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A BUSINESS PLAN ON FISH FARMING IN KASHERE COMMUNITY GOMBE

STATE

Stephen Emmanuel Hezron Shinga Valia Jacob

 

 STEVARON FISH FARM

Plot A, Tudun Wada

Kashere Town,

Akko LGA, Gombe

 State

 th

17  April, 2016 

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STEVARON catfish business plan 

TABLE OF CONTENT

PAGE

1.  EXECUTIVE SUMMARY 3

2.  INDUSTRY ANALYSIS 4

a.  About the Fish Industry 4
 b.  Size of the Industry 4
c.  Growth rate of the industry 4
d.  Industry structure 5
e.  Key success factors 6

3.  COMPANY DESCRIPTION

a.  History of the company 7
 b.  Mission statement 7
c.  Products 7
d.  Legal status and ownership 8
e.  Current Status 8

 
4. MARKET ANALYSIS
a.  Market Analysis 9
 b.  Target Market 9
c.  Buying Behaviour 10
d.  Competitors Analysis 10
e.  Projection of Annual Sales 11

5.  ECONOMICS OF THE BUSINESS

a.  Revenue Drivers 12
 b.  Fixed and Variable Cost 12

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c.  Operating Leverage 13
d.  Start-up Cost 13
e.  Break Even Char and Calculations 14-15

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STEVARON catfish business plan 

6.  MARKET PLAN

a.  Marketing Strategy 16
 b.  Product 17
c.  Price 17
d.  Promotion 17
e.  Distribution 17

7.  DESIGN AND DEVELOPMENT PLAN

a.  Development Status and Task 18
 b.  Challenges and Risk involved 19
c.  Projected Development Cost 20

8.  OPERATIONS PLAN

a.  General Approach of operations 21
 b.  Business Location 21
c.  Facilities and Equipment 22

9.  MANAGEMENT TEAM AND COMPANY STRUCTURE

a.  Management Team (Skills Profile) 23
 b.  Company Structure 24

10. FINANCIAL PROJECTIONS
a.  Income statement 25
 b.  Statement of Asset and Liabilities 26
c.  Cash flow statement 27
d.  Ratio Analysis 27

11. GROUP MEMBERS / TEAM 28

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STEVARON catfish business plan 

EXECUTIVE SUMMARY

Stevaron catfish business will be established to meet the fish demand in the community. It will
 be located in Tudun Wada, kashere, Akko local government Area of Gombe state. The main
economic significant of the business is to contribute towards narrowing down the fish demand-
supply gap deficit in Nigeria as well as the supply of proteins and micro nutrients for feeding the
teeming population Gombe State, North East and Nigeria at large.

The business would be managed by Emmanuel Stephen, Hezron J Shinga and Valio Jacob who
are all part of the management team. They are all experienced in the field of fish farming and
have managed different businesses across the state.

The catfish industry is a lucrative business as the demand for fish in the country is growing
geometrically, the opportunity to expand is necessary because of the growing demand for fish
and due to some health benefits attached to consumption of fish as compared to consumption of

meat. With our dominance, and being the only and pioneering fish farm in this locality, we
would flood the whole market with our fish. The business will be a partnership with all partners
required to contribute capital according to agreed percentage (40%, 35%, 25%) respectively.

The risk of the business is mainly getting a market and we have already identified our target
market. The cost benefit analysis of this plan shows that in the startup year, with 1700 fingerlings
in stock and projected sales of 1500 adult fish in one circle which is half a year, we would make
 N1, 000,000. This implies that about N2,000,000 is realizable annually for two (2) production
cycle with a return on investment (ROI) of 100% which indicates that the project is very much
feasible, viable and very much profitable and as such worth investing.

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