Revised 2005

PC-1 FORM

GOVERNMENT OF PAKISTAN
PLANNING COMMISSION

PROFORMA FOR DEVELOPMENT PROJECTS

(SOCIAL SECTORS)

 Education, Training and

Manpower

 Health, Nutrition, Family Planning &

Social Welfare

 Science & Technology

 Water Supply & Sewerage

 Culture, Sports, Tourism &

Youth

 Mass Media

 Governance

 Research
 Revised 2005

GOVERNMENT OF PAKISTAN
PLANNING COMMISSION
PC-1 FORM
(SOCIAL SECTORS)

1 Name of the Project

2 Location
3 Authority responsible for:
i. Sponsoring
ii. Execution
iii. Operation and maintenance
iv. Concerned federal ministry
4 Plan Provision
5 Project objectives and its relationship
with Sect-oral objectives
6 Description, justification and technical
parameters
7 Capital cost estimates
8 Annual operating and maintenance cost
after completion of the
Project
9 Demand and supply analysis
10 Financial Plan and mode of financing
Project benefits and analysis
i. Financial
ii. Social benefits with indicators
iii. Employment generation (direct and
indirect)
iv. Environmental impact
v. Impact of delays on project cost and
viability
12 Implementation schedule
13 Management structure and manpower
requirements including
Specialized skills during execution and
operational phases
14 Additional projects/decisions required
to maximize socio-economic
benefits from the proposed project
15 Certified that the project proposal has
been prepared on the basis of
instructions provided by the Planning
Commission for the preparation of
PC-I for Social Sector projects.
1
Prepared by _________________________
Name, Designation & Phone#

Checked by _________________________
Name, Designation & Phone#

Approved by _________________________
Name, Designation & Phone#

2
 Revised 2005

GOVERNMENT OF PAKISTAN
PLANNING COMMISSION
Instructions to Fill-in PC-I Proforma(Social Sectors)

1. Name of the Project

Integrated Solid Waste Management in Rawalpindi

2. Location
 District: Rawalpindi
 Province: Punjab
 Number of Union Councils: 54
 Project location:
 Map of the area:
There are 54 union councils in Rawal Town and Potohar town which are
divided in to 04 sectors. Union councils in sector (A) are 14, Union councils in
sector (B) are 16, Union councils in sector (C) are 12, and Union councils in
Sector (D) are 12, where waste management activity will take place. The map
of Rawalpindi area marked sector wise and union councils is appended below:

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 3. Authorities responsible for
 The RWMC (Rawalpindi Waste Management Company) was established
15 July, 2013. Services and Asset Management Agreement (SAAMA) was
signed on 28 February, 2014 between RWMC & CDGR. Currently,
RWMC is financed and sponsored by the Govt. of Punjab in the form of
Grant/Loan. RWMC is the execution authority whereas RWMC has
outsourced its operations to an international firm from Turkey by the name
of M/s Al bayrak on 27 May, 2014 to carry out operation and maintenance
and to provide state of the art waste management services.

4. Plan provision

The project is already included in medium term/ Seven year plan and
amount allocated for this project was 7 Billion Rupees. The current
plan is focused on solid waste collection from Rawalpindi and
dumping it to the designated dump sites.

The new plan proposed is focused on revenue generation in the form

of:
 Charging Waste Collection fee from households of
Rawalpindi
 Provisioning of Plastic bags for garbage collection to
households and charging fee for the bags
 Segregation of useful waste like metal, plastic, paper, glass
etc into lots for public auctioning
 Recycling of Organic Waste by Composting and converting
into fertilizer
 Additional man power, equipment, capital, infrastructure,
land requirement

