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1oo Ideas of Selling
1oo Ideas of Selling
Ken Langdon
E-BOOK
Paperback€14.70
DESCRIPTION
At last, the secrets of the real sales wizards are revealed in this inspirational book. Here are 100 failsafe
tips, techniques and ideas for driving your sales up and up and smashing your targets. The ideas are
drawn from sales masters from a variety of backgrounds and sectors, providing a heady mix of the best
up-to-date and original sales tactics.
Series was previously exclusive to WH Smiths – very successful selling x copies – now available
throughout trade and direct channels.
KEN LANGDON has worked for many major computer companies world-wide, including Hewlett Packard
and DEC, and is presently the non-executive chairman for SofTools, a supplier of electronic Integrated
Support Systems, and Glenhurst Ltd, an air conditioning supplier and contractor. Ken is a prolific writer
whose books include Key Accounts are Different and a contribution to the The FT Handbook of
Management, as well as several books in Capstone’s Smart and Express Exec and 100 Greatest Ideas
series.
TABLE OF CONTENTS
Background.
Introduction.
Contributors.
The Top Two Greatest Sales Ideas of All Time and Five that Make Them Useable, Plus the Start to Selling
Value.
Idea 5 – SMART: Stretching, Measurable, Achievable, Related to the customer and Time-targeted.
The Seven Greatest Sales Ideas for Selling Through an Agreed Basis of Decision.
The Four Greatest Sales Ideas for Selling in a Small Retail Outlet.
Idea 51 – Treat your customers as what they are – your purpose in life.
Idea 63 – Don’t fall for the ‘We’ll book your air ticket’ ploy.
Idea 73 – Drive a campaign plan from an assessment of the customer’s business issues.
The Three Greatest Sales Ideas for Closing the Deal Softly, Softly.