Wayf inding

RAVIWAR PETH

Project by:
Roshni rana
Urvi Kotasthane
Heena Barhate
Vaishnavi Patil
Vrushali Landge
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 Project by : Roshni Rana

Contents.
Heena Barhate
Urvi Kotasthane
Vishnavi Patil Brief -- further insight of space
Vrushali Landge
Selection of Space Possible Strategies and Concepts
Mentores : Prof. Rajendra Thakrey
Sumit Patel sir About Raviwar Peth Types of signage
-content development -- textual information
First Visit- Understanding the Space -- graphic information
-the route
-observations--scope of design intervention Decision points

Personality of Raviwar Peth Schematic Wayfinding and user testing

Second Visit- Analysis of Space Typography, Layouting, Colour

-the route
-analysis -- breakdown of the space
(roads) Form and Structure
-- primary research -Material and ergonomics
-- existing signage study
Digital Mockups
SWOT analysis of the space
Prototyping
User Study and Analysis

Categorisation of spacial elements

-- zoning of the space
-- breakdown of imp. roads, paths, chowks

Third Visit- Insight

2 3
 Brief.
To analysie and understand a space and the
interaction between people and space to further
analyse and design the wafinding system in the
area.
Selection of space.
The was selected keeping in mind the following:
1) Need for a wayfinding intervention
2) Learning opportunity through the process and the challenges it
posesses.
Having experienced the need, one of the first thoughts in all our five
brains was need for a good signage in the city markets.
Ravivar Peth, being consistently busy with all the paddlers, and
the vehicles, could absolutely use a proper orientational map and
directional and identification signage for simplifying the complexities
prevailing in ravivar peth, being a cultural mall and also controlling
the traffic.
4 5
Peths.
Peth, in the Marathi language, is a general locality in the city of Pune. Up to seventeen peths are
located in central Pune, and were mostly established during Maratha and Peshwa rule in the 17th-
19th century AD. Seven of them are named after the days of the week in Marathi: traders and
craftsmen in a given locality take a day off on the day their locality is named after.
Pune, a very small place in ancient times had people stay around the present Mahatama Phule
Mandai and Shaniwar Wada. Peths are considered to be the cultural heart of Pune. The central
market place in the olden day, even today the area attracts a huge crowd everyday. The peths have
guarded the culture and the charm of the old pune city.
Establised for over decades and tested by time, the markets are extremely resourseful. There is a
shop for your every need, shops that offer things you never knew you wanted! The problem is
1) people are not aware about how resourseful these markets are.
2) or even if they do, arriving here and shopping is a task The convenience and attraction of malls
and online markets have overshadowed the resoursefulness of the markets.
The peths belong to a Pune of the older times and can get pretty confusing if one does not know
how to navigate through the web of lanes.
 About Raviwar Peth.

HISTORY

- Raviwar Peth was originally called Malkapur.

- Shops and lanes were organised according to selling goods.
- The main streets were Moti Chowk for pearls, Saraf Ali for money
changers, Bohri Ali for hardware, Kapad Ganj for cloth.
- A commercial Peth, densely populated by different castes and
communities.

GEOGRAPHY MODERN DAY SCENARIO

Raviwar peth is a vertical pice of land situated in the vicinity of shaniwar - A web of narrow lanes and and wide street.
wada. It has 4 main roads running horizontally and 3 vertically. The -An affluent business centre, heavy trading activities
horizontal roads virtually divide the area into three parts. -Still houses a diverse nature of culture and lifestyles
Clustured market areas dominate parts of the Peth and the rest is -Most built structures are old and of the same height. They face the street
residential area housing variety of communities. and have narrow entrances.
6 -Presence of street vendors & hawkers is a major charachteristic feature. 7
 Users before Designers

Understanding the space

First visit

Our first visit to Raviwar Peth was physically and mentally taxing as we Analysis of the
had absolutely no clue what we were doing. We went in as users of the route during
space, generally exploring. Slaves of google maps, we did not even realise our visit. For
an better initial
when we entered Raviwar Peth. Only when we noticed the addresses
understanding &
on shop boards did we accept that we were in. Following google maps categorisation of
at every step, we entered Raviwar Peth through a lane that seemed to the place.
be just hardware shops. ‘Oh! Is this Bohri Ali!” Shops on our left were in
Raviwar Peth and shops on our right were in Budhwar Peth.Continuing
straight ahead, we stumbled across many chowks, took lefts and rights
and totally forgot how we were walking.

