Different Factors Affecting Consumer’s Online Shopping Behavior as Perceived by Faith Catholic School Students under

Accountancy Business and Management Strand

STATEMENT OF THE PROBLEM THEORETICAL FRAMEWORK RESEARCH DESIGN
1. How do the students perceive the Technological Acceptance Model (TAM) This study will use quantitative approach,
different factors affecting Technological Acceptance Model (TAM) was specifically descriptive method.
consumers’ online behavior in introduced by Fred Davis in 1986 and Ritchie (2013) opined that by using the
terms of: specifically tailored for modelling user descriptive research design, the researcher
1.1 Perceived Benefits acceptance of information systems. TAM is will be able to observe a large mass of
1.2 Perceived Risks an adaptation of the Theory of Reasoned target population and make required
1.3Psychological Factors Action (TRA) by Davis in 1989 (Davis, conclusions about the variables. The
1.4 Website Design Bagozzi, & Warshaw, 1989). It is one of the researcher by using descriptive research
2. Which factor is considered the most successful measurements for computer can effectively design a pre-structured
most by the respondents? usage effectively among practitioners and questionnaire with both open ended and
academics. TAM attempts not only to predict closed ended questions. The information
3. What is the possible but also provide an explanation to help collected from the responses of can be
recommendation that can be researchers and practitioners identify why a statistically presented in this type of
obtained by the study? particular system may be unacceptable and research method for the easy interpretation
pursue appropriate steps. An important factor of the report users.
GENERAL OBJECTIVE in TAM is to trace the impact of external According to Matthews & Ross (2010)
The core purpose of this study is to factors on internal beliefs, attitudes and quantitative research methods are basically
identify different factors Affecting intentions whose purpose is to assess the user applied to the collection of data that is
Consumer’s Online Shopping Behavior acceptance of emerging information structured and which could be represented
as Perceived by Faith Catholic School technology. Two particular beliefs are numerically. Generally quantitative data is
students under Accountancy Business addressed through TAM i.e. Perceived collected when researcher has adopted the
and Management Strand. usefulness (PU) and Perceived ease of use positivist epistemological approach and
(PEOU). Perceived usefulness (PU) is the data is collected that can be scientifically
RESEARCH OBJECTIVES prospective user’s subjective probability that analyzed.
1. To know how students perceived using a specific application system will
on the different factors affecting increase his or her job performance within an RESPONDENTS OF THE STUDY
consumer’s online buying organizational context. Perceived ease of use The qualified respondents for this study
behavior such as Perceived (PEOU) is the degree to which the will be the FCS – Accountancy Business
Benefits, Perceived Risks, prospective user expects the target system to and Management Strand students from
Psychological Factors and be free of effort. The above beliefs influence First Asia Institute of Technology and
 Website Design.
2. To know which of the factors is
considered the most by the
respondents.
3. To know students’ possible
recommendation that can be
obtained from the study.
the behavioural intentions of accepting and
adopting a technology system. Between these
two, perceived ease of use has a direct effect
on both perceived 13 usefulness and
technology usage. Davis (1989) also found
that there is a relationship between the beliefs
that users have about a technology’s
usefulness, the attitude and the intention to
use the technology. New technologies such as
personal computers are complex and an
element of uncertainty exists in the minds of
decision makers with respect to the successful
adoption of them, people form attitudes and
intentions toward trying to learn to use the
new technology prior to initiating efforts
directed at using. Attitudes towards usage and
intentions to use may be ill-formed or lacking
in conviction or else may occur only after
preliminary strivings to learn to use the
technology evolve (Davis et al., 1989). Thus,
actual usage may not be a direct or immediate
consequence of such attitudes and intentions.
Theory of Planned Behaviour
Theory of Planned Behaviour (TPB) explains
behaviors over which individuals have
incomplete voluntary control (Ajzen, 1991).
Intentions to perform behaviors of different
kinds can be predicted with high accuracy
from attitudes toward the behaviour,
subjective norms, and perceived behavioral
control; and these intentions, together with
perceptions of behavioral control, account for
considerable variance in actual behaviour
Humanities.
RESEARCH LOCALE
The total populations of FCS – ABM
students is 62; 26 students are from Grade
11 and the remaining 36 students are from
Grade 12.
After applying the Slovin’s Formula, the
researchers determined that they will need
a total of 54 respondents.
SAMPLING DESIGN
The researchers will use snowball random
sampling as their sampling design.
According to Dudovskiy (2017), snowball
sampling method involves primary data
sources nominating another potential
primary data sources to be used in the
research. In other words, it is based on
referrals from initial subjects to generate
additional subjects. Therefore, when
applying this sampling method members of
the sample group are recruited via chain
referral.
DATA GATHERING INSTRUMENT
In order to complete this quantitative study,
the researchers will use questionnaires or
survey form. In the survey form, there are
statements which are divided on four
categories namely Perceived Benefits,
Perceived Risks, Psychological Factor and
Website Design. A Likert format with a
four point scales such as Strongly Agree,
Agree, Disagree and Strongly Disagree
will be used in this quantitative research.
(Fishbein & Ajzen, 1975). Attitude towards a This instrument will help the researchers to
behaviour and subjective norm about meet their research objectives and answer
engaging in a behaviour are supposed to their specific problems.
influence intention. Attitude depicts an STATISTICAL TREATMENT
individual’s feelings, inclination or The following statistical treatment will be
disinclination towards performing a used in this study:
behaviour. A prospective technology user’s Weighted Mean
overall attitudes toward using a given According to Manikandan (2011),
technology based system (i.e., Internet) or weighted mean is calculated when certain
procedure represents major determinants as to values in a data set are more important than
whether or not he/she will ultimately use the the others.
system. Subjective norms reveal the In this quantitative research, the
individual’s perceptions of the influence of researchers will use Weighted Mean in
significant others (e.g., family, friends, peers, order to know how respondents agree or
etc.). Others’ opinions about online shopping disagree on each and every statement in a
as well as online reviews will influence online category.
shopping behaviour. TPB additionally Formula:
includes perceived behaviour control over x̄ = Σfx / n
engaging in behaviours, suggesting that
human behavioural decision-making is Where:
affected by the consumer’s ability to perform x̄ = computed mean
the behaviour (Ajzen, 1991). f = frequency
x = values in the scale
Cultural Theory N = total number of respondents
Cultural Theory (sometimes known as 'the
cultural theory of risk') was developed by Composite Mean
Mary Douglas and Aaron Wildavsky. It According to George, D. & Mallery, P.
suggests that people tend to perceive danger (2016), composite means involves
and respond to risk in different ways and that combining the items that represent a
these different ways tend to encourage the variable to create a score, or data point, for
development of different social structures. It that variable.
goes on to suggest that these social structures The researchers will use Composite Mean
can be viewed in terms of 'group' and 'grid' - in order to determine the overall value of
 how cooperative they are and how much each category such as Perceived Risk,
control from above is exercised.
Perceived Benefits, Psychological Factor
and Website Design
Formula:
Composite Mean =∑wi Zi
Zi = Z-scores of the measures used to
compute the summary score.
wi = weights applied to each Z-score.
∑ = add up all the Z-scores multiplied by
their weights.
Reminder: Always compute composite
scores separately by state.

Ranking
According to Jackson (2018), ranking is
the relationship between two mathematical
values where each value can be less than,
greater than, or equal to the second value.

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