TABLE OF CONTENT

A) Index of table

Table
Table Name Page No.
No.

1 Literature Review

2 Amount spent during the financial year is detailed below

Age
3
What is your profession?
4
5 Do you like the products of Nestle??

Do you know about the CSR activities of Nestle in India?

6
Do you think that CSR activity of Nestle is helping the society?
7
Do you think that CSR help Nestle to create share value for long
8 term?

Which CSR activity of Nestle is essential for the society?

9
Do you think CSR of Nestle India is improving quality of life?
10
As a beneficiary are you satisfied with the CSR of Nestle, do you
11
trust them?

B) Index of Charts

0
Table
Table Name Page No.
No.
Age
1
What is your profession?
2
3 Do you like the products of Nestle??

Do you know about the CSR activities of Nestle in India?

4
Do you think that CSR activity of Nestle is helping the society?
5
Do you think that CSR help Nestle to create share value for long
6 term?

Which CSR activity of Nestle is essential for the society?

7
Do you think CSR of Nestle India is improving quality of life?
8
As a beneficiary are you satisfied with the CSR of Nestle, do you
9
trust them?

1
 EXECUTIVE SUMMARY

PROBLEM STATEMENT:

CSR policies of the companies play important role in overall development of the society so to
understand that current study is undertaken.

RESEARCH OBJECTIVE:
 To study the corporate social responsibility of nestle in India
 To know the impact of various schemes and activities of nestle towards society.

HYPOTHESIS:
Hypothesis Set: I

H0- CSR Activities and Sachems are not beneficial for the society.

H1- CSR Activities and Sachems are beneficial for the society.

Hypothesis Set: II

H0- Does not create wealth and benefits to the society for share value creation for long term
benefits.

H1- Create wealth and benefits to the society for share value creation for long term benefits.

RESEARCH DESIGN:

The data has been collected from primary and secondary source.

LITERATURE REVIEW:
In literature review we covered various project of CSR activities which are implemented by
MNC’s and Government Co.

SAMPLING STRATEGIES:

Sampling Method: Probability Sampling

Sampling Procedure: Simple Random Sampling
Sample Size: 100

2
QUESTIONNAIRE:

The questionnaire of the research was comprised of 9 questions. All the questions were relevant
to the research objectives and the hypothesis statements.

DATA ANALYSIS:

Data analysis of the research was comprised of questions, Reponses to the questions in the
tabulated form, appropriate graphs such as bar charts, pie charts and interpretation of the
responses to the questions in the questionnaire.

FINDINGS:
Findings 1: From the above data we can clearly see that 20 and below are 21, 21-30 are 32, 31-
40 are 25, 41-50 are 11 and 50 and above are 11.

Finding 2: It is observed that out of 100 respondent, 28 are students, 48 are employees, 11 are
self-employed and 15 are retired.

Finding 3: From the above data it is observed that out of 100 respondents 92% are like the
Nestle products.

Finding 4: It is noticed that out of 100 respondent 75 respondents know about the CSR of Nestle
,11 respondents does not know about CSR of Nestle and others i.e. 14 are not sure.

Finding 5: It is observed that 59 respondents thinks that CSR of Nestle is helping the society, 3
respondents are not sure and 5 respondents thinks that CSR of Nestle is not helping the society.
Finding 6: from the above data we can clearly see that 51 respondents are not sure that CSR
create share value or not, 8 respondents are saying no, 41 respondents’ thinks that CSR of Nestle
helps to create share value.

Finding 7: It is noticed that 53% activities are related to Nutrition, 52% activities are related to
Water and Sanitation, 57% activities are related to Education, 38% activities are related to
Environment and 38% activities are related to Livelihood.

Finding 8: It observed that 65 respondents believe that CSR of Nestle India is improving quality
of life and 31 respondents are not sure about it.

Finding 9: It is noticed that out of 100, 70 respondents are satisfied with the CSR of Nestle and
trust them, 26 respondents are not sure whether they are satisfied or not with the CSR activity of
Nestle.

3
ITRODUCTION

4
 PROBLEM STATEMENT
CSR play important role for the company as well as for the society, so to understand this current
study is undertaken.

5
 RESEARCH OBJECTIVE:

 To study the corporate social responsibility of nestle in India

 To know various schemes and activities of nestle towards society.

6
 HYPOTHESIS
Hypothesis Set: I

H0- CSR Activities and Sachems are not beneficial for the society.

H1- CSR Activities and Sachems are beneficial for the society.

Hypothesis Set: II

H0- Does not create wealth and benefits to the society for share value creation for long term
benefits.

H1- Create wealth and benefits to the society for share value creation for long term benefits.

7
 RESEARCH DESIGN
The Research Design of the study is:-

The research design is both Exploratory Research and Descriptive Research Design.

Exploratory Research: It is result which conducted and analyses the problem more clearly by
using data collection, but it does not gives a proper conclusion to solve the problem.

Exploratory research helps to explore consumer behavior toward CSR of Nestle in India.

Descriptive Research: It is method which includes observing and describing the behavior, but it
does not give a appropriate findings for the further research.

