Professional Documents
Culture Documents
Ghost Kitchens
Ghost Kitchens
Digital Immigrants
Concept Targets Television Restaurant Advertising
Brand Focused, Ordering Two or Three
Different Cuisines Per Month
Captured Goodwill
Almost half of all restaurant revenue will
be generated from delivery in the future.
The shift to delivery is being driven by the
propensity of digital natives to discover
and order their food from mobile apps like
UberEats and Grubhub. Digital immigrants
are moving their ordering to mobile as
well, but they continue to be influenced by
name recognition created by thousands
of hours of television advertising for
national restaurant brands. Ghost Kitchen
can capture that residual goodwill by
resurrecting brands (national or local)
that are no longer in a particular market.
Greatest Hits
Ghost Kitchen's plan is to bring back the
greatest entrees of bygone national and
local restaurants. By licensing their brands
and offering limited menus we'll be able to
multiply nostalgia by the demand
generated by food delivery applications.
Merge Orders
From Delivery
Services
OrderOut
Kitchen Printer
Nationwide Rollout
The initial plan is to optimize the model in Dallas and then
partner with various delivery-only kitchen providers like
CloudKitchen to enter markets throughout the United States.
Alexander Muse
amuse@startupmuse.com