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Amity Directorate of Distance & online education

PROJECT REPORT

On

INDIAN TEXTILE INDUSTRY

FOR

THE PARTIAL FULFILLMENT OF THE AWARD OF THE DEGREE OF

“MASTER OF BUSINESS ADMINSTRATION”

From Amity University

BATCH: 2014-15

SUBMITTED BY:

PRINCE MALHOTRA

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Amity Directorate of Distance & online education

Amity Directorate of Distance & online education

2nd Floor, F2 Block, Amity University, Noida Campus, Sector 125, Noida-
201301

Telephone:1800-102-3434

E-mail:distancelearning@amity.edu

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Amity Directorate of Distance & online education

Self Declaration

I, Mr. PRINCE MALHOTRA , Roll No. A19201142717 of MBA 2years in International Business
2014-15 batch of Amity Directorate of Distance & online education, hereby declare that all the
information furnished in this PROJECT, is my original work containing authentic facts. This
piece of work is only being submitted to AMITY UNIVERSITY in the partial fulfillment for the
degree of MASTERS OF BUSINESS ADMINISTRATION.

Signature of the student:


PRINCE MALHOTRA
Date: 4 JAN 2016

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ACKNOWLEDGEMENT

I express my sincere thanks and deep sense of gratitude for the inspiring guidance

and support rendered by my research guide, Mr. ARJUN GARG, OWNER AT

PRIMA EXPORTS NOIDA

I am thankful to Mr. MANAV (MBA international business) who extended a

helping hand during the course of the project, whenever needed, to the success in

this project.

Finally, I am grateful to so many people & Friends who shared valuable

information that helped in the successful completion of this project.

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Amity Directorate of Distance & online education

1. INTRODUCTION
2. POLICIES AND GOVERNEMNT INCENTIVES
3. MAJOR & FOREIGN PLAYERS
4. CHALLENGES AND FUTURE PROSPECTS
5. INTRODUCTION TO THE COMPANY
6. NEED,OBJECTIVE,SCOPE AND LIMITATION OF STUDY
7. RESEARCH METHODOLGY

8. ANALYSIS AND INTERPRETATION


9. PRE-SHIPPING AND POST SHIPPING PROCEDURE
10. FINDINGS AND INFERENCE
11. SUGGESTIONS
12. CONCLUSION
13. BIBLIOGRAPHY

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Chapter 1:

Introduction

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OVERVIEW OF TEXTILE INDUSTRY

1.1 Background

India is the one of the world's largest producers of textiles and garments.
Abundant availability
of raw materials such as cotton, wool, silk and jute as well as skilled workforce
have made the
country a sourcing hub. It is the world's second largest producer of textiles and
garments. The
Indian textiles industry accounts for about 24% of the world's spindle capacity
and eight per
cent of global rotor capacity. The potential size of the Indian textiles and
apparel industry is
expected to reach US$ 223 billion by 2021.

The textiles industry has made a major contribution to the national economy in

terms of

direct and indirect employment generation and net foreign exchange earnings.
The sector contributes about 14% to industrial production, 4% to the gross
domestic product (GDP), and 27% to the country's foreign exchange inflows. It
provides direct employment to over 45 million people. The textiles sector is the
second largest provider of employment after agriculture. Thus, the growth and
all round development of this industry has a direct bearing on the improvement
of India's economy.

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India has overtaken Italy, Germany and Bangladesh to emerge as the world's
second largest
textile exporter. India's share in Global Textiles increased by 17.5% in 2013
compared to 2012.
Textiles exports from India will touch US$ 300 billion by the year 2024-25.

In 2012, apparel had a share of 69 per cent of the overall market; textiles
contributed the
remaining 31 per cent.

Various Categories

Indian textile industry can be divided into several segments, some of which can
be listed as
below:
 Cotton – Second largest cotton and cellulosic fibres producing country in the
world.
 Silk – India is the second largest producer of silk and contributes about 18%
to the total
world raw silk production.
 Wool –India has 3rd largest sheep population in the world, having 6.15 crores
sheep,
producing 45 million kg of raw wool, and accounting for 3.1% of total world
wool
production. India ranks 6th amongst clean wool producer countries and 9th
amongst greasy
wool producers.
 Man-Made Fibres- the fourth largest in synthetic fibres/yarns globally.
 Jute – India is the largest producer and second largest exporter of the jute
goods.

Market Size

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The Indian textiles industry, currently estimated at around US$108 billion, is

expected to reach

US $ 141 billion by 2021. The industry is the second largest employer after
agriculture, providing direct employment to over 45 million and 60 million
people indirectly. The Indian Textile Industry contributes
approximately 5% to GDP, and 14% to overall Index of Industrial Production
(IIP). The Indian textile industry has the potential to grow five-fold over the
next ten years to touch US$ 500 billion mark on the back of growing demand
for polyester fabric. The US$ 500 billion market figure consists of domestic
sales of US$ 315 billion and exports of US$ 185 billion. The current industry
size comprises domestic market of US$ 68 billion and exports of US$ 40 billion.
Apparel exports from India have registered a growth of 17.6% in the period
April – September 2014 over the same period in the previous financial year.

Global vs Domestic Scenario

The global trade of textile and garments was approximately $781 billion in
2013. This is almost
4.6 per cent of the trade of all commodities, which is estimated at
approximately $17 trillion.
From 2008 to 2013, the global textile and garment trade has grown at a CAGR
of 4 per cent.
The current global garment market is estimated at approximately $1.15 trillion
which form nearly

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1.8 per cent of the world GDP. Almost 75% of this market is concentrated in
Europe, USA,
China and Japan. An analysis of per capita spend on garment in various
countries shows a
significant difference between numbers in developed and developing
economies. Within the
major markets, India has the lowest per capita spend on garment ($37) which
is only 3 per cent
of the highest one viz. Australia ($1,131).

The top five textile and garment exporting nations are China, India, Italy,
Germany and Turkey.
China is the single largest exporter with 39 per cent share while India stood at
a distant second
place with 5 per cent share.

The top five textile and garment importing nations are US, China, Germany,
Japan and United
Kingdom. USA is the largest importer with a share of 17 per cent of the total
global trade. The
Indian textile and garment industry has an important presence in the country's
economy through
its contribution to industrial output, employment generation, and the export
earnings. It
contributes almost 5% to the $ 1.8 trillion Indian economy whereas its share in
Indian exports stands at a significant 13 per cent. India is the second largest
exporter of textile and garment
goods with a global trade share of approximately 5 per cent.

The Indian domestic consumption of textile and garment is valued at US$ 63


billion in 2013.
Within this, garment retail has the highest share of 73 per cent contributing
$46 billion, technical
textile contributes $13 billion with a share of 21 per cent and home textiles
contribute $4 billion
with a 6 per cent share.

In 2013, India became second largest exporter of textile & garment in the
world surpassing Italy
and Germany. India exported textile and garment goods worth $40 billion, with
a share of about

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5 per cent of global textile and garment trade. In terms of value, Indian textile
and garment
exports is dominated by garment category which has a majority share of 40 per
cent followed by
yarn, fabrics, fibre, made-ups and other textiles including carpets, nonwovens,
etc.

POLICIES AND GOVERNEMNT INCENTIVES

Government Initiatives
The Indian government has come up with a number of export promotion
policies for the
textiles sector. It has also allowed 100 per cent FDI in the Indian textiles sector
under the
automatic route.

