Does the research support the launch of Climp Fecha Facil bag?

Why or
why not?
Yes, Absolutely. Because we can see from the focus group that there are so many grievances
about the existing products, and this can be balanced by the Climp Fecha Facil bag.
And the focus group members are interested and enthusiastic about the new product that's
coming in.

Based on the research findings Ad- Lider should go ahead and launch the "Climp Fecha
Facil" bag according to my understanding after reading the case. Because we can see from
the focus group that there are so many grievances about the existing products, and this can be
balanced by the Climp Fecha Facil bag. And the focus group members are interested and
enthusiastic about the new product that's coming in.
Launching it is a good thing because it opens a market, but it's going to be a challenge
because it's new and different – people might not think & realize it's something they want.
They first have to encourage and show the customer how fantastic it is. They have to educate
the consumer about what they want, and what the advantages are.
Generally, that's how it is, people want to stick to what they know, so the organization
intends to make it as close as it can with the old. The only way they're going to be really
successful is if they're familiar with the commodity. This incorporates something special, it
does in some situations but there are some red flags on the other side. Also because end users
were not pleased with the performance of the current products, and end users faced some
unresolved issues.There was great willingness to accept the new product, given it was
capable of overcoming the problems with the current products. The majority of target market
for the new product has very little or no brand loyalty. New product has the power to solve
the major problem of the garbage bag closure. For Ad-Lider., this might be one of the big
determining factors. From the data set out in Appendix 4i. The initial acceptance of the "Facil
Climp Fecha" was very strong-88.17 percent. Also with Ad – Lider was market leader with a
market share of 55.35 percent – "Climp Fecha Facil" would allow Ad – Lider to remain
competitive in the market in order to maintain a leading position.Ad-Lider should exploit the
momentum from the launch of "Climp Fecha Facil" to other products with huge market size
and market potential.