FRANCHISING

BMG 415

TYK 214

TTH 9:00-10:30

SUBMITTED BY:

TABIA, KYLE JUNE ANGELO P.

SUBMITTED TO:

PROF. SHYLA ATIENZA

 I. INTRODUCTION

 TRADE NAME

“PUREFOODS TENDER JUICY FUN FACTORY”

 LOGO

According to a smallbusiness.chron.com the use of red colors

stimulates a person’s appetite. The use or combination of red and

yellow stimulates to make buyers hungry and to grab their

attention. Bright colors for instance works best to appeal most

especially to childrens.
 SLOGAN

“KIDS CAN TELL!”

The aim of the franchise is directed to it’s main consumers

which is kids that’s why their slogan is “Kids can tell!”

 BACKROUND OF THE COMPANY

 San Miguel Pure Foods integrates two outstanding food

institutions, the San Miguel Food Group and Pure Foods
Corporation. Both have a rich history and a solid record of
experience and expertise spanning nearly six decades of
market leadership in the food industry.
 The San Miguel Food Group had its beginnings in 1953
when San Miguel Polo Brewery started producing animal
feeds from protein-rich by-products of beer brewing,
laying the groundwork for what would later become San
Miguel Foods, Inc. These past decades indeed saw San
Miguel Corporation’s food business expand to include
poultry and livestock, dairy products, fresh and processed
meats, and agriculture.
 Meanwhile, Pure Foods was founded in 1956 by a group of
leading businessmen who put up a one-building, one-
kitchen food facility in Mandaluyong to produce hams,
bacon and sausages. It went on to produce quality meats
that became household names. Several years later,
Hormel Foods International acquired substantial interest in
Pure Foods, giving the company exclusive rights to market
Hormel products in the country.
 San Miguel Corporation’s acquisition of Pure Foods in May
2001 brought together these two food industry leaders,
ushering in a new era of growth and market leadership of
the integrated businesses.
ESTIMATED NUMBER OF FRANCHISES (NATIONWIDE)

 Tender Juicy Hotdogs Franchise is developed in sometime

between 2010-2011 the estimated to be in ranges 2,000-

3,000 branches nationwide.

FRANCHISING REQUIREMENTS

Franchise Details:

Initial Investment :  Php170,000.00

Inclusive of:

 Tender Juicy Fun Factory booth

 2 units of Cooking equipment (hotdog roller and steamer)
Freezer
 Initial set of uniforms
 Hotdog pouches and trays
 Php5,000 – Processing Fee
 Php5,000 – Worth of food and beverage stock
Space Requirement :   at least 3X2 sq. m.
Location :    Schools, malls or other high traffic areas
Target market :    A,B, C market
Note: Initial investment is exclusive of the following:
 Freight charges for provincial booth and equipment
deliveries
 Space rentals
 Manpower salaries
Submit a letter of intent (LOI) with the following information:

 Expressed plan of putting up a TJ hotdog stand

 Target Location (with complete address)
  Background of the applicant (name, address, contact
numbers, employer’s name and address, other sources of
income)
Send the letter of intent via email to:

 Ms. Carissa Tecson, OPS Manager for GMA at

matecson@smg.sanmiguel.com.ph
 Mr. Jaime Llige, OPS Manager for Provincial Areas at
jlligejr@smg.sanmiguel.com.ph

SUCCESS STORIES

• 2000-3000 Franchises.

• High brand value.

CHALLENGES

 Food Expiration.

 Competitor hotdogs.

 Product expiration.

 Competitors (Hotdog on sticks)

 Stock shortage or product availability

DOCUMENTATION