EPITOME

RESEARCH SERVICES CREDENTIALS 2020

 Epitome: Striving for Perfection

A boutique research agency offering customized end-to-end solutions thereby achieving business goals of clients.

Started operations in 2016 in APAC region and has rapidly grown to have operations across the globe.

20+ full-time employees with Multi-country Field Presence Global Coverage

experience in Business Development,
APAC, US, EU-5, UAE, KSA 10mn+ panelists
Operations, PM and Insights

EPITOME
RESEARCH SERVICES
 Why Work With Epitome?

Experienced Professionals
Technology Aided Solution
(having avg. 12 to 15 yrs)

Competitive Costs Local Teams

In-House Online Panel

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 Epitome Capabilities: Partnering with clients from idea
to launch and beyond…
Development Stage Pre Launch Stage

Insight Generation Ad Pretesting

Exploratory / U&A Pack Testing

Idea or Concept Testing / Recycling Consumer Profiling

Product Testing

Product & Brand Post Launch Stage

Competition Tracking
Brand Equity / Positioning
Shopper Behaviour
Product / Brand extensions Communication Post Evaluation
Store Audits
Triggers & Barriers Product Performance
POSM Testing

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 …Through Various Methodologies

Online
Qualitative
Quantitative
FGDs / DIs Qualitative -
FGDs, DIs,
CAPI Ethnography Discussion boards,
etc.
CATI
SOLO Observations
Quantitative -
Shopnography Online surveys,
Mobile surveys, etc.

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 Our Recognitions

https://www.insightssuccess.in/epitome-research-services-decoding-market-success/

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Our Offerings

EpiLine
EpiConnect
EpiCept
EpiCreate

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EpiLine: Our Suite of Online Solutions

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RESEARCH SERVICES
 EpiLine: Online Qualitative

• Online FGDs / DIs / Discussion Boards

• Integrate use of social media platforms in research design to add value to the output

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 EpiLine: Online Panel

Our Panel Strength

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EpiLine: Key Features of our Online Panel

Geographical Coverage Target Audience

Cover all research common markets.

Successfully reach diverse and challenging
Additionally have internal capabilities in audiences globally
delivering samples in African and EU
countries that are difficult for others to
reach

Double Opt-In Tool

Measures taken to ensure security and

non-duplication of respondents.
Custom-based web survey programming
services for Online, CATI and CAPI surveys
Panelists can appear for survey only once
they have successfully registered on our
panel via double opt-in method

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 EpiLine: AppTome Key Features

Epitome’s in-house app provides systematic and digitized approach in conducting researches

• Suitable for Qualitative and

Quantitative research
• Convenient and Easy to use
• Time and Cost effective
• Instant incentives to respondents
after survey completion
• Stimulus exposure possible -
Concepts/ Videos

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RESEARCH SERVICES
 EpiLine: AppTome

Qualitative Quantitative

• Feasible for conducting online FGDs/IDIs
• Interactions can be recorded and downloaded at
convenience
• Simultaneous multi-login possible → Client, Moderator,
Translator, Respondent
• Client can raise questions to moderator during the
interactions
• Accessible from client’s location
• Integrated dashboard – Can view project status updates,
topline findings of key questions, allows clients to
download information on real time basis
• Larger sample can be achieved in shorter time
• Automated notification (via e-mail and SMS) to client
once 25% of the sample achieved

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 Geo Fencing
Why Geofencing? • Reach 76+mn mobile data users - Supports

• Real-time and immediate feedback Vodafone, Idea and Airtel

• Multi-location performance • Identify TG using authentic data set of 39

• Target localized audience variables - Demographics, Location, Device,

• No interviewer bias Subscriber type, Tariff plan, Roaming status,

• Faster implementation ARPU, etc.

• Can be used as a tool to boost sample

Types of Researches
• Behavior Monitoring

• Natural Shopper intercepts

• Competitive analysis

• Out-of-home ad effectiveness

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 App Scan: A Method to Control Repeats

Wary of meeting repeat respondents?

Presenting AppScan…
• Using fingerprint scanning technology to ensure that no respondent has been interviewed /

researched in the last 6 months -1 year

• Verify respondents using data history captured at the time of recruitment

Benefits

• Meet genuine respondents every time

• Client can also get access to respondent status

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RESEARCH SERVICES
Our Offline Solutions

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EpiConnect: Consumer Connect program

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EpiConnect: Why is consumer connect
program required?

• Provides a platform for various client stakeholders to interact with the consumers

• Understand the real life consumer context

• Bring alive the consumer by immersing in their situations

• Experience the changing market, competition and consumer

• Quick and efficient way of unearthing valuable information about consumers

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RESEARCH SERVICES
 EpiConnect: The Program

Epitome can customize a monthly / quarterly / half yearly consumer connect program as per client
requirement

A specific objective will be decided for each connect session

These connects can be used to

• Ratify or nullify hypotheses related to business issues
• Understand behaviors pertaining to category, product or brand
• Deepdive into specific problem areas

Various methodologies can be employed to achieve the desired objectives

• Audits – Home / Kitchen / Store
• Observation
• Interviews
• Retails visits
• City walks i.e. immersing into city’s culture by involving in activities like festivals, events, wedding, etc.

