Professional Documents
Culture Documents
NAVEEN Final Project 2
NAVEEN Final Project 2
A STUDY ON
IN KURNOOL CITY
BY
P. NAVEEN
(2018 – 2019)
KURNOOL
CERTIFICATE
PRINCIPAL:
PLACE:
DECLARATION
I hereby declare that this project report has been carried out in Kurnool city entitled
A study on “CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING
FLIPKART” And this project is submitted to St. Joseph’s Degree College,
Kurnool, in partial fulfilment for the award of degree Bachelor of Business
Administration”.
Affiliated to RAYALASEEMA UNIVERSITY, KURNOOL, is drafted by me
is original work of my own.
PLACE:
DATE: P.NAVEEN
(BBA)
ACKNOWLEDGEMENT
CONTENTS
S.NO Chapter
1. Chapter 1:
Introduction
2. Chapter 2:
Industry profile
Company profile
Product profile
3. Chapter 3:
Objectives of study
Research Methodology
Limitations
4. Chapter 4:
Consumer Perception
5. Chapter 5:
Findings
Suggestions
7. Chapter 7:
Questionnaire
Bibliography
CHAPTER-1
INTRODUCTION
INTRODUCTION
An online shop, e-shop, e-store, internet shop, web shop, webs tore, online
store, or virtual store evokes the physical analogy of buying products or services
at a bricks-and-mortar retailer or in a shopping centre. The process is called
Business-to-Consumer (B2C) online shopping. This is the type of electronic
commerce conducted by companies such as Amazon.com. When a business
buys from another business it is called Business-to-Business (BZB) online
shopping.
In 1990, Tim Berners-Lee created the first World Wide Web server and browser
in UK. It opened for commercial use in 1991. In 1994 other advances took place,
such as online banking and the opening of an online pizza shop by Pizza Hut]
During that same year, Netscape introduced SSL encryption of data transferred
online, which has become essential for secure online shopping. Also in 1994, the
German company Intershop introduced its first online shopping system. In 1995,
Amazon launched its online shopping site, and in 1996, eBay appeared.
CHAPTER-2
INDUSTRY PROFILE
E-commerce industry
India's e-commerce market was worth about $3.8 billion in 2009, it went up to
$12.6 billion in 2013. In 2013, the e-retail market was worth US$ 2.3 billion.
About 70% of India's @commerce market is travel related. India has close to 10
million online shoppers and is growing at an estimated 30% CAGR vis-à-vis a
global growth rate of 8 10%. Electronics and Apparel are the biggest categories
in terms of sales.
India's retail market is estimated at $470 billion in 2011 and is expected to grow
to $675 Bn by 2016 and $850 Bn by 2020, estimated CAGR of 7%. According to
Forrester, the ecommerce market in India is set to grow the fastest within the
Asia-Pacific Region at a CAGR of over 57% “between” 2012-16.
On 7 March 2014 e-retailer Flipkart claimed it has hit $1 billion in sales, a feat it
has managed to achieve before its own target (2015).
Closures:
Though the sector has witnessed tremendous growth and is expected to grow, a
lot of e-commerce ventures have faced tremendous pressure to ensure cash
flows. But it has not worked out for all the e-commerce websites. Many of them
like Dhingana, Rock.in, and Seventy MM amongst others had to close down.
Infrastructure:
There are many hosting companies working in India but most of them are not
suitable for e Commerce hosting purpose, because they are providing much less
secure and threat protected shared hosting. E-Commerce demand highly
secure, stable and protected hosting. Cyber security issues of e-commerce
business in India would be required to be managed by Indian e-commerce
stakeholders in the near future. In fact, Indian government is planning to
introduce cyber security breach disclosure norms in India very soon. Recently
Target Corporation suffered a cyber-attack that has put it under litigation threat
in multiple jurisdictions. Trends are changing with some of e-Commerce
companies starting to offer SaaS for hosting web stores with minimal onetime
costs.