Sector Policy
 Technology Upgradation Fund Scheme has infused investment of more than
INR 2500
Billion in the industry. Support has been provided for modernization and up
gradation by
providing credit at reduced rates and capital subsidies.
 Scheme for Integrated Textile Parks provides world class infrastructure to
new textile units.
To date, 57 Textile Parks have been sanctioned with an investment of INR 60
Billion. By
2017, 25 more Textile Parks are to be sanctioned.
 Integrated Processing Development Scheme for sanctioning processing parks
has been
initiated. INR 5 Billion has been earmarked for this scheme.
 Integrated Skill Development Scheme has provided training to 1.5 Million
people to cover

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all sub-sectors of textiles such as Textile and Apparel, Handicrafts, Handlooms,


Jute and
Sericulture.

Key Provisions of Budget 2014-15:

 Allocation of INR 500 Million towards the setting up of a trade facilitation


centre and a
crafts museum to develop and promote handloom products and carry forward
the rich
tradition of the handlooms of Varanasi.
 Allocation of INR 2000 Million towards the proposed setting up of mega
textile clusters at
Bareilly, Lucknow, Surat, Kutch, Bhagalpur and Mysore and one in Tamil Nadu.
 Allocation of INR 300 Million towards the setting up of Hastkala Academy for
the
preservation, revival and documentation of the handloom/handicraft sector in
PPP mode in
Delhi.
 Allocation of INR 500 Million towards the setting up of Pashmina Promotion
Programme
(P-3) and a programme for the development of other crafts of Jammu &
Kashmir.
 The duty-free entitlement for import of trimmings and embellishments used
by the
readymade textile garment sector for manufacture of garments for exports is
being increased
from 3% to 5%.
 Non-fusible embroidery motifs or prints are being included in the list of items
eligible to be
imported duty-free for manufacture of garments for exports.
 The list of specified goods required by handicraft manufacturer-exporters is
being expanded
by including wire rolls so as to provide customs duty exemption on import by
handicrafts
manufacturer-exporters.
 Fusible embroidery motifs or prints, anti-theft devices, pin bullets for
packing, plastic tag
bullets, metal tabs, bows, ring and slider hand rings are being included in the
list of items eligible to be imported duty-free for manufacture of handloom
made ups or cotton made

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ups or manmade made ups for export.


 Specified goods imported for use in the manufacture of textile garments for
export are fully
exempt from Basic Customs Duty (BCD) and Countervailing Duty (CVD) subject
to
conditions that the manufacturer produces an entitlement certificate from the
Apparel
Export Promotion Council or from the Indian Silk Export Promotion Council.
 Basic Customs Duty (BCD) on raw materials for manufacture of spandex yarn
viz.
polytetramethylene ether glycol and diphenylmethane 4,4 di-isocyanate is
being reduced
from 5% to NIL.
 Any of the following two deductions can be availed:
o Investment allowance (additional depreciation) at the rate of 15% to
manufacturing
companies that invest more than INR 1 Billion in plant and machinery acquired
and installed
between 01.04.2013 and 31.03.2015, provided the aggregate amount of
investment in new
plant and machinery during the said period exceeds INR 1 Billion.
o In order to provide a fillip to companies engaged in manufacturing, the said
benefit of
additional deduction of 15% of the cost of new plant and machinery, exceeding
INR 250
Million, acquired and installed during any previous year, until 31.03.2017.

Tax Incentives:

 R&D Incentives: Industry/private-sponsored research programmes:


o A weighted tax deduction is given under Section 35 (2AA) of the Income Tax
Act.
o A weighted deduction of 200% is granted to assesses for any sums paid to a
national
laboratory, university or institute of technology, or specified persons with a
specific
direction that the said sum would be used for scientific research within a
program
approved by the prescribed authority.
 Companies Engaged in Manufacture Having an In-House R&D Centre:
A weighted

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tax deduction of 200% under Section 35 (2AB) of the Income Tax Act for both
capital and
revenue expenditure incurred on scientific research and development.
 State Incentives:
o Apart from the above, each state in India offers additional incentives for
industrial
projects. Some of the states also have separate policies for the textiles sector.
o Incentives are in areas like subsidized land cost, relaxation in stamp duty
exemption on
sale/lease of land, power tariff incentives, concessional rates of interest on
loans,
investment subsidies/tax incentives, backward areas subsidies and special
incentive
packages for mega projects
 Export incentives:
o Export Promotion Capital Goods Scheme (PCGS)
o Duty Remission Scheme
o Focus Product Scheme, Special Focus Product Scheme, Focus Market
Scheme
 Area-Based Incentives: Incentives for units in SEZ/NIMZ as specified in
respective acts
or the setting up of projects in special areas such as the North-east, Jammu &
Kashmir,
Himachal Pradesh & Uttarakhand

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MAJOR & FOREIGN PLAYERS

Chiripal Group

Chiripal Group laid foundations of ultra-modern 100 per cent cotton & blended
bottom wear
fabrics and the most modern & versatile denim manufacturing project called
Nandan Denim
Limited (NDL). NDL is one of the largest integrated Ahmedabad-based textile
player engaged in
the business of spinning and denim weaving. The company operates from
various offices in
India and across the world. It is in-housed with one of the most sophisticated
weaving plants
and other facilities to manufacture superior quality grey cotton fabrics, khakis
and denims. The
company is listed on the BSE and NSE stock exchanges

The Victoria Mills Ltd

The Victoria Mills Ltd was established in 1913. The Company started with a
small capital of Rs
400,000 (US$ 6,296.55) and had issued bonus shares from time to time and the
present paid up
capital is Rs 9,856,000 (US$ 155,147.06) and Reserves Rs 185,602,146 (US$
12.37 million).
Original mill was situated at Gamdevi, Mumbai and later shifted to Pandurang
Budhkar Marg,

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Lower Parel, Mumbai. It was a composite textile mill producing fabrics for local
as well as the
international market.

Digjam

As the leading textile company of India, manufacturing suiting fabrics, Digjam


has kept reinventing
itself keeping pace with the changing trends. DIGJAM has a high-end fabric
brand
presence in the domestic market, reputed for its finish and quality. The
company manufactures
over 3,000 design-shade combinations each year in Light Wool, Polyester Wool
and Woolen
fabrics for the DIGJAM brand alone. DIGJAM products and their ranges are
available at its
exclusive showrooms and over 4,000 other retail outlets across the country.

The Ruby Mills Ltd

Incorporated in the year, 1917 as a Composite Textile Mill mainly


manufacturing cottons. The
management of the unit was taken over by the late Mr C N Shah in 1946 and
thereafter the mill
has been regularly progressing and manufacturing a wide range of products.
The Ruby Mills Ltd,
has two plants located at Dadar, Central Bombay and Dhamni on Bombay-Pune
Highway. Since
1996, The Ruby Mills Ltd, is manufacturing micro dot fusible interlining &
basic interlining, in
technical collaboration with Gygli Textil AG, Switzerland. The Company has
been in operation
since 1921 with an Annual Income of Rs 680 million (US$ 10.95 million).

Foreign Investor in Indian Textile Industry


 Rieter (Switzerland)
 Trutzschler (Germany)
 Soktas (Turkey)
 Zambiati (Italy)

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 Bilsar (Turkey)
 Monti (Italy)
 CMT (Mauritius)
 E-land (S. Korea)
 Nissinbo (Japan)
 Marubeni (Japan)
 Skaps (USA)
 Ahlstorm (USA)
 Terram (UK)
 Strata Geosystems (USA)
 Marks & Spencer (UK)
 Zara (Spain)
 Mango (Spain)
 Promod (France)
 Benetton (Italy)
 Esprit (USA)
 Levi’s (USA)
 Forever 21 (USA)

CHALLENGES AND FUTURE PROSPECTS

Challenges faced by the Indian Textile Industry

In spite of immense factors fuelling the growth of the Indian textile industry,
there are certain
challenges faced by the country in terms of scarcity of trained manpower,
escalating energy
costs, high transportation costs, obsolete labor laws, low level of technology,
and lack of
economies of scale.

