URDANETA CITY UNIVERSITY

COLLEGE OF BUSINESS, MANAGEMENT AND ACCOUNTANCY

San Vicente West, Urdaneta City

MULTINATIONAL CORPORATION

Group 2
Ramacula, Marry Ann
Valdez, Rynnalyn
Amgao, Cheryfer
Rosario, Lian
Cayme, Regine

Submitted to:
Mr. Eleuterio Sison
Professor
 STARBUCKS COFFEE
Brief History
The Early Year

1971
-Starbucks was founded by Jerry Baldwin, Gordon Bowker, and Zev Siegel
-The three Starbucks founders had two things in common; they were all coming from
academia, and they all loved coffee and tea
- They invested and borrowed some money to open the first store in Seattle and named it
“starbucks”
-Opening it’s first store across the street from the historic Pike Place Market in Seattle.
1966 -The three was inspired by Alfred Peet, a coffee roasting entrepreneur. The partners then
purchased a used roaster from Holland, Baldwin and Bowker experimented with Alfred Peet’s
roasting techniques to create their own blends and flavours.
1980 -Starbucks had opened four stores in Seattle that stood out from the competitors with their
top-quality fresh roasted coffees.
- Siegel decided to pursue other interests and left the two remaining partners.
1987- Baldwin and Bowker decided to sell Starbucks, and Schultz was quick to purchase the
company.
-The company entered into a meteoric period of expansion that continued after the
company went public.
The Howard Schultz Era
1987- Baldwin and Bowker decided to sell Starbucks, and Schultz was quick to purchase the
company.
-The company entered into a meteoric period of expansion that continued after the
company went public.
21st - Starbucks soon became the largest coffee-house chain in the world. It had a presence in
dozens of countries around the globe and operated over 20,000 stores.

THE TOP 4 STARBUCKS SHAREHOLDERS

1. Howard Schultz – founder and former Chief Executive
2. Mellody L. Hobson- president of arial investments
3. John Culver-group president of global retail
4. Clifford Burrows- group president of siren retail
TOTAL STORES: 30,000 across 80 markets ( as of June 30, 2019)
PRODUCTS
Coffee: more than 30 blends and single-origin premium coffees.
Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Iced Coffee,
Cold Brew, Nitro, Frappuccino coffee and non-coffee blended beverages, starbucks refreshers
beverages, and Teavana teas.
Merchandise: Coffee- and tea-brewing equipment, mugs and accessories,packaged goods,
books and gifts.
Fresh Food: Baked pastries,cold and hot sanwiches, salads, salad and grain bowls, oatmeal,
yogurt parfaits and fruit cups

BRANCHES
These are the 10 countries with the most Starbucks coffee shops
1. United States- 14, 758
2. China -3,684
3. Canada- 1,542
4. Japan- 1,415
5. South Korea- 1,260
6. United Kingdom- 1,002
7. Mexico- 715
8. Turkey- 457
9. Taiwan- 454
10. Indonesia - 378