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 Business Canvas Model For SWM in Rawalpindi
Key Partners Key Activities Value Customer Customer
Government Collection Of waste Prepositions Relationships Segments
of Punjab Providing
Segregation Of waste regular waste Long term House Holds
RWMC collection Trust oriented (who
Dumping of waste which reduces generates
Turkish waste disposal waste)
Firm---- Collection of service of house hold
name? charges from households Societies not
Door step Registered
Assigning Lots to waste under RDA
segregated waste like collection
plastic, metal, paper, services Hotels &
wood etc Restaurants
Collecting fair (produce food
Composting of organic charges to waste &
waste to fertilizer house holds Vegetable
for waste Waste)
Auctioning of waste to collection by
plastic industry, metal reducing waste Public &
industry, farmers, from Private
furniture industry etc households Offices and
shops
Neat and ( produce
Clean City paper, plastic
Key Resources Channels waste)
 Garbage Charging Local Rag pickers
collection trucks customers for Educational
 Skilled man RWMC Waste Collectors institutions
power provided trash and Hospitals
 Fork lifters bags with Public ( produce
different color awarenesscampaigns recyclable
 Tractor trollies
schemes waste, paper,
 Cranes
Media Campaigns plastic, food
 Excavator Bringing etc)
for awareness
 Collaboration Of business for
RDA industry who Print media Industry
 Dump Sites would use awareness Produces
 Volunteers waste as raw campaigns and waste like
 Good network of material Tender for auctions metal, plastic
Public Support etc that is not
System PPRA for further used
auctioning by them

Web based
recyclable collection
waste platform

5
 Cost Structure Revenue Streams
 Salary to employees and garbage pickers  Collection charges &
 Logistics cost to Collect Waste Garbage bags fee from
 Auction conducting cost household
 Promotion and awareness campaign cost  Profit from recyclable waste
by selling it to recycling units
 Profit from selling organic
waste to farmers
6.Description and justification of project:
INTRODUCTION

Rawalpindi, also known as Pindi, is a city in the Potohar region of Pakistan near the
country's capital city of Islamabad, in the province of Punjab. Rawalpindi is the fourth
largest city in Pakistan after Karachi, Lahore and Faisalabad. In the 1950s, Rawalpindi was
smaller than Hyderabad and Multan, but the city's economy received a boost during the
building of Islamabad (1959–1969), during which time Rawalpindi served as the national
capital and its population increased from 180,000 at the time of independence to over 4.5
million in 2007. Rawalpindi is in the northernmost part of the Punjab province, 275 km (171
mi) to the north-west of Lahore. It is the administrative seat of the Rawalpindi District. The
total area of the city is approximately 108.8 square kilometers (42.0 sq mi). Rawalpindi is
the military headquarters of the Pakistani Armed Forces.
The City of Rawalpindi generates approximately 818 tons of municipal solid waste every
day out of which around 65% is organic waste. A rapid growth in urban population
(estimated at 3.2% per annum) resulting in urban sprawl, unplanned growth, deteriorating
environment, and continuously declining standards of urban services.

PURPOSE
The Technical Specification herein comprises those technical details pertaining to manual as
well as cleaning by Hand and collecting domestic wastes piling up within aforementioned
area and removal of the same to designate solid waste disposal sites or transfer stations, and
to further improve the management of waste within the city with an emphasis on:

 Minimizing waste;
 Sorting of waste material from the solid waste stream;
 Recovering recyclables from the solid waste stream;
 Dumping of waste
 Treating waste (e.g. by composting, sorting);
 Minimizing the disposing or land filling waste residuals.
 Revenue generation from waste collection fee from house holds
 Auctioning of segregated and treated waste

SCOPE

In the scope of the works includes performing the following services in the commercial,
residential, governmental entities and public institution of Rawalpindi through ;
i. Door to Door Collection
ii. Container Based Collection
iii. Charging Waste Collection fee from households of Rawalpindi

6
 iv. Provisioning of Plastic bags for garbage collection to households and charging fee for
the bags
v. Segregation of useful waste like metal, plastic, paper, glass etc into lots for public
auctioning
vi. Recycling of Organic Waste by Composting and converting into fertilizer
vii.Additional man power, equipment, capital, infrastructure, land requirement
viii. Auctioning of Inorganic waste

GLOSSARY OF TERMS USED

Solid Waste: Means any solid material and treatment sludge that needs to be disposed-off
regularly for public welfare and particularly for protecting the environment, and those materials
of which the producer would like to get rid of.

Domestic Waste: Means solid wastes from dwellings, commercial areas, industry, public
institutions, schools and public areas (garden, park, picnic areas) excluding hazardous wastes.