Future Prospects

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The Indian textiles industry is set for strong growth, buoyed by both strong
domestic
consumption as well as export demand. The industry is expected to reach US$
220 billion by
2020.
With consumerism and disposable income on the rise, the retail sector has
experienced a rapid
growth in the past decade with several international players like Marks &
Spencer, Guess and
Next having entered the Indian market. The organised apparel segment is
expected to grow at a
compound annual growth rate (CAGR) of more than 13 per cent over a 10-year
period.

Growth Drivers

 Rising per capita income, favourable demographics and a shift in preference


for branded
products is expected to boost demand
 Favourable trade policies and superior quality will drive textile exports
 Increase in domestic demand is set to boost cloth production
 Pointed and favourable policies instituted by the government will give the
industry a fillip.
 With consumerism and disposable income on the rise, the retail sector has
experienced rapid
growth in the past decade, with many global players entering the Indian
market
 The centers of excellence focused on testing and evaluation as well as
resource centres and
training facilities have been set up
 As per the plan for 2012-17, the Integrated Skill Development Scheme aims
to train over
2,675,000 people up to 2017, covering all sub-sectors of the textile sector –
textiles and
apparel, handicrafts, handlooms, jute and sericulture
 Changing lifestyles and increasing demand for quality products are set to fuel
the need for
apparel

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Investment Opportunities
 Entire value chain of synthetics
 Value added and specialty fabrics
 Fabric processing set-ups for all kind of natural and synthetic textiles
 Technical textiles
 Garments
 Retail brands

OUTLOOK FOR INDIAN TEXTILE INDUSTRY

The outlook for textile industry in India is very optimistic. It is expected that Indian textile

industry would continue to grow at an impressive rate. Textile industry is being modernized by an

exclusive scheme, which has set aside $5bn for investment in improvisation of machinery. India can also

grab opportunities in the export market. The textile industry is anticipated to generate 12mn new jobs in

various sectors.

TECHNOLOGY IN TEXTILE INDUSTRY

Textile technology, once considered a handicraft, has become a highly sophisticated, scientific

and engineering activity of new types of fibres and technologies. The field encompasses different areas of

engineering such as mechanical, electrical, computer, chemical, instrumentation, electronic and structural

engineering. Apparel and fashion technology, a part of textile technology has become an important

activity for the designing, fashioning and marketing of garments. All this requires knowledge of latest

technology and the present day textile-design students are poised to take up the challenge.

VISION OF INDIA 2010 FOR TEXTILES

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 Textile economy to grow to $85billion by 2010

 Creation of 12 million new jobs in textile sector.

 To increase India’s share in world trade to six per cent by 2010.

 Achieve export value of $40 billion by 2010.

 Modernization and consolidation for creating a globally competitive industry.

INTRODUCTION TO THE COMPANY

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About the company

 Set up as an SSI unit in the year 1992 with a minimum investment of Rs.1 Cr. Currently having a

net worth of Rs.7 Cr

 Purely an Export Oriented Unit [EOU]

 It is a Partnership firm promoted by Mrs. & Mr.Duraisamy with an equal share in the company

 Located 13kms from the knit city Tirupur and 35kms away from the airport.

 Well equipped with modern machines occupying an area of 25,000 sq. feet

 Manufacturer and Exporter of knitted garments to top end customers in the International Market.

 Produces styles for kid’s, children, ladies’ and men’s outer wears, night wears and sports wears

 Specialized in mercerized knitted fabric garments

 It employs about 120 people including contract labour

 Equipped with modern high-speed sewing machines, picoting & zig zag machines, button hole &

button stitch machines, Vacuum Steam Iron Tables, Stain removers and Fusing machines and

others which serve the purpose of completion of an order

 Lead Time of 1,25,000 pieces in a month of the basic styles

 It has a separate in-house stitching unit under the name of Sree Jayram Exports which is now

concentrating on the domestic sale of knitted garments

 Imports raw material, knitted processed fabric from overseas, adds value to it and exports the same

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Vision

“The vision of the Company is to become a leading manufacturer and exporter of apparel by

continuously excelling in Quality, Service and Customer Satisfaction using the best technology, processes

and people”.

Mission

“To become the most preferred one-stop source for ready-made garments & ready to cut fabrics”

“To constantly update the technology and skill sets t`o cater to the ever changing needs of the

apparel & textile industry”.

Quality Policy

The company is committed to achieve total customer satisfaction by producing


superior products at competitive price and timely delivery with total involvement and
excellence.

Details of PON SANGER EXPORTS

 IEC Code Number : 3293006876

 AEPC Registration Number : 202640

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Organisation Structure of PON SANGER EXPORTS

PONN SANGER EXPORTS

Communication
Managing Director Partner
Marketing

Development &
Merchandising

General Manager

Factory Manager Export Manager Accounts Manager

Merchandiser Manager (Raw In-house


materials & Quality control
fabric)

Production Manager Stores Finished Warehouse


Department In charge

 Sampling in charge
 Pattern Master
 Cutting In charge
 Time23Officer
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 Line Inspector
 Supervisors (checking, ironing, packing)
Amity Directorate of Distance & online education

Ponn Sanger Overseas Buyers and Suppliers’ share

Their high profile customers are not only happy but also satisfied which has earned them

recognition and unflattering loyalty from prominent buyers overseas.

Overseas Buyers of the firm

Overseas Buyers:
Exports
 SWC , USA
USA Europe Canada
0%  Design In Motion , USA
9%

55%  Henrich Opermayer , Germany

36%  GMBH , Germany

Overseas Suppliers of the firm

Overseas Suppliers:
Imports
 Taiwan and China are the main
Taiwan China
Players of imports here
28%
 Upon the request of the specific
72%
Buyer, Ponn Sanger imports the

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Raw material, the fabric

 Kind not manufactured in home Country

 Domestic Suppliers Share to Export

Domestic Suppliers of the firm

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NEED FOR THE STUDY

Export in simple words means “selling goods abroad” or it refers to “the outflow of goods and

services and inflow of foreign exchange”.

Each country has its own rules and regulations regarding the foreign trade. For the fulfillment of

all the rules and regulations of different countries an exporting company has to maintain and fulfill

different documentation requirements. The documentation procedure depends on the type of goods,

process of manufacturing, type of industry and the country to which goods is to be exported.

In order to complete an order for Knitted garment, many activities like communication between

different departments, the process of outsourcing raw material, payment process, quality control, packing

and shipment of goods etc. are undertaken. Different departments work in synchronicity & various

documents are prepared in the process. Hence, a single mistake or lack of proper planning can lead to the

rejection of the whole order or increase the cost.

Today’s world is the global village in which each country is trading with other countries in the

form of export or import. This field has a great scope because today each company whether it is small or

big wants to engage in foreign trade.

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Hence, it is very important to study the export procedure and documents involved in it. Hence,

selecting this project is a judicious decision.

