Professional Documents
Culture Documents
Secret of 1hour Week
Secret of 1hour Week
Secret of 1hour Week
By Nick Usborne
for
Published by:
No part of this publication in whole or in part may be copied, duplicated, reproduced or transmitted
in any form or by any means, electronic or mechanical, including photocopying, recording, or by any
information storage and retrieval system, without the express written permission from the publisher.
Copyright and other intellectual property laws protect these materials and any unauthorized
reproduction or retransmission will constitute an infringement of copyright law.
Federal law provides severe civil and criminal penalties for the unauthorized reproduction,
distribution, or exhibition of copyrighted materials. Penalties for criminal and statutory
copyright infringement are set forth at 18 U.S.C. § 2319.
Table Of Contents
Introduction
The Secret Of The 1-Hour Work Week . . . . . . . . . . . . 2
Chapter 1
What Is A Money-Making Website? . . . . . . . . . . . . . 4
Explore The “Underground” World Of Profitable Online Writing
Chapter 2
Five Reasons Why You Should Get Involved . . . . . . . . . 9
Why Publishing Your Own Information Website Is Such
A Great Way To Make Money Writing Just One Hour A Week
Chapter 3
The Foundation Of Your Website . . . . . . . . . . . . . . 13
Insider Tips On Choosing The Best Topic For Your
Money-Making Website
Chapter 4
Make Up Your Mind To Get Started On Your Own
Money-Making Website! . . . . . . . . . . . . . . . . . . . 22
Accelerate Your Success By Working With
The Best In The Business
1
Introduction
The Secret Of The 1-Hour Work Week
You like to write, especially about your pastimes and hobbies. And,
you want to stop doing it just for fun. You know there must be way of
making some money. There are people out there who could benefit
from your experience, you’ve thought, and they’d probably pay for
your advice.
But, you don’t have a lot of time (your day job, family, and other
responsibilities take up most of your day) … and besides, you’ve never
been paid for your writing before. You don’t know where to start.
What I’m proposing is that you meet that need and create your own
information-packed website. And, despite not doing any “selling,”
you’ll make plenty of money — while working just one hour a week.
2
I get to write about a subject I enjoy. I work at my own pace. I
don’t have to spend a bunch of money on start-up costs. And, as I
mentioned, I don’t really sell anything. I just share my knowledge
and enthusiasm.
Better still, this isn’t like one of those Internet “launch” programs,
where you put all your work into a big launch ... and then wait to see
if it works or not. Then, of course, you have to start over with the
next big launch.
You have fun writing, keep adding pages to your site, and make more
and more money.
For people who like to write, this is the perfect way to make money
online.
Enjoy!
Nick Usborne
3
Chapter 1
What Is A Money-Making Website?
Good question!
Put simply, it’s a website that gives readers the information they are
looking for on a particular topic. And, of course, it’s a website that
earns you, the creator, a nice income.
4
This site, FitFamilyTogether.com, was created by Sarah Clachar, and
is all about staying fit as a family, together.
5
All three sites, and thousands of others like them, attract an engaged
group of visitors and readers — via the search engines, social media,
and other sources. And, all generate revenue for their creators.
Yes, you could. I know over 1,000 people who have done just that.
And, I’ve helped them personally.
For a lot of us, even making just $5,000 more each year can make a
difference. That’s money you can use for a vacation, to pay off some
debt, to put aside for retirement, and so on.
As an example, let’s say you have a real interest in doing yoga. And,
let’s say you do a little research online to try to find some in-depth
information on this topic.
Undoubtedly, you’ll find some sites that talk about yoga. But, maybe
you’ll find a gap. You’ll see that although plenty of sites have some
information on this topic, no one site stands out as an outstanding
source of quality information.
6
So you start planning, creating, and writing a website of your own.
You break the topic area into different subjects, like yoga for men
and yoga for women.
You look at yoga for people who are pregnant, yoga for athletes, and
yoga for children.