Descriptive research helps to describe the views about CSR of Nestle in India.

8
RESEARCH METHODOLOGY

The data has been collected from primary and secondary source.

Primary Data

The primary data is collected from personal personal interaction with the people who are using
Nestle products and aware about their CSR activities.

Secondary Data

This project is based secondary data collected through Nestle India reports. The data collection
was aimed at study CSR of Nestle in India.

The various source of secondary data used for this study are:

 News paper
 Internet
 Research papers

9
 Literature Review
Title of the
research
Sr Author Year Objectives Findings
paper
No

1 Lok Yiu Corporate To study that CSR is The report gives certain
Chan Social important in todays stages of CSR which
2010
Responsibi world for every helps to understand the
lity of company for taking CSR.
CSR plays as importanat
Multinatio advantage from society
role for the society to
nal to sustain in the market.
Report tells about the sustain in the market as
Corporatio
basic concept of CSR well as to gain more
ns)
and its stages. goodwill.

2 Michelle The To understand that CSR As per the concept of

Sara Corporate involves health CSR, CSR would more
Monachino Social promotions, focus on the health,
2012
Responsibi involvement of environment facilities
lity (CSR) communities as well as which are essential for
approach providing proper health the society.
as a facilities.
framework
for
business
involveme
nt in health
promotion
in the
welfare
state

3 David Corporate To study about the Report studies about

Crowther Social proper use of resources various principles and
2010
& Guler Responsibi which are helpful for the stages of CSR with the

10
 Aras lty environment and help of suitable
society. exmaples.
It considers each part of
the CSR by which the
company can sustaiam
in the market.
4 Corporate Stephen Report studies that CSR Authors have found
Social Brammer1, is dealing with many there are amny factors
Responsibi Gregory aspects such as political which are affecting the
lity and Jackson2,*, 2012 economic aspects, CSR of the companies
institutiona and Dirk institutional economy,
To run the CSR activity
l theory: Matten3 globlisation, etc.
company should analyze
new
all the internal as well as
perspective
external factors
s on
private
governance

5 Dorothée Organizing Report study about the As per the report it is

Baumann- Corporate MNC and SME sectors clear that company size
Pauly, Social which tells about the is also essential factor.
Christophe Responsibi firm size.
Its tell about the CSR is
r Wickert, lity in
2013 not a fuction of
Laura J. Small and
company size.
Spence, Large
Andreas Firms: Size
Georg Matters
Scherer

Table No: 1

RESEARCH METHODOLOGY

11
 DATA COLLECTION
INTRODUCTION

Nestle India
Nestle India Limited is an India-based organization occupied with sustenance business. The
Company works in the Food section. The Company's nourishment business consolidates item
gatherings, which incorporate milk items and sustenance, drinks, arranged dishes and cooking
helps, and chocolate and ice cream parlor. Its milk items and nourishment.

History
Nestle association with India goes back to 1912, when it started exchanging as the Nestle Anglo-
Swiss Condensed Milk Company (Export) Limited, bringing in and moving completed items in
the Indian market.
After India's freedom in 1947, the financial approaches of the Indian Government underscored
the requirement for neighborhood creation. NESTLÉ reacted to India's desires by framing an
organization in India and set up its first industrial facility in 1961 at Moga, Punjab, where the
Government needed NESTLÉ to build up the milk economy.
Its refreshments incorporate espresso items, for example, NESCAFE, NESCAFE CLASSIC,
NESCAFE Sunrise, NESCAFE Cappuccino and NESCAFE GOLD. Its readied dishes and
cooking helps items incorporate MAGGI, MAGGI Oat Noodles, MAGGI Bhuna Masala,
MAGGI Vegetable Atta Noodles, MAGGI Nutri-licious PIZZA and MAGGI Sauces. The
Company's chocolate and ice cream parlor items incorporate Nestle KitKat, Nestle BarOne,
Nestle Alpino, Nestle Munch, Nestle CLASSIC, Eclairs and POLO.
The company focuses on the quality and changing lifestyle of India and gives the best products to
the consumers to satisfy their needs in order order to provide health, nutrition, taste and wellness.
NESTLÉ has been an accomplice in India's development for over a century now and has
manufactured an extremely uncommon relationship of trust and responsibility with the general
population of India.

Facilities of the company are providing indirect and direct employment as well as livelihood to
the million people including services, farmers, packaging and farmers. The priority of Nestle
India is to give proper technology, brand experts, research and development to facilitate to give
advantage to the people.

12
Nestle India is responsible company to facilitate initiatives to improve the quality of life where it
operates.

International
Main approach of the Nestle is creating share value which is essential for the long term view.
CSV gather society and business together to create the economic value that benefits for the
society.

Built up more than 150 years back, Nestlé is the world's biggest, most differentiated nourishment
and drinks organization. We have an extraordinary worldwide impression and move our items in
190 nations around the world. Through improving personal satisfaction and adding to a more
beneficial future, we intend to convey economical, industry-driving money related execution and
acquire trust.