OBJECTIVES OF THE STUDY

a) To understand the Apparel Business Processes

b) To understand the working of various departments of PONN SANGER EXPORTS contributing

towards processing of an export order

c) To study the Export Documentation in PONN SANGER EXPORTS

i. Pre – Shipment procedure

ii. Post – Shipment procedure

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SCOPE OF THE STUDY

The aim of this project report is to unfold stepwise all complexities involved in the export

business right from receiving an export order to final realization of export proceeds. It gives a detail idea

of how different departments in Apparel export firm are synchronization so that an export order is

processed.

This project would be helpful to fulfill many loopholes of manufacturing, processing and

analyzing the export order as well as documentation.

It will also look into the steps taken to manage risks in the point of the firm.

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LIMITATION OF THE STUDY

 It takes into account only the practical implications of documentation

 Only Knitwear exports have been analyzed

 Disclosure of certain sensitive information, e.g. the commissions for the Post-Shipment formalities

 Formalities at both the stages of shipment are subject to change by the home or foreign Country’s

norms

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RESEARCH METHODOLGY
RESEARCH DESIGN

Our primary objective of doing this project is to get the first hand knowledge of functioning of an

export unit. Since we are not comparing two different entities on the basis of their financial results, rather

we are learning the export procedure. Hence exploratory research design is the need of the hour.

Further there are few reasons which made me to use Exploratory Qualitative research:

 It is not always desirable or possible to use fully structured or formal methods to obtain

information from respondents.

 People may be unable & unwilling to answer certain questions or unable to give truthful answers.

 People may be unable to provide accurate answer to question that tap their sub consciousness.

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RESEARCH TOOLS USED

 In Primary data, Qualitative research through In-Depth Interviews has been adopted. For

interviews non–structured open-ended questions were used.

 In Secondary data, both internal & external research was done. For internal research Ready

to use documents available with the organization were used. For external research Internet

website & published books were consulted.

 Using the sales turnover of past five years, simple percentage are calculated for basic

styles and for the company’s buyers.

 Using the statistical technique of least square method future trend for this concern has been

forecasted

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ANALYSIS AND INTERPRETATION

To understand the Apparel Business Process involved in PONN SANGER EXPORTS

The textile and apparel supply chain accounts for a good share in terms of number of companies

and people employed. The apparel industry here is divided into four main segments. At the top of the

supply chain, there are fiber (raw material) producers using either natural or synthetic materials. Raw

fiber is spun or knitted into fabric by second segment. The third segment of the supply chain is the

apparel manufacturer which converts fabric into garment with many processes involved. The final

segment is the retailers who are responsible for making apparels available to consumers.

It has been explained using the “T” angle apparel supply chain. This shows how buyer, suppliers

and garment manufacturer are linked to each other. The “T” angle illustrates how information flows from

the buyer to the apparel manufacturer. The information normally, sketches of the garment given by the

buyer, are studied by the manufacturer and accordingly list of raw materials required is made. The

different swatch (standard for type of yarn, colour of the yarn and piece of accessories) are sent to

different suppliers for development. The supplier develops and sends it to manufacturer and which is

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forwarded to buyer. Once approved by buyer, the orders are placed with the suppliers with approved

samples. When the raw materials are received as per the specifications given to the supplier, in-house

manufacturing starts with the production. The different process of manufacturing results in the final

garment product which is finally dispatched to the Buyer. The Buyer then retails the same through stores

to the ultimate consumers.

The “T” angle of the Apparel Supply Chain

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Description of the Buyer Side of the Apparel Supply Chain

The buyer side is normally involved with designing of the garment, production of samples, order

collection, apparel retail.

 Apparel Design

Designing of Apparel is either done in-house or contracted to design companies. The first step in

designing is the analysis of the consumer which the Company is targeting. The apparel design is

influenced by various parameters like other designer collection presented in the fashion cities of the

world, fashion reviews from earlier seasons, fashion magazine also plays an important input for the

design efforts and most important is the feedback gained from the sales of the similar products that were

developed earlier.

 Production of samples and order collection

The next step after the design in apparel supply chain is the production of the samples.

Once the designs are developed, decisions regarding the fabric like cotton or polyester and quantity etc

are made. Based on fabric and quantity decided, decisions related to country and manufacturers are made.

Once decision is made, developed designs are sent to different manufacturers and are asked to develop

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proto samples (the stage brings design from paper to cloth for design appearance). Normally, during proto

stage manufacturer figure stands between 5 and 8. Once proto are developed, number of manufacturers is

reduced to 2 to 3 depending on the total quantity of the article and also on selected manufacturer

production capacity or volumes. The order quantities are placed to different manufacturers and

manufacturer is asked to develop size-sets (alternate sizes of the garment are developed example S:

Small, L: Large, XXL: Extra Large). Once size-set is approved, sale samples (samples developed for

advertising and see the market response towards the article) are made. Finally, with everything in place

two identical pieces are developed one for the buyer and other for the manufacturer called as sealer

(sealer sample is identification or standard for production). This sample is stamped by the buyers and the

manufacturer can proceed with the production.

 Apparel Retail

Apparel products are made available to consumers in a variety of retail outlets. Specialty stores

offer a limited range of apparel products and accessories specialising in a specific market segment.

Apparel sales also take place through wholesalers or mass merchandisers such as Wal-Mart, Kmart and

Target. These retailers offer a variety of hard and soft goods in addition to apparel. Departmental stores

like Macy’s, Nordstrom offer a large number of national brands in both hard and soft goods categories.

Off-price stores, such as Marshall’s and T.J.Maxx buy excess stock of designer- label and branded

apparel from retailers and are able to offer lower prices but with incomplete assortments. The apparel sale

is also shared by mail order companies, e-tailors through internet, and factory outlets etc.

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Description of the Supplier Side of the Apparel Supply Chain

The suppliers in the apparel manufacturing are quite diversified. It involves suppliers of different

raw materials such as fibre and yarn producers, fabric manufacturers and other raw-materials.

 Fiber and Yarn Production

Fibres are categorised into two groups: natural and man-made. Natural fibre includes plant fibres

such as cotton, linen, jute etc and animal fibre such as wool. Synthetic fibres include nylon, polyester,

acrylic etc. Synthetic fibre production usually requires significant capital and knowledge. Natural and

synthetic fibres of short lengths are converted into yarn by “spinners”, “throwsters” and “texturizers”.

Different types of fibres can also be blended together to produce yarn such as grindle etc.

 Accessory Production

Surface embellishments have taken the apparel section to a great extent. A variety of buyers

desire to use different embellishment for their customers. Those traditional like buttons and hooks to

rubber prints and design made items. The manufacturer depends on these suppliers specializing in

accessory for the supply chain and order execution.

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Description of the Manufacturer Side of the Apparel Supply Chain

 Fabric production

This segment of supply chain transforms the yarn into fabric by process of knitting. In knitting,

yarn is interloped by latched and spring needles i.e. two different loops are mingled together with needle

adjustment. Grey Yarn may be knitted by a simple procedure to produce grey fabric and which are then

dyed for a specific color. Instead, dyed yarns may also be knitted but not dyed.

Once the approvals regarding the raw-material are made by the buyer, the manufacturer can proceed with

the production.

 Apparel Production

The process proceeds once the fabric is produced; it is either dyed or washed. The dyed

(coloured) yarn fabric is washed and grey fabric is dyed into a specific colour. After dyeing or washing,

fabric is finished by removing water in the tumbler and later pressed in stenter which also maintains

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width of the fabric. Now the fabric is ready for garmentising i.e. it is ready to be cut and stitched into the

garment.

