Coca Cola Marketing Strategy

The  Coca-Cola Company is the world’s leading

manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Its world
headquarters is based in Atlanta, Georgia. The company and its subsidiaries employ nearly 31,000
people around the world. The Coca-Cola Company manufactures syrups, concentrates and
beverage bases for Coca-Cola, the company’s flagship brand, and also produces over 230 other soft-
drink brands sold by and its subsidiaries in nearly 200 countries around the world. Some of Coca-
Cola’s latest domestic marketing strategies include Coke dominating fountain sales. Thousands of
consumers visit fast-food restaurants every day and Coke feels that it is very important to have the
consumer see and drink their product at such chains as McDonalds, Burger King, and Domino’s
Pizza. Coca-Cola is also testing a new plastic cup in the famous Coca-Col 

They are also coming out with a new curved can. Coca-Cola and One 2 One are teaming up for a
promotion called, "Collect and Connect. According to consumer specialist, Robert Bertini, "the cans
stand out on the shelves and are fun to hold. Cokes"tm logo has become a widely known at music
and sports events. They will reintroduce its"tm winning commemorative Coca-Cola classic bottles
featuring the members of the Coca-Cola Racing Team. The phone and service can be altered but
Coke will use the text messaging service to inform customers of new promotions. Coca-Cola has also
signed a three year deal with AOL valued at 100 million dollars linking packaging and promotional
activities from the retail shelves to cyberspace.
------------------------------------------------------------------------**Bibliography**. Coca-Colas"tm marketing
strategies are very affective and are going to continue to increase itsmarket share. PIN codes on
the web will help with registration and promotional redemption from consumers. The 20-ounce cups
will be available in clear or green plastic with a spill resistant lid. "� This will enable Coke drinkers to
receive a prepaid mobile phone displaying the Coke logo, a hand"tms free set, a battery charger, and
a 10 call voucher in exchange for collecting 60 one-pack tokens and paying (L) 30. Coca-Cola holds
65% of the fountain soda market and is coming up with innovative ways to capture a larger share,
such as, a fountain machine that plays music as it pours. These new cups were designed with
portability in mind to better accommodate the fast growing takeout business at quick-service chains.

Coca-Cola Global Marketing Act

Coca-Cola Global Marketing Activity Report1. Review of international marketing operationsFor the
king of the world beverage, Coca-Cola, The management has already had over one- hundred-year
histories, the scientific and technological content of Its product is not high, but just only a cup of
beverages nearly changes the global consumer's consumption idea and way, So earn the enormous
profits.Review of international marketing operationsCoca-Cola has formed a whole set of intact
marketing theory and system progressively during the 116-year-old development. Coca-Cola has the
biggest distribution network of the whole country, and is the system of sending which is second only to
the postal system in U.S.A. For a long time, the coca-cola has insisted on the distribution
management style with more points and lines as basic. Depend on so huge a system, sell the
products to more than 200 countries and regions every day, Drink quantity exceed 1 billion cup, which
is equal to more than 40 million distribution sales volume of standard container every day, and share
48% in the wo 

Just as " old established firm"tm, how to solving contradiction of the tradition and innovation, become
the difficult problem for coca-cola to solving in future. Fully make use of the alliance partner's
advantage to defend one's own king's status. " JUST DO IT " is their consistent aim. They are not only
familiar with local culture, custom, but also understand how to deal with the local relation. To coca-
cola, reputation of one brand of world become limit" burden" of development space too, Chang the
situation that faced a difficult choice. Because they have really few and pitiful incomes, there are only
small profits and quick turnover in Coca-Cola, putting out 2 or 3 milliliters great packed. those on
behalf of the Chinese culture became the coca-cola"tms promotion theme, it have gotten approval of
the Chinese consumer. Promotion strategy:Coca-Cola"tm advertisement promotion is prepared and
implemented by the local company; Difference of culture background of each country might cause
difference of content and time of advertisement. This is a signal that coca-cola facing transition and
appreciation pressure quicken the steps of changing. As for managing wholesale sellers, in order to
make the whole sale sellers grow up with enterprise together, take risks altogether and Share the
interests, they have implemented CSS project management to the whole seller, namely customer's
service system, Let whole sellers understand that it is not a long-term method to only sells with the
means competition of the price, The basic method is to offer the prompt, perfect service to customer
to the best of one's ability, Open to the retail store gate clicked through service. The sales amount of
the coca-cola in the world is over 15 billion dollars, and meanwhile the sale amount in the Asian-
Pacific area is over 1,500 million dollars, and we can say it is the giant in 1 billion brands.