Landfill sites: are where local authorities can take municipal solid wastes to be buried and
compacted with other wastes in a sanitary manner.

Type of waste:
The physical composition of waste collected from Rawalpindi which is 815 tons per day is sorted
into the following items along with percentage:

Organic Waste:
1. Kitchen waste (60%)
2. Grass and wood (5%)

Inorganic Waste:
1. Paper (12 %)
2. Textile (1%)
3. Plastic (13 %)
4. Leather and rubber (1%)
5. Metal (6%)
6. Bottle and glass (2%)
7. Ceramic (1%)

WASTE COLLECTION
Waste collection activity covers the collection and transfer of all solid waste to the designated
waste disposal site.

GENERAL REQUIREMENTS OF WASTE COLLECTION

o Household waste generated by commercial, residential, governmental entities and public
institution activities
o Garbage collection activities within all phases shall be carried out in 2 shifts.
Accordingly, waste collection activities shall be realized;
o Between 06:00 – 14:00 hours for Shift 1
o Between 14: 00 – 22:00 hours for Shift 2

7
DOOR TO DOOR COLLECTION

(a) Primary Collection

Basically, residents throw waste into containers allotted by RWMC if there is a container near their
houses, but containers are not located all over the city. Therefore, sanitary workers collect the
garbage put in front of the door of each household. In some places, sanitary
Workers collect garbage directly from the residents.

(b) Secondary Collection

The situation of secondary garbage collection conducted by RWMC is summarized as follows:
 Collection System: 5m3 containers and/or 10m3 containers. However, the
Number of containers is limited, so that no container is deployed in some parts of a UC.
 Frequency of Collection: Garbage collection from the containers is made every day.
 Collection Method: Collection is by arm-roll truck, tractor trolley or mini-dumper based
On the infrastructure conditions such as road width, accessibility and space for placement.

 Collection Equipment: Arm-roll truck, tractor trolley, mini-dumper, handcart.

 the collection method varies depending mainly on the size of road. An arm-roll truck
and a tractor trolley are utilized on large and medium-sized streets. In a small street, the handcart is
utilized.

Utilization and distribution of Garbage Bags:

Garbage bags will be distributed to local public. This application is to make public get used to this
method in bringing into life the door-to-door collecting implementation for shall be limited with the
start of the application in order. Garbage bags which will be 1kg per month (45 plastic garbage bags)
for each, garbage generating household. Two types of garbage bags will be used for this purpose.
Extra garbage bags if required by house hold or industry would be added in utility bills

 In application of collecting with bags, the bags to be used will be distributed to

households. Door-to-door collecting application will be carried out every day.
 Black garbage bags: They are generally used for House hold garbage (organic waste)
and offer better puncture and tear resistance

 Blue garbage bags: They are generally used for collection of inorganic waste and offer
better puncture and tear resistance
 Awareness campaign and handouts should be given during garbage bag distribution to
the owners of establishments and household regarding waste collection system and hours.
 For Door-to-Door collection, there shall be 1 driver in the vehicle and 2 workers behind
for taking garbage bags from ground and putting into the vehicle.
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  Initially there shall be an announcement system in door to door collection system
vehicles with a music not disturbing the public.

Technical Specifications & Price of Garbage Collection Bag for Door-to-Door Waste Collection
Practices
1. The material of the garbage bags shall be approximate to HDPE.
2. The width of the garbage bag for house hold shall be 45 cm and length 80 cm (+/- 5cm).
3. The width of the garbage bag for commercial/industry shall be 90 cm and length 160 cm
(+/- 5cm).
4. The thickness of the garbage bag shall be 14-15 microns.
5. The bags shall be produced in the color like for organic waste color will be black and for
inorganic waste bags color will be blue.
6. The bottom part of the bags shall have double stitching.
7. The garbage bags shall be resistant to Handling and must be leak proof.
8. The bottom part of the garbage bags shall be double welded and it shall not be torn easily.
9. Garbage bag (width: 45cm Length 80 cm) will cost Rs. 350 per kg (45 bags) and Rs.400
will be charged to house hold,
10. Garbage bag (width: 90cm Length 160 cm) will cost Rs.700 per kg (45 bags) and
Rs.750 will be charged to commercial/ industry.