Garmentising starts with the design of the garment to be made (usually on the paper called

specs). Patterns (usually made up of thicker and stronger paper) are made from the design which is then

used to cut the fabric (cutting usually happens in the form of layers). An efficient layout of the patterns

on the layers of fabric is crucial for reducing the wasted material. CAD systems are used for pattern

layout and are integrated together with cutting systems. In apparel manufacturing, all the stages are

labour intensive as they are not suitable for any kind of automation.

In the stitching section, garment is usually assembled using the progressive bundle system (PBS).

In PBS, the work is delivered to individual work stations from the cutting department in bundles. Sewing

machine operators then process or sew them in batches i.e. first few are operation are joining the different

parts together and then further amendments related to design are carried out. The supervisors direct and

balance the line activities and check the quality. This involves large work in progress (WIP) inventories

and minimal flexibility. For faster apparel production, use of unit production system which reduces the

buffer sizes between the operations or modular assembly systems and allows a small group of sewing

operators to assemble the entire garment.

 Finishing, Packaging and Dispatch of Apparel

Garments produced are labelled, packaged and usually shipped to a warehouse. The garments are

then shipped to the retailers’ warehouse. In an effort to reduce time from placement of the product order

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to the consumer’s purchase of the apparel, several practices are gaining popularity. There is increased

automation and use of electronic processing in the warehouses of both manufacturers and retailers.

Working of various departments contributing towards processing of an export order

PON SANGER EXPORTS

Manufacturing Process and Production

Fabric Process Flow Chart

Testing of Yarns, Count,


knit ability, wash ability,
spirality, strength, shade 100% fabric
(if yarn dyed) Quality check

Yarn In-house KNITTING – Trial of 1st lot Bulk Knitting Batch Preparation
of fabric in Dyeing.

Recipe formulation
Knit Set Approval
(automatic color
kitchen)

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WAREHOUSE
100 % Fabric Quality CheckingFINISHING Shade Color Dyeing
FastnessProcess
Approval
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Garment Process Flow Chart

Fabric Audit Batch wise –


Physical Parameters, Trims
Matching

Automatic Fabric
WAREHOUSE CUTTING Issue to Stitching
Layering Batch Wise

CAD marker - As per 100% Panel


approved garment Inspection

100% Needle Detection 100% Garment Checking


SHIPMENT

PACKING FINISHING WASHING STITCHING

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100%
Final Audit Garment
Checking
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The above two diagrams show detailed picture of PON SANGER EXPORTS’ Apparel

Manufacturing and Supply Chain. The manufacturer supply chain starts when yarn is in-house and ends

when garment is produced and is ready for dispatch. The entire process is divided into two segments i.e.

the process and the production. The process involves yarn inspection, knitting, dyeing or washing and

finishing. In the process, the yarn is converted to fabric then it is either dyed or washed and finally

finished. The production involves fabric cutting, stitching, and garment being finished and finally

dispatched.

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PONN SANGER: Departments Functions and Operations

Company mainly deals in two segments of the apparel supply chain i.e. one manufacturing of

fabric and other manufacturing of garment. These two segments are two different processes but are very

much linked in the supply chain. The Company has different departments each having specified functions

and responsibilities. Description of each department will follow in respect to how they occur in supply

chain:

• Yarn Department

Yarn (thread) is one of the most important raw-materials for the garment manufacturing.

Company purchases yarn from other spinning mills across the country and also sometimes from other

countries such as China and Taiwan. Yarn department is responsible for placing order of yarn to the mills.

Their responsibility is to make sure yarn is ordered from right supplier, delivered in right time with

desired quality and maintain stock listing of yarn. Yarn department is also responsible for checking the

quality i.e. strength, color and quantity of the yarn delivered. The decision regarding the yarn quantity,

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quality and strength is decided by PPC i.e. production, planning and control department. PPC places the

order one month in advance.

• Knitting Department

Knitting department is responsible for producing knitted fabric i.e. fabric from yarn. For fabric

production, two types of machines are normally used i.e. circular knitting machine and flat knitting

machine. Knitting department receives orders from PPC stating article or style number and quantity of

fabric required. The knitting department makes the production planning for all knitting machines based on

request from PPC and also calculates and orders required yarn from the yarn department. Planning is

usually done for every week.

• Washing and Dyeing Department

The department is responsible for two different stages in garment manufacturing. For grey (not

colored) fabric, department is responsible for coloration of fabric and for dyed (colored) fabric,

department is responsible for washing. The process of dyeing is time consuming and as different color

checks are required. The department receives order from the PPC stating article and quantity required.

The department makes the production plan for the dyeing and the washing machine based on order from

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the PPC and also sends request to knitting department for the dispatch of the fabric. Planning is done on

weekly basis. Dyeing is sent to the processing unit in Tirupur or Erode. Selection is based on the basis of

cost, finish, loyalty and credit terms. The processed fabric is imported from China and Taiwan incase

when it cannot be done in India. This is upon the request of the buyer specifically.

• Finishing Department

The department is responsible for finishing of the fabric with a proper procedure so that it is

ready for garment production. Whether the fabric is dyed or washed, it follows the same process in the

finishing department. Once the fabric is washed or dyed, it needs to be tumbled in tumbler (sort of big

washing machine) responsible for removing water and maintain the fabric width and shrinkage. After

which fabric is dried in a Stenter (dryer) and packed in layer and is ready for garment production. The

finishing departments receive orders from PPC again stating the article or style number and the quantity.

The department sends the fabric to the mentioned cutting section.

• Cutting Department

The department is responsible for cutting of the fabric into different parts of the garment. This

department is mainly responsible for cutting and avoiding wastage. To ensure minimum wastage, proper

set of tools such as CAD and others are used in the process. The PPC by using CAD and other tools

issues article average with a draft or diagram of how different patterns should be placed on to the layer.

The cutting department based on their experience and expertise either accepts the proposed average or

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sometimes gives a better average by few percent. The department makes production plan for all cutting

stations based on article or style requested. This also works on weekly basis. Once fabric is cut different

parts of the same garment are bundled together.

• Stitching Department

The department is responsible for stitching different parts of garment together. The process takes

place in the assembly line system. The assembly line system is the set of many different stitching

machines each for a specific purpose. These machines are arranged in an orderly fashion depending on

how different parts of garment should be attached. Assembly line method is used for large production.

PPC decides on the article or style to be produced with quantity. The stitching department makes

necessary production planning i.e. time line in accordance with each article. The stitching process is the

most time consuming and labour intensive process in the entire garment production. The planning is done

weekly.

• Finishing and Packaging Department

This is final stage before the garment is ready to be shipped. As the garment is already finished, it

requires a series of quality checks. The garment goes through the quality checks like color test, washing

test, stitching test etc. After which it is steam pressed, labeled, packed into garment bags and finally, put

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into the cartons. Once all cartons are packed and labeled, external quality check takes place and goods are

shipped. The PPC department gives the details of the PO to be finished, packed and dispatched.

• Merchandising Department

The department acts as a liaison between the buyer and manufacturing division. On one hand, the

department is responsible for notifying changes in the product to the PPC and also to make sure that

article is produced as per planning by the PPC and within dispatch time limits. On the other hand, it has to

continually update buyer with planning and production status. The department takes care of all

correspondence with buyer and is responsible for communicating it to PPC. The department also takes

care of necessary sampling such as proto, size set and final which is necessary prior to production.

• Production Planning and Control (PPC) Department

The department is responsible for making plans for the entire organization i.e. all the

departments. PPC being in the centre of all departments also controls their functionality. The PPC sends

production plan to different departments on weekly basis and daily for any amendments. The PPC keeps

check on different departments by requesting planning and production reports for each day. PPC only

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receives orders from the Management. With order quantity and dispatch date, it does the planning for

product cycle. The top management is in continuous contact with PPC.