We reached a bustling area jam packed with shops, clothes, people,

Slaves of google maps vehicles, street vendors, hath-gaadis, heat, humidity, cows, goats, dogs,
thelas, wires and cables and two girls enjoying kulfis, sitting bang in the
middle of the road on their parked scooter. This was the Rameshwar
chowk where the Budhwar peth, Raviwar peth and the shukrawar peth
meet and all shops have confusing adresseses

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 KEY OBSERVATIONS
-Physical Congestion
-Diversity --Narrow lanes (too narrow for four wheelers)
-- In terms of people: --Street hawkers
The area is home to marathi, muslim, bohri, sikh, bengali and gujrati --Parking on the roads
communities.The bohri community dominates the hardware market, --Slow moving pedestrians
the bengali community are involved in the art of die-cut and jewellery
production. Similarly each community setteled more or less has been
predominant in one category of market.
-Visual Clutter
--In terms of architecture:
--Contributing factors to clutter at eye level are
Ravivar peth hosts a lot of religious centres for all communities present.
shop sign boards with variery of colours, the
These contribute to the look and feel of the locality along with elements of
objects displayed outside the shops,
the old traditional buildings. Eg : the jaalis of Bohri Ally are different from
constant movement and activity.
the maharashtrian jaalis.
Also, buildings of over 5-6 decades stand next to newly made concrete
buildings.

-Need for signage

-Multiple entry and exit points making it hard to orient oneself
Being an open market space, the area borders are not demarketed
-No uniformity in shop addresses
Due to change in nomenclature of roads and even areas, over the years.
--To understand the network of lanes for a
mindful navigation
--To know what all the market has to offer
--To not be overwhelmed by the unknown and
bustling space

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 Personality of
Raviwarpeth

Dynamic
Bustling
Sensorial Healter-Skelter Brisk/ Fast-paced

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 Cultural Mall Culturally heterogenous Colourful Rustic
पुणेरी Folksy Established

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 Mirza Galib rd Bohri ally

Analysis & breakdown of

space
Second visit

“ Our second visit to Raviwar Peth was much more organized as compared Analysis of the
to our first one. We could identify where we were in the larger system. We route during
entered in from Phadke Haud Chowk, Kasba Peth; and walked along the our visit. For
length from North to South. We spent a while looking for Bora Hospital to an better initial
understanding &
realise we had crossed it without noticing. “Not to self- no identification Kapad Ganj
categorisation of
signage here”. We crossed over to the other side, walking through the the place.
crazy bustling area we had noted the last time. The dense market space VISUAL UNDERSTANDING OF THE AREA ;
didn’t scare us anymore, confidently navigating through, we stopped and
even shopped a bit! Keenly listening to whatever was happening around such as when we entered kapadganj, we just knew we were here
us and also talking to people, we realised that some people walked in with because the color of the street changed drastically, in respect to
clear objectives while some went around asking, some even knew what other market area like Bohri Ali, where we found that the area
they wanted to shop but had no particular shop in mind. While we were had a distinct greyish tone to it due to the availability of plastic
comfortable in the space we still were unable to orient ourselves in the products. That acted as the main distinguisher for us.
larger system. Making our way out of the market, we walked through the
plastic galli and came to Bohri Ali again. Exiting Raviwar Peth, we headed
out for a small snack and a pat on our backs!”

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 (Kevin Lynch- The most legible element in the city image, the
Image of the City) observer walks along the linear formof roads,
The 5 qualities of a space that help in building a footpaths etc. It creates a relation among other
mental image of it when once experienced PATH elements.

Observers experience the area while moving

through it. Peth areas are networks of paths.
Groups of urban landscapes that have a similar Lanes in raviwar peth have characteristic
or common character, which observers could identificational elements like the house
DISTRICT mentally experience ‘inside of’. architecture, types of shops, even colours Eg :
Bohri ally
Eg : The inside of peth area v/s inside of camp or
Pune cantonment area. However due to lack of
visible edges it become difficult to draw raviwar
Nodes are points; they can be an intersections
peth from its adjecent peth. They all morph into
or junctions between paths. It breaks the
one another. NODES
linearity of paths movement.
Eg : All chowks

These create a boundary between two or more

regions. The element is not as strong as paths,
but for observers it is an important character in
EDGE Points of reference that simply defined a
organizing features.
physical object: signs, buildings, mountains.
Eg : On the south an arch markes the edge of LANDMARKS
raviwar peth. But the area has lacks a presence Raviwar peth is dotted with religious centres
of strong edges and has multiple entry points that act as landmarks. Eg : Tamboli Masjid