Priority of Nestle is closely with the society which helps to create value. These includes

 Water

 Rural Development

 Nutrition

Purpose
Upgrading personal satisfaction and adding to a more advantageous future. Driven by our
motivation we need to help shape a superior world for individuals to live more beneficial lives.
This is the way we add to society and guarantee our long haul achievement.

Strategy

Through upgrading personal satisfaction and adding to a more beneficial future, we intend to
convey manageable, industry-leading money related execution and acquire trust. For more than
150 years, we have manufactured a fruitful business through comprehension and envisioning
purchaser needs, and adjusting to prevail in an advancing commercial center. In light of a
convincing technique, our organization conveys trustworthy incentive over the present moment
and long haul.

Innovation for changing world

Nestlé has the most progressive science and advancement arrange in the sustenance and
refreshments industry. This empowers us to make an interpretation of our insight into
highly-relevant items and administrations for our shoppers.

Connecting through brands

13
Through the products Nestle connects with people with their pets throughout their life.
Nestle has a 2000 brands with global icons such as Nespresso and Nescafe.

Corporate Governance

Nestlé’s board of directors are engaged in long term creation as well as for value creation based
on strong principles. Because of this company will have a long term health and benefits in the
future.

Creating Share Value

It ensures that we create quality life and healthier future. Nestle believes that company will
succeed by creating value for society and shareholders as a whole. The main aim is to create
value by way of giving healthier life to the whole world.

Corporate Social Responsibility

Meaning and Definition:

CSR is a business approach that adds to practical improvement by conveying financial, social
and ecological advantages for all partners.

CSR is an idea with numerous definitions and practices. The manner in which it is comprehended
and actualized contrasts extraordinarily for each organization and nation. Also, CSR is an
exceptionally expansive idea that tends to numerous and different points, for example, human
rights, corporate administration, wellbeing and security, ecological impacts, working conditions
and commitment to financial advancement. Whatever the definition is, the reason for CSR is to
drive change towards maintainability.

CSR is a wide idea that can take numerous structures relying upon the organization and industry.
Through CSR projects, magnanimity, and volunteer endeavors, organizations can profit society
while boosting their very own brands. As critical as CSR is for the network, it is similarly
important for an organization.

CSR exercises can help produce a more grounded bond among worker and enterprise; they can
support assurance and can support the two representatives and managers feel increasingly
associated with their general surroundings.

CSR is a wide idea that can take numerous structures relying upon the organization and industry.
Through CSR projects, magnanimity, and volunteer endeavors, organizations can profit society
while boosting their very own brands. As critical as CSR is for the network, it is similarly

14
important for an organization. CSR exercises can help produce a more grounded bond among
worker and enterprise; they can support assurance and can support the two representatives and
managers feel increasingly associated with their general surroundings.

Corporate Social Responsibility of Nestle India

Nestlé India Limited (the 'Organization') is a main Nutrition, Wellbeing and Wellness Company.
As a capable Company, it has since its origin, partook in business exercises which help in
enhancing the personal satisfaction for the networks where it works.

The company decides to focus on certain areas which would helps to create maximum value. The
focus areas are:

 Nutrition: A substantial piece of our population is affected by the twofold weight of lack
of healthy sustenance. Enhancing sustenance familiarity with networks especially school
child’s will be a center territory.

 Water and Sanitation: India is among the world's most water focused on areas.
Furthermore, safe drinking water is a worry in numerous parts of the nation. The
Company would concentrate on helping agriculturists lessen water use in agribusiness,
bringing issues to light on water protection and giving access to water and sanitation.

 Rural Development: Supporting to the rural areas farmers are the third focus area.

 Livelihood: Unemployment is a major issue affecting advancement and wellbeing results.

The Company would concentrate on business improvement through trainings.

 Education: Company woud focus on education specially girls education.

The Company will keep on drawing in with partners counting agriculturists, specialists, NGOs
and the Government and would take up such other CSR exercises in accordance with
Government's expectation and which are vital for society.

CSR efforts will be in the neighborhoods territories around it where the Company works, the
Company may likewise embrace ventures where societal necessities are high or in extraordinary
circumstances.

CSR consumption will incorporate all use brought about by the Organization on CSR Programs
attempted in understanding with the affirmed CSR Plan. Surplus emerging out of the CSR
undertakings or projects or exercises will not shape some portion of the business benefit of the
Company.

The Company would actualize the CSR programs through Company faculty and organizations,
NGOs and Government. In situations where the usage is through outer executing organizations,
the Company would monitor the usage.

15
The CSR Committee screens the CSR Policy of the Company every now and then. The CSR
Department screens the status of each venture and reports its discoveries to the CSR Committee
occasionally.

Driven by the reason 'Upgrading personal satisfaction and adding to a more beneficial future', the
Company concentrates its endeavors in the public eye on the three overall desire of empowering
more advantageous and more joyful lives for people and families, on creating flourishing and
versatile networks, and on managing the planet's characteristic assets for who and what is to
come, with specific consideration for water. The Company is immovably established in a
powerful arrangement of standards and qualities dependent on appreciation. The Company keeps
on connecting with partners including networks, the scholarly community, common society,
master associations and the Government and would take up such other CSR exercises in accordance
with the Government's purpose and which are critical for society.