The PPC link with other departments

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To understand the Export Procedure in PONN SANGER EXPORTS

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It is essential that a person engaged in international trade be aware of the various procedures

involved. The business of exports is heavily document-oriented & one must get acquainted with the entire

procedure. Failure to comply with documentary requirement may lead to financial loss.

The procedural aspect of export operations are quite formidable and for that matter even an

experienced exporter is overwhelmed by the magnitude of procedural requirements at every stage of

export execution right from the time an export order is obtained until the realization of export procedures

and the benefits thereof.

Export procedure flow chart

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Pre-Shipment Procedure

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 On receiving the requisition & purchase order from merchant (See Annexure 3 and 4),

documentation department issues an invoice. Two invoices are prepared i.e. commercial invoice &

custom invoice. Commercial invoice is prepared for the buyer & Custom invoice is prepared for

the Custom authorities of both the countries.

 Packing list is prepared which details the goods being shipped.

 GSP certificate is prepared if the consignment is exported to EU or countries mentioned in the

GSP list.

 Buying house inspects the goods & issues an inspection certificate.

 Certificate of origin is also issued and attached, if required.

 Following documents are given to Customs for their reference:

 Custom Invoice

 Packing list

 IEC certificate

 Purchase Order or L/C, if required.

 Custom annexure

 On receipt of above documents, customs will issue clearance certificate.

 After custom clearance a set of documents with custom clearance receipt are sent along with the

consignment to the forwarder. Forwarder books the shipment & as per the size of the cartons

calculates CBM & decides which container to be used.

 Following documents are sent to buying house for their reference, as per buyer’s requirement:

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 Invoice

 Packing List

 GSP (if exports to Europe)

 Certificate of Origin (if required)

 Wearing Apparel sheet

 A copy of FCR/ Airway Bill/ Bill of Lading

Buying house then intimates the buyer about the shipment & gives the details regarding

it. Buying house will send a set of these documents to the buyer.

 Buyer collects the consignment from the destination port by showing the following documents:

 Invoice

 Packing List

 Bill of lading/ FCR/ Airway Bill

 On shipment of goods, exporter will send the documents to the importer’s bank.

Post-Shipment Procedure

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 A foreign buyer will make the payment in two ways:

 TT ( telegraphic transfer) i.e. Wire Transfer – (Advance payment, as per the clause – 50%

advance & remaining 50% on shipment)

 Letter of Credit

 If the payment terms are a confirmed L/C then the payment will be made by the foreign bank on

receiving the following documents:

 Invoice

 Packing list

 B/L

 Any other required by the buyer or the country of import.

 The payment terms can be:

 At Sight

 Within 15 days from Bill of Lading or Airway Bill date.

 Within 30 days from Bill of Lading or Airway Bill date.

 Within 60 days from Bill of Lading or Airway Bill date.

 Within 90 days from Bill of Lading or Airway Bill date.

 After shipment, exporter sends the documents to the buyer’s bank for payment. As the buyer’s bank

receive the documents it will confirm with the buyer for release of payment. On confirmation, it

will make the payment in the foreign currency. The transaction will be Bank to Bank.

 The domestic branch will credit the exporter’s account, as against the respective purchase order or

invoice, in Indian rupees by converting the foreign currency as per the current bank rate.

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 If the payment is through wire transfer, the payment will be made as per the terms agreed by the

exporter (Advance payment, as per the clause – 50% advance & remaining 50% on shipment).

Export Documents

An export trade transaction distinguishes itself from a domestic trade transaction in more than

one way. One of the most significant variations between the two arises on account of the much more

intensive documentation work. The documents mentioned in the pre & post shipment procedure are

discussed below:

1. Invoice: It is prepared by an exporter & sent to the importer for necessary acceptance. When the

buyer is ready to purchase the goods, he will request for an invoice. Invoice is of 3 types:

a. Commercial invoice: It is a document issued by the seller of goods to the buyer raising his claim

for the value of goods described therein, it indicates description of goods, quantity, value agreed

per unit & total value to be paid. Normally, the invoice is prepared first, & several other

documents are then prepared by deriving information from the invoice.

b. Consular invoice: It is certification by a consul or Government official covering an international

shipment of goods. It ensures that exporter’s trade papers are in order & the goods being shipped

do not violate any law or trade restrictions.

c. Customs invoice: It is an invoice made on specified format for the Custom officials to determine

the value etc. as prescribed by the authorities of the importing country.

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2. Packing list: It shows the details of goods contained in each parcel / shipment. Considerably more

detailed and informative than a standard domestic packing list, it itemizes the material in each

individual package and indicates the type of package, such as a box, crate, drum or carton. Both

commercial stationers and freight forwarders carry packing list forms. (See Annexure 6)

3. Certificate of Inspection: – It is a type of document describing the condition of goods and

confirming that they have been inspected. It is required by some purchasers and countries in order to

attest to the specifications of the goods shipped. This is usually performed by a third party and often

obtained from independent testing organizations. (See Annexure 7)

4. Certificate of Origin: Importers in several countries require a certificate of origin without which

clearance to import is refused. The certificate of origin states that the goods exported are originally

manufactured in the country whose name is mentioned in the certificate. Certificate of origin is

required when:

 The goods produced in a particular country are subject to’ preferential tariff rates in the foreign

market at the time importation.

 The goods produced in a particular country are banned for import in the foreign market.

5. GSP: It is Generalized System of Preference. It certifies that the goods being exported have

originated/ been manufactured in a particular country. It is mainly useful for taking advantage of

preferential duty concession, if available. It is applicable in countries forming European Union. It

has total of 12 columns to be declared by the exporter. They are:

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1. Exporter’s name, address and country

2. Importer’s name, address and country

3. Means of transport and route

4. For official use(to be filled by the officials)

5. Item no.

6. Marks and no. packages

7. No. and kind of packages and description of goods

8. Origin criterion

9.Gross weight or quantity

10. No. and date of invoice

11. For certification of competent authority- in this column the competent authority will stamp and sign

for the certification of the form.

12. Declaration by the exporter – in this column the exporter declares the above details mentioned are

correct and country where the goods produced for export and name of the importing country and

then stamped and signed by the authorized representative of exporter with place an date.

This form A GSP is sent between the countries, which have bilateral agreements. This certified

original form will be used by importing country to import the consignment with deduction in import

duty.

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6. IEC Certificate: It is an Import-Export Code Certificate issued by DGFT, Ministry of

Commerce, and Government of India. It is a 10 digit code number. No exports or imports will

be effected without the IEC code. It is mandatory for every exporter.

7. Wearing Apparel Sheet: It is like a check list which gives the detail regarding the content &

design of the garment packed.

8. Bill of Lading: The bill of lading is a document issued by the shipping company or its agent

acknowledging the receipt of goods on board the vessel, and undertaking to deliver the goods in

the like order and condition as received, to the consignee or his order, provided the freight and

other charges as specified in the bill have been duly paid. It is also a document of title to the

goods and as such, is freely transferable by endorsement and delivery.

A bill of lading normally contains the following details:

 The name of the company

 The name and address of the shipper / exporter

 The name and address of the importer / agent

 The name of the ship

 Voyage number and date

 The name of the ports of shipment and discharge

 Quality, quantity, marks and other description

 The number of packages

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 Whether freight paid or payable

 The number of originals issued

 The date of loading of goods on the ship

 The signature of the issuing authority.