You look at yoga mats, training DVDs, books, and yoga clothing.
Once you start digging, you find that you can put together dozens
and then hundreds of pages on this subject.
You’ll then add a forum or blog to your website, so that your readers
can submit their own content, which grows your website even faster,
without much more effort from you.
How? There are many ways, but let’s look at two of the top ones.
You can also look for companies which sell yoga products and see if
they have an affiliate program.
For instance, you can join the Amazon affiliate program and then
include links from your site to yoga product pages on theirs.
7
Keep in mind, this is passive income. Once you place the ads or links
on your pages, there is nothing further to do. You don’t have to deal
with customers, process payments, or ship products.
You simply keep writing quality content, include those ads and
affiliate links on each page, and then watch the money flow in
every month.
Your job is simply to create more and more quality pages. Fill the
information gaps and genuinely help your readers.
The larger your website grows, the more visitors you will receive, and
the more money you will make.
1__________________________________________
2__________________________________________
3__________________________________________
4__________________________________________
5__________________________________________
8
Chapter 2
Five Reasons Why You Should Get Involved
If you want to make money writing, there are five solid reasons why
you should write your own Money-Making Website.
But, the selling part is done by the sites you direct people to ... either
through contextual ads or affiliate links.
And, you don’t even need to pitch your website to join affiliate
programs either.
9
Just set up the look and feel of your site, add category navigation
tabs, and then add pages as if you were creating word-processing
documents.
Most online hosting services enable you to create links with a couple
of clicks and add photos or other images just as simply.
You don’t need to know any HTML, or know what CSS means.
Other ways to make money online, like writing and creating e-books
do require more technical skills and knowledge ... from the design of
your e-book to the installation of payment processing.
You can write your website at your own pace. There are no rules, no
set schedules.
If you need to take a break for a few days or weeks, that’s fine.
Certainly, you will want to try to generate new pages for your site
at a decent pace. After all, the faster you build your site, the sooner
you’ll start making a decent amount of money.
But, this is a business and income model that allows you enormous
flexibility.
You are never tied to your desk. You never HAVE to be there in order
to deal with customer service issues, suppliers, or anything else.
10
And, if you do need to take a few weeks off from your website, it
won’t have a negative impact on your site traffic or your income. It
is good to grow your site on a regular basis, but you also have the
flexibility to step back as and when you need or want to. Your site
will continue to make money even while you take time off.
You don’t pay a penny. This is free, organic traffic coming in from
Google, Yahoo!, Bing, and other search engines and directories.
The more pages you write, and the more carefully you optimize each
page for particular keywords and phrases, the more traffic you will
receive.
For sure, your free, organic traffic will not amount to much during
the first weeks and months following the launch of your site. But over
time, the numbers will grow and keep growing.
By building your site and business on free traffic, you don’t have any
costs to subtract from the revenues you earn. Other than your time
and the tiny hosting costs for your website, every penny you make is
profit. It’s yours.
After a few months, your website will start to generate income. But
at the same time, you are building a long-term capital asset. And,
the more consistently you add new pages to your site, the better you
will do.
11
Almost every page you add will make you some money. And, they
will continue to make money for the foreseeable future.
Not bad for what is essentially a hobby website you have been
creating in your spare time!
After a few more years, you might decide to stick with the monthly
income, or you might decide to sell the site.
A website like this will typically sell for two or three times its annual
revenues.
Why would you ever sell a website that makes you $50,000 a year?
Well, maybe over the years, you have built three or four of these
sites. And, you’ll be in a position to sell just one of them and spend
the money in any way you want. (Sell one and have the other two
generate over $10,000 in income for you each month.)
And yes, you can create sites like these in your spare time … all while
writing about topics you really enjoy.
12
Chapter 3
The Foundation Of Your Website
Of all the topics you could write about, which should you choose?