The Composition of the CSR Committee:

 Dr. (Mrs.) Swati Ajay Piramal – Chairperson

 Mr. Suresh Narayanan – Member

 Ms. Rama Bijapurkar – Member

Average net profit of the Company for last three financial years
13,439.1 million

Prescribed CSR Expenditure (two per cent of the amount as in item 3 above)
268.8 million

Total amount to be spent for the year 2017

269.1 million.

Amount spent during the financial year is detailed below

16
Sr CSR Activities Local area or states Budget Budget Cumul Amount spent
no. or districts where of of ative
the projects were program program Expen
undertaken or or diture
project project up to
reporti
(Rs.in (Rs.in ng
million) million) period

1 Nestle Healthy Andhra Pradesh, 115.1 6.0 115 Magics Bus India
Kids Program Assam, founation
Chhattisgarh, Delhi, 109.1
Gujarat, Goa Punjab Agricultural
university

G.B Pant university

Agricultural University, etc

2 Project Jagriti Bihar, Chandigarh, 57.0 57.0 57.0 MAMTA Health Institute
Delhi, Karnataka, for mother and child
Maharashtra,
Odisha, Rajasthan,
Uttar Pradesh

3 Clean drinking Delhi, Goa, 38.6 15.4 38.6 Direct

water projects Haryana,
and Water Himachal Pradesh, 23.1 Enable Heath Society
awareness Karnataka, Punjab, 0.1 Absolute Return for Kids
programme Rajasthan, Tamil
Nadu

4 Sanitation Andhra Pradesh, 22.4 22.4 22.4 Direct

Projects Haryana, Kerala,
Maharashtra, etc

5 Water Karnataka 2.3 0.7 2.3 Direct

Conservation
& 1.6 Deccan Heritage
Environment Foundation India

6 Livelihood Delhi, Goa, 3.6 3.6 3.6 Nidan

enhancement Kerala, Rajasthan,
for street food Uttar Pradesh
vendors

17
7 Educate the All India 17.3 17.3 17.3 Direct
girl child

Table No: 2 source : www.nestle.com

With its CSR Policy center territories solidly implanted in its Purpose, in 2017, the Company
concentrated its exercises on making nourishment, wellbeing and breastfeeding mindfulness,
giving access to clean drinking water and sanitation, supporting advancement of farming
networks while helping them lessen water use, upgrading the job of road sustenance merchants
and empowering the reason for young lady kid instruction. These activities are based upon the
solid base of execution in natural supportability, relevant laws, global gauges and the Nestlé
Corporate Business Principles.

Following are the CSR programs:

Nestle Healthy Kids Programme: Procuring good dieting propensities and getting dynamic can
enable youngsters to accomplish and keep up a solid body weight. For a more beneficial way of
life and diet, it is imperative to raise sustenance and wellbeing learning and advance physical
movement among school-age kids. The Nestlé Healthy Kids Program has been produced with a
concentration to raise nourishment, wellbeing and health attention to class age kids. The
unbranded program has been directed since 2009, in town schools around the Company's
assembling offices with the goal of bringing issues to light in regards to great wholesome and
cooking rehearses, great cleanliness and advancing physical wellness.

The Company joined hands with the NGO Magic Bus India Foundation, one of India’s largest
behaviour change organisations, to extend its commitment to promote healthier lifestyles through
the ‘sports for development’ model. Children are engaged in interactive sessions in which they
receive nutrition and health knowledge and are encouraged to play regularly. The yearlong
programme, designed with over 30 sessions for each child, ran across 18 states in 2017. These
efforts increase children’s basic knowledge of the importance of nutrition and physical activity,
and have reached over 200,000 adolescents across 21 states encouraging them to live healthier
lives.

Project Jagriti: The Company took off Project Jagriti in organization with the Mamta Health
Institute for Mother and Child as a feature of its responsibility to give training projects to great
nourishment and bolstering works on, enhancing sustenance and wellbeing at key life stages –
pre-adulthood to parental figures. Jagriti makes an empowering domain for the best wellbeing
results, including the social insurance framework and partners from the network.

The program began with a pilot in Delhi, contacting more than 100,000 individuals living in
ghetto conditions to teach and energize network support for good sustenance and breastfeeding
rehearses. It concentrated on making peer tutor bolster bunches for directing on great
nourishment for pregnant and lactating ladies, empowering the early inception of breastfeeding,
select breastfeeding, enhancing breastfeeding rehearses and empowering the take-up of general
wellbeing administrations.

18
Since 2017, the program kept running crosswise over 15 locale of Rajasthan, Karnataka,
Maharashtra, Chandigarh, Odisha, Uttar Pradesh, Bihar and Delhi. The program means to
achieve three million recipients by 2018 with an objective to quicken the take-up of wellbeing
administrations by improving continuum of consideration on wellbeing, sustenance and
cleanliness rehearses among youths, youthful couples and parental figures.