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 ZONING OF THE SPACE, DIFFERENCIATING ELEMENTS OF SPACE MAJOR ROADS IN RAVIWAR PETH
N

Ganesh Rd

Jedhe Prasad Road (Bohri Ally) Moulana Abdul Kalam Azad Road Maharana Pratap Road

- Perpendicular to Laxmi Road - Perpendicular to Laxmi Road - Perpendicular to Laxmi Road

- One way that leads north, out of raviwar peth
- Selling hardware, paint and jewellery.
- Jewellery shops attract less general public; most
trees and best preserved sidewalks.
- Hardware shops (Bohri ally) attract more
- One way down south that leads into raviwar
peth
- Hosts textile and hardware shops.
-attracts general crowd.
-Leads straight to Kapad Ganj
- Mostly residential with few banks, hardware
shops, garages and bakeries.
- One way that leads north, out of raviwar peth
- The infamous Dulya maruti mandir in bang in
the middle of this road’s intersection with laxmi

Jedhe Prasad Rd
general public; no trees and sidewalks overtaken road
Laxmi Rd Main roads in Raviwar peth by parking.
Map of Raviwar peth
- Morphs into bagade road beyond sonya maruti

lam Rd
3 main vertical and 4 chowk

Maharana Pratap Rd
horizontal main roads.

bdul Ka
Each a one way to regulate
traffic. The sub roads and

aA
lanes connect these.
Mirza Galib Road Laxmi Road Ganesh Road

Moulan
- Parallel to Laxmi Road - Perpendicular to Bohri Ali - Marks the nothern edge of the area.
- Highly influenced by Mandai, extension of it - Is a main road, vehicles pass on this road - A major road that leads to shaniwar wada
Mirza Galib Rd
- Vegetable and fruit vendors - Miscelaneous shops including eateries, - Has a more urban feel
- Difficult to walk around jewellery, modern clothing shops, etc.
- Symbiosis between street vendors and shops - Busy road Mahatma Phule Road
(vendors sell raw ingredients and shops sell - Bus stops, rickshaw stands, Raviwar Peth - An extension of mandai.
spices, pots, pans, etc.) Police station - Has religious centres, cateres and even halls

20 Mahatma Phule Rd 21
 Roads of Raviwar peth Paths of Raviwar peth

Roads are refered to Maulana abdul kala

as “path, marg, ally and road beyond a chowk
Chowks of Raviwar peth Utilities in Raviwar peth
roads” in here. And are morphs into Khinsara
named after a person path (Same continuous Not all intersections are
of significance or after physical road having 2 named. Google only shows
the neares temple/ diff. names) the ones on the border of
mosque etc. the peth.

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 Map aquired from local
Shops on either side of
police station : the lane of bohri ally have
different shop addresses

-Shows the area under

the Raviwar peth police
chowki. The area is decided
Zoning of market according to population
categories in Raviwar peth density (40,000 people).
-Every building residential
Based on density of shops and commercial building
of a particular commodity denoted by the municipality
in that area number.
-Only and all religious Shops in Laxmi Narayan market have both
centers marked raviwarpeth and shukrawar peth written on
their boards . some years the edge of the
district of raviwarpeth was redefined

Why zoning? UNDERSTANDING EXISTING SIGNAGE

The markets in peth are very organised. Special areas where one can find everything related to a
-Exsisting signages are by Pune Municipal
particular commodity/service eg: Plastic toys and containers, hardware, pottery, printing etc.
corporation. Some installed under the Adwitiya
Putting this on the map will better the experience of navigating through and orienting oneself in
Pune scheme.
the space.

Types of signage:
“Google tells how one can go to Raviwar peth but not why one should”
Identificational, Directional and Regulatory
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FORM, COLOUR, TYPE
- A simple rectangular form,
cerulean blue with white
text used for city signage,
text in typeace - Mukta
Although there is a
standard format, many
other signages installed by
a political party and local
communities are put up.
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Other signs
- Very often
overlapped
by a thela
gaadi, a
politician’s
banner,
bent behind
a tree etc Board in bengali
in lonaar ally
CONTENT
-Important and unimportant
landmarks are marked. Eg,
Small mandirs, trusts)
Same sign, -The signage is influenced
different colour by different trusts and
- Installed at a height of
and format dharmashalas and community
about 6-7 ft and some
installed at centres.
even lower on already
same location eg., Lalmahal shivchitra srushti
poles.
trust replaces shaniwarwada
- With soo much visual
clutter and movement at or lalmahal itself.
-No utilities are marked
and below eye level, the
The numerous chowks, roads
signage gets merged with
and landmarks together are
the background.
confusing in terms of what one
should remember and refer to
while navigating.
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 SWOT ANALYSIS OF THE SPACE

Strength

- diverse nature of this place

Filling in the missed - co-ordinative and helpful people.

