Castillo, Raphaela M.

BSBA 2B

ACTIVITY # 2:

REVIEW OF RELATED LITERATURE

This chapter presents the documents and articles related to this study foreign

and locally. The literatures and the documents provided the necessary information in

conceptualizing this study.

Foreign

M. S. Khan and S. S. Mahapatra et.al (2009) mentioned that Information

technology can play a significant role in developing and increasing the perfection of

services in business sectors and he also discussed that now a day’s after the revolution

of agricultural and industrial revolution, internet is considered to be the third wave of

revolution. Through this internet, shopping online was in demand in this period. The e-

commerce was the business company that selling their product online. According to

Nanehkaran, Y.A (2013), e-commerce has actually made a business situation in our

modern world through technology like the internet or other computer network. The

development of eCommerce is basically depend of the accessibility of the internet of the

people. The research made by Wu and Chen (2005) consider several online men and

women acquired almost any products along with services within just the internet in

addition in accordance with Li in addition Li & Zhang (2002) online purchasing the

internet routines with the third most popular in the majority of in-demand.
 On the Internet shopping is starting to become increasingly popular. This

possible great things about on the internet searching for customers include ease, a

variety of choice, good deal, unique services, individual interest, and quick access to

details, and the like. This proliferation of on the Internet shopping features triggered

widespread exploration aimed at getting and keeping customers via the consumer or a

technology-oriented view (Li & Zhang, 2002; Zhou, Dai, & Zhang, 2007). According to

Fredriksson (2013), E-commerce includes the offline payment and delivery of the goods

or services. However, orders made through telephone, fax or normal mail are not

included.

Local

Local Literature An article from The Philippine Star by Louella D. Desiderio (2012)

entitled “Businesses urged to use Internet to push products”. It shows that businesses are

advised to use the Internet for promoting their products and services as more consumers

are going online to research before making purchases. Companies should consider using

online advertisements for the products and services they offer as more and more people

are using the Internet to research goods they plan to buy before making the purchase.

Online advertisements help the companies to sell more products or services through

online.
Review of Related Studies

This will present some studied which is relevant to this study.

Foreign

Online shopping contains electronic commerce to buy the products in there. it is

selling the products or services through internet.Online shopping is one of the

commonly used mediums for convenient shopping. It is, in fact, a popular means of

shopping among the Internet community (Bourlakis et al., 2008).

Online shopping has grown in popularity over the years, mainly because people

find it convenient and easy to bargain shop from the comfort of their home or office. One

of the most enticing factors about online shopping, particularly during a holiday season,

is it alleviates the need to wait in long lines or search from store to store for a particular

item. (Daud, 2014); (RekhaVerma,2014)

In the twenty-first century, trade and commerce have been so diversified that

multichannel has taken place and online shopping has increased significantly

throughout the world (Johnson, Gustafsson, Andreassen, Lervik, & Cha, 2001).

Jarvenpaa, Todd, Jarvenpaa, and Todd (1997a) proposed a model of attitude, behavior,

and shopping intention towards Internet shopping in general. The design includes

several indicators classified into four broad categories like product value, quality

services offered through the website, the shopping experience, and the risk perception

of the online shopping.

 Nowadays, online shopping is a fast growing phenomenon. Growing numbers of

consumers shop online to purchase goods and services, gather product information or

even browse for enjoyment. Online shopping environments are therefore playing an

increasing role in the overall relationship between marketers and their consumers (Koo

et al. 2008).

E-commerce is an aspect within the large variety of possibilities of the Internet. E-

commerce can be defined as “all financial and informational electronically mediated

transactions between an organisation and any stakeholder”, which has a seller side, the

suppliers, and the buyer’s side, the consumers (Chaffey & Ellis-Chadwick, 2012).

According to Loges and Ball-Rokeach (1993), Media System Dependency

Theory suggests that in today's society individuals have to rely on media information

resources in order to attain their various goals. In our world of today, people are so

much attached to the convenient accessibility of technology. Information resources

include all media products.

Local

According to Concha and Soler (2012), online activity has reached an

unprecedented rise owing to the popularity of social networking sites and the easier

accessibility to computers and the internet for more people. As such, and with more

methods of interactive and efficient advertising available online.