CONTAINER DEPLOYMENT USED FOR COLLECTION

Capacity To be Deployed according to Deployed till 01st August 2018
Contract

0.8 m3 4559 4047

5.0 m3 45 90

SPECIFICATION FOR G.I. Container (0.8 cum)

Size (L-1128 mm, W-728 mm, H-990 mm)

(Weight 107 Kg. minimum) MADE OF
i. G.I. sheet 2mm for side walls and bottom.
ii. G.I. sheet 1.6mm for top cover.
iii. G.I. channel 2mm (1/2”x2”x1/2”x1/2” =1 No. and 1/2”x2”x1/2” = 2Nos.
iv. Lifting handle set made of Iron Bar (5/8”), G.I Sheet (4.5”x16”x4mm=4Nos.), Nut
and Bolts (3/8”x1”) Hex.
v. Hinges for top cover (5mm) with 12 mm round bars.
vi. Wheels (6”dia) 4 Nos.
vii. Bottom G.I. channel (1”x5”x1”x6”Long =4 Nos.)
Container 5 m3
2. Description of Equipment

9
 i. It shall be designed for purposes of collection of waste.
ii. It must be compatible with the skip loader.
iii. The container is sufficient to accommodate MSW generated from 1000-1200
households.
iv. The container must be covered with a cap/cover.
v. All mild steel fabrication to match skip loader.
vi. Floor fabricated with 6.0 mm thick mild steel sheet, reinforced by Bottom
channels of 6.0mm, side walls fabricated from 3.0 mm thick Mild steel,
reinforced by channels 3mm.
vii. Body should be Back Door fabricated from 3.0 mm thick mild steel sheet,
reinforced by channels 3.0 mm and front side fabricated from 4.0 mm thick mild
sheet, reinforced by channels 3 mm.
viii. Front Door Back Channels should be 6.0 mm thick mild steel sheet.
ix. Wheels should be 150 mm diameter support cast steel wheels ate rear end.
x. Paint should be one coat of Red Oxide with 2 coats of Enamel Golden
Yellow or choice of customer.

Containers are supposed to be allocated in each UC. However, the number of containers allocated
Is not planned by RWMC, but the location of containers is determined by the infrastructure
Conditions and residents’ consent of each UC since all the streets/roads are not wide enough to lift
And place the containers. Moreover, most residents are reluctant to place a container near their
Houses, shops or stores due to the smell, flies, etc. Some of the UCs are therefore far from the
Location of containers, which resulted in the illegal dumping in the city. Life duration of containers is
approximately 5 to 7 years. Repair work for the container is conducted in the workshop.

Transfer Station
(a) Function of Transfer Station
Explain working of transfer station in Rawalpindi and its pics?
There is one transfer stations/masonry enclosures in the city; near to Liaqat Bagh which is the center
of the city. They are called transfer stations; Waste Collected from Rawalpindi city is initially
dumped in transfer station. The mode of transferring of waste is Minidumpers, Compactors, and
Containers Lifting Trucks. Then the waste is transferred to main dumping site through Bulldozers.

10
 Collection Ratio
Collection ratio the collection is approximately to be sixty (95) percent in Rawalpindi in the end of
year.

(6) Collection Workers

One sector is managed by one Assistant Manager (Operations) of RWMC who has one Chief
Sanitary Inspectors under him. The Chief Sanitary Inspector manages some of UCs that every UC
Has at least one supervisor who manages around 46 sanitary workers. The total number of
Sanitary workers are 1971.
The average number of sanitary workers deployed per UC is 15-20 which are not enough to cover the
Whole area. In actual work, 25-35 houses and 10-15 streets are allotted to one worker per day.
Accordingly, workers skip their assigned job in some parts of the allotted area every day because
The area is too wide to cover by only one worker in a day.
Workers are not provided with safety gadgets like masks, safety shoes and gloves. Workers sweep
Streets and collect waste from 6:00 a.m. to 2:00 p.m. in dusty areas where there is a high potential of
Getting asthma. Waste is not segregated at waste generation sources so that there is also the risk of
Handling sharp materials like needles or any dangerous material which may cause injury to the
Workers. Currently RWMC have the following staff mentioned below.

