that give customers positive stories to share with others. By mapping customer touchpoints and expectations, businesses can find opportunities to subvert expectations and generate buzz. Implementing a talk trigger strategy can lead to more customers without traditional advertising.

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    This podcast episode discusses how businesses can use "talk triggers" to attract more customers through word-of-mouth marketing. The guest, Jay Baer, authored a book on this topic and explains that word-of-mouth influences most purchases. He advises businesses to identify memorable, strategic operational differentiators or "talk triggers" that give customers positive stories to share with others. By mapping customer touchpoints and expectations, businesses can find opportunities to subvert expectations and generate buzz. Implementing a talk trigger strategy can lead to more customers without traditional advertising.

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    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
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    Download as rtf, pdf, or txt
    164 views2 pages

    Talk Trigger Article

    Uploaded by

    Sonia Fodor
    This podcast episode discusses how businesses can use "talk triggers" to attract more customers through word-of-mouth marketing. The guest, Jay Baer, authored a book on this topic and explains that word-of-mouth influences most purchases. He advises businesses to identify memorable, strategic operational differentiators or "talk triggers" that give customers positive stories to share with others. By mapping customer touchpoints and expectations, businesses can find opportunities to subvert expectations and generate buzz. Implementing a talk trigger strategy can lead to more customers without traditional advertising.

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as rtf, pdf, or txt
    of 2

    Talk Triggers: How to Do Things Differently and Get Customers for Free, with Jay Baer

    Talk Triggers: How to Do Things Differently and Get Customers for Free, with Jay Baer

    SUBSCRIBE WITH YOUR FAVOURITE PODCAST APP

    How powerful is word of mouth in business? As it turns out, word of mouth influences 90% of all
    purchases. The only real issue with this is the fact that most business owners don’t have a
    tangible strategy in motion to leverage customer conversations in a way that will help them to
    get more customers…for free!

    So, I thought who better to talk about all this than the guy (or one of the guys) who wrote an
    entire book on the subject. Who is this mystery guest of mine, you might ask? Well, it’s none
    other than Jay Baer, a good friend of mine and somewhat of a regular on the show.

    In this podcast episode, we talk about how entrepreneurs can use something he likes to call, ‘talk
    triggers’ to help attract more customers using the power and influence of word of mouth. As you
    can expect, Jay reveals tons of value bombs throughout the episode. So, find somewhere comfy
    where you can listen in, take notes and start thinking about your own ‘talk triggers’ that will help
    grow your business.

    Essential Learning Points From This Episode:

    The best way to grow any business is for your customers to become volunteer marketers and
    grow it for you

    50% of your money is driven by word of mouth, in B2B that number rises to 90%

    Being good at your job doesn’t create chatter, you’ve got to be memorable

    Recommendations are all about storytelling, so you’ve got to give your customers something to
    talk about

    A talk trigger is a strategic, purposeful operational differentiator that compels word of mouth

    Every business should implement a talk trigger strategy to get people talking and generate more
    customers

    A great way to come up with a talk trigger is to map out each touch point between you and the
    customer, interview customers about their expectations at each touch point and from this, you’ll
    have a recipe for how to do what they don’t expect

    A talk trigger is an operational choice, not a marketing campaign

    Everyone in the business must be behind the talk trigger to make it work

    Much, much more!

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