Water Awareness Programme and Clean Drinking Water: With its CSR Policy focus regions
emphatically embedded in its Purpose, in 2017, the Company focused its activities on making
sustenance, prosperity and breastfeeding care, offering access to clean drinking water and
sanitation, supporting progression of cultivating systems while helping them decrease water use,
redesigning the activity of street sustenance shippers and engaging the explanation behind young
woman kid guidance. These exercises depend on the strong base of execution in regular
supportability, significant laws, worldwide checks and the Nestlé Corporate Business Principles.

Till year 2017, the Company has built more than 257 water tanks crosswise over 7 states
profiting in excess of 140,000 understudies. The water tanks source water from far beneath
ground level and the sourced water is put away in clean tanks encased in uniquely planned
offices to save the nature of the water. The Company additionally directs occasional water quality
checks to guarantee safe drinking water, while including the school and encompassing network
through joint responsibility for water tanks, which builds up better upkeep and support of the
tanks. For areas where groundwater does not fulfill quality guidelines, the Company has
collaborated with the NGO Enable Health Society, to give drinking water treatment plants. The
Company conducts Water Awareness Programs went for guaranteeing clean and feasible water
use, contacting more than 104,000 understudies. The Company joined forces with the
Department of Medical and Health, Government of Rajasthan to offer access to clean drinking
water at 2 Public Health Centers where the Company gives clean drinking water through its NGO
accomplice, Enable Health Society as a piece of the Adarsh Public Health Center Yojna set up by
the Government.

Project Serve Safe Food: Nourishment security is a genuine general wellbeing worry in India.
In view of the World Health Organization's cover assessments of the worldwide weight of
foodborne illnesses, handicaps because of nourishment borne diarrhoeal maladies are the most
noteworthy giver in the South East Asia district which incorporates India. The Company held
hands with NIDAN and national and neighborhood nourishment experts, including the Ministry
of Food Processing Industries (MoFPI) in Delhi, Food Safety and Standards Authority of India
(FSSAI), Ministry of Medical and Health Services in Rajasthan, Directorate of Food and Drugs
Administration in Goa and the Department of Health and Family Welfare, Kerala to dispatch
Project 'Serve Safe Food' for preparing road sustenance merchants.

While road nourishment distributing is a critical wellspring of casual work for an expansive
number of populace, an assortment of imperatives including absence of learning and aptitudes in
business, constrained preparing openings, and limited portability keep road sellers from
improving their abilities. The program expects to enable them to improve their pay, support their
occupations and go into key business openings in new economic situations. Amid 2017, program
was actualized crosswise over Goa, Rajasthan, U.P., Kerala and Delhi, connecting with around

19
4,800 road sustenance sellers who were additionally granted a declaration and exhibited a
cleanliness unit toward the finish of the preparation.

Educate The Girl Child: The Company joined forces with the Nanhi Kali Project, one of the
biggest projects bestowing instruction to underprivileged young lady kids crosswise over India
by vowing its dedication and backing to mitigate the quantity of young lady youngsters being
denied access to training.

A nation wide mindfulness battle was propelled that bolstered the training of young ladies
through Nanhi Kali. As a continuation of the exceedingly acclaimed #EducateTheGirlChild battle
the Company joined forces with Times of India and propelled an imaginative correspondence
crusade called 'Intensity of Print'. The battle welcomed all best correspondence offices to think of
an uplifting content for a print crusade to make mindfulness about the significance of sending
more young ladies to class. The battle brought about accepting 823 sections with J. Walter
Thompson India rising as the victor with their "Classroom" idea.

Sanitation Facilities: Accessibility of essential sanitation is a genuine test, with open poo being a
wellbeing hazard for everybody, all the more so for the female populace. It influences the
participation of young lady understudies in school and regularly abandons them helpless against
sanitation-related illnesses. The Company has been developing sanitation offices for young lady
understudies in town schools to diminish the dropout rate brought about by absence of
appropriate sanitation offices. These offices are accommodated young lady understudies in town
schools over the entirety of its processing plant areas. This has directly affected the participation
of young ladies in town schools.

Through this activity, the Company attempts to dispense with what is viewed as the real reason
for dropouts among young lady understudies in town schools. Amid 2017, the Company has set
up sanitation offices in government schools crosswise over 11 states thus far the Company has set
up more than 430 offices profiting in excess of 150,000 young lady understudies.

Water Conservation in Agriculture: The Company launched a water stewardship activity with
AgSRI at the Kabini stream Basin in Karnataka. Throughout the years, the water request in the
catchment has been expanding, prompting insufficient supply. The Company charged an
examination to comprehend the flow water the executives and actualize relevant water
intercessions.

The examination found that stream water releases would keep on draining while the contending
prerequisites for drinking water and water system increment. As agribusiness is the biggest client
of water from the catchment, the Company is working with AgSRI to execute pilot ventures
advancing the System of Rice Intensification (SRI) and the Sustainable Sugarcane Initiative
(SSI). The venture means to set up exhibition ranches and train agriculturists on naturally
maintainable practices to diminish the farming water withdrawal from the catchment zone, while
improving rural efficiency.