- well categorised shopping areas.

information - cultural mall, rich in heritage.

- wholesale market.
Third visit - painted shutters attract visitors.
- Inclusive, Weakness

“The aim of our third visit to Raviwar Peth was to explore the areas we - identification; don’t know if one has entered
hadn’t touched upon, finding out the names of certain chowks, ( the Raviwar Peth.
names of which were not on Google) and to find spots where we could - no consistency in nomenclature of shops.
put up signages. We split up into two groups, one handling the North - lot’s of visual clutter.
and one the South. The North team did a canvassing of areas in the very - scope of vision is very restricted. - lot of
Northeast and a bit of the outer area. They found unnamed chowks, got congestion of people creates confussion.
a better understanding of the roads and smaller gallis and studied the - chowks are very close to each other but
existing roads and chowks to greater depth. The South team canvassed - Very inclusive differently named.
the Southwestern region discovering a new category of market called Opportunities
- location of utilities is unknown.
Bhande Alli and also got scared and lost when they walked into a fully - walking distance and time is unknown.
Muslim settlement. This time around we went in the evening so we also - in close viscinity to old Pune and other peth
- no orientational details.
came across a lot of street vendors and food carts, also studying the areas.
- unnecessary vehicular traffic creates conjestion
lighting provisions in the area. We also observed the one-way traffic and - multiple entrances and exits.
other rules. Understood the hamaal system. Every hamaal is employed - very lively during festivals.
by nearby 20 shops and he moves around all the stock from one place to - lot’s of religious centers
another throughout the day. A more constructive and quick visit, we were Threats
satisfied with all levels of information we had to gather.”
- getting lost or robbed.
- accident prone area.
28 - risky for kids. 29
 General age group -
30 to 55 years.

-KapadGanj
(mixed crowd: women/

Stakeholders of the space Heritage Walks

-Rickshaw walas Family)
-Bohri Ally
Occasional Visitors (Less crowded as
(foreigners, for -Goods Suppliers compared to Kapad
photography, Ganj)
Students) By tempos Cart-pullers -Other shopkeepers
In most need of buying from Wholesale
wayfinding assitance
-Passerbys stores. Usually in areas
like Lonaar Ally and
Motor Pedestrians Grocery market of Mirza
Galib road.
Passerbys may need
signages most out of 3. Most extensive users of
the space and of varied
nature.

EXPLORERS STREET TRANSIT SHOPKEEPERS SHOPPERS RESIDENTS

VENDORS

On thelas, sitting on Owners of Big shops Punekars from peths,

the street etc. and/or Small Shops Bohri community,
Well versed with the muslims, sikhs among
area
Elderly/ Younger others.
generation owners. Most well versed with
Well versed with the the area
area
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 PERSONA STUDY
Rashmi Kulkarni (Shopper)
Age : 26 yrs
B.Com Graduate student
From a maharashtrisn family
Resident of Kothrud, Pune
Was wearing western clothing and
conversed in english with us.
Visiting Kapadganj, raviwar peth,
accompanied by her friend, to shop for a
friend’s wedding ; Rashmi’s aim of shopping
was defined but the shop wasn’t. She parked
her two wheeler at Shaniwar wada and took
a rickshaw to come inside Raviwar Peth. Had
knowledge of Kapadganj through a contact
and was seraching in different shops for the
best clothes.
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Deepak (Delivery of goods)
Age : 35 yrs
Non-marathi speaking
Was navigating on a two wheeler and was
delivering goods to a particular shop.
Stuck confused at govind halwai chowk as to
where the shop was. He was aware that the
shop was somewhere nearby but did not
know exactly where.The only reference he
had was a piece of paper with the name of
the shop scribbled on it. Being illiterate he
could not read it and was asking around for
help.
On being guided by a man, who asked him
to go down the road and take a right...he
confirmed what right and left means. He
seemed lost and overwhelmed.
Shanta Kaku (Resident)
Age : 40 yrs
A mother and a homemaker
Resident of Lonaar Ally for the past 20 years
and has lived her whole life in the peth area.
She was extremely well versed with the
whole of peth area. Her routine included
home duties and managing a grocery store
out of her house in Lonaar ally. In the
evening she visits a ganpati temple right
next door and passes her time with her
friends.
On asking whether the activity of shoppers
disturb her, she replied that lonaar ally
is considerably calm and hardly any four
wheelers enter.
Rani Gilda (Shop)
Age : 43 yrs
A mother and a homemaker
Lives in aundh.
Visits Raviwar Peth to stock up house
supplies in bulk. Usually travels by Rickshaw
or personal four wheeler till Mirza gallib
road, inside of Raviwar Peth. She has fixed,
trusted shops that she visits to buy in
wholesale. Over the period has developed
an understanding of the space.
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 Taregt Users
Parmeshwar bhai (shop-owner)
We cannot control who refers a public signage.
Age : 50+ yrs
Owned a wholesale shop of waterguns, But it is designed, keeping in mind the ones
pistons and pichkaris in Laxminarayan who would be using and/or needing it the most;
Market. while keeping in mind all the stakeholders

