Animals in sports

Entertainment, media and sports

marketing

SUBMITTED TO: Submitted by:

Professor shivaji Banerjee
Ayushi Gaba
18PGDM010
 Acknowledgement

I wish to extend my deep gratitude to Professor Shivaji Banerjee, my Entertainment, Media and
Sports Marketing mentor, for his guidance and support. I would also like to thank him for
giving me such an enlightening project topic that made me fully understand about the different
animal sports in different parts of countries and what these creatures are made go through while
actually practising it.

I am grateful to my institute, International Management Institute, Kolkata for offering this

course. It was a good learning experience that allowed me to explore sports and entertainment
from a different dimension every day.

Lastly, I also want to thank my friends and classmates for their constant support and help.
 Animals in sport
Introduction

Animals in sport involve using animals for various events of sports. There are several forms of
animal sporting events with various level of participation from humans. Some solely involves
animals while others involve both human as well as animals. Over the countless number of
years, animals have been used as a source of entertainment. Since the days of ancient Greeks
and Romans animals have been used for pleasure such as chariot races, polo, bull fighting etc.

Creatures today are as yet a gigantic piece of the game and media outlets. Social conventions,
for example, fox chasing and bull battling, just as pony and canine hustling in the wearing
scene, also creatures performing stunts at carnivals, are for the most part instances of how we
exploit creatures essentially for our own diversion. Creatures have been acting in circus for a
considerable length of time and despite the fact that it is restricted in the UK for creatures to be
in a carnival, others zones of the world despite everything utilize wild creatures like lions, tigers
and bears as diversion. The primary explanation creature carnivals were prohibited in the UK
was the awful conditions these creatures were kept in, just as the techniques to show these
creatures how to perform stunts, which included electrical stuns and nourishment hardship. In
any case, a few people accept that if better laws were set up to guarantee the right treatment of
these creatures, at that point the carnival could be a spot to grasp creatures and show youngsters
the constructive connection among people and creatures.

Cruelty involved in animal sporting events

We should consider bullfighting, the Spanish custom between one bull and one man. It has
been a well known game in Spain for a long time and is viewed as a typical action simply like
going to watch a football coordinate. In Spanish culture it is an emblematic and regarded
occasion. Then again, a few people accept the manner in which the bull is dealt with is
troubling for the creature. The bullfighter, the man who battles with the bull, will insult and in
the long run murder the creature. Is this a worthy type of wearing amusement?

Creatures who are utilized in dog fighting and cockfighting are ordinarily kept tied outside in
awful conditions with practically zero sanctuary. They are famished, tranquilized, and beaten to
make them forceful. On the off chance that they don't pass on in the battling ring, the "failures"
are murdered by their mentors—regularly by being shocked, suffocated, hanged, consumed, or
shot. Numerous others are relinquished to pass on gradually from their wounds.

In rodeos, individuals try to look tough by provoking relatively tame animals (who, unlike the
human participants, don’t choose to participate in these dangerous events) into acting “wild.”
Electric prods, spurs, and bucking straps are used to irritate and enrage the animals, all for the
crowd’s amusement. Countless animals have been severely injured and killed in rodeos.
Hunting and fishing are superfluous, vicious types of "diversion" that destroy creature families
and leave innumerable creatures dead, stranded, and additionally gravely harmed. A great many
people who chase or fish do as such under the pretence of "sparing deer from starving to death
in the winter" or to help "control the populace" or just for the delight that executing gives them
—not on the ground that they have to so as to endure.

Fox Darshan is more of a ritual than just a sport. During the Pongal Festival, one village in
Periyakrishnapuram had one fox tradition once a year. Villagers find a fox, bring it to the
village and dance and seek blessings for everyone. Yet some time ago, this ritual was banned.

Creatures who are utilized in racing—including ponies, greyhounds, and pooches utilized in
hound sled hustling—are regularly tranquilized to veil affliction and injury and are compelled
to race. Between races, they are regularly bound for a large portion of the day to squeezed slows
down or containers with scarcely enough space to pivot in or, on account of canines utilized for
hound sled races, tied up outside. At the point when they quit winning races, the vast majority
of these creatures are euthanized, shot, offered to research centers for tests, or sent to
slaughterhouses

Ponies utilized for horse racing can gauge in excess of 450 kilograms, yet they are upheld by
lower legs the size of a human's. Ponies are whipped and compelled to run on tracks
dangerously fast while conveying individuals on their backs. They are regularly siphoned
brimming with drugs expected to veil torment so they continue pursuing long their focused or
harmed bodies would guide them to stop. Not many ponies are resigned to pastures when they
get harmed or quit winning races. Consistently, numerous pure breeds are offered to stables in
Japan, where 90 percent of all ponies end up in slaughterhouses. In most Japanese
slaughterhouses, ponies are executed and cut separated and end up as nourishment for pooches
and people.

