Professional Documents
Culture Documents
Predictive Analysis Contents 9
Predictive Analysis Contents 9
Preface
Figures
Tables
Exhibits
1 Understanding Markets
5 Retaining Customers
6 Positioning Products
8 Promoting Products
9 Recommending Products
12 Watching Competitors
13 Predicting Sales
C Case Studies
C.1 AT&T Choice Study
C.2 Anonymous Microsoft Web Data
C.3 Bank Marketing Study
C.4 Boston Housing Study
C.5 Computer Choice Study
C.6 DriveTime Sedans
C.7 Lydia E. Pinkham Medicine Company
C.8 Procter & Gamble Laundry Soaps
C.9 Return of the Bobbleheads
C.10 Studenmund’s Restaurants
C.11 Sydney Transportation Study
C.12 ToutBay Begins Again
C.13 Two Month’s Salary
C.14 Wisconsin Dells
C.15 Wisconsin Lottery Sales
C.16 Wikipedia Votes
Bibliography
Index