CITY SANITARY SANITARY DRIVERS HELPERS

WORKERS SUPERVISOR

11
 RAWALPINDI 1,971 42 245 495

(7) Collection Vehicles

(a) Summary of Collection Vehicles
Currently, RWMC is utilizing different Machinery for waste collection and transportation, and street
cleansing operation. Below mentioned are the vehicles which are in possession of RWMC
Machinery No of Vehicles
Compactor 5
Container Lifter Truck 30
Hino Dutro Truck 3
6 Wheeler Dumper Hino 5
6 Wheeler Dumper Mitsubishi 4

10 Wheeler Dumper 3
Shovel 7
Tractor Loader 6
Tractor Trolley 7
Tractor Trolley (Small) 14
Mechanical Sweeper 5
Excavator 3
Bulldozer 3
Water Bouzers 2
Recovery Vehicle 2
Mobile Van 1
Qingchi Rickshaw 12
Mini Dumper 20
Water Jetting & Suction Machine 2

TOTAL 134

Below Mentioned is the list of Vehicles which are used by the Sub contractor M/s Albayrak of
RWMC
Machinery No Of Vehicles
Compactor (7 m3) 22
3
Compactor (13 m ) 17
Compactor (25 m3) 4
12
 Mini Dumper (1 m3) 144
Dumper (5 m3) 3
Dumper (10 m3) 3
Arm Roll (5 m3) 4
Mechanical Sweepers (7 m3) 6
Mechanical Sweepers (Mini) 2
Tractor Loader 7
Water Bouzers 4
JCB Front End Loader 2
Haulers (40 Tons)/ Prime Mover 9
Container Washing Vehicles 1
Total 228

(b) Workshop/Garage
The workshop and the garage are located in the center of City Near To Liaqat Bagh. The area of the
workshop is 05 Kanal. The workshop/garage is also annexed to the administration building. Two
engineers, two truck technicians, three tractor technicians, one electrician, four welders, seven
helpers, one washman, one assistant washman, three security guards, one painter and one office boy
are being assigned. Operation condition of waste collection vehicles are monitored at the
administration building. These conditions are recorded on a log book and driving operation is thus
Administered according to the log book. However, the driving route for each vehicle is not at all
recorded on the book. Thus, waste collection and transportation are also administered according to
the logbook. There are docks for car repair/check-up in the garage/workshop. General check-up such
as changing tires could be conducted in the workshop/garage, but vehicle malfunctions which could
not be dealt with in the workshop are repaired by outsourcing. There is no car wash facility in the
workshop and waste collection vehicles are washed at private car wash facilities. The expense for car
wash is paid by the driver and reimbursed once in every two weeks.

(c) Vehicle Condition

More than 134 vehicles are used for waste collection and transportation in a day. Since
RWMC requests the car dealers to undertake regular check-ups and maintenance of the
Vehicles, the condition of vehicles are relatively maintained.
According to the interview survey, the major cause of vehicle malfunction is flat tire by
Ceramics abundantly scattered on the streets. The number of malfunction by flat tire is more
Than the number of mechanical malfunction of vehicles.
(d) Spare Parts for Vehicles
Spare parts for car maintenance are procured through car dealers/private workshops in
Rawalpindi. Spare parts not available in Rawalpindi are procured in Lahore. Therefore, no
Issue is found with the procurement of spare parts in particular.
Most of the collection vehicles were manufactured around the year 2000. Although it is
Impossible to procure genuine spare parts for these vehicles, generic spare parts or other
Alternatives such as other manufacturer’s spare parts are utilised for the maintenance or repair
Of these vehicles.

