A principle or standard by which something may be judged or decide

Select one:
a. Reputation
b. Brand
c. Image
d. criteria
e. impression
f. Branding
g. disruptiveness
h. logo
i. intrusion
j. memorable

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Determines the most efficient way for each portion of the process to be done to eliminate damage to
the product and to eliminate areas where time and manpower are being wasted

Select one:
a. materials
b. manager
c. controlling
d. sales
e. machine
f. apparatus
g. production
h. management
i. manpower
j. simultaneously
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Not the same as a prototype, but some manufacturers try to sell them as such.

Select one:
a. Invention
b. Apparatus
c. Virtual prototype
d. Simplicity

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Production is both reactive and proactive almost __________.

Select one:
a. simultaneously
b. controlling
c. manpower
d. production
e. machine
f. apparatus
g. materials
h. sales
i. management
j. manager
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The most successful companies pick a competitive position from which they know their brands can
win.

Select one:
a. Get known
b. No correct answer
c. Know What the Customer Wants
d. Craft your image

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Packaging refers to

Select one:
a. to your offices, your waiting rooms, your brochures, your correspondence and every single visual
element about your company
b. All of the answers correct
c. to your people and how they dress and groom
d. the way your product or service appears from the outside

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The arena of competitive or commercial dealings: the world of trade

Select one:
a. copywriter
b. Promotion
c. Price
d. Place
e. Product
f. People
g. marketplace
h. Positioning
i. Packaging
j. advertisement

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This is the third M in the sequence

Select one:
a. simultaneously
b. machine
c. manager
d. sales
e. management
f. materials
g. manpower
h. controlling
i. production
j. apparatus

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The overall effect of something

Select one:
a. Reputation
b. Branding
c. criteria
d. memorable
e. intrusion
f. Brand
g. disruptiveness
h. impression
i. logo
j. Image

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 A name, term, design, symbol, or other feature that distinguishes an organization or product from its
rivals in the eyes of the customer

Select one:
a. logo
b. Branding
c. memorable
d. Brand
e. Reputation
f. intrusion
g. disruptiveness
h. criteria
i. impression
j. Image

With enough frequency of the message, any name can become __________.

Select one:

a. memorable
When you are developing a name for a business, a product or a service, you have a number of

options. Which one in this list is an option? d. All of the answers correct

Creating a brand perception requires c. intrusion

Combining the elements of these provides you with a clear focus for marketing a product and for

satisfying the objectives a company has for the product. c. Marketing Mix and Marketing
Strategy

The last portions of the M's of Production  c. materials

Indicate how similar products are selling in the marketplace, using the market research that you
have collected.

c. Create a pricing strategy for the product

What are the four P's of marketing?

b. Product, price, place, promotion

Hear a person's need, and then share expertise in a personal way that is motivated other than to
help.

b. Be interested, and respond

A value that will purchase a finite quantity, weight, or other measure of a good or service

c. Price

Figured as a percentage of the seller's cost

markup