He lived nearby and opened his shop at 9
everyday. His major sell is in bulk to other
retail stores throughout Maharashtra.
Throughout the day he supervises activities
of loading, unloading and tallying of his
stock. He sends the stocks that is to be
transported elsewhere to the nearby
marketyard in Ganesh Peth in Tempos and
through Hamaalwalas.
Mr. Parmeshwar complained about the
narrow streets and managing the crowd
throughout the activities.
A good design should allow navigation flow.
Manda Bai
Accept, allow, include unintended behaviours.
Age : 60 yrs
A street vendor
Manda Bai sold green vegetables on Mirza
Galib Rd. She sat on the street on a fixed
spot everyday around 6 in the evening to
sell her greens.
Many street vendors selling perrishables
and daily consumerables stated setting up
thier sale at around 6 pm.
Along with them many roadside eatires and
thelas also spring up.
Raviwar peth is a market area and hence
Primary Users caters to the shoppers. Their experience in the
space affects the reputation of the market. The
SHOPPERS
problem is
& 1) people are not aware about how resourseful
these markets are.
2) or even if they do, arriving here and shopping
Secondary Users
is a task The convenience and attraction of malls
EXPLORERS and online markets have overshadowed the
ppl in TRANSIT resoursefulness of the markets.

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 PAIN POINTS

Target Users’ Analysis

-Average Age Group: 25-55

-Frequency: Every 2-3 months, specially during

festive season

-Purpose Of visit: Shopping ( wholesale,

Grocery, Leisure),

-Mode of transport: Two wheelers, rickshaws,

Park Half way and walk

-53% People visit nearby places like mandaii

and tulsi baug when they visit Raviwar Peth.

36 37
 User behaviour Comfortably lost
How users search/ browse on the internet for A market place being an open area there are Known/ Familiar
information. A person constantly changes his/ no concrete circulation patterns. We structured
her search terms based on the latest feedback our user behaviour into broad categories and
recieved. This is called berry picking. imagined scenarios -Circulation patterns do not influence the decision
We divided our Target audience into two categories: points. A person need not be guided at every step in a
Me
market place. He/ She can get “comfortably lost”- wander ed mo
as ry
Primary about and involve in the very engaging act of shopping- in tB Ba

r
the space. The signage makes sure if needed one can search

fo
Target Know What Know How/

se
m
for and find their way easily.

d
Audience Where to buy

Co
to buy

Explorative Goal Defined Discovery Validity

Goal Defined
shopper shopper
Shopper 1 1
Lost Found

1 0 Anxiety Creativity
Explorative
Searching

Tim
0 1

d
e

se
as Ba

B
ed
Searching Browsing t em
Sys
know what they want but don’t (Broad Area of Interest)
know the ways or means of Do not know what they are Explorative
0 1
achieving it looking for Browsing
0 0
Unknown/ Unfamiliar
38 39
 Possible solutions
An arch at the start of the road with the name of the road written on it.
Colour coding the light poles or lamps with different colour for
different light poles so Identification of the place becomes.
Similar to the above, Colour coding the footpath according to the roads
or the place.
Colour coding the shop sign boards (the most visible element) in the
colour of the area it is in (ref. orientational map.)
Stickers depicting which area you are in, So identification becomes easy.
And stickers in small roads or gallis, directing the nearest main road. The
Stickers can be placed on the light poles. A person will see them once or
twice and then look for them automatically.
Giving Directions of the main road in small gallis is important because
people usually get lost in these small gallis.
For identification of place from a distance, Hydrogen filled balloons can
be placed. Evry peth can have a balloon. Will help understand the larger
picture
40
Another concept was to put signage and give an overall idea of the
area by placing the map at the bus stops. But this system will only be
applicable for main roads where the bus stops are there!
Hanging signage: This kind of signage/Identification of place will be
identified from far away and will be hung above the roads through a
connecting strings/wires joining two buildings.
Flippable signage: This concept can be used in the system in which
there is a time slot for pedestrians and motor vehicles. This System will
ensure less traffic of vehicles and ease for walking on roads
Signage made of wireframes.
In Raviwar Peth, There are a lot of roads, paths, and chowks which
creates some confusion while giving direction to someone. We
Considered Numbering the minor lanes and paths (instead of long
confusing names) for ease.
Example : 4A, 4B
But the existing chowks and roads are named and remembered
because of culture and emotions of the people.
A huge part of the problem is people entering small gallis with their
motor vehicles even when they can walk the small distance. Proposing
timings for “ban of 4 wheelers in certain areas like kapadganj”
and mentioning the walikng distance and nearby parkings.
The challenge here addressing the residential and good suplier vehical
movement
41
 Provides with direct information w.r.t geography. Tells “what”. What is this