How can you decide on a subject that not only interests you, but will
also stand a chance of being found when people conduct searches on
the major search engines like Google? How do you get your website
listed on the first page of results? How do you get noticed?
By a gap, I mean that you need to find a slice of a topic about which
people are interested, but for which there is not an overwhelming
supply of quality information available online already.
Besides which, the topic of auto insurance lends itself very well to a
company, but not so well to the “expert next door.” I would ask my
neighbor for advice about growing roses, but probably not about the
finer points of auto insurance. There are some topics about which we
13
understandably want to defer to a professional. For the same reason,
I wouldn’t write a website about dental care, unless I was a dentist.
Think about what people do when they get home from work.
What do people like to do after they leave work for the day, or at
the weekends? These topics are a great place to start looking, for a
few reasons. First, it takes you out of the realm of competing with
professionals, like auto insurance companies and dentists. Second, it
takes people into areas of personal interest and passion.
Except for the fortunate few, most people are not totally passionate
about their jobs. They get much more excited about what they do
when they get home, whether that be bird watching, cooking, child
raising, cycling, bar hopping, driving, playing video games, sailing,
learning to play guitar, reading, watching movies, horse riding,
furniture restoration, amateur drama, sewing, pet care, traveling,
working out, and so on.
The fact that people are passionate about these hobbies and interests
gives you, as a writer, an edge. It means these people are genuinely
interested in knowing more. This is the stuff they love to do. And
they love to learn.
What are your own interests? What do you do when you get home or
at the weekend? You don’t need to be a qualified expert in that area.
You just need to be interested in it, and to know more than most
other people. And, knowing more about a subject than most other
people isn’t so hard.
14
Now ask yourself, what do you know?
What do you already know about? What are your own hobbies? In
fact, why don’t you write down a list of your favorite hobbies right
now. Keep it handy, we’ll go back to this list in a moment.
1__________________________________________
2__________________________________________
3__________________________________________
4__________________________________________
5__________________________________________
6__________________________________________
7__________________________________________
8__________________________________________
15
But, he also likes to share what he knows with the millions of people
who are making their own videos for sites like YouTube. He simply
takes his professional knowledge and then presents it in a way that
is useful for regular people who want to make short videos with their
home computers. For this latter audience, he is the expert next
door, not the industry professional. He writes in a way that works for
non-professionals.
Maybe your own work has given you an expertise that is also of
interest to non-professionals.
So, I leveraged what I had learned during those six months and
started writing my coffee site. Did I know enough even to call
myself an “expert next door” in the early days? Probably not. But, I
started anyway. And, the more I wrote, and the more I listened to
what my readers were asking, the more I learned. And now, yes,
I am an expert. Now, I know more about the topic than most non-
professionals, and am in a very good position to help other people
who are starting out on their love affair with quality coffee.
What do you know about? What interests you? What can you imagine
yourself writing about? Remember, to create a large and successful
site that can make you money, you are going to have to write plenty
of pages.
16
You don’t have to write them all in the first month, but after a year
or so, you should have over a hundred pages. I hesitate to say that,
because some people might feel intimidated by that kind of number. If
I had thought about it myself, I might not have started my coffee site.
How many pages could I write about coffee? It turns out that there
appears to be no limit. People will always have new questions,
companies will always launch new coffees, coffee makers, and coffee
grinders.
There are several ways to look for a gap and here are some of them.
When looking at coffee sites, I found that most of them were talking
to people who already knew quite a bit about coffee. Nearly every
site and blog and forum I went to were addressing the “coffee
geeks.” These are the people who freak out if you brew your coffee
with water that is two degrees too hot. What I didn’t find was a body
of information for people who were just starting out.
It turns out there are a huge number of people who haven’t made
gourmet coffee at home before, and don’t know simple things like
how much coffee to add to their brewer when making six cups of
coffee. I had found my gap … the beginners.