CURRENT WORKING PROCEDURE

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Landfill Site and Ware House
Currently Municipal Corporation owns 519 acre (4152 kanals) of land for dumping purpose of
Rawalpindi. We will build a ware house on 500 kanals for purpose of recycling of organic waste and
500 kanals for storage of actionable waste of industries and household.
For recycling of organic waste following procedure will be adopted.
Installation of a Truck Scale (1) Purpose of Weighbridge Installation No record of collected waste
amount was kept by RWMC’s own scale. A record of collected waste amount is important
information for conducting solid waste management. A weighbridge has been procured in this
project and starting operation since 2014. The new truck scale was also utilized for conducting the
survey for incoming waste amount. (2) Specification of the Weighbridge A weighbridge, forty (40)
tons of measurement capacity, has been procured in this project. The measurement capacity of 20
14
tons or 30 tons satisfies the existing arm-trucks or truck trolleys with collected waste on their
assigned quota. Although RWMC plans to adopt 12m3 or 19m3 sized compactors in future, the gross
vehicle weight for each car is more or less 18 tons or 26 tons and it can be measured within the
loading limit of this weighbridge. The gross weight of each vehicle is measured by the weigh bridge.
The tare weight of each vehicle is measured beforehand and registered in the weighbridge computer
program. Incoming waste amount of each vehicle is measured automatically by subtracting the
tareweight of the encoded vehicle from the gross weight of the incoming vehicle. This type of
computerised weighbridge measuring method is common in Pakistan nowadays. It is easy for RWMC
to maintain the weighbridge in case of malfunction of the weighbridge. Thus, the weighbridge is
suited for the project. RWMC does not accept the waste carrying into the landfill site by private
companies. If the private companies come to dispose the waste in the landfill site, RWMC refuses to
accept/dispose the waste in the site. The general plan and specifications of the weighbridge are
presented in Volume 3, Supporting Report, Section B: Waste Collection and Transportation,
Subsection 2.5.2. (3) Location of the Weighbridge The weighbridge is installed at the northern side of
the temporary Lohsar final landfill site. After the installation of the weighbridge, all RWMC
collection vehicles were registered on the data collection system in a computer that connects to the
weighbridge. Waste amounts brought to the final landfill site by each vehicle are recorded in the
computer. However, this weighbridge is planned to be relocated at minimal cost, say less than a
million rupees or so when the new landfill site is opened.

PROPOSED PLAN FOR RECYCLING

Total waste generation = 818tons/day

Organic waste = 495tons/day approx

Initially we will recycle 5000 tons approx/month

Area required for composting = 25 kanals

Waste Segregation

During the transferring of waste to dumping site it has been segregated before dumping for that
different steps should be taken, which are shown in the pictures below

RFD Material

15
Magnetic Separator

Sorting process for RDF

16
Trammel screen for composting

Store house and bagging unit next To the compost & RDF plant

Compost plant specifications

Contracting parties would be Rawalpindi Waste Management Company and USA Compost Pvt.Ltd.
Description of service Establishment of compost plant
Operation capacity 5,000 tons/Month
Total plant area 25 acres
Cost of raw material Raw material, i.e., municipal solid waste is given free of cost to USA Compost
and it shares 10% of its profit to RWMC.
Description of staff involved Project manager, supervisor, mechanics, engineers, biochemist,
marketing representative, Laborers, etc.
Description of equipment Imported plant from Belgium of Rs. 300 million containing all equipment
sorting conveyors, trammel screen, shredder, turner, bagging unit
Start of operation JUNE 2019
Contract period Initially 5 years
Compost preparation time 21 to 41 days
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Major merits of compost*/RDF
 Compost is cheaper than other chemical fertilizer, and is useful in long term for soils and
Crops, increasing the soil porosity and nutritional supply of plants.
 Compost is environmental friendly.
 Compost can reduce waste amounts on the landfill site drastically.
 RDF is cheaper than other fuel types.
 RDF reduces waste amounts and a burden on the landfill site, and increases its life spam.
Major points to be addressed.
 Bulk density of USA compost products was simply measured at the office of RWMC and the
results reveals more than 1.0 t/m3, that may be higher than a density of real compost.
 Organic matter of the USA compost is around 15% which is smaller than 35%-40% of
organic matter in Japan in general. It is advised that quality of LCL products should be
improved in terms of high organic contents.
 Although the USA has the license of compost production from the Agricultural Department
Directorate of Soil Fertility Punjab, it is suggested that the quality control of USA should be
required to be improved.
 Besides acquiring the quality control of USA, IEC (Information, Education and
Communication) programs on effectiveness and safety of USA is further needed to the
famers.
 Although the USA has currently a contract for RDF sale with Lafarge Group, the USA may
need to consider contracts with other enterprises to expand a sale market for RDF

