Nykaa, Sephora, and The Body Shop differ in their omnichannel presence, target audiences, and marketing strategies. Nykaa has over 60 stores while Sephora has about 50 stores. Nykaa's target used to be 22-35 year olds but is now mass market, Sephora targets women 18-35 and men 20-40+, and The Body Shop targets 20-55 year old women. Nykaa has more marketing campaigns focused on the Indian market while Sephora does not do campaigns in India. The Body Shop uses social media and brand ambassadors for promotions. Both Nykaa and The Body Shop are focusing more on sustainability in their packaging and practices.
Nykaa, Sephora, and The Body Shop differ in their omnichannel presence, target audiences, and marketing strategies. Nykaa has over 60 stores while Sephora has about 50 stores. Nykaa's target used to be 22-35 year olds but is now mass market, Sephora targets women 18-35 and men 20-40+, and The Body Shop targets 20-55 year old women. Nykaa has more marketing campaigns focused on the Indian market while Sephora does not do campaigns in India. The Body Shop uses social media and brand ambassadors for promotions. Both Nykaa and The Body Shop are focusing more on sustainability in their packaging and practices.
Nykaa, Sephora, and The Body Shop differ in their omnichannel presence, target audiences, and marketing strategies. Nykaa has over 60 stores while Sephora has about 50 stores. Nykaa's target used to be 22-35 year olds but is now mass market, Sephora targets women 18-35 and men 20-40+, and The Body Shop targets 20-55 year old women. Nykaa has more marketing campaigns focused on the Indian market while Sephora does not do campaigns in India. The Body Shop uses social media and brand ambassadors for promotions. Both Nykaa and The Body Shop are focusing more on sustainability in their packaging and practices.
Presence Omnichannel presence Omnichannel through Omnichannel presence
having more than 60 nnnow website presence stores having about 50 stores Target Earlier Women,18-35 Target audience is 20- audience Nykaa's core targ and men 20-40+ 55 year old women et audience is the Working/student Range from middle to 22–35 age group Middle to high upper class who are Now focussing on class both women and men mass market Product Minimalistic, soft and Bold, classy and usage of Minimalistic but vibrant styling styling soothing colors used metallic props and with usually some organic props (minimalistic/ background quirky/ bold etc.) Campaigns Number of campaigns are There are no campaigns First Television Advert more and focus on Indian performed by Sephora in in India in 2019 Market is much stronger India. Brand ambassador – than other international Shraddha Kapoor brands Social media Holds various social media Doesn’t have Body shop uses social media for handles account such as one for specific page on promotions, bloggers reviews, (frequently products and other for YouTube FOR tips and tutorials etc. active/ beauty book on Instagram Indian target blogger market association etc
Sustainabiliy Nykaa has recently Sephora has One of the few brands
started introduced which uses natural using sustainable packagi sustainable ingredients in its ng solutions, with practices in its products cardboard and paper offices and Enrich Not Exploit bubble wrap distribution Commitment by The centres in US but Body Shop includes 14 no practices in targets towards India are used sustainability