India has got its own version Cyber Monday known as Great Online Shopping
Festival in December 2012, when Google India partnered with e-commerce
companies including Flipkart, HomeShop18, Snap deal, India times shopping and
Makemytrip. "Cyber Monday" is a term coined in the USA for
the Monday coming after Black Friday, which is the Friday alter Thanksgiving
Day.
Funding:
As of 2012, most of the e-commerce companies are yet to start making money.
However, due to their growth prospects, many venture capital firms such as
Accel Partners have invested considerably. In one of the biggest fund raising,
F1ipkart.com, in August 2012, raised about [1822 crores. Entertainment
ticketing website BookMyShow.com raised E1100 crores investment by Accel
Partners.
On 10 July 2013, Flipkart announced it had received $200 million from existing
investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital. New
investors making UP the additional $160 million include Dragoneer Investment
Group, Morgan Stanley Wealth Management, Sofma, Vulcan Inc. and more from
Tiger Global.
Snap deal USD 50 million in 13 April. In February 2014, online fashion retailer
Myntra.com raised $50 million from a group of investors led by Premji Invest,
the investment company floated by AzimPremji, Chairman of Wipro.
Enforcement directorate (ED) of India has already initiated legal actions against
companies dealing with Bitcoins in India. Tax liability of foreign companies like
Google, Facebook, etc. is also under consideration in India.
Similarly, illegal online sales of prescribed drugs by illegal online pharmacies of
India are also under scrutiny of regulatory authorities of India. Myntra, Flipkart
and many more ecommerce websites are under regulatory scanner of ED of
India for violating Indian laws and policies. US-based transport application
provider Uberinc has also been questioned by the service tax department of
India.
COMPANY PROFILE
COMPANY PROFILE
Flipkart is India’s largest electronic commerce company, founded in 2007 by
Sachin Bansal and BinnyBansal. It operates exclusively in India, where it is
headquarter in Bangalore, Karnataka, though Flipkart is actually registered and
based in Singapore. Flipkart has launched its own product range under the
name
“Digi Flip” with products such as tablets, USBs, and Laptop’s bags.Flipkart has
also launched its own range of personal healthcare and home appliances under
the brand “Citron”.
Flipkart was founded in 2007 by Sachin Bansal and BinnyBansal, both alumni of
the Indian Institute of Technology of Delhi. They had been working for Amazon
previously. The business was formally incorporated as a company in October
2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused
only on books, and soon as it expanded, it started offering other products like
electronic goods, air conditioners, air coolers, stationery supplies and life style
products and e-books.
Department of commerce and management St. Joseph’s degree college, Kurnool
Project report 2018-2019
The first product sold by them was the book Leaving Microsoft to Change the
World, bought by VVK Chandra from Andhra Pradesh. Flipkart now employs
more than 15000 people. Flipkart allows payment methods such as cash on
delivery, credit or debit card transactions, net banking, e-gift voucher and card
swipe on delivery.
In April 2016, Sachin Bansal and BinnyBansal were named Time magazine’s
list of The 100 Most Influential People.
In September 2015, the two founders entered Forbes India Rich List
debuting at the 86th position with a net worth of $1 .3 billion each
Sachin Bansal was awarded Entrepreneur of the Year 2012-201 3 from
Economic Times, a leading Indian Economic Daily
Flipkart.com was honored as the Young Turk of the Year at CNBC TV 18's
'India Business Leader Awards 2012' (IBLA).
Acquisitions:
to 50,000 ratings. Flipkart has categorically said that it will not be involved
with the original site and will not use the brand name.
2016: Flipkart’s Myntra acquires rival fashion shopping site Jabong for $70
million.
