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REVIEW OF LITERATURE
2.0 Introduction
collection methods and the statistical tools used for analysing the
are of great help for any new researcher. It helps us the researcher
the help of online survey portal. The type of sampling chosen for
from different age groups and professions were contacted for the
value. Important variables for the study were extracted using factor
savings factor and interest rate factor. For discrete data like,
investment in stock market and city of dwelling, Chi square test was
found that bank deposit was the most preferred form of investment
was not so with the respondents from Delhi. There was significant
age group of 40 to 49years. Interest rate did not have any relation
was used for analysis. The sampling method used was convenient
family size. The investment avenue considered for the study were
(2003).
decisions.
researchers concluded that preference for real estate and gold was
may be due to the boom in the prices of gold and silver during their
period of study.
was 120 respondents. They used judgment and snow ball sampling
to collect the data. The study was conducted in the first half of 2013
in the city of Mysore. Statistical tools used for analysing the data
respondents, chi square test was used along with the calculation of
median and mode. After analysis of data, it was found that Gold
Majority of the investors were aware about the risk involved with
mutual funds. Direct equity investment was not the most preferred
Cuttack and Khurda in Orissa. Sample size used for the study
bank deposits and postal savings. This is in line with the findings of
Raja ram (2010) and Ravi Vyas and Muoonat (2012) Further the
Statistical tools used for analysis were Chi Square test and
(2010) carried out a study in order to identify the factors that could
frame chosen for the study was the investors who had invested
factor.
contrast to Nupur Gupta and Vijay Agarwal (2013), who found Bank
between
structured questionnaire was used. Sample size for the study was
10. Parimal Kanthi and Ashok Kumar (2013) carried out a study
investors from the city of Coimbatore. The sample size for the study
was 600, and the sampling plan used was convenience sampling.
respondents. Cluster analysis, and chi square test was used for
study was 300. Data was collected from the respondents using a
were used to analyse the data. The study found that investors
below the age of 40 years were more conscious about savings and
were sold the mutual fund products by banks. The survey was
conducted in the city of Tiruchirappalli city in Tamil Nadu. The
sample size for this study was 108 and the method of sampling
from the city of Chennai. The variables used for the study were
investments in risky assets, R-II and R-III had high risk investment
below 40 % and R-IV had more than 40% investment in high risk
size and income, Chi square test was used. The study found a
age, occupation, family size and income and the risk bearing
investment pattern.
was lack of association between the age, marital status and gender
data. The study period was from July to December 2010. The data
collected were analysed using, mean and standard deviation along
with simple percentage analysis, ANOVA and Chi square test was
under study. To measure the attitude a five point Likert scale was
used.
investors from Nagpur. The study was carried out to examine the
was used for the study. Statistical tools like percentage and mean
The study found that bank deposit was the most preferred
fund and post office deposit were at the third and fourth place. This
investors towards investments. The sample size for the study was
back ground income level and with varied level of awareness about
tests were used. It was found that the occupation of the respondent
associated. The study did not find any relation between annual
investors. The findings of this study were different from most of the
other studies that found association between the nature of jobs and
investors from the city of Coimbatore. The sample size for the study
was 109
firms were moderate risk takers and were investing in mutual fund
towards on line trading. The sample size for the study was 150.
data from the respondents. Chi square test was used to find if there
R ,(2011)
The sample size for the study was 403 respondents from 13
villages from two taluka regions of Satara district from the state of
the Chi square test. Life stage of a respondent was divided into
Married Couples, FN1, FN2, FN3, EN1, EN2 and Solitary. Where
based on the age, marital status and number of children. The data
found that there was association between life cycle stage and
was found between the life cycle stage and tax savings, safety and
was of interest only in the early stages of life and weaned away
with age.
20. Patti Fischer (2010), used the Survey of Consumer Finance
saving behaviour. Sample size was 1171. Sampling frame for the
study were persons who were single and not married. This criterion
maker. Statistical tools used were Likelihood ratio test and Logistic
Women with poor health were likely to save less in short term,
whereas poor health condition did not play any role in short term
men.
well, but were poor risk takers. A negative correlation was found
between risk tolerance level and age. This supports the findings of
collected from the client base of large retail brokerage houses. The
professionals.
23. Clark and Strauss, (2008) found that women were more risk
competition.
25. Srinivasan, Sakyhi K and Lakshmi Devi S (2006) in their
mutual funds. Linear regression, and probity model were used for
28. Sunden and Surette (1998) with the help of data collected
sample size was 3906 in 1992 and 4299 in 1995. The demographic
variables used for the study were age, gender, marital status,
status.
regular income.
analyse the data. The two main reasons for saving was for
purchasing house and children’s education. Bank deposits was the
and post office savings. Equity was the most avoided avenue of
investment. Safety of the principal was the top most priority for
32. Reshma Arora (2003), Gallop poll among male and female
many research studies which suggest that women are more risk
counterparts. The sample size for the survey was 1000 investors
from US and the age of respondents was above 18 years and the
During her study period the geographical reach for other savings
product was limited. With the current trends the small savings may
review were carried out in the south Indian cities and towns.