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The Garment Manufacturers Risk Assessment Swot Analysis 2165 8064.1000173 PDF
The Garment Manufacturers Risk Assessment Swot Analysis 2165 8064.1000173 PDF
http://dx.doi.org/10.4172/2165-8064.1000173
Page 2 of 2
STRENGTHS WEAKNESSES
- Tradition in business - Very high price because of fast changes
- Futuristic design - Small series with a large number of models (three
- Good image to five articles in work order)
- Reaction to a new fashion trend - Manufacturing of only three sizes
- Quality of textile fabric and production - Bad covering of foreign market
- New ergonomic form of production model - High price of energy
- Short period of development of a model and - Condition and price rise of raw material because of
short period of duration introducing VAT
- Industrial training conducted by specialist - Short time for optimal of products
- Establishing "show room" objects
- Ecological requirements
OPPORTUNITIES THREATS
- Consumers' wish for new designs - Import of similar articles of clothing at low prices
- Marketing of products into a new market - Competitors have lower price
- Making e-mail catalogue - Competitors have better distribution net with more
- Value of labour sales places
- Production of garments Made-to-Measure - Quick obsolesce of technology
- Promote technology transfer and knowledge - Labor market rigidities
- Cooperation with educational institutions - Lack of skilled personnel
There comes the case when one textile firm, depending on its ability development of products and production technology get into danger
to follow fashion trend “blindly”, sees the production of the very up- and can’t “keep pace” with fashion trend although they try hard. A good
to-date design as advantage, whereas the other textile firm that has distribution net, besides placing goods on the home market, should
e.g. classical brand in clothing sees the same fashion trend and a new think of doing it on the foreign market. Because of poor economic
design as danger [1]. power and large competition on the world market there are possibilities
for many fashion companies to fail, therefore a good distribution net
Within a fashion company, paying special attention to the problems
should enable joint breakthrough for many fashion companies to the
of designing a new product, it is necessary to observe within internal
foreign market, as the only real possibility [3].
estimate first of all skills, training, attitude of marketing team, fashion
designer and technologist and then the production management References
structure of the company itself (Figure 2), current systems (CAD/ 1. Paunovic D, Colovic G (2005) The application of SWOT analysis in designing
CAM systems), relations and communications among people. In of garments. Management 37: 71-77.
order to manufacture an adequate product real expenses must be 2. Colovic G (2012) Strategic management in the garment industry, Woodhead
estimated, especially textile fabrics and quality of manufacturing Publishing, India.
garments, in order to lengthen a life cycle of a fashion product and not 3. McNamee PB (1985) Tools and Techniques for Strategic Management.
to neglect technical-technological capacities of the firm. The rhythm
of technological development is faster than the development of human
generation (life time for technological generation is four to five years,
which is seven to eight times less than an engineer’s length of service Submit your next manuscript and get advantages of OMICS
in clothing industry), so permanent training of production-technical
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in accordance with a fashion trend, it is necessary to study the very
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situation on the market, to determine target groups and categories
of consumers. Garment manufacturers who do not invest in the •
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Citation: Colovic G (2014) The Garment Manufacturers Risk Assessment –
Submit your manuscript at: http://omicsgroup.info/editorialtracking/textile/
Swot Analysis. J Textile Sci Eng 4: 173. doi:10.4172/2165-8064.1000173