Types of Signages
place called

Gives knowledge of “how”.

Providing a system Solution in the How to get/out of a place. And its its guiding from one place to the next, it
will tell “what” place it is.
change like colour
coding of shop
& existing order
of things Provides an understanding ; tells “why“, “how” and “what”. Zoning ( of
boards etc information ) help understand why the need of want to be in that place
and help understand space better.

WHY ORIENTATION MAP IS IMPORTANT IN PETH WHY NO INFORMATIONAL SIGNAGES

AREAS
- In the presence of bustling crowd and among
Way-finding signages unknown/ lesser knows lanes, one has a fear of
being lost or carried off. Hence not just knowlegde,
but and understanding of the area is necessary
in the existing system - The nature of this activity (shopping) is such that
one often drifts off into the place.
Signages high on poles
- Orientational map helps create a mental picture
of the space thus aiding to better experience while
navigating
42
- In an area as crammed as Raviwar peth, the area a sign board can take is
also limited. Huge chunks of text are not ideal
- We do not want people stopping in between the road, to read. Because
here if one stops, 5 people pause behind him/her.
- If some heritage/ historical information has to be put, we have an option
of adding a QR code by the identificational signages that opens up in an
app extensively about the peth
- We are catering to raviwar peth as a market (for the huge commercial
activities) and not as a cultural hub.
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 WHO BENEFITS THE MOST FROM THE PARTICULAR SIGNAGE DECIDING CONTENT FOR ALL SIGNAGE TYPES

-New/First time Visitors Zoning

-Less Frequent Visitors According to market
-Explorative shoppers categories

-Regular/Frequent Visitors Utilities

-Shop Owners, Traders Washrooms, ATMs,
-Goal defined shoppers Hospitals, Bus Stops,
Medicals

44 45
46
Schematic testing

47
 Basic content sketch

ORIENTATIONAL SIGNAGE DIRECTIONAL SIGNAGE

Content for directional signage at each major
chowk and subsequently what information
goes on the adjecent/ nearby decision points
- Orientational Map of Raviwar peth
- Identification of the chowk it is placed in
- Adjecent peths
- Zoning of markets
- “Where I am” w.r.t the peth
- Main roads of the entire peth and sub roads of
area around where this particular map is placed.
- Prominant landmarks and chowks
- Utilities
- Key
- Identification of the chowk it is placed in
- Roads and landmarks with arrows
- Utilities (through icons)
- Walking distance
MINI DIRECTIONAL SIGNAGE
- Nearest landmark or famous area
- Arrow

REGULATORY SIGNAGE

- Nearest landmark or famous area

- Arrow

48 49
 Decision points
Factors influencing our
Daruwala Pul Daruwala Pul
Chowk Chowk
Vallabhacharya Vallabhacharya
Chowk Chowk

decision points
Vajradehi Vajradehi
Phadke
Chowk Phadke
Chowk
Haud Haud

l
MINI DIRECTIONAL SIGNAGES

le na
Chowk Chowk

po atio
on ent
ap ri
m ro
o
aj
m
-Circulation patterns do not influence the decision points.
The mini directional signage will only show an

al
A person need not be guided at every step in a market place. He/ She can

nti
famous location (be it an area or a landmark)

de
get “comfortably lost” in the space. The signage makes sure if needed one

esi
Moti Chowk
nearby. Moti Chowk

can search for and find their way easily. Hence the signages are more or

R
less equally distributed geographically based on need in space
These mini directional signages will be placed in
Dulya Maruti Dulya Maruti
HumzaKhan Chowk HumzaKhan Chowk
Chowk Chowk

