Coaching Association of Canada

COACHING ASSOCIATION OF CANADA (CAC)

C O R P O R AT E I D E N T I T Y U S A G E G U I D E L I N E S

a. Composition – logo, wordmark

CAC’s Corporate Identity is comprised of a graphic “torch” (the logo) and the words Coaching Association of
Canada and/or Association canadienne des entraîneurs (wordmark). The logo may be used on its own
without the wordmark, but permission must be obtained from CAC.

b. Formats – horizontal, vertical (stacked), bilingual, unilingual, logo only

The Corporate Identity is always horizontal and can be unilingual, bilingual, or have no wordmark.

The preferred format is bilingual and there are two versions:

Bilingual logo (A) is the most preferred version in which the English wordmark appears on the left-hand side
of the logo, and the French wordmark appears on the logo’s right-hand side.

(A)

Bilingual logo (B), whereby both the English and French wordmarks appear to the logo’s right-hand side, can
be used as an alternative to bilingual logo (A).

(B)

Unilingual logo (CAC): English wordmark appears on the right-hand side of the logo.

CAC

Unilingual logo (ACE): French wordmark appears on the right-hand side of the logo.

ACE

COACHING ASSOCIATION OF CANADA CORPORATE IDENTITY USAGE GUIDELINES

 Coaching Association of Canada

In special circumstances (ex. lapel pins, watermarks), the logo (the “Torch”) may be used on its own, but
permission must be obtained from CAC.

The “Torch”

c. Size and Proportions

The minimum ratio of size to other logos on materials is 1:1. The wordmark must be legible and the
Corporate Identity’s proportions must be maintained.

d. Typography – font type

The official typeface is Optima, set in upper and lower case, and is always black.

e. Colour – full colour, photograph/picture, white background, black background, exceptions

CAC’s logo colour is PMS 1797 and is the preferred use. Its use is in a coloured or photographic background
only – never for black and white applications. The solid black logo should be used for black and white
applications. The reverse logo should be used on materials with a black or dark background.

Exceptions of the above preferred uses are made for one or two coloured applications, other than red or
black. Please contact CAC with questions concerning colour use.

f. Placement of Corporate Identity on Printed and Electronic Material

Please contact CAC for appropriate placement of the Corporate Identity. Approval must be obtained from
CAC prior to print and distribution.

g. Animation and 3D Modeling

Permission must be obtained from CAC for use of the Corporate Identity in animation and 3D modeling.

h. Promotional Merchandise
Bilingual logo (A) or (B), coloured or solid black, is preferred on all promotional material. The “Torch” logo
can be used in special circumstances (ex. lapel pins) and only with permission from CAC. The unilingual logo
can be used in circumstances whereby only one official language is being used.

COACHING ASSOCIATION OF CANADA CORPORATE IDENTITY USAGE GUIDELINES

 Coaching Association of Canada

i. Unacceptable Applications (examples)

• Using wordmark alone without the “Torch” logo.
• Using the coloured logo for black and white applications.
• Placing the Corporate Identity within a frame.
• Placing other elements (ex. type, other logos, graphics or photos) in conjunction with the Corporate
Identity.
• Manipulating the Corporate Identity’s wordmark to logo relationship.
• Manipulating the Corporate Identity’s proportions.
• Producing the Corporate Identity in a colour other than specified in guidelines.
• Outlining the Corporate Identity.
• Placing the Corporate Identity over busy imagery. The Corporate Identity must be placed in a ‘quiet’ area
of a photo.

j. Non-standard Uses – special treatments and approvals

To ensure accurate representation of the CAC Corporate Identity, any and all special treatments of the
Corporate Identity that do not fall into accordance with the guidelines provided must be submitted and are
subject to approval through CAC. All submissions will receive a response within five days.

COACHING ASSOCIATION OF CANADA CORPORATE IDENTITY USAGE GUIDELINES