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Bram - SDP August 2018 (REVISED)
Bram - SDP August 2018 (REVISED)
Note: Final KPIs to be adjusted based on Final 2016-17 Actuals / JOP Calculations
l l Build L2 Bench Strength of Right Talent fit for long term growth of JMATEK
Improve Staff Engagement Process (Fun@JMATEK, Learn@JMATEK,
Rewards@JMATEK
Refine & Implement Consumer Engagement Process
Refine & Implement Process to Launch New SKUs
m l Refine & Implement Process to increase Retail Sales Points
Build & Operate JMATEK B2C eSales Accounts in Indonesia
Process (Fun@JMATEK, Learn@JMATEK,
2018 L4
Improve Talent Recruiting & Engagement
Improvement
Priorities
(AIPs)
Reduce LandedCost, CycleTime,
2018 L3 Key
Commercialization Process
Improvem
Sales Process in Indonesia
Performance
ent Indicators
Priorities
Rewards@JMATEK)
(KPIs)
(AIPs)
JMATEK
RegulatoryRisk
2018
Annual
Engine
Objectives
1
2
0
l
Launch Indonesian JMATEK website
l
Close 5 online channels in Indonesia
Indonesia
l
revenue in Indonesia by the end of 2018
JPx
(320k sell--thru)
Reach 10.000 visitors permonth by the end of
JPx
2018
Reach 3-5% conversion rate in our website by
l
JPx
the end of Q4
Establish digital asset in Social Media (IG &
l
JP
FB)
l
GC
Establish digital asset in SEO
GC
1.000.000
AP
m
m
AP m
m
m
Anand Vyas
Bram
l m
l m
l m
l m
3
Andika
m
m
m
m
Nelson
l Primary Responsibility
Secondary Responsibility
Digital Marketing Manager- Indonesia
4
13500
5
464657115.xlsx 03/13/2020 06:17:51
5% Plan 1.5 2
Reach 3-5% conversion rate in our
(5) 0
website by the end of Q4
0.7 Act 0.0 0.0
53.0 Plan 6
Establish digital asset in Social
(6) 0
Media (IG & FB)
34.0 Act 3
115.0 Plan 10 15
(7) Establish digital asset in SEO 0
56.0 Act 1 16
PI Bowler - Indonesia
JUL AUG SEP OCT NOV DEC Target Unit
1 Website
5 Channels
1.0 1.0
$ 3,800.00 $ 1,740.00
836.0 998
0.5 17%
6 7 9 7 8 10 53
14 17
15 15 15 15 15 15 115
24 15
137216 201,770
TTI Definitions
No. TTI
Have the SKU's listed in 5 online point of sales 5 online channel (e.g. Lazada, Tokopedia, Etc.)
Next Review:
2018 CY Annual
A S O N D Impact Impact (if app)
price comparison
hub landing page
best as partner
✔
AIP: Build & Operate JMATEK B2C Owner: Bram
eSales Accounts in Indonesia
Next Review:
2018 CY Annual
S O N D Impact Impact (if app)
Understand how it
works withdigital
Get more them
exposure and e-pos
AIP: Refine & Implement Process to Launch Owner: Bram
New SKUs
Next Review:
Next Review:
2018 CY Annual
S O N D Impact Impact (if app)
Drive Get found in social
engagement
Cheap & media
quality
Get ad material
Cheap &
quality
Get banner
materials
Efficiency
Efficiency
Get ranked in
Google
Brand Awareness
Brand Awareness