The CSR Committee confirms that the implementation and monitoring of the CSR activities of
the Company is in compliance with the CSR objectives and the CSR Policy of the Company.

20
SAMPLING STRATEGY
UNIVERSE:
The study is on “Corporate Social Responsibility of Nestle India Ltd”.

21
DEFINE SAMPLE:
The sample should be a representation of general population. The size of the sample is
represented by ‘n’.

DETAILS OF SAMPLE:
Age: All age groups.

SAMPLING METHOD:
Probability Sampling method.

SAMPLING PROCEDURE:
Simple Random Sampling method .

SAMPLE SIZE: 100

SAMPLE SIZE ESTIMATION

In order to estimate the sample size we will use the following formula:

n= (ZS/E)*(ZS/E)

Where,

22
 E= Tolerance limit

S= Standard deviation

N= Number of elements (sample)

Z= Accuracy

CALCULATION OF SAMPLE SIZE

E= 5%

S= 0.525%

Z= 95%

n= (ZS/E)*(ZS/E)

n= (0.95*0.525/0.05)* (0.95*0.525/0.05)

n= 100

Hence sample size is 100.

DATA COLLECTION METHOD:

PRIMARY DATA:
Collection Method- Survey

Collection Instrument- Questionnaire

23
Contact Method- Online

SECONDARY DATA:
It is defined as the data collected earlier for a purpose other than one currently being pursued.
As a research we have scanned lot of source to get an access to secondary data which have
formed a reference base to compare the research findings. Secondary data in this study has
provided an insight and forms an outline for the objective established.
The various source of secondary data used for this study are:
 Newspaper
 Text book
 marketing reports of the company
 Internet.

Data Analysis
Q1. Age

Table No .1 Age

Answer Count
1. 20 and below 21

24
 2. 21-30 32
3. 31-40 25
4. 41-50 11
5. 50 and above 11
Total 100
Source: Data collection from respondent’s to Q.1
Graph No. 1 Age

Source: Data collection from Table No. 1

Findings: From the above data we can clearly see that 20 and below are 21, 21-30 are 32, 31-40
are 25, 41-50 are 11 and 50 and above are 11

. Q2. What is your profession?

Table No.2 Profession

Answer Count
1. Student 26
2. Employee 48
3. Self-employee 11
4. Retired 15
Total 100
Source: Data collection from respondent’s to Q.2

Graph No .2 Profession

25
Source: Data collection from Table No. 2
Finding : It is observed that out of 100 respondent, 28 are students, 48 are employees, 11 are
self-employed and 15 are retired.

Q3. Do you like the product of Nestle?

Table No.3 Do you like the product of Nestle

Answer Count
1. Yes 92
2. No 4
3. May be 5
Total 100
Source: Data collection from respondent’s to Q.3

Graph No .3 Do you like the product of Nestle

Source: Data collection from Table No.3

Finding: From the above data it is observed that out of 100 respondents 92% are like the Nestle
products.

Q4. Do you know about the CSR activity of Nestle India?

26
Table No.4 Do you know about the CSR activity of Nestle India

Answer Count
1. Yes 75
2. No 11
3. May be 14
Total 100
Source: Data collection from respondent’s to Q.5

Graph No .4 Do you know about the CSR activity of Nestle India?

Source: Data collection from Table No. 4

Finding : It is noticed that out of 100 respondent 75 respondents know about the CSR of
Nestle ,11 respondents does not know about CSR of Nestle and others i.e 14 are not sure.

Q5. Do you think that CSR activity of Nestle is helping the society?

Table No.5 Do you think that CSR activity of Nestle is helping the society.

Answer Count
1. Yes 59
2. No 36
3. May be 5
Total 100
Source: Data collection from respondent’s to Q.5

Graph No.5 Do you think that CSR activity of Nestle is helping the society

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Source: Data collection from Table No.5

Finding: It is observed that 59 respondents thinks that CSR of Nestle is helping the society, 3
respondents are not sure and 5 respondents thinks that CSR of Nestle is not helping the society
Q 6.Do you think that CSR help Nestle to create share value for long term?

Table No.6 Do you think that CSR help Nestle to create share value for long term

Answer Count
1. Yes 41
2. No 8
3. May be 51
Total 100
Source: Data collection from respondent’s to Q.7

Graph No .6 Do you think that CSR help Nestle to create share value for long term

Source: Data collection from Table No. 6

Finding: from the above data we can clearly see that 51 respondents are not sure that CSR create
share value or not, 8 respondents are saying no, 41 respondents’ thinks that CSR of Nestle helps
to create share value.

Q 7. Which CSR activity of Nestle is essential for the society?

Table No.7 Activities of Nestle

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 Answer Count
1. Nutrition 53
2. Water and Sanitation 52
3. Education 57
4. Environment 38
4. Livelihood 38
Total 100
Source: Data collection from respondent’s to Q.7

Graph No .7 Activities of Nestle

Source: Data collection from Table No. 7

Finding: It is noticed that 53% activities are related to Nutrition, 52% activities are related to
Water and Sanitation, 57% activities are related to Education, 38% activities are related to
Environment and 38% activities are related to Livelihood.

