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Mason Frank Salary Survey 2019 20 Web
Mason Frank Salary Survey 2019 20 Web
2019-2020
2 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 3
01 03
Foreword 5 Salesforce products 23
Introduction 6 Skills and experience 24
About Mason Frank 7 Learning resources 25
In numbers 10 Salesforce Trailhead 26
Candidate Search 11 Certifications 28
Permanent employees 30
02
About this report 13 Employee retention 34
Key discoveries 14 Earning potential 36
Survey demographics 16 CONTRACTOR FOCUS 38
Employment 18 END USER FOCUS
Industries 20 User adoption 40
Salesforce Lightning 42
Einstein Analytics 43
Migrating to Salesforce 44
PARTNER FOCUS
Salesforce projects 46
Movement 48
Relocation 51
Equality, inclusion and diversity 52
04
Salary table methodology 59
Salary tables 60
Mason Frank Tech Academy 72
Ben McCarthy
Director at EMPAUA and blogger at Salesforce Ben
For information and advice on our Salesforce vacancies, please contact your local Mason Frank
office – office telephone numbers can be found on the back page or at masonfrank.com.
1
Source: Mason Frank. Retrieved from: https://www.masonfrank.com/dev
6 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 7
James Lloyd-Townshend
Chairman and CEO
Frank Recruitment Group
KEY DISCOVERIES
We’ve uncovered the
A summary of the main takeaways from this year’s latest trends in employee
salary survey report. work perks.
See employee benefits,
Sales Cloud is the most used page 30
Salesforce product by our
respondents.
See the breakdown of the
Salesforce products, page 23 73% of Salesforce professionals are happy
with their working hours.
See job satisfaction, page 34
94% of our survey respondents use Salesforce
Trailhead and hold an average of 82 badges.
See Salesforce Trailhead, page 26 50% of professionals 66% of partner
consider a Technical employees have seen an
Architect certification to increase in their workload
71% of respondents hold at least one be most likely to increase in the last year.
Salesforce certification. your worth. See Salesforce projects,
See Certifications, page 28 See which certifications page 46
are likely to increase your
44% of those certified experienced worth, page 36
an increase in their salary after
earning a certification. Read on for these
See the impact of certification on insights and more >
salary, page 29
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SURVEY DEMOGRAPHICS
Geographical split of survey results
Breakdown by age
EUROPE
AMERICAS
56%
14%
18 to 24 years 5%
25 to 34 years 46%
35 to 44 years 28%
45 to 54 years 13%
AUSTRALASIA
55 years and over 6%
Breakdown by country
Americas Europe Africa and Asia Australasia
USA 50% UK 9% India 11% Australia 4%
Canada 4% Germany 4% Other 3% New Zealand 1% Education level
Other 2% Italy 2% When looking at the education level of participants, 56% of respondents hold
France 2% at least a bachelor’s degree or equivalent. Over a quarter (26%) hold a master’s
Spain 2% degree qualification or equivalent, while only 1% hold a doctorate or professional
degree, and 15% haven’t studied at a college level or above.
Other 7%
18 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 19
current employer respondents have 1. Technical & Functional Consultant Finance and Operations 7%
2. Developer / Programmer Project Management 6%
worked for their 3. Functional Consultant Administration 6%
current employer for 3 4. Solution Architect
Marketing 6%
5. Technical Architect
years, and have spent Service and Support 6%
on average 3.5 years End users Design and Production 4%
The top industry sectors in which survey respondents’ employers operate. B2B2C (business-to-business-to-consumer) 19%
B2C (business-to-consumer) 16%
Not applicable 6%
Not sure 3%
14% 12% 9%
3% 1%
9. Education 18. Media and Publishing
23%
10. Professional Services 3% 19. Pharmaceutical 1%
19%
11. Media and Telecoms 3% 20. Automotive 1%
11%
Unsurprisingly, IT services is the top employer 9%
4 Chatter 64%
5 Force.com 49%
@SalesforceAdmns // @trailhead
27% of professionals Time spent working with @SalesforceOrg // @SalesforceDevs
Salesforce
surveyed mentioned @SForceAnalytics
that they had cross- 95% of our survey respondents are
regular users of Salesforce — a half
trained — working with (51%) spend their whole day working
with it, 29% use it daily, and 15% use
a competitor product it regularly.
before working with
Our survey showed that, on average,
Salesforce. Salesforce professionals work 44 hours
per week.
26 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 27
Salesforce’s training program gives users the opportunity to learn the key features When asked whether Salesforce Trailhead increases the chances of gaining
of Salesforce for free. As you complete modules and earn Trailhead badges, you employment, our respondents told us:
can reach several different Trailblazer ranks, from Scout to Ranger.
IT’S AN INDICATOR OF YOUR COMMITMENT TO CONTINUOUS LEARNING
EXPLORER 5%
E 5 to 9 badges
IT GIVES YOU HANDS-ON EXPERIENCE IT IS A RECOGNIZED BENCHMARK
OF KNOWLEDGE
ADVENTURER 14%
A 10 to 24 badges
“Hands-on experience with realistic
scenarios.” “It’s a scalable measurement of a user’s
knowledge.”
Implementation Consultant / USA
MOUNTAINEER 17%
M 25 to 49 badges
Implementation Consultant / USA
“Trailhead gives me experience with
products and features I don’t have “It proves that you have a certain level of
EXPEDITIONER 24%
E 50 to 99 badges
access to in my organization.” understanding of the platform.”