Disputed animal sports in India

JALLIKATTU

Jallikattu is similar to Bullfighting in Spain; there is only one aspect in Jallikattu that many
people at the same time try to control the Bull. Jallikattu is not only dangerous to humans but
hazardous to bulls as well. During the Pongal Festival in Tamil Nadu several deaths have
occurred in the Jallikattu over the years and it ranks as the most contested animal sports in
India.

COCKFIGHT

Cockfight, or the fight against the Rooster, is not indigenous to India. It is a sport that is found
throughout the world. In India, cock-fighting is not just a gambling game but a sport. Even the
cruel spiked heel fights also happen in some parts of Tamil Nadu like Tiruppur and Coimbatore
(a spike is attached to the roosters heel). Rooster Fight remains a renowned animal sport
throughout India.

KAMBALA

Kambala is a race of buffalo carried out in a slushy paddy field. It is a popular traditional sport
in Coastal regions of Karnataka. Usually, the landlords compete against each other in this
annual event. Sadly, the buffaloes are whipped to make them run fast to win the game. Hence,
many objections have been made by the animal lovers regarding this 300 -year-old sport.

BEAR DANCE

Let's go back to the flashback, some ten or 20 years ago! If you remember vaguely, some men
used to bring the bears and make them dance. It even existed in some cities where the bear's
hair had been considered sacred. There's no Bear Dance now, but even if it does; it's only in the
most remote places.
MONKEY DANCE

A familiar one in India is Monkey Dance or Bandar aur Madari Ka Kartab. A trainer used to
dance the monkey, to entertain the people. The trainers used that to earn money.

FOX DARSHAN

Fox Darshan is more of a ritual than just a sport. During the Pongal Festival, one village in
Periyakrishnapuram had one fox tradition once a year. Villagers find a fox, bring it to the
village and dance and seek blessings for everyone. Yet some time ago, this ritual was banned.

Animals in sports today

Today in many countries, but not all, the cruelest activities such as animal combat are banned.
There are still many exemptions left for dog, cock and bull fighting around the world. Other
types of shows like rodeos are sometimes regulated or forbidden. In addition, wild animals (and
sometimes all animals) are banned in circuses by increasing numbers of countries. Finally there
are almost no laws that aim to really protect the welfare of animals.

There should also be a ban on the cruel use of animals for artistic purposes Appropriate laws
can lead to this ban by recognizing that the artistic freedom can not justify the suffering and
killing of animals.
The only animals that are used today in major sports are domesticated: horses, bovines (calves, 
bulls and steers), dogs, and cocks. Rodeos have a significantly shorter history. In North America
they evolved to show off the work of ranching hands and cowboys to herd and control cattle
during the 1800s. For another reason, bullfighting and rodeos are unique among sports, in
addition to their dependence on bovines. They are the only major animal sports where humans
compete against animals (or kill them).

Controversies related to animals in sport

David M. Halbfinger reports in "Dismal End for Race Dogs, Alabama Authorities Say" (New
York Times, May 23, 2002) that in May 2002 Robert Leroy Rhodes was arrested and charged
with felony animal cruelty after the remains of more than two thousand greyhounds were found
on his property in Baldwin County, Alabama. The man, who worked as a security guard in
Florida's Pensacola Greyhound Park, claimed the track paid him $10 a piece to shoot the dogs
and dispose of their carcasses on his 18 acre farm. At the request of the race dog owners he
admitted to performing the service for forty years. Autopsies indicate that some of the dogs
were not killed instantly , but suffered before they died.

Positives of having animals in sports

 Animals sport have been a part of civilization since ancient times and is not altogether an
immoral or unethical if not associated with cruelty or unfair treatment to animals.
 Since it has become the part of a culture. A complete ban is neither possible nor advisable
as it may cause restlessness and unrest as witnessed in case of jalikattu ban in Tamil
Nadu.
 Rewards associated with animal sports incentivise owners to breed and train cattle. In this
way animals are taken good care of.