17
You can address any topic in this way. If you want to write a site
about learning to play the guitar, you can segment your potential
audience into beginners, intermediate, and experts. Which level of
expertise best suits your own level of knowledge? Which area is not
yet being very well-served by existing websites?
When you do a search for your topic on Google, first impressions can
be scary. You may find that Google has found hundreds of thousands
or even millions of pages that match your search query.
Before you panic, look through the sites on those first two pages of
results and ask yourself whether or not the information they provide
is of high quality. Is the information truly useful? Are the sites
attractive and well-organized? Will readers find it easy to find what
they are looking for? Are the information needs of their readers taken
good care of?
Recently I did a search for the term manual watch repair. There
were plenty of results, but there were very, very few quality results.
That may not be a topic for which there is a big demand these days.
It’s probably not a good topic for me to pursue if I want to create
another Money-Making Website. However, it does demonstrate that
while Google might show a lot of results for a search, it doesn’t mean
that those results automatically indicate a body of quality, useful
information.
Take a look at your topic from a few different angles and see if
you can find a gap in the amount of quality information currently
available.
18
3. Look for a gap with subject niches.
What is the benefit of picking a niche like this? First, it takes you
out of the big crowd that surrounds any primary topic. I’m no longer
competing for attention when people search for information on
coffee. I’m competing only with a far smaller group of websites which
talk specifically about single-serve coffee.
By picking a niche within a primary topic, you are also narrowing the
audience you have to appeal to. If you write a website about tea,
then you are trying to write to a very broad audience, some who like
a regular tea, others who love green tea, and others who can tell the
difference between teas grown in adjoining regions in India.
Here are a few more examples of how you can pick a niche from
within a primary topic.
Instead of writing about dog food, write about organic dog food.
19
Instead of writing about home decoration, write about home
decoration projects which can be completed in a weekend.
Whatever your broad interest, there are many different ways to slice
and dice it. List some niche options, and then do some research
through Google to find out which niches attract a large number of
searches, but are served by relatively few quality websites.
It would be tough to get much traffic to your site if you wrote it just
about the topic I mentioned earlier — yoga. There are a ton of quality
sites about that subject already.
But, as I said, how about yoga for children? Yoga for teens? Yoga for
the elderly?
Or, look at life events. Yoga for pregnant women. Yoga for the retired.
Maybe you would like to write about amateur theater. You can focus
on age groups, but also by specific segments within the population.
How about amateur theater for troubled teens? Amateur theater for
people in wheelchairs?
Write about baseball for seniors, cooking for busy couples, learning
English for recent immigrants.
20
5. Segment by passion, cause, or belief.
Don’t write about fruits and vegetables, write about Fair Trade
fruits and vegetables. By the way, this niche is also a geographical
or trending niche. Interest in Fair Trade foods has a much deeper
penetration in England than it does in North America right now.
Many English supermarkets have entire aisles devoted to Fair Trade
produce. Will the trend grow in the U.S. and Canada? If you believe it
will, now might be a good time to start writing about it.
I have been writing my coffee website for over six years now. I still
work on it each week. As you can imagine, I wouldn’t still be working
on it and growing it if I wasn’t interested in the subject of coffee.
Fortunately, I am!
Being interested in your topic not only increases the chance that
you’ll keep working on it, month after month and year after year, but
it also has an impact on the quality of your site and how you write it.
If you love your topic and are genuinely interested in sharing it with
others, your enthusiasm will be felt by your readers. People pick up
on stuff like that. It’s easy to tell if the author of a website is really
passionate about what he or she is writing.
21
Use this as your final filter when choosing a topic. However good the
topic may be, whatever the potential you discover when looking for
a gap, it will work well for you ONLY if you feel enthusiastic about
it, and can see yourself writing enthusiastically about your topic for
years to come.
1__________________________________________
2__________________________________________
3__________________________________________
4__________________________________________
5__________________________________________
22
Chapter 4
Make Up Your Mind To Get Started On
Your Own Money-Making Website!