FINANCE:
Initially, the founders had spent? 400,000 only for making website to set up the
business. Flipkart has later raised funding from venture capital funds Accel India
(US$1 million in 2009) and Tiger Global (US$10 million in 2010 and US$20
million in June 2011). On 24 August 2012, Flipkart announced the completion of
its 4th round of $150 million funding from MIH (part of Naspers Group) and
ICONIQ Capital. The company announced, on 10 July 2013, that it has raised an
additional $200 million from existing investors including Tiger Global, Naspers,
Accel Partners and Iconic Capital.
On November 2012, Flipkart became one of the companies being probed for
alleged violations of FDI regulations of the Foreign Exchange Management Act,
1999.
In July 2013, Flipkart raised USD 160 million from private equity investors. In
October 2013, it was reported that Flipkart had raised an additional $160 million
from new investors Dragoneer Investment Group, Morgan Stanley Wealth
Management, Sofina SA and Vulcan Inc. with participation from existing investor
Tiger Global. On 26 May 2014, Flipkart announced that it has raised $210 million
from Yuri Milner’s DST Global and its existing investors Tiger Global, Naspers
and Iconic Capital
In early July 2014, it was also highly speculated that Flipkart was in negotiations
to raise at least $500 million, for a likely listing in the US for 2016. On 29 July
2014, Flipkart announced that it raised $1 billion from Tiger Global Management
LLC, Accel Partners, and Morgan Stanley Investment Management and a new
investor Singapore sovereign-wealth fund GIC.
PRODUCT PROFILE
PRODUCT PROFILE
Flipkart is the online film having huge market in India. It was started in the year
2007 by Sachin Bansal and BinnyBansal. The first product the sold was the book
“leaving Microsoft to change the world” a customer from Hyderabad. Firstly it
was a book store selling mobiles/ DVDs etc.
Later on it has started to expand its market by selling not only books but also
other products. Now flipkart has so many categories of product available on it.
LIFESTYLE:
Men
Women
Kids
Baby
Toys and games
Personal care appliances
Beauty and wellness
Health and nutrition
Luggage and travel
ELECTRONIC:
Mobiles
Mobile accessories
Television
Large appliances
IT accessories
Small home appliances
Kitchen appliances
Wearable smart devices
Personal care appliances
Laptops
Tablets
Camera and accessories
Audio and video
Gaming
AUTOMOTIVES:
Biker accessories and helmets
Car and bike care
Car interior and exterior
Tyres
Lighting
Spares and breakdown
Lubricants and oiling
CHAPTER-3
CONSUMER PERCEPTION
CONSUMER PERCEPTION
CONSUMER:
“A person who purchase or has capacity to purchase the goods or service often
for sale by the firm in order to satisfy personal needs and desires.”
The consumer is the end user of the product i.e., who is using the product the
final consumption of the product is done by the consumer.
CONSUMER PERCEPTION:
Personal experience -This is the biggest of all factors that weigh in to customer
perception. If someone has experienced firsthand the quality of a product or
service or the responsiveness and usefulness of a customer service channel, it will
positively or negatively impact their perception.
The success of a business depends upon its ability to attract and retain customers
that are willing to purchase goods and services at prices that are profitable to the
company. Consumer perception describes how customers and potential
customers view a company and its products and services. Consumer perception
is important to businesses since it can influence consumer behavior, which
ultimately affects the profitability of a business. Many businesses spend large
amounts of resources to influence consumer perceptions.
CHAPTER-4
OBJECTIVES
OBJECTIVES
To know the reason for the preference of flipkart over other sites.
To know the consumer perception about the delivery speed of the products.
To know the consumer perception about the price range of the products.
RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
Research refers to the search for knowledge. It is an art of trying something new.
Research comprises of a definite problem. The research design ascetically states
the procedures of data collection and analysis of information relevant to the
problem.
I have selected a study in descriptive type which includes surveys, facts, findings
and enquiries. The method used for present study was Survey Method. Data was
collected from field’s survey by the personal interviews with consumers. Primary
data was collected with the help of questionnaire.