Tamboli Kapad ganj small gallis in the interiors that are residential. Tamboli

-Traffic flow (one way, only pedestrians, etc)

Sonya Maruti Sonya Maruti
Chowk Chowk Chowk Chowk

Wandering off into the very quet and intimate Primarily looking at the complexity of the decision point itself (e.g., the
residential areas, especially in the evenings is number of roads converging, pedestrine or motor heavy region etc

Bhagwan
not a pleasent experience. Bhagwan
Adinath
Chowk
Adinath
Chowk -Temporal constraints depend on the mode of travel; for example,
pedestrians usually have more time during spatio-temporal decision
Rameshwar Rameshwar
situations than car drivers, so orientation maps will primarily be
Chowk Chowk

Govind Govind
used by pedestrians only as they would naturally have more time to
dwell on the information available.
Mirza Ghalib Halwai Mirza Ghalib Halwai
Chowk Chowk Chowk Chowk

Lal Bahdur Lal Bahdur

Shastri Chowk Shastri Chowk

Shubhanshu
police station
Shubhanshu
police station
-Placement of orientation map with respect to the geographical
Orientaional Signage space. We have the freedom of rotating the map on our phones to
allign with our surroundings and the dierection we face. This will result
Directional signage in some maps looking different than the others but will help in faster
understanding of space
Fulwala Fulwala

Regulatory signage -Understanding if the exsisting space allows a big enough orientational
Chowk Kasturi Chowk Kasturi
Chowk Chowk
pedestrians from pedestrians from

map and what its visibility will be.

orientational map orientational map
everywhere showing full everywhere showing full
Ravivar Peth Ravivar Peth

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 Design Decisions

FONT YANTRAMANAV
A Bilingual Signage, looking after both the local - The font is uniform, formal.
people, as well as new visitors; who are our - Not a very stylised font with an equal stress and open counters.
target audience. - Good legibility of letters.
- Ascenders are not very high, helps avoid intermingling of ascenders and
1. Mukta decenders of two rows.
- Almost all the counters are of similar size.

2. Jaldi

3. Yantramanav

3. Hind

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 COLOUR SCHEMES
Colours for Directional Map Colours for Orientational Map
#56283f

COLOUR

Raviwar peth Raviwar peth

Matured Muted
Will not disturb the
content. A good base for
colourful zoning. and a
Eg: Budhwar peth colours Eg: Budhwar peth colours
good contrast with white

Puneri - Base colour remains the same through all - Base colour remains the same through all
signages of all peth areas. signages of all peth areas amtching to the
Not religiously/ directional signage
politically associated - The accent colour can change according to the
In areas where decade old peth. - The colours for the zoning of markets is done
Traditional using colours and icons (further elaborated)
community settlements
exist using a yellow - White is used for content The colours used for zoning are in sync with the
orrange or green etc could accent colour in directional signages.
induce unwanted reactions
-These colours are different yet harmonious.
These colours help in “differenciation” and need
not have a recall value.

-These area zoning colours can be changed with

the peth we address

- White is used for content and red for utilities

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 DESIGNING THE ORIENTATIONAL MAP

- The main aim of the

orientational map is to
provide a representation
of the geographical area
and to provide information
about the market
categories.

-Representing 7-8 categories of markets.
Idea was to show overlapping colours to
represent merging of markets.
challenges:
the overlapping colours create new hues that
confuse. Not very visible
Inspirational Board
56
-Making the representation more accurate and -Although more prominant on one region the
fluid. market is not restricted to that region only.
showing even small clusters of the eg hard ware
challeges: market with yellow pixels
colours not very distinguishable.
text wont be visible Good way of getting accurate
challeges:
very chaotic. Other information like roades etc
will not be visible
57
 -colour variations -Marking the nearby districts with the colour of -Colour variation. -The constant problem until now was too many - Colouring the lanes was and ideal options. - Using colour only to differenciate the markets
- Although the roads are very visible white on the mrket category. - Residential area to fuse with background colours! -Neat from the residential areas.
dark. the dark colour path is at risk of scratches This wat all information: zoning, rd names and colour 8-9 colours cannot be used for just one peth, if -The entire peth having one colour.
and vandalism etc is not overlapped. - Earthy yet distinguishable colours the system is to be expanded into all peths. Challenges: - The labeling takes up a lot of space
missing out on the underlying principle of the
- Segregating the map into upper, middle and design that is nudging people to walk around.
lower and then mentioning what all one may get In the adjecent map, three kinds of rds are
here. This way the colours dont over whelm the shown that easily tell us the type of road it is; a
other information galli, a big road etc
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 Final Orientational Map