Someone once said, “The best time to launch your new website is
five years ago. The second best time is now.”
Every day, thousands and thousands of people, who share the same
passion you do, search the Internet for more information about it.
And every day, somebody makes money from them.
Once you get your first website up and running smoothly — it’s easy
to start another … and another … and another. If you spend only four
or five hours a week on them, you can easily receive checks totalling
a few thousand dollars a month.
So, I decided to outline each and every step I had taken with my
Money-Making Website. And, share it with others interested in their
own “1-Hour Work Week” income stream.
23
There just isn’t enough room in this report to give you all the details.
But, with my program, you will learn EVERYTHING you need to know to
get your website up, running, attracting visitors, and making money:
• You’ll know how to choose the best, most traffic-friendly topic for
your site.
• You’ll know how to pick a domain name for your website that will
attract the most visitors.
• You’ll know how to write copy search engines (and your readers) love.
• You’ll know how to write and structure a home page that grab’s
people’s interest and puts them in a “buying mood.”
• You’ll know how to make even more money with Google AdSense
and other forms of site advertising.
• You’ll know how to track your site’s performance and how to use
the information to make your site better.
24
Does this really work? Have people created websites like this
that attract readers and make money?
People have absolutely gone through this program and seen results.
Here are just a few examples ...
Susan Loui
Honolulu, Hawaii
25
“I’ve had the program for a while, but never got around to doing
much with it until we had our seven-week walk-through with Nick.
This structure and accountability was EXACTLY what I needed to
make the program a priority in my life. I loved the format, the
information, and access to others going through the same thing.
In six weeks time, I went from not having a clue about what topic
to choose to having a website live! I’m sooo excited about my new
website and its potential. And, I’m grateful for the jump-start to help
get me going! I’m telling everyone I know that they should sign up
for this program. I’m already thinking about what I want my second
site to be about! And, I’m having a blast doing it.”
Kerrie Hubbard
Happy Valley, Oregon
26
All-Natural-Dog-Treat.com now receives over 23,000 unique visitors
a month. The monthly newsletter goes out to a subscriber list of over
5,000. Thanks to her list, Jen Phillips April receives a check every
month from a veterinarian whose dog supplements and informational
products she promotes. She also gets a healthy check from Google
AdSense each month. Recently, she set up a Facebook page to
promote her site, which has resulted in even more visitors to her site.
She’s excited about the earning potential of her site, saying it has
“amazing potential.”
27
Kathy says, “It’s a total blast to do this. And, it’s fun to have
ownership of something that’s completely your own.” In January,
2011, she added some Google Ads and affiliate links which she says
provided her with some “instant income.” Each month, the money
she generates from her site has increased.
Kathy Widenhouse
Lake Wylie, South Carolina
28
Start-up costs are minimal. No previous online experience is needed
— other than checking your email and surfing the Web. And, with
me leading the way, your Money-Making Website could be up and
running within 48 hours. You’ll only have to commit one hour a week
to your new writing-based online business.
First, you’ll get the complete program guide. I’ve written it so that
anybody can understand it. No complicated terms or concepts, just
step-by-step instructions for getting your site off the ground.
And, you won’t be left on your own. An integral part of the program
is a seven-part webinar series in which I go over each step on-screen
so you can follow along. Plus, you’ll get personal access to me with a
members-only forum.
Through this special offer – you can actually access the entire program,
and give it a try risk-free. You’ll get complete access to everything
you need to get your Money Making Website off the ground – yours
for a full year. Take that time to look through the program … start
learning the process … and start writing your Money-Making Website.
If within 365 days – a full year – you’re not making money using my
step-by-step Money-Making Website formula, let us know, and we’ll
simply (and immediately) deactivate your access code and refund
your money – no questions asked.
To find out more about the program and to save $150, go here.
You can also call AWAI’s Member Services Team toll-free at
866-879-2924, or at 561-278-5557.
29
About The Author
30