Professional Documents
Culture Documents
Qualitative Analysis
Qualitative Analysis
Qualitative Analysis
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Income statements - It shows how much money the company generated (revenue),
how much it spent (expenses) and the difference between the two (profit) over a
certain time period.
Operating activities are all the things a company does to bring its products and
services to market on an ongoing basis. Non-operating activities are one-time
events that may affect revenues, expenses or cash flow but fall outside of the
company’s routine, core business.
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The balance sheet, also known as the statement of financial condition, tells about
the company's health. It tells you how much a company owns (its assets), and how
much it owes (its liabilities).
cash flow statement shows how much cash comes in and goes out of the company
Operation -cash comes from sales of the company's goods and services
Investing –cash the company has spent on capital expenditures, such as new
equipment
Financing - cash associated with outside financing activities
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Ratios
Liquidity – It refers to ability pf firm to meet its obligations in short run. It relates
current asset and liabilities
Leverage – It helps in assessing he risk arising from use of debt capital.
Structural and coverage ratio
Turnover ratio/ Activity ratio – It measures how efficiently assets are employed
by fund.
Profitability –Reflects final results of business operations. Profit margin ratio and
rate of retrun ratio. Profit margin = Profit –sales, Rate of return =Profit –
investments.
Valuation ratio –How the equity of company is assessed in capital market
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