1.

Age
a. 10-19
b. 20-29
c. 30-39
d. 40-49
e. 50-59
2. Sex
a. Male
b. Female
3. Occupation
a. Private service employee
b. Government service employee
c. Student
d. Businessman
e. Others______________________ (Please specify)
4. When I need something cold I prefer
a. Cold drinks
b. Cold Coffee
c. Packet juice
d. Fresh juice
e. Ice cream
5. Do you Aware about the brand “Polar”
a. Yes
b. No
6. Polar is a brand name of
a. Cold drink
b. Ice Cream
c. Coffee
d. Desert
7. I usually consume ice cream from
a. Igloo
b. Polar
c. Quality
d. Savoy
e. Ice cream parlor
8. I believe quality of Ice cream from Polar is
a. Standard
b. Moderate
c. Premium
d. Low
9. To me Brand image of Polar is
a. High
b. Moderate
c. Low
10. Do you think Polar should diversify to customized Ice cream parlor business to increase Brand
image
a. Yes
b. No
c. Not sure
11. Ice cream is a
a. Refreshment food
b. Seasonal food
c. Occasional food
12. Which brand name is familiar to you most
a. Polar
b. Igloo
c. Savoy
d. Quality
e. Baskin and Robinson
f. Move n Pick
g. Sub-Zero
h. Anderson
13. I prefer ice cream in winter season
a. Yes
b. No
14. I prefer ice cream which has
a. High quality
b. Appetizing
c. Variety flavor
d. Availability
e. Brand image