01 Steve Jobs How a somewhat transformational leadership style contributed

to a company that revolutionized society.

Transformational
Leadership & Apple
"the leader recognizes and capitalizes on the needs and demands of followers.
Leaders examine followers’ motivations to find growth opportunities. The
mutual stimulation that results from the transformational leader environment
can turn followers into leaders (Burns, 1978). The engagement is reciprocal and
iterative, as leader and follower raise one another to higher levels of
development and performance (Burns, 1978)."

"Researchers suggest that transformational leaders expect high performance

from their employees while articulating an attractive vision for the future and
stimulating followers intellectually by infusing work with meaning"
AREAS OF IMPROVEMENT

BINARY VISION EMPOWERING

Jobs viewed people as one thing or the

Jobs was an innovator of industry rather
other. No in between which did not
than a transformer of his followers
encourage growth.
through empowerment.
The 4 I's

IDEALIZED INSPIRATIONAL INTELLECTUAL INDIVIDUALIZED

INFLUENCE MOTIVATION STIMULATION CONSIDERATION
"We believe that we Set highest standards Forcing followers to Providing a supportive
are on the face of the to produce the most look at solutions in a climate could have
earth to make great innovative products. different way. been an area of
products and that's improvement.
not changing."
 "And then you meet with him, and he craps on all of it. He might
like one or two ideas, and usually he wants you to redo those one
or two ideas."

Employee “He stood in front of us and yelled at us, told us that we should be
mad at each other, said we could have done a staggered launch

Perspectives and complained that we didn’t even try to do all the things that we
(those on the ground floor of production that actually make the
fucking products of the world) had been begging to do. It was the
world’s best de-motivational speech.”

"After awhile, I started looking at him and not the computer,

because I was so fascinated with his passion.”