9. Airway Bill: An airway bill, also called an air consignment note, is a receipt issued by an airline for

the carriage of goods. As each shipping company has its own bill of lading, so each airline has its

own airway bill. Airway Bill or Air Consignment Note is not treated as a document of title and is not

issued in negotiable form.

10. Mate's Receipt: Mate's receipt is a receipt issued by the Commanding Officer of the ship when the

cargo is loaded on the ship. The mate's receipt is a prima facie evidence that goods are loaded in the

vessel. The mate's receipt is first handed over to the Port Trust Authorities. After making payment of

all port dues, the exporter or his agent collects the mate's receipt from the Port Trust Authorities. The

mate's receipt is freely transferable. It must be handed over to the shipping company in order to get

the bill of lading. Bill of lading is prepared on the basis of the mate's receipt. It contains information

relating to ;

 Description of packages.

 Condition of goods / packages loaded on the vessel.

 Name of the vessel

 Date of loading

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 Port of delivery

 Name of the address of the shipper exporter

 Name and address of the importer / consignee.

 Other required details.

Importance of Mate’s receipt:-

The main importance of mate’s receipt is that is serves as an acknowledgement of the

goods loaded on the ship. After loading, the goods remain in the custody of the captain / mate of the

ship.

1. It enables the agent of the exporter to pay port trust dues. After making payment of port dues, the

agent collects the mate’s receipt and submits it to the customs preventive officer.

2. It enables the shipping agent of the exporter to present the mate’s receipt to the customs

preventive officer to record the certificate of shipment of all copies of shipping bill and other

documents.

3. The export agent can obtain bill of lading on the basis of mate’s receipt from the shipping

company.

11. Shipping Bill: Shipping bill is the main customs document, required by the customs authorities for

granting permission for the shipment of goods. The cargo is moved inside the dock area only after the

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shipping bill is duly stamped, i.e. certified by the customs. Shipping bill is normally prepared in five

copies:

 Customs copy

 Drawback copy

 Export promotion copy

 Port trust copy

 Exporter's copy

Types of Shipping Bill

1. Manual Shipping Bill

2. Computer generate EDI shipping bill

Manual Shipping Bill:

It will be prepared in quadruplicate and two additional copies in the prescribed format. It contains

exporter’s name and address, Invoice no. and date, shipping bill no., Number and description of packages,

Quantity, weight and value of goods, Name of vessel in which goods are to be shipped, Country of

destination, total amount of duty, port at which goods to be discharged, and any other details if applicable.

It will be filled by the customs agent and signed by both the exporter and customs agent. This document

used for the customs clearance of the exporting goods. After customs clearance the shipping bill will be

numbered with date and duly stamped and signed with “Let export” permission by the customs official.

After this only customs agents will allow the goods to clear through sea or air.

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Computer Generated EDI

It also contains the same details as that of manual shipping bill prepared by customs, which is

having an on line EDI (Electronic Data Interchange) system. This will be signed by the CHA (Customs

House Agent) and customs official with “Let export” permission.

When goods are manufactured in India on which drawback duty is allowed, the shipping bill used

is called the drawback shipping bill.

12. Letter of Credit: This method of payment has become the most popular form in recent times; it is

more secured as company to other methods of payment (other than advance payment). A letter of

credit can be defined as “an undertaking by importer’s bank stating that payment will be made to the

exporter if the required documents are presented to the bank within the variety of the L/C”.

Contents of a Letter Of Credit

A letter of credit is an important instrument in realizing the payment against exports. So,

needless to mention that the letter of credit when established by the importer must contain all

necessary details which should take care of the interest of Importer as well as Exporter. Let us see

shat a letter of credit should contain in the interest of the exporter. This is only an illustrative list.

 Name and address of the bank establishing the letter of credit

 Letter of credit number and date

 The letter of credit is irrevocable

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 Date of expiry and place of expiry

 Value of the credit

 Product details to be shipped

 Port of loading and discharge

 Mode of transport

 Final date of shipment

 Details of goods to be exported like description of the product, quantity, unit rate, terms of

shipment like CIF, FOB etc.

 Type of packing

 Documents to be submitted to the bank upon shipment

 Tolerance level for both quantity and value

 If L/C is restricted for negotiation

 Reimbursement clause

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Steps in an Import Transaction with Letter of Credit

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Realisation of Export Proceeds

Once the goods have been physically loaded on board the ship, the exporter should arrange to

obtain his payment for the exports made by submitting relevant documents.

A complete set of documents normally submitted for the purpose of negotiation is called a

negotiable set of documents, which usually consist of the following:

1. Bill of exchange

2. Bill of lading

3. Commercial invoice

4. Packing list

5. Inspection certificate

6. GSP certificate

Negotiation

A complete set of negotiable documents is presented to the negotiating bank through whom the

documentary letter of credit has been advised. Where the exporter has complied with all the terms and

conditions of the letter of credit while submitting his documents to the negotiating bank, the documents

are deemed to be clean. The letter of credit opened by the buyer through his bank (opening bank)

authorizes drawing a bill of exchange against which payment will be made by the opening bank on behalf

of the buyer, provided the terms and conditions specified in the letter of credit are complied with.

Bill of exchange

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It is the negotiable instrument through which the amount of export invoice / invoices will be

collected from the corresponding bank specified by the importer through exporter’s bank. It contains

number and date drawn on, credit no., corresponding bank address, the amount to be collected , terms of

payment, importer’s name and address with invoice no. and bill of lading or airway bill no. the drafts

drawn are of two types.

1. Sight draft

2. Usance draft

If the letter of credit stipulates payment at sight, the exporter draws a “sight draft” on the buyer or

his bank. When sight drafts are drawn by the exporter, he expects the buyer to arrange for payment

immediately on presentation of the draft. Until payment for the draft is made, shipping documents will

not be handed over to the buyer to enable him to clear the goods. (See Annexure 10)

When the exporter has offered credit terms for payment, a “Usance draft” is usually drawn by the

negotiating bank of the exporter. It is drawn for the payment after a specified period. The buyer on whom

the draft is drawn retires the draft after 30days, 60days or 90days as agreed between him and the exporter

at the time of concluding the contract. The letter of credit opened by the buyer will clearly specify the

credit period which has been agreed upon and would mention that the draft should be drawn for 30,60 or

90 days, as the case may be.

For a credit period beyond 180 days, the exporter has to obtain the prior permission of the

exchange control authorities in India. The bill of exchange drawn should correspond to the conditions

stipulated in the letter of credit.

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Besides the negotiation of the documents, the banker has to perform other formalities. As part of

the negotiation set of documents, the exporter has submitted the duplicate copy of the GR-1 form. After

negotiation are complete, and payment is physically received by the bank, the duplicate copy of the GR-1

form is sent to the RBI after due checks.

The exporter requires a commercial invoice attested by the bank for his use in claiming

incentives. The bank attests the extra copies of the commercial invoice supplied by the exporter and

returns them to him.

To enable the exporter to claim incentives applicable for exports, a certificate known as Form I or

“Bank Certificate” is required. The Form I or Bank certificate describes the product exported, its value,

the details of the invoice, the bill of lading against which the export was made, the rate of conversion for

the exchange for the exchange used, etc. the case of CIF contracts, the bank certificate specifies the fob

value, freight and insurance under separate headings as evidenced in the bill of lading, insurance policy

and invoice. The bank certificate also indicates the GR-1 form number against which the export was

made. The original copy of the bank certificate is furnished to the exporter and the duplicate copy is sent

to the JDGFT of the area. A third copy may be kept for its official records.

