ASIA BREWERY, INC. vs. THE HON.

COURT OF APPEALS and

SAN MIGUEL CORPORATION
G.R. 103543
July 5, 1993

Facts:

San Miguel Corporation (SMC) filed a complaint against Asia Brewery Inc. (ABI) for infringement
of trademark and unfair competition on account of the latter's BEER PALE PILSEN or BEER NA
BEER product which has been competing with SMC's SAN MIGUEL PALE PILSEN for a share of
the local beer market.

The trial court dismissed SMC's complaint because ABI "has not committed trademark
infringement or unfair competition against" SMC

On appeal by SMC, the Court of Appeals reversed the decision rendered by the trial court,
finding the defendant Asia Brewery Incorporated GUILTY of infringement of trademark and
unfair competition. ABI then filed a petition for certiorari.

Issue:

Are the words PALE PILSEN as part of ABI’s trademark constitute infringement of SMC’s
trademark?

Ruling:

No. The Supreme Court said it does not constitute an infringement as the words PALE PILSEN,
which are part of ABI’s trademark, are generic words descriptive of the color (“pale“), of a type
of beer (“pilsen”), which is a light bohemian beer with a strong hops flavor that originated in
the City of Pilsen, Czechislovakia and became famous in the Middle Ages.

The Supreme Court further said that the words "pale pilsen" may not be appropriated by SMC
for its exclusive use even if they are part of its registered trademark. No one may appropriate
generic or descriptive words. They belong to the public domain.

Petitioner ABI has neither infringed SMC's trademark nor committed unfair competition with
the latter's SAN MIGUEL PALE PILSEN product.