Q 8. Do you think that CSR of Nestle India is improving quality of life?

Table No.8 . Do you think that CSR of Nestle India is improving quality of life

Answer Count
1. Yes 65
2. No 4
3. May be 31
Total 100
Source: Data collection from respondent’s to Q.8

Graph No .8 Do you think that CSR of Nestle India is improving quality of life

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Source: Data collection from Table No. 8

Finding: It observed that 65 respondents believe that CSR of Nestle India is improving quality of
life and 31 respondents are not sure about it.

Q 9 As a beneficiary are you satisfied with the CSR of Nestle, do you trust them?

Table no.9 As a beneficiary are you satisfied with the CSR of Nestle, do you trust them.

Answer Count
1. Yes 70
2. No 4
3. May be 26
Total 100
Source: Data collection from respondent’s to Q.9

Graph No .9 As a beneficiary are you satisfied with the CSR of Nestle, do you trust them.

Source: Data collection from Table No. 9

Finding: It is noticed that out of 100, 70 respondents are satisfied with the CSR of Nestleand
trust them, 26 respondents are not sure whether they are satisfied or not with the CSR activity of
Nestle.

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 HYPOTHESIS TESTING

Hypothesis Set: I

H0- CSR Activities and Schemes are not beneficial for the society.

H1- CSR Activities and Schemes are beneficial for the society.

Q 9 As a beneficiary are you satisfied with the CSR of Nestle, do you trust them?

Table no.9 As a beneficiary are you satisfied with the CSR of Nestle, do you trust them.

Answer Count
1. Yes 70
2. No 4
3. May be 26
Total 100
Source: Data collection from respondent’s to Q.9

Graph No .9 As a beneficiary are you satisfied with the CSR of Nestle, do you trust them.

Source: Data collection from Table No. 9

Finding: It is noticed that out of 100, 70 respondents are satisfied with the CSR of Nestle and
trust them, 26 respondents are not sure whether they are satisfied or not with the CSR activity of
Nestle.

Interpretation of data:

Beneficiaries are satisfied with the CSR of Nestle.

Therefore H1 accepted and H0 rejected

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Q 6.Do you think that CSR help Nestle to create share value for long term?

Table No.6 Do you think that CSR help Nestle to create share value for long term

Answer Count
1. Yes 41
2. No 8
3. May be 51
Total 100
Source: Data collection from respondent’s to Q.7

Graph No .6 Do you think that CSR help Nestle to create share value for long term

Source: Data collection from Table No. 6

Finding: from the above data we can clearly see that 51 respondents are not sure that CSR create
share value or not, 8 respondents are saying no, 41 respondents thinks that CSR of Nestle helps
to create share value.

Interpretation of data:

CSR help Nestle to create share value for long term.

Therefore H1 accepted and H0 rejected

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 Findings
Findings 1: From the above data we can clearly see that 20 and below are 21, 21-30 are 32, 31-
40 are 25, 41-50 are 11 and 50 and above are 11.

Finding 2: It is observed that out of 100 respondent, 28 are students, 48 are employees, 11 are
self-employed and 15 are retired.

Finding 3: From the above data it is observed that out of 100 respondents 92% are like the
Nestle products.

Finding 4: It is noticed that out of 100 respondent 75 respondents know about the CSR of Nestle
,11 respondents does not know about CSR of Nestle and others i.e 14 are not sure.

Finding 5:It is observed that 59 respondents thinks that CSR of Nestle is helping the society, 3
respondents are not sure and 5 respondents thinks that CSR of Nestle is not helping the society.
Finding 6: from the above data we can clearly see that 51 respondents are not sure that CSR
create share value or not, 8 respondents are saying no, 41 respondents’ thinks that CSR of Nestle
helps to create share value.

Finding 7: It is noticed that 53% activities are related to Nutrition, 52% activities are related to
Water and Sanitation, 57% activities are related to Education, 38% activities are related to
Environment and 38% activities are related to Livelihood.

Finding 8: It observed that 65 respondents believe that CSR of Nestle India is improving quality
of life and 31 respondents are not sure about it.

Finding 9: It is noticed that out of 100, 70 respondents are satisfied with the CSR of Nestle and
trust them, 26 respondents are not sure whether they are satisfied or not with the CSR activity of
Nestle.

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 LIMITATIONS:
No research work is free from certain limitations. These limitations cannot be
ignored while judging the research validity. This project has its own limitations,
which are as follows:

 The analysis and interpretations of the study are correct only to the
information provided by the customers.
 Lack of time and unavailability delayed the analysis of data.
 Restricted to carry the survey at location.
 Some of the respondents in spite of the request made were not ready to fill the
questionnaire due to lack of time and interest.

CONCLUSION:
This Research has provided results regarding CSR of Nestle India Ltd.The people
are satisfied with the CSR of the company as it helps to provide a quality life.

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Hence, society’s behaviour is positive towards the Nestle India which is beneficial
for the company to provide a better health as well as to sustain in the future.

