SERVICE MARKETING ASSIGNMENT

BIKE ZONE

Submitted by:

INGH ANKIT 18064

INGHANIA AMRIT 18063
RIVASTAVA BHAWNA 18069
Concept:
S3 Bike zone is a chain of multi-branded 2-wheeler Service Centers that services all Bike brands
and makes of 2 wheelers.
Territory:
Company has recognized following Tier 1 and tier 2 cities for business Expansion, Company is
now operating in Lucknow only.

 Andhra Pradesh – Hyderabad, Visakhapatnam, Vijayawada

 Gujarat – Ahmedabad, Surat, Rajkot, Himmatnagar, Baroda, Vapi
 Karnataka – Bangalore, Mysore
 Maharashtra – Pune, Nagpur, Nashik, Thane, Kholapur
 Rajasthan – Jaipur, Udaipur, Ajmer, Jodhpur
 UP – Lucknow, Kanpur, Agra, Allahabad
 NCR – Delhi, Faridabad, Ballabgarh, Palwal, Meerut, Modinagar, Rohtak, Panipat,
Sonepat, Bhiwadi
 Tamil Nadu – Chennai, Trichy, Coimbatore, Tirupur, Pondicherry Madurai, Salem

Training Provided: Initial and Ongoing Technical training and on-site support are provided to
franchisees

Marketing Support: S3 will provide necessary marketing support in the form of On-site
Promotors and Collaterals.

Agreement Term: 5 years. Can be renewed thereafter.

Investment Required: Standard Format: Rs 20 lakhs.

Professional Format: Rs 25 lakhs.

Qualifications Required: Entrepreneurial spirit, business management skills, customer service

skills, ability to maintain a high level of customer retention by following the telecalling and
service delivery processes.

What is S3 Bike zone franchise?

S3 Bikezone vehicle servicing franchise is a new concept in motorcycle servicing. S3 Bikezone

servicing franchise is a chain of bike servicing centres which services all makes of bikes and
enables motorcycle owners to benefit from the highest level of technical advice and service.

The rapid growth in the bike market in India (6 million bikes are added every year), the shifting
trend amongst bikers to go for power and performance instead of mileage coupled with the
increasing tendency of consumers seeking out trusted professionals to provide maintenance for
their bikes are the factors that make for compelling drivers of growth for a customer - friendly
initiative like   S3 Bike Zone.
Who can be a franchisee?

What qualifies S3 Bikezone business opportunities franchise as a breakthrough concept and an

innovator in the servicing category is the fact that it offers more than just routine servicing. S3
Bike Zone offers an unparalleled and reassuring experience to the biker who is typically very
passionate about his bike.
As passionate we are about servicing our bikes the same hold good for the type of franchise we
choose to partner us which is done with utmost care.

Some of the minimum requirements that a S3 BikeZone Franchisee must have are:
 A high level of interest and commitment to the business in terms of time and attention.
 A strong entrepreneurial spirit and zeal to succeed.
 Adequate Financial Resources.
 Ability to manage people.
 A good social standing and reputation in the local market.
All our franchisees must also be:
 Committed to the highest levels of service quality.
 Continuously delivers exception customer service experience by following the BikeZone
processes.
 Maintain a high level of customer retention by following the telecalling and service
delivery processes.
How does S3 support the Franchisees?
 BikeZone vehicle servicing franchise assists franchisees in the following areas of the
project:
 Preparation of the site financial module
 Assisting in site selection
 Site designing both exterior and interior design by an architect
 Project co-ordination
 Prelaunch manpower selection and training
 Initial and ongoing support and training on BikeZone Support Software
 Definition and development of your catchment area coverage plan
 S3 will invest in all the Equipments and the Corporate Branding elements that is required
for the site
S3 Bikezone business opportunities franchise offers the following support on a regular
basis
 Catchment area activation and marketing
 Operational support and service standards through the franchisee manual
 Continuous Employee Training
 Supply of Spare parts and Lubricants through dedicated distributors
Formats
There are 2 formats...
Professional Format:
Requires a site of 2500-3000 sq.ft (own or rental)
This format will have 10 - 12 ramps.
Will have a Club House, A washing area, a CRM Room, a Technician
Room
Approximate staff to be employeed by Franchisee is 20 – 25
Project Cost ~ Rs 25 lakhs
Standard Format:
Requires a site of 1800-2200 sq.ft (own or rental)
This format will have 7 - 9 ramps.
Will have a Club House, A washing area, a CRM Room, a Technician
Room
Approximate staff to be employeed by Franchisee is 15 – 20
Project Costs ~ Rs 20 lakhs
Project Costs
The Project cost includes investment in Civil interiors and exteriors, Civil Modification, Air
Conditioning, Electricals, Computer Hardware, Site Rental Deposit ( if the premise is taken on
rent), Working Capital (like spares) etc. It is strongly recommended that franchisee provides
enough funds to manage the business buildup time until the BikeZone reaches a stage of cash
breakeven.

Revenues
Each BikeZone servicing franchise is expected to have a turnover between Rs 25 - Rs 30 lacs
(depending on location, format type & Franchisee involvement in the business) in the first year
through service opportunities, sale of merchandise and Insurance.
Marketing
S3 will provide necessary marketing support in the form of On-site Promotors and Collaterals.
The Franchisees are expected to utilise this support in their catchment area to derive maximum
benefit. S3 has tied up with insurance companies to provide accidental repairs and selling of
insurance through its BikeZones.
There are proven Marketing Activation programs in the catchment Area for generating footfalls
leading to service (2) Referrals and Retention of Customers. S3 would initiate such programs and
the Franchisees are expected to utilise such programs to their benefits.
Franchisees are also expected to utilise their contacts to generate Customer traffic and revenues

Spares:
One of the major business levers in Vehicle Service industry is SPARES. S3 Bike Zone franchise
has tied up with various OE Manufacturers suppliers for Spares supplies and has implemented
dedicated distribution system for its franchisees.
Expenses
The salaries & rent are the main components of fixed cost, while material/consumable cost,
Royalty, electricity, water etc are the variable costs involved