The first step for the marketing research is to define the problem carefully and
agree on the research objectives. Not all research projects can be specific in their
objectives. Some research is explaining its goal is to gather a preliminary data to
shed light on the real nature problem and to suggest positive-solution or new
idea. Some research is descriptive to certain magnitudes.
It aims for the most effective plan for gathering the needed information. Design
a research plan based on the data sources, Research approaches and contact
method.
Data collection:
For quantitative research, the primary data collection is the questionnaires.
Primary Data
The primary data is collected through questionnaires, which form the major part
of the project.
Secondary Data
The secondary data is readily available from the Dealers, news, magazines. Data
like company profile and organization procedures are obtained from the office.
Consumers are often reluctant to take the time to respond to survey. For this
reason researchers have found the questionnaires which may be interesting,
unambiguous, easy to complete and generally non-burdensome in order to
motivate respondents to answer truthfully and completely.
Research Approaches
Primary data can be collected from four ways:
1) Observational Research
2) Focus Group Research
3) Survey Research
4) Experimental Research
2. Research Instruments
Marketing researchers have a choice of two main research instruments in
collecting primary data from “questionnaires”.
Questionnaires
This part is being explained briefly in the following theories of the approach. They
are “SAMPLING PLAN” after deciding on the research approach and the
instruments. The marketing researchers must design a sampling plan. This plan
comprises of three parts
1. Sampling Plan
2. Sampling Unit
3. Sample Procedure
Sampling
An integral component of research design is the sampling plan. Specifically it
addresses three questions. When to survey (the sampling unit), How many to
survey (sampling size), and How to select them (the sampling procedure).
Sampling Unit
The sampling for the study consisted of respondents from all walks of life, all
residents of KURNOOL city.
Sampling Size
Considering the nature and extent of the study and with time constraints, a
sample size of 100 consumers was chosen.
Sampling Procedure
Simple random sampling method has been adopted for the study. In random
sampling each element of the population has an equal chance of being selected
for the sample.
Contact Method
Once the sampling plan has been (determined, the marketing researchers must
decide how the subject should be contacted. The choices are mail, telephone or
personal interviews.
a. Step 3: Collected Information
The data collection phase of marketing IS generally prone to error. In case of
survey, four major problems arise. Some respondents will not be at home and
must be re-contacted and replaced. Other respondents will ref use to cooperate.
b. Step 4: Analyze the Information
The next to last step in the marketing research project is to extract earliest
findings from the collected data. The researcher’s tabulate the data and levels in
the frequency distribution. Averages and measures of dispersion are computed
for major variables.
LIMITATIONS
LIMITATION
A part from the needs and importance of the study, there are limitations also.
The limitations are as follows:
The methods used in this project are random sampling methods and the
result obtained may not be fully accurate and believable.
Some of the customers are not interested to give the accurate information
about the product.
This study is based on the figure available and the information given by
the customers.