RECOMMENDATIONS
Nestle India is best for their food and beverages but in the CSR activities farmers
are not getting preference, farmers would have to get some more preference by
getting facilities of seed and financial schemes. CSR activity of Nestle have to be
35
more and more efficient which ultimately helps company to get more goodwill in
the market.

QUESTIONNAIRE
1. Age
 20 and below

36
  21-30
 31-40
 41-50
 50 and above

2. What is your profession?

 Student
 Employee
 Self-employed
 Retired

3. Do you like the products of Nestle??

 Yes
 No
 Maybe

4. Do you know about the CSR activities of Nestle in India?

 Yes
 No
 Maybe

6. Do you think that CSR activity of Nestle is helping the society?

 Yes
 No
 Maybe

7. Do you think that CSR help Nestle to create share value for long term ?
 Yes
 No
 Maybe

8. Which CSR activity of Nestle is essential for the society?

 Nutrition
 Water and Sanitation
 Education
 Environment
 Livelihood

9. Do you think CSR of Nestle India is improving quality of life?

 Yes
 No
 Maybe
37
10.As a beneficiary are you satisfied with the CSR of Nestle, do you trust
them?

 Yes
 No
 Maybe

RESEARCH PROPOSAL
Executive summary:
Our problem statement for research proposal will be “CSR play important role for the company
as well as for the society, so to understand this current study is undertake”.

The research objective for the project shall be to study:

 To study the corporate social responsibility of nestle in India
 To know various schemes and activities of nestle towards society.

38
The sample size for the project will be 100.
The primary data collection method used will be survey, instrument used is questionnaire and
contact method is personal interview.

After completion of the project we will submit the research report with findings.

Problem Statement
“CSR play important role for the company as well as for the society, so to understand this current
study is undertake”.

Research Objective
 To study the corporate social responsibility of nestle in India
 To know various schemes and activities of nestle towards society.

Hypothesis

Hypothesis Set: I

 H0- CSR Activities and Sachems are not beneficial for the society.
 H1- CSR Activities and Sachems are beneficial for the society.

Hypothesis Set: II
 H0- Does not create wealth and benefits to the society for share value creation for long
term benefits.
 H1- Create wealth and benefits to the society for share value creation for long term
benefits.

Research Design
This research design is combination Exploratory and Descriptive research design.

DESCRIPTIVE DESIGN:
A descriptive design is one in which information is collected without changing the environment (i.e.
nothing is manipulated). Sometimes this is referred as “correlation” studies. It can provide information
about CSR of Nestle India Ltd.

Exploratory design

Survey: -
Collecting survey of 100 people

Questionnaire: -

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Asking people to fill questionnaire.

Sampling strategy
UNIVERSE: CSR of Nestle India Ltd.

TARGET POPULATION: - People of India

(Parameters to select):-
● Total number of people: - 100

SAMPLING METHOD: - Non-Probability Sampling Method.

SAMPLING PROCEDURE: - Convenient Sampling.
SAMPLE SIZE = 100

PRIMARY DATA COLLECTION METHOD: -

a) Collection method:- Survey

b) Instrument:- Questionnaire

c) Contact method:- Online Survey

DETERMINING SAMPLE SIZE:

FORMULA:

In order to determine the sample size we are using the following formula:
● n= (Z*S/E)*(Z*S/E)
● Where,
● n= Number of Elements (Sample Size).
● E= Tolerance Limit.
● S= Standard Deviation.
● Z= Accuracy.

Calculations:
● E= 5%

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 ● Z= 95%
● S=0.645
● n= (Z*S/E)*(Z*S/E)
● n= (0.95*0.645/0.05)*(0.95*0.645/0.05)
● n= 100
● Hence, Sample Size is 100 people.

BIBLIOGRAPHY

Website: https://www.nestle.in

Reports:
 Lok Yiu Chan University of Washington – Tacoma, lokyiuc@uw.edu, Corporate Social
Responsibility of Multinational Corporations
 Michelle Sara Monachino, Phoenix JDP Dynamics of Health and Welfare Joint Degree
Linköping University, Linköping, Sweden and Escola Nacional de Saúde Pública,
Lisboa, Portugal, The Corporate Social Responsibility (CSR) approach as a framework

41
 for business involvement in health promotion in the welfare state, ISSN 0282-9800 ISBN
978-91-7685-642-0
 David Crowther & Guler Aras, Corporate Social Responsibilty, ISBN 978-87-7681-415

 Stephen Brammer1, Gregory Jackson2,*, and Dirk Matten3, Corporate Social

Responsibility and institutional theory: new perspectives on private governance,
1Warwick Business School, University of Warwick, Coventry, UK; 2School of Business
and Economics, Freie Universita¨t Berlin, Berlin, Germany; 3Schulich School of
Business, York University, Toronto, Canada, Socio-Economic Review (2012) 10, 3–28
doi:10.1093/ser/mwr030

 Dorothée Baumann-Pauly, Christopher Wickert, Laura J. Spence, Andreas Georg Scherer,

Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters

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