Introduction:

Three studies address unresolved issues in value-behavior relations. Does the

full range of different values relate to common, recurrent behaviors? Which values
relate more strongly to behavior than others? Do relations among different values and
behaviors exhibit a meaningful overall structure? If so, how to explain this? 

Body:

We find that stimulation and tradition values relate strongly to the behaviors that
express them; hedonism, power, universalism, and self-direction values relate
moderately; and security, conformity, achievement, and benevolence values relate only
marginally. Additional findings suggest that these differences in value-behavior relations
may stem from normative pressures to perform certain behaviors. Such findings imply
that values motivate behavior, but the relation between values and behaviors is partly
obscured by norms. Relations among
behaviors, among values, and jointly

Values
among values and behavior exhibit a
similar structure. The motivational
conflicts and congruities postulated
by the theory of values can account
for this shared structure.

and Conclusion:

To understand where behavior

Behavio
comes from—to understand why
people behave the way they do—
mean learning about values and
beliefs. While the behavior of people
from another culture may seem
strange to you, it probably makes

r
sense to them. The reason any
behavior makes sense is simply
because it is consistent with what a
person believes or holds dear.
Conversely, when we say that what
someone has done "makes no
sense," what we mean is that the
action contradicts what we think that
person feels or wants.
 

Recommendation:

With this insight embrace your freedom to choose what values will drive your
actions… and embrace your freedom to choose the behaviors which will best meet your
values.

Submitted by: Julie Ann A. Mangalino

Submitted to: Ms. Jesserene Vergara