Name: ______________________________________Year & Section: _____________________________

Subject: Principles of Marketing Score: _________________________

MULTIPLE CHOICE
A. Directions: Underline the letter of the correct answer.

1. Today’s successful companies at all levels have one thing in common. The common theme can best be
described as one where the companies are:
a. oriented around public service
b. strongly customer focused and heavily committed to marketing
c. moving toward globalization and socialization
d. more interested in governmental reregulation and control than ever before
2. According to Bernie Marcus, cofounder of Home Depot, the Holy Grail of Business is:
a. the bottom line
b. promotion, promotion, and more promotion
c. an almost blind, passionate commitment to taking care of customers
d. meet every competitive threat with strength, commitment and the courage to win
3. Creating ____________ is at the very heart of modern marketing thinking and practice.
a. profit maximization
b. increase stock value
c. award winning products
d. customer value and satisfaction
4. Today, marketing must be understood in a new sense that can be characterized as:
a. “telling and selling”
b. “management of youth demand”
c. “get there first with the most”
d. satisfying customer needs
5. ____________ are states of felt deprivation.
a. demands
b. wants
c. needs
d. core transactions
6. Basic needs, such as those for food, clothing, and safety, refer to:
a. physical needs
b. social needs
c. individual needs
d. physical wants
7. When backed by buying power, wants become:
a. needs
b. relationships
c. object relationships
d. demands
8. ______________ is a social and managerial process by which individuals and groups obtain what they
need and want through creating and exchanging products and value with others.
a. management
b. marketing
c. econometrics
d. demand
9. _____________ are shaped by one’s society and are described in terms of objects.
a. needs
b. wants
c. demands
d. transactions
10. A _____________ is any activity or benefit offered for sale that is essentially intangible and does not
result in the ownership of anything.
a. demand
b. basic staple
c. product
d. service
MATCHING TYPE
B. Directions: Match the following words in column A with its corresponding meaning in column B. Write
the letter of the correct answer before each number. (STRICTLY NO ERASURES)

Column A. Column B.

_______1. Supply a. activities required to close the deal

_______2. Demand b. an article or substance that is manufactured or refined for sale
________3. Consumers c. the total activities involved in the transfer of goods
________4. Wants d. a stock of a resource from which a person/place can be provided
________5. Product e. the practice of making one’s living by engaging in commerce
________6. Marketing f. have a desire to possess or do
________7. Sales g. an insistent and peremptory request, made as if by right
________8. Business h. a person who purchases goods and services for personal use
________9. Advertisement i. an area in which commercial dealings are conducted
________10. Market j. a project or undertaking, typically one that is difficult
k. a notice or announcement

B. Directions: Answer the following questions briefly and concisely.

1. What is marketing?
2. What are the principles of marketing? Explain your answer.
3. Where is the best place to sell?
4. Who wants the product? What needs does it satisfy?