9/5/2019 Multiple Choice Questions (MCQ) and Answers on Marketing Management - Scholarexpress

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Management Studies  

Multiple Choice Questions (MCQ) and Answers

on Marketing Management
 August 13, 2015  admin

235

Multiple Choice Questions (MCQ) and Answers on Marketing Management – Set 1

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1-The culture of a company is conveyed through

a. Rites
b. Myths
c. Rituals
d. All of the above

(Ans: d)

2-A specialty product is ________ intensively distributed than a shopping product

a. More
b. Less
Categories c. Both of the above

Automobile Engineering (48)

(Ans: b)
B.tech CSE Question Papers (6)

B.tech ECE Question Papers (6)

3-The demand for a product is ________ when price cut causes revenue to increase.
B.tech First / Second Semester Question
Papers (6)
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9/5/2019 Multiple Choice Questions (MCQ) and Answers on Marketing Management - Scholarexpress

B.tech IT Question Papers (4) a. Income elastic

b. Price elastic
B.tech ME Question Papers (6) c. Cross elastic

CBSE 10th Objective Questions (13)

d. None of the above

CBSE Objective Questions (13)

(Ans: b)
Computer Science Engineering (2)

Environmental Science (18)

General Studies (109) 4-Contact awarded to lowest bidder is known as

Management Studies (107) a. Negotiated contract

MCQ on ages (1) b. Open bid
c. Closed bid
MCQ on area and volume (1) d. Open contract

MCQ on Automobile Engineering (23)

(Ans: c)
MCQ on Electrical engineering (12)

MCQ on Engineering Drawing (3)

MCQ on Fluid machinery / Turbo machines

5-Carrying the line of only one manufacturer is known as
(1)

MCQ on Fluid mechanics (5) a. Exclusive assortment

b. Open bid
MCQ on General aptitude (13) c. Negotiated contract
d. Deep assortment
MCQ on General awareness (38)

MCQ on General Science (8)

(Ans: a)
MCQ on height and distance (1)

MCQ on logical reasoning (2)

MCQ on Manufacturing management (26) 6-“Image building” objectives are common in _____ type of market structure?

MCQ on Manufacturing processes (37) a. Competition

MCQ on mean, mode and median (1)

b. Oligopoly
c. Monopoly
MCQ on Mechanical engineering (15) d. Monopsony

MCQ on mechanics (5)

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9/5/2019 Multiple Choice Questions (MCQ) and Answers on Marketing Management - Scholarexpress

MCQ on numbers (1) (Ans: b)

MCQ on percentage (1)

MCQ on Power plant engineering (11)

7-When the market is run by a small number of firms that together control the majority of
MCQ on pro t, loss and discount (1) market share is known as
MCQ on Refrigeration and air conditioning
a. Oligopoly
(7)
b. Duopoly
MCQ on series (1) c. Oligopsony
d. Perfect competition
MCQ on simple and compound interest (1)

MCQ on speed, distance and time (1)

(Ans: a)
MCQ on Strength of materials (11)

MCQ on Theory of machines (14)

MCQ on Thermodynamics (3) 8-The following is (are) the Tangible source(s)

MCQ on work done and time (1) SPONSORED SEARCHES

Mechanical Engineering (133)

marketing management objective questions mcqs on marketing management

PTU Question Papers (5) in marketing is the focal point mcq image building objectives are common in

Science (13) a. Capital

b. Machines
Uncategorized (22) c. Raw material
d. All of the above

(Ans: d)

9-The following is (are) the Intangible source(s)

a. Information
b. Time
c. Technology
d. All of the above

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9/5/2019 Multiple Choice Questions (MCQ) and Answers on Marketing Management - Scholarexpress

(Ans: d)

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marketing management objective questions mcqs on marketing management

in marketing is the focal point mcq image building objectives are common in

10-In marketing, ______ is the focal point.

a. Profit
b. Sales
c. Customer
d. All of the above

(Ans: c)

11-Reorder point tells

a. When to order
b. How much to order
c. When the order will reach
d. All of the above

(Ans: a)

12-The brand choice is heavily influenced by reference group in which stage of Product life
cycle?

a. Introduction
b. Growth
c. Maturity
d. Decline

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9/5/2019 Multiple Choice Questions (MCQ) and Answers on Marketing Management - Scholarexpress

(Ans: c)

13-The major components of marketing mix are

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marketing management objective questions mcqs on marketing management

in marketing is the focal point mcq image building objectives are common in

a. Product
b. Price
c. Place
d. All of the above

(Ans: d)

14-________ guides the development of advertisements and personal sales presentations.

a. AIEA
b. AIBA
c. AICA
d. AIDA

(Ans: d)

15-Adoption rate will be higher and faster if the product has

a. Lower price
b. Greater utility
c. Compatibility with society
d. All of the above

(Ans: d)

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9/5/2019 Multiple Choice Questions (MCQ) and Answers on Marketing Management - Scholarexpress

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