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    Harrahs Case Study

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    SIDDHARTH PAL
    The document provides instructions for a case study assignment on Harrah's Entertainment Inc., including answering 5 questions on their customer relationship management (CRM) and database marketing programs. Students are asked to analyze the objectives and effectiveness of Harrah's various CRM programs, the importance of using customer worth over observed spending, how Harrah's integrates marketing elements, the sustainability of their strategy, and relevant privacy and ethical issues. The case study is due by December 4th, 2015 and should be submitted to the professor by the named provided.

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    Harrahs Case Study

    Uploaded by

    SIDDHARTH PAL
    21 views1 page
    The document provides instructions for a case study assignment on Harrah's Entertainment Inc., including answering 5 questions on their customer relationship management (CRM) and database marketing programs. Students are asked to analyze the objectives and effectiveness of Harrah's various CRM programs, the importance of using customer worth over observed spending, how Harrah's integrates marketing elements, the sustainability of their strategy, and relevant privacy and ethical issues. The case study is due by December 4th, 2015 and should be submitted to the professor by the named provided.

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    The document provides instructions for a case study assignment on Harrah's Entertainment Inc., including answering 5 questions on their customer relationship management (CRM) and database marketing programs. Students are asked to analyze the objectives and effectiveness of Harrah's various CRM programs, the importance of using customer worth over observed spending, how Harrah's integrates marketing elements, the sustainability of their strategy, and relevant privacy and ethical issues. The case study is due by December 4th, 2015 and should be submitted to the professor by the named provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    21 views1 page

    Harrahs Case Study

    Uploaded by

    SIDDHARTH PAL
    The document provides instructions for a case study assignment on Harrah's Entertainment Inc., including answering 5 questions on their customer relationship management (CRM) and database marketing programs. Students are asked to analyze the objectives and effectiveness of Harrah's various CRM programs, the importance of using customer worth over observed spending, how Harrah's integrates marketing elements, the sustainability of their strategy, and relevant privacy and ethical issues. The case study is due by December 4th, 2015 and should be submitted to the professor by the named provided.

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    CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

    Fall, 2015
    Professor: V. Kumar
    J. Mack Robinson College of Business
    Georgia State University
    Office Hours: By appointment
    Email: vk@gsu.edu

    Case Study: Harrah’s Entertainment Inc. (9-502-011)

    Note: Please name the document as: LASTNAME_FIRSTNAME_Case. Please submit the
    assignment in the dropbox on Brightspace (formerly D2L) by December 4th 2015.

    Please answer the following questions:

    1. What are the objectives of the various Data Base marketing programs and are they working?

    2. Why is it important to use the “customer worth” in the DBM efforts rather than the observed
    level of play?

    3. How does Harrah’s integrate the various elements of its marketing strategy to deliver more
    than the results of Data Base marketing?

    4. What is the sustainability of Harrah’s actions and strategy?

    5. What are the privacy and ethical issues Harrah’s should be concerned about?

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