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  • Questions - Nestle Longterm Maintenance of A Classic Brand PDF

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    Khánh Linh Nguyễn
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    The document discusses Nestle's long-term maintenance of the Kit Kat brand name. Kit Kat advertising targets both consumers and purchasers. A growth-share matrix and product/market expansion grid using SWOT analysis shows Kit Kat's marketing strategy focuses on market penetration and product development. The marketing mix of Kit Kat balances the elements of product, price, place, and promotion which is important for the brand's long-term success.

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    Questions_ Nestle Longterm maintenance of a classic brand.pdf

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    The document discusses Nestle's long-term maintenance of the Kit Kat brand name. Kit Kat advertising targets both consumers and purchasers. A growth-share matrix and product/market expansion grid using SWOT analysis shows Kit Kat's marketing strategy focuses on market penetration and product development. The marketing mix of Kit Kat balances the elements of product, price, place, and promotion which is important for the brand's long-term success.

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    © All Rights Reserved
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    Download as pdf or txt
    34 views1 page

    Questions - Nestle Longterm Maintenance of A Classic Brand PDF

    Uploaded by

    Khánh Linh Nguyễn
    The document discusses Nestle's long-term maintenance of the Kit Kat brand name. Kit Kat advertising targets both consumers and purchasers. A growth-share matrix and product/market expansion grid using SWOT analysis shows Kit Kat's marketing strategy focuses on market penetration and product development. The marketing mix of Kit Kat balances the elements of product, price, place, and promotion which is important for the brand's long-term success.

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    © All Rights Reserved
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    Nestle- Long Term maintenance of a classic brand name

    ** Don’t answer the questions on “Tasks and Activities” at the end of the case study provided. Instead, please
    answer the followings:

    1. How does Kit Kat’s advertising target both the consumer and the purchaser?
    2. Draw up a Growth-share matrix (BCG approach) and Product/market expansion grid.
    With reference to these and using SWOT analysis, explain Kit Kat’s marketing strategy.
    3. Describe the elements that make up the marketing mix of Kit Kat. Explain why it is
    important to balance the marketing mix of Kit Kat.

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