Organisation involved in the welfare of animals

People for the Ethical Treatment of Animals (PETA) is an organization that works on animal
rights and discourages the use of animals as a source of entertainment. PETA considers all
animal sports such as bullfighting, dogfighting, cockfighting, rodeos, horseracing, greyhound
racing, hunting, and fishing to be "cruel sports." All of these sports involve in one way or the
other animal abuse and there is nothing "sporting" about these sports. Animals used in fighting
events are chained under harsh conditions and sometimes starved to rise performance levels.
During fights, animals get seriously injured resulting in death or being killed by trainers to
whom the injured animals are useless. Bullfighting involves cruelty to drugged and tortured
bulls, before they are repeatedly stabbed to death. Dogs are chained and forced to race in racing
events just like in dog sledge racing. Dogs are drugged to boost their performance and are often
kept in places where there is little space to move around. Most of these dogs are later either
killed or sold for animal testing or experimentation. Hunting and fishing are two more "violent
forms of entertainment" which destroy different species of animals and leave others "orphaned
or badly injured".

The Canadian Veterinary Medical Association (CVMA) accepts animals for human and
ethical use in competition and sport. The CVMA strongly supports the progressive
implementation of strategies for mitigating the risks involved in the care and management of
animals used in sport and competition, promoting the animal's sound physical, social and
psychological health and well-being and finding alternatives that end in avoidable harm and
suffering. sThe CVMA recognizes that welfare concerns can arise over the use of animals in
sport and competition particularly when physical, social or behavioural demands or the duration
of the demands imposed on the animals lie outside species or individual norms, and capacities
for performance and uneventful recovery.

Things to be taken care of while involving animals in sports

 All animals involved in sport and competition should receive proper and timely care by
suitable experienced veterinarians.
 Long term welfare to be considered while associating animals with any sport.
 These living creatures should be taken care by educated and well trained personnel.
 Training methods for these animals should be based on positive reinforcement which
emphasizes their normal behaviour.
 Usage of drugs, non-nutritive agents to alter or enhance the training procedures should be
strictly prohibited.
 Time frame of training programmes should be designed as such that it supports the good
health and psychological fitness of these creatures.
 Animals that are unfit or weak should be removed from the sporting events.

Rights for animals in India

India has several rights for the welfare of animals. It is very important for the citizen of to
safeguard the interests of individuals. Here is the list of following such rights:

1. It is the fundamental duty of every citizen of India to have compassion towards all living
creatures. Article 51A (g).
2. To kill or maim any animal, including stray animals, is a punishable offence.
IPC sections 428 & 429.
3. Abandoning any animal for any reason can land you in prison for up to 3 months.
 4. No animal (including chickens) can be slaughtered in any place other than a
slaughterhouse. Sick or pregnant animals shall not be slaughtered.

5. Stray dogs that have been operated for birth control cannot be
captured or relocated by anybody including any authority. ABC Rules, 2001.

6. Monkeys are protected under wildlife protection act, 1972 and cannot be
displayed or owned.

7. Animal sacrifice is illegal in every part of the country. Rule 3, Slaughterhouse Rules, 2001.

8. Cosmetics tested on animals and the import of cosmetics tested on animals is banned. Rules
148-C and 135-B of Drugs & Cosmetics Rules, 1945.

9.  Capturing, trapping, poisoning or baiting of any wild animal or even attempting to do so is

punishable by law, with a fine of up to Rs. 25000 or imprisonment of up to seven years or both.
Section 9, Wildlife (Protection) Act, 1972.

CONCLUSION

The fate and well-being of sports animals lies in human hands. This is the root of the problem
for some animal-rights activists. They think that humans should not use animals for any purpose
at all, including sports. Animal welfare workers focus on uncovering, publicizing and outlawing
animal sports practices that they consider harmful to the animals. Animal participation is
defended by insiders and fans who feel that overzealous activists who do not understand the
nature of these sports are threatening their right to enjoy a recreational activity. Animal cruelty
is a criminal offence. These sports involve unwilling participants of animals who think of it as
survival only. All too often animals suffer for our amusement or entertainment. Animals are a
part of the wild, not an arena. When we go to the circus or the zoo, we don't usually think about
the animal welfare involved. In many countries, such as Singapore, Sweden and Austria,
animals are already illegal for sport and entertainment. China has already banned animal cfrom
traveling circuses, and Bolivia banned live animals. Animal entertainment is morally wrong and
should be forbidden all over the world. No wild creature should be forced into captivity. Circles
cause the animals to suffer poorly. Elephants begin to be abused for breaking their spirits when
they are babies. I am opposed to using animals for entertainment if their social, physical or
psychological needs are not met.

In their natural habitat animals should be: exploring, seeking mates and raising families.
Lebanon is another country which opposes animals being used for entertainment. Its time to ban
all the cruel sports and pastimes that harm animals. Angling, bull fighting, circuses, horse
racing, zoos, aquariums, and marine parks are all typically harmful to animals. It deprives the
animals of a normal existence. I encourage you to sign petitions to stop the circuses of animals
in areas where they are not banned yet.

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