End Product

Organic compost product

18
Promotion Strategy
Our promotional strategy will be two-fold: first phase promotion will focus on before, during, and six
months following our opening; the second phase of promotion will deal with the long term. The
purpose of the first phase is to assist with rapid market entry to ensure early and sustained
profitability. The purpose of the second phase is to ensure long-term growth and help propel us
toward achieving our goal of expanding state wide.
First Phase Promotions
Publicity: We will send news releases to all of the major newspapers. Publication of news articles
about Recycling will lend great credibility and be an excellent way to let all target markets know
about this new, innovative business and the solutions it provides for end users. We will similarly seek
publicity in the form of news stories from local radio and television stations.
Advertising: We will utilize direct mail and face-to-face promotional strategies to raise awareness
about our products and services in the target markets. Newspaper advertising may also be used. Radio
and television ads are not certain; we will evaluate their effectiveness before further implementation.
Internet: We will have a content heavy website geared toward educating potential customers about
the benefits of our products and services. All literature, business cards, etc. will include our website
and e-mail address information.
Alliances: We intend to form alliances with different manufacturers and to use our product in their
fertilizer and/or distribute our product for us.

Second Phase Promotions

Publicity: As the business grows and expands we will continue to seek publicity through news media
to tout our successes.
Advertising: We will continue to make face-to-face contact with customers and potential customers.
Mail-outs will be done again within a few months of start up. The second round of mail outs will be
updated to reflect the benefits provided to customers thus far. Such mail-outs will be sent
periodically.
Internet: We will continue to have a comprehensive website. The website will be updated to provide
responses to frequently asked questions. After the first six months, and certainly after the first year,
we will evaluate the viability of having target clients advertise on our site, and conversely, we will
evaluate viability of advertising on our target client’s websites (if applicable).
Alliances: We will continue to seek mutually beneficial and complementary alliances with
manufacturers where applicable.
Positioning Statement
For municipalities seeking an answer to their waste disposal problems, Company is the service of
choice and trusted strategic ally who gives them a cost effective solution.
Pricing Strategy
The going rate per ton for compost is 2000 per bag. This price is low enough to ensure rapid growth
in the market yet still provide a very healthy profit, given that we have no direct competition and
chemical fertilizer is much more expensive. This is possible because we are on the front end of the
industry growth in this region.
Inorganic waste will be auctioned as following pattern
Cost for Iron/steel will be 100000 per ton.
Cost for Plastic bottles or other items will be 50000 per ton.
Additionally, we will be priced at market rates for the waste disposal service we offer to
municipalities.

19
Additional requirement and cost:
Additional Man power Requirement:
Currently RWMC has following no of employees as mentioned below
SANITARY
CITY SANITARY WORKERS DRIVERS HELPERS
SUPERVISOR

RAWALPINDI
1,971 42 245 495
(Currently)

Future
1000 30 150 300
Requirement

Additional capital required:

Cost Structure

20

5
Additional 1050 Million is required for the required project Details mentioned below

Cost Structure for new Funds

21
Additional Equipment required and their cost
Following are the additional equipment’s required for the recycling process with their cost.

Sr # Description Amount in Million

01 Magnetic plant 20
02 Composting Plant 270
03 Waste Conveyors 10
Total 300 Million

Additional land required and its cost

RWMC has Already 519 acres of land used for dumping purpose, so no additional land will be
required for the project.

Additional transfer stations required and their cost

There is one transfer station already operated in Liaqat Bagh in the middle of Rawalpindi city, No
need for more transfer station. As per our business plan, Waste segregation starts from initial stage
due to distribution of colored bags for organic and inorganic waste.

Additional office, infrastructure required and its cost

New building and ware house will be constructed on the land fill site. New building will be used for
the operational, monitoring purpose of the plan and ware house will be used for the storage of
compost fertilizer. Details are shown in the figure below.