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 EpiConnect: The Process
Briefing - Alignment of objectives, Dos and Don'ts during the visits, Basic of moderation, etc.
Day 1
Share team details - Each team will comprise of client representative, researcher / moderator, field person,
Training of the Client Team translator (if required)

Handover CC kits - – Schedule, Consumer profiles, DG, SCQ, Contact nos., meeting points, etc

Assemble at the meeting point

Day 2 FW to be conducted simultaneously for all the teams

Consumer Interactions Consumer interactions followed by Retail visits (if required)

City walks can also be conducted for International clients in order to get better understanding of the culture and
context

Day 3 Collation of observations and findings from the visits

Debriefing session with Brainstorming session to disseminate learnings with rest of the teams
the client team

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EpiCept:Concept Development and
Evaluation

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 EpiCept: Our Approach

• Iterative process combining the philosophy of concept recycling and concept testing
• Approach helps in sharing of ideas
• Allows for refinement and optimization of concepts post each session to finally arrive at
relevant, unique and compelling concepts from consumer perspective
• Involvement of multiple stakeholders - client team, creative agency, research agency, creative
consumers and mainstream consumers
• Use of projective techniques to uncover reactions
• Outcome: Concepts ready for Quantitative testing

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 EpiCept: The Process

Team Briefing – Alignment of Team Reconnect – Alignment of

objectives with agency, final objectives with agency, final
review of research instruments review of research instruments
and stimulus and stimulus

1st FGD with Creative consumers

2 FGDs with mainstream
Day 1 Day 2 consumers
Concept & DG refinement

Concept & DG refinement

2nd FGD with Creative consumers

Concept & DG refinement 2 FGDs with mainstream

consumers

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EpiCreate: Innovation and NPD
 EpitCreate: The Innovation and NPD Process
Stage 1: Stakeholder • Meet key stakeholders of the client company to understand their POV on the future pathway of the
interactions organization, possible constraints that will impact the NPD process, areas of interest, etc.
• Understand and streamline expectations from the exercise

• Trace the evolution of the category / products / brands

Stage 2: Data Mining • Undertake a detailed datamining exercise using existing in-house information available with the client e.g.
past consumer researches, syndicated data, papers & journals, creative agency documents, etc.

• Debrief learnings from the secondary research phase

Stage 3: Debrief • Align objectives for consumer round of research and finalize the research plan
• Outline roles and responsibilities for client and agency

Stage 4: Consumer • Understand current category / product experience, need gaps and opportunity areas
Story • Use mix of methodologies i.e. immersions, interviews, expert interactions, audits, etc.

• 1.5-2 days workshop facilitated by the agency

Stage 5: Big Idea • Half a day for dissemination of findings
Workshop • Followed by workshop to create big ideas that can be taken into concept development exercise

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 Other Our
Research Services
Offerings
Multilingual Services (Analysis, Transcription,
Translation)
Project Management & Recruitment

Research Instrument drafting (QnR, DG, Report)

Content Writing

Web Listing/ Data Visualisation

Secondary Research/ Data Mining

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Our Experience

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 Categories/Sectors

Media Agriculture Automobile Banking Education

Technology
FMCG Real Estate Travel Healthcare

Retail Telecommunication

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 Team

Piyush Soni Asmita Mishra

Founder & CEO Co-Founder & CMO
Contact: +917738388772 Contact: +918452057725
Email ID: piyush.soni@epitome-rs.com Email ID: asmita.mishra@epitome-rs.com

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RESEARCH SERVICES
 Team

Pallavi Pandya Deepti Kamble

Vice President Director
Consumer Insights Consumer Insights

pallavi.pandya@epitome-rs.com deepti.kamble@epitome-rs.com

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 Team

Jitesh Lohar Bradley Wood Tom Watanabe

Regional Head - UAE Account Manager - USA Consultant - Japan

Business Development Business Development Business Development

jitesh.lohar@epitome-rs.com bradley.wood@epitome-rs.com tom.watanabe@epitome-rs.com

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RESEARCH SERVICES
 Team

Priyank Singhvi Risha Kapoor Asif Abdulla

Consultant - Singapore Account Manager - India Senior Account Manager - India

Business Development Business Development Business Development

priyank.singhvi@epitome-rs.com risha.kapoor@epitome-rs.com asif.abdulla@epitome-rs.com

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RESEARCH SERVICES
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EPITOME
RESEARCH SERVICES

INDIA | USA | UAE | SINGAPORE | JAPAN

+91 7738388772 +971 563618583 +1 2148642764

rfq@epitome-rs.com | www.epitome-rs.com