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Realisation of Export Incentives:

The incentives the exporter will get in today’s context and the manner in which they can be

obtained are as follows:

3.3.6.1. Duty Drawback:

This refers to a rate fixed by the government based on the customs duty and excise duty

components which go into the production of an export product. This does not refer to the finished product

excise duty, but to the excise and customs duty paid on all the raw materials and components which go

into the production.

Every year the Department calls for latest data on these through the Export Promotion Councils,

determines the drawback rate and publish it for the exporters by June of the year.

When the shipping bill is submitted to the customs for the shipping of goods, it consists of a set

of five copies. The duplicate copy is known as the ‘Drawback copy’, and this will contain all the details

like description of the product, the port of destination, the total amount of drawback as per government

notification etc. this copy is endorsement by customs and sent directly by them to the drawback cell in the

customs department situated in the port from which goods were exported. The exporter can approach this

cell for his drawback payment with any additional details they may ask for.

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Excise Rebate:

Finished goods which are subject to excise duty for home consumption are exempt from the duty

when they are exported. The scheme is also applicable where the exported goods contain excisable goods

in their manufacture.

The exporter can avail of this facility in either of the following methods, where finished goods are

excisable:

i. Export under Bond:

Under this method, the exporter has to execute a bond in favour of Central Excise

Authorities. The amount of the bond will be equal to the duty on the estimated maximum outstanding of

goods leaving the factory without paying the duty and pending acceptance of their proof of export by

excise authorities. No excise need to be paid by the exporter.

ii. Refund of Duty:

If the duty is already paid, after export is made, the exporter should make a claim with the Central

Excise Authorities. After verification of the claim, the excise authorities will arrange for the refund of the

central excise.

Where the excisable materials have been used in the manufacture, similar to the above

arrangement, the exporter can avail of the facility of manufacturing under bond or he can claim refund

after duty is paid.

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TURN OVER OF PON SANGER EXPORTS

Turn Over of PON SANGER EXPORTS

(In crores)

YEAR SALES (RS) VARIATION (RS) PERCENTAGE

2005 21.74 13.31


2006 24.94 3.2 15.27
2007 40.67 15.73 24.90
2008 48.63 7.96 29.77
2009 27.33 -21.3 16.735

Interpretation

The above table indicates the total export position from the year 2005-2009. The sales turn over

increases from the year 2006 -2008 and reduce in the year 2009 with the variation value of 21.3

Turn Over of PON SANGER EPORTS

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FINDINGS AND INFERENCE

 The documentation paper works are simplified than the previous years.

 This has led to the emergence of a business environment ,widening both the scope and scale of

opportunities open to sellers

 Though many documents prevail in documentation, only certain documents play a vital part in the

company.

 It uses the Inco terms as FOB and C&F mostly.

 From the company’s procedure, the following has been inferred;

Forward System followed in PON SANGER EXPORTS

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 Europe Countries offer tax benefits for the imports. This is not provided by the U.S.

 8-10% is kept as the profit margin.

 The firm pays a tax of 33% for the imports from Taiwan and China.

 The shipment carry days are 18days to Europe and 26-30days to U.S.

 The firm pays its bank – Canara Bank, an amount of $25 for each FOREX conversion.

 There seem to be a relative increase in the sales turnover of PON SANGER EXPORTS up to

2008 and a noticeable fall during the year 2009.

 The product wise sales turn over and variations are fluctuating year by year.

 From the past export analysis for the country United States, the export variations are positive with

an increase of Rs.9.64 crores from the year 2008.

 From the past export analysis for the country Europe, the export has drastically reduced from the

year 2008 to 2009 with the variation of Rs.9.13 crores.

 From the past export analysis for the country Canada, the exports reduced year by year except for

the year 2008 which increased with the variation of Rs.5.66 crores.

 As an overall study, we can find that the firm has enjoyed more benefits and sought more profits

in the year 2008.

 Year 2009 has been seen as less profitable than the year 2007 and 2008.

 From the future trend analysis, the export of the company increases year by year.

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SUGGESTIONS

 As only certain documents are put in use, the other documents have no power in the company

which will be supportive to reduce the export procedures.

 As many of the documents are part in the use of documentation and procedures which may delay

and tend to loss the customers.

 The company has to speed up the paper work.

 Update of available export incentives.

 The company should check the exchange rates before entering into particular markets which will

help in achieving more profits.

 The company can improve its sales by improving its quality and promotional activities.

 The company has to improve their infrastructure facilities which will increase the exports.

 If all the processing units are brought under one roof, it will reduce the processing time of goods

and it will lead to timely delivery of goods to the customers.

 Try for ISO certifications, which will value the company higher.

 Require more knowledge on the incentives offered by the Government.

 Can opt for Market Development Assistance from the Government of India, for Exhibition and

Stalls overseas.

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CONCLUSION

The study was conducted to know the process involved in an apparel firm and to study about the

various departmental functions which coordinates to complete the export cycle. The export procedure of

the firm has been seen clearly and other related aspect has been known.

From the analysis it is found that the performance of the company is satisfactory, but the

company is facing problem regarding excess of documents which causes delay in transportation.

Therefore necessary steps should be taken to limit the number of documents so that the company can

make distribution at right for the company and it helps the company to have competitive advantage over

its competitors.

There are signs of good future for PON SANGER EXPORTS, AVINASHI because of growing

demand for Indian knitwear in the world market.

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BIBLIOGRAPHY

Books

1. Balagopal T.A.S, “Export Management”, Himalaya Publishing House, nineteenth edition 2007

2. Jeevanandam.C., “Foreign Exchange- practice, concepts and control”, Sultan Chand and Sons,

tenth edition 2007

3. Kothari C.R., “Research Methodology, Method & techniques”, New Age International. Pvt. Ltd,

Second Edition, 1985

4. Mahajan M.I.,” A guide on export policy, procedure and documentation”, Tata McGraw hill

publishing company ltd, Third Edition 2005

5. Dr.Varma.M.M. & Aggarwal R.K, “Foreign Trade Management”, King Book, second edition

2006

6. Puri, V. K., “Exporters’ Guidelines, A Basic Book on How to Export as per Govt. Policy &

Procedures”, 2nd Edition, JBA Publishers, 2008-09

7. Paul, Justin & Aserkar, Rajiv, “Export Import Management”, 2nd Edition, Oxford University

Press, 2009, Chapter – 2, pp. 17-29.

Reference Site

 http://www.sebi.gov.in/dp/splfinal.pdf as

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 Overcoming the obstacles to export documentation1, Thomas A. Cook.

 http://search.barnesandnoble.com/Export-Import-Procedures-and-Documentation/Thomas-E-

 Johnson

 Export Documentation Made Easy2, Laurel Delaney

 http://www.allbusiness.com/business-planning-structures/starting- a- business/3878207-

1.html

 Export Trade Sector Using Available Trade Finance Tools and Resources 5, Koch

and John.

 http://www.allbusiness.com/trade-development/trade-development-finance/8890466-1.html

 True cost of export documentation7, Corinne Campbell.

 http://www.dynamicbusiness.com/articles/articles-export/true-cost-of-export-

 documentation2043.html

 Guide to Inco terms 2000, Posner and Martin8.

 http://www.allbusiness.com/legal/international-law-foreign-investment- finance/918569-

1.html

 All Industry Rates of Duty Drawback, 2008-099.

 http://www.cmai.in/download/circulars/Pre_Budget_Memorandum.pdf

 Foreign Trade Policy 27th August 2009 - 31st March 2014

 http://dgftcom.nic.in/exim/2000/policy/ftp-plcontent0910.pdf

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