Sr # Description Area Amount in Million

01 Office building Construction 1.5 Kanal 20
02 Land for Plant/Machinery 10 Kanal 10
Installation
03 Ware House Construction 100 Kanal 30

Profit amount per year generated

Tariff charged from house hold per month and its annual profit generation.
Collection process of the waste is already done by RWMC we will redesign the process of waste
collection by adding new methods to make this process profitable. For that new tariff plan will also
be executed shown in the below mentioned figure.

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 Tariff Structure & Property Data

Category Domestic Domest Comm. Comm. Indust. Ind. Tariff

Tariff Tariff (p.m.)
(p.m.) (p.m.)
Up to 131,34 500 30,575 2,500 179 4,000
_5_Marla 4
From_5_10_M 51,668 600 1,425 2,500 150 4,000
arla
From_10_15_ 5,557 700 357 3,000 45 5,000
Marla
From_15_20_ 7,145 1,500 329 3,000 42 5,000
Marla
From_1_2_Ka 1,672 2,000 258 5,000 51 5,000
nal
Above_2_Kana 795 2,500 119 5,000 23 5,000
l
Total 198,18 33,061 489
0

Figure 2 shows the potential tariff revenue after the waste collection through mechanized process.

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 Potential Tariff Revenues
(Amount in Million)

Category Domestic Comm. Indust. Indust. Indust.

(PKR) (PKR) year (PKR) year (PKR) 100% (PKR)
year year 80%
year
Up to _5_Marla 788 917 9 1,714
1,371
From_5_10_Marl 372 43 7 422
a 338
From_10_15_Ma 47 13 3 62
rla 50
From_15_20_Ma 129 12 3 143
rla 114
From_1_2_Kanal 40 15 3 59
47
Above_2_Kanal 24 7 1 32
26
Total 1,399 1,007 25 2,432 1,946

Collection Process of Tariff

There could be 2 ways of Levy collection;
1. Integrated Levies Collection Body
2. Collection through Excise and Taxation Dept.

1- Integrated Collection Body

 Revenue collection is a specialized function and requires Segregation of Duties in order to
improve the collection efficiency.
 Own Billing function and Collection exercise necessitates resource commitment by all district
authorities. This leads to:
 Unnecessary duplication of the subject activity
 Malpractices and Corruption leading to LOW COLLECTION EFFICIENCY
 High Collection Cost
 It is proposed that a SPECIAL BODY be modeled after Punjab Revenue Authority at
provincial level to take over the billing and collection function for services regulated at
district level including:
 Excise and Taxation (Property Taxes)
 SWM
 Other district level levies and taxes

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2- Collection through Excise and Taxation
 E&T department may be appointed as Billing and Collection Agent on the following terms:
 E&T shall be paid collection fee at 3% of the collections progressed;
 The minimum collection target shall be 80% of the billing for a period;
 Bills shall be generated on quarterly basis
 Access to the system shall be provided to the client.

Profit generated from composting manual and through plant for organic waste which is 65
percent per day of 800 tons. Work out for whole year

Initially one composting plant will be installed on the dumping site which has the capability to
produced 5000tons of compost per month. So below mentioned the Total Revenue generated by the
Organic Compost Product.

One Month 5000 tons/per month

One Year 5000*12=60000 tons
Price of Organic Compost per ton 2000 per bag.
Total 60000*2000= 120Million per year
Profit generated from auction of inorganic waste which is 35 percent and includes different
rates of metal, plastic, paper, ceramic etc

Cost for Iron/steel will be 100000 per ton.

Estimated Daily Iron & Steel per day 17 tons
Estimated Monthly Iron & Steel per day 510 tons
Monthly Revenue from Iron & Steel 51 Million
Yearly Revenue from Iron & Steel 612 Million
Cost for Plastic bottles or other items will be 50000 per ton.
Estimated Plastic bottles or other Items per day 42 tons
Estimated Plastic bottles or other Items per day 1260 tons
Monthly Revenue from Plastic bottles or other Items 63 Million
Yearly Revenue from Plastic bottles or other Items 756 Million

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