SUSTAINABLE ADVANTAGE. What is it?

SUSTAINABLE COMPETITIVE ADVANTAGE

A sustainable competitive advantage means that you’re able to sustain a ‘UNIQUE SELLING
PROPOSITION” over a period of time because there’s barrier to entry.

In other words, there’s some reason that your competitors cannot easily match the unique value, the
unique proposition you’re offering to the Voters.

It’s a UNIQUE SELLING PROPOSTION that cannot be knocked off by your competitions.

It is something you can sustain until Election time.

In the race to reach the Bicolano voters’ minds – you will run AHEAD.

CAMPAIGNS can give you that SUSTAINABLE COMPETITIVE ADVANTAGE you truly need.

We will think about how we can create a competitive advantage for you

- with a unique benefit and value to your potential voters that is not easily knocked off;

something that you can sustain over a period of time.

Case Study ONE

 Candidate One comes up with a 30 second ad that outlines his platform of Government.
 Rival Candidate Two comes up with his own 30 second Ad with his own platform of
Government.
 In response, Candidate Three airs his own 30 second TV of his own platform of Government.

QUESTION.

Which among the three candidates have a Sustainable Competitive Advantage?

ANSWER.

NONE.

To the Bicolano viewers – they’re TV ads appear ONE AND THE SAME.

CASE STUDY TWO

  Candidate One comes up with a 30 second ad that outlines his platform of Government.
 Rival Candidate Two comes up with his own 30 second Ad with his own platform of
Government.
 In response, Candidate Three airs his own 30 second TV addressing the ISSUES which concerns
Bicolano Most.

QUESTION

Now, which among the three Candidates have a Sustainable Competitive Advantage?

The Answer is OBVIOUS.

CAMPAIGN is the only advertising agency that can give you that Sustainable Competitive Advantage in
the Bicol Region.

WE WILL WORK ONLY FOR YOU.

Giving you the best advantage possible.