COLOURS: LAYOUT:

- Different yet harmoneous colours that represent a region of the peth.
- This combination of three colours can change according to the peth
- Pastel colours used so that they are not overpowring yet have a dense hue
- Even if the colours fade over time the icons will help identify the markets.
ICONS:
- The representation of markets is aided by colour but id denoted by icons
- Then why have 3 colours instead of one? To easily associate the cluster
of market to that particular part of the peth say middle part.
- Colours help in grasping the information faster
-Further for establishing more order, the shop signages of that area can
take on that colou
- Icons over numbers for easier association for even the illiterate and
different cultures
BACKGROUND COLOUR:
- A light grey used
- The icons are placed in circles of white so they don’t merge with the
background and pop
CONTENT:
-Main roads throughout raviwar peth with the adjecent peths
- For this map (placed at sonya maruti) the near by sub roads of the
middle part are also marked.
- The roads are of three kinds - main roads, small rds and gallis
60 giving prior idea whether or not a vehicle can enter
- Landscape setting according to the map
- Categorisation of market information key provided right next to the
market.
ZONING:
- This market segmentation is based on the density of shops of a
particular kind (hardware) present in that region.
- It does not cover all the places where one may find hardware store but
of one ends up here he/she will definitely find hardware (whta the map
promises)
ORIENTING THE MAP TO GTHE GEOGRAPHICAL AREA
- Google a fluid platform allows us to rotate the map to allign with the
direction one is facing in. This makes orienting self easier.
-Inverting the map at phadke haud chow which is the north western end
of raviwar peth (see 1st map) .
UTILITIES:
-All utilities to be marked in red. More colours would add to chaos.
SIZING:
- 34 Inches in height.
- Coupled with an identification board
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 Adapting patterns fron the
surroundings. A simple rectangular
form

FORM

Keeping in mind the complexity and crowded nature of Raviwar Peth, our options for the
form of our wayfinding were restricted.
It would make no sense to have complex or fancy collaterals, or even modern ones
because they wouldn’t compliment the space at all, which is already very visually
cluttered.
On the other hand, acknowledging the cultural and historical importance of the area was
also crucial.
The task on our hands was to design wayfinding that could also be expanded and
implemented into other peth areas, becoming a small part of city signage.

Decisions

1. A simple form as functionality was of utmost importance.

2. All signage boards with similar forms, for continuity in design language as well as
simplicity.
3. A set of 4 boards, for the different kinds of information to be displayed.
4. Directional, Orientational + Informational (with map), Identificational (oneword),
Directional + Identificational (two part signage.
5. Given the space restrictions, the form had to be vertical

62 63

Minimal in design
Easy to adapt
No corners / extra space will be
wasted due to straight side walls
Inspiration: Jaalis and windows.
Vertical form
Captures the cultural essence but
space wasted at top and bottom
Inspiration: Lord Ganesha. Pune city, especially
old Pune is known for the festival of Ganesh
chaturthi.
Cutouts may increase cost and may face
shortage of space for long names
Inspiration: Temples and window arches.
Decorative. The neck area may clutter the
written text

Final Form

64 65
 Inspiration: Window arches, Captures the
Simple rectangle cultural essence works well with a vertical form.
A modern approach Can be adapted into hanging banners for
Doe not focus on the cultural aspect signage (one of our proposed solutions)

66 67
 Underlying attributes of the design
- Placing the signage above the eye level

-Nudging people to walk

- Provide a way fro them to understand the

space better and thus be comfortable in it

- Keeping in mind the variety of cultures and

stakeholders

Final signage. - Adaptable to other similar peth areas

68 69
 Arrows and layout COLOURS:

- Base colour remains the same.Although is the sam signage was to be

implemented in kasba peth, a different colour can be used

ICONS:

- All utility icons in the same colour- light yellow.

WALKING DISTANCE:

- A mention of walking distance to nudge people to walk to nearby places

70 71
 Final Signages

72 73
74 75
 PLACEMENT AND ERGONOMICS

Extreme crowd and movement makes it hard for the sign boards to
be noticed. While walking in a crown a person’s vision is restricted
to a shorter distance.
Since this solution is to be implemented without any system
change, we looked for opportunities for installation within the
space. The area has a lot of light pole of various kinds which can
be used and if not poles can be installed without much disturbance
to the
surroundings

Decisions

1. Placing the sign boards above eye level.

2. Using poles to mount the signages.

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