CHAPTER-5
DATA ANALYSIS
&
INTERPRETATION
100
90%
90
PERCENTAGE OF RESPONDENTS
80
70
60
50
40
30
20 10%
10
0
YES NO
OPINION
Yes 90 90%
No 10 10%
Source: Questionnaire
70
58%
PERCENTAGE OF RESPONDENTS
60
50
40
30
20%
20 14%
8%
10
0
EXCELLENT GOOD AVERAGE POOR
PREFERENCE
Snap deal 06 6%
Amazon 32 32%
Flipkart 56 56%
Myntra 06 6%
Inferences: So we can say that majority of respondent’s uses flipkart for online
shopping
Source: Questionnaire
38%
40 30%
PERCENTAGE OF RESPONDENTS
35 26%
30
25
20
15
6%
10
CATEGORY
Accessories 26 26%
Clothing 38 38%
Stationary 6 6%
Electronics 30 30%
Source: Questionnaire
60
56%
PERCENTAGE OF RESPONDENTS
50
40
30
24%
20
12%
10 8%
0
REGULARLY BASED ON CASUALLY WITH FREE TIME
OCCASIONS FRIENDS
FREQUENCY
Regularly 8 8%
Casually 12 12%
Inference: So we can say that majority of respondents are often to shop on occasions
Source: Questionnaire
70% 66%
60%
PERCENTAGE OF RESPONDENTS
50%
40%
34%
30%
20%
10%
0%
yes no
OPINION
yes no
Yes 66 66%
No 34 34%
Source: Questionnaire
45
40%
40
PERCENTAGE OF RESPONDENTS
35
30
26%
25
20 18%
16%
15
10
0
RATING DISCOUNT DESCRIPTION OF BRAND
PRODUCT SEGMENTATION
FEATURES
Rating 18 18%
Discount 40 40%
Source: Questionnaire
40
PERCENTAGE OF RESPONDENTS
36%
35
30%
30
25
20%
20
15 14%
10
5
0
FAST DELIVERY CONVENIENCE PAYMENT OPTION EASY RETURN
POLICY
FACTORS
Convenience 30 30%
Source: Questionnaire
POOR, 8 %
EXCELLENT, 20%
AVERAGE, 14%
GOOD, 58%
Excellent 20 20%
Good 58 58%
Average 14 14%
Poor 8 8%
Source: Questionnaire
34%
NO
OPINON
66%
YES
0 10 20 30 40 50 60 70
PERCENTAGE OF RESPONDENTS
YES NO
Yes 66 66%
No 34 34%
Source: Questionnaire
6%
POOR
10%
AVERAGE
EXPERIENCE
60%
GOOD
24
VERY GOOD
0 10 20 30 40 50 60
PERCENTAGE OF RESPONDENTS
Good 60 60%
Average 10 10%
Poor 06 06%
Source: Questionnaire
24% FAULT
PRODUCT
42%OUT OF
STOCK
22%
REPLACEMENT
12% PAYMENT
ISSUES
Replacement 22 22%
Source: Questionnaire
90
82%
80
70
PERCENTAGE OF RESPONDENTS
60
50
40
30
20
8% 6%
10 4%
0
AMAZON SNAP DEAL JABONG SHOP CLUES
COMPETITORS
Amazon 82 82%
Jabong 06 06%
Source: Questionnaire
56%
60
PERCENTAGE OF RESPONDENTS
50
40
30 18% 18%
20
8%
10
0
WORD OF MOUTH TELEVISION INTERNET PRINT MEDIA
source
Television 18 18%
Internet 56 56%
Source: Questionnaire
20%
AFFORDABLE
OPINION
68%
REASONABLE
12%
EXPENSIVE
0 10 20 30 40 50 60 70
PERCENTAGE OF RESPONDENTS
Expensive 12 12%
Reasonable 68 68%
Affordable 20 20%
Source: Questionnaire
CHAPTER-6
FINDINGS
&
SUGGESTIONS
FINDINGS
66% of the consumers are aware that flipkart is an Indian online shopping
site
SUGGESTIONS
CHAPTER-7
QUESTIONNAIRE
QUESTIONNAIRE
Hello,
I am PASUPULA NAVEEN pursuing Final BBA from St. Joseph’s Degree College Kurnool. I am
preparing a project on “CONSUMER PERCEPTION TOWARDS FLIPKART ONLINE SHOPPING”.
PERSONAL INFORMATION:
NAME : AGE :
GENDER: OCCUPATION:
a) Yes b) No
a) Yes b) No
a) Yes b) No
THANK YOU
SIGNATURE
BIBLIOGRAPHY
BIBLIOGRAPHY
Consumer Perception:
Marketing Management-C.N.Sonataki
Marketing management- Philip Kotler
Websites:
www.google .com
www.yahoo.com
http:/www.flipkart.com
http:/en.wikipidia.org