Administrator / USA Administrator / USA
RANGER 35%
R 100+ badges
IT’S A SHOWCASE FOR SALESFORCE IT HELPS YOU TO STAY UP TO DATE
Almost two fifths (38%) of people we KNOWLEDGE AND SKILLS WITH NEW RELEASES
surveyed think that Trailhead badges
increase your chances of gaining future “Demonstrates a wider understanding “Trailhead helps us to learn about new
employment, while a further 23% are of the products and solutions Salesforce feature releases and also gives the basic
not sure. offers as well as an investment into the idea of that particular concept.”
platform.”
Software Developer / India
Account Manager / USA
“New features introduced in Salesforce
“It showcases the skills required for will be published in Trailheads which
getting jobs.” helps us to learn about the product.”
Solution Architect / England Technical & Functional Consultant / USA
28 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 29
Which certifications are you working towards? I paid for my own certifications 24%
Other 3%
We asked participants who don’t currently hold a certification which certifications
they are currently working towards. Salesforce Administrator certification came out ‘Other’ methods of funding mentioned by respondents
on top with 72% of people currently undertaking it. were in regards to a previous employer paying for
their certifications, or else certification holders were
Veterans and Vetforce helped to fund their professional
development.
Top 10 Salesforce certifications
The impact of certification on salary
There is an awareness that competitive pay is a major factor in an employee’s All Male Female
decision to join a new company. However, employers should not underestimate the Shares, or reduced priced shares in their organization 41% 43% 34%
importance of employee benefits. Staying abreast of the latest trends in perks and
benefits is absolutely critical to attracting, engaging and retaining a workforce. 13th month pay / end of year bonus 36% 35% 39%
4+ weeks paid time off 28% 27% 31%
Bonus 26% 24% 31%
Most common employee benefits Subsidized gym membership or fitness expense 23% 23% 25%
Free breakfast and / or lunch 21% 20% 22%
Training and development opportunities 20% 19% 22%
Home working 20% 19% 22%
66% 62% 60% Certification exam vouchers 20% 17%* 25%
Air travel tickets 19% 19% 16%*
1. Laptop 2. Health insurance 3. Home working *This was not listed as a top 10 benefit for this group.
4. Bonus 48% 10. Certification exam vouchers 42% Having the right perks in place can engage your workforce, while not providing
11. Vision / optical plan 40% the benefits that candidates want may lead them to look elsewhere for a job
5. Casual dress policy 48% that does provide the perks they desire. Interestingly, the work perks that would
12. Training and development 40% encourage respondents to accept a new role were different to those mentioned
6. Retirement savings plan /
pension contributions / 46% 13. 4+ weeks paid time off 30% as being most desired.
401(k) Match 14. Cell / mobile phone 28%
For example, in an ideal world, a majority (41%) of candidates would like equity
7. Dental plan 46% 15. Attend industry events 27% shares in their organization, but this benefit isn’t a deal-breaker for accepting a
8. Flexible working hours 45% 16. Training allowance 25% new role (see table on next page). Instead, home working (31%) topped the list of
benefits that encourage candidates to accept a job offer.
9. Life insurance 43% 17. Free parking 22%
32 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 33
Benefits influencing acceptance of a job offer Days spent working from home
All Male Female
Never 35%
Home working 31% 29% 39%
1 day a week 31%
Health and medical insurance 23% 28% 27%
2 days a week 11%
4+ weeks paid time off 22% 20% 25%
3 days a week 6%
Flexible working hours 19% 18% 24%
4 days a week 4%
Retirement savings plan 12% 11% 13%
5 days a week 8%
13th month pay or end of year bonus 11% 11% 8%
Full time remote working 5%
Training and development opportunities 10% 10% 11%
Certification exam vouchers 5% 5% 5%
The ability to attend industry events 4% 4% 3%* 60% of the permanent professionals who took part in the survey work from home at
least one day a week, for an average of 2 days a week, and 5% work remotely full
Shares, or reduced priced shares in their organization 4% 8% 2%* time while 35% never work from home and are possibly not offered home working
as a benefit.
Overall job satisfaction by job level • Training on new technology in the general industry
• Subsidized professional development courses
Satisfied Neutral Dissatisfied
• More-structured training plan
Executive (board level) 67% 20% 12%
• Advanced programming courses
Management 58% 25% 17%
Non-management 64% 24% 12%
36 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 37
Factors that impact earning potential 63% of respondents don’t think that a degree is important when working with
Salesforce. Of the 25% that consider a degree important, their reasons include:
Certifications likely to increase your worth “Teaches you the fundamentals of “A degree will help someone understand
software and business and provides you the fundamentals in which Salesforce is
When asked which certifications would be likely to increase your earning potential with a platform for growth.” built on.”
the most, topping the list was the Technical Architect certification (50%), followed by Pre-Sales Consultant Administrator
the System Architect (42%) and Application Architect (31%) certifications. Salesforce ISV / Australia End user / USA
50% 42% 31% “It provides a baseline ability to critically “It establishes baseline problem solving
think and respond to problems.” and an analytical way of thinking.”
Administrator Technical and Functional Consultant
End user / USA Salesforce Partner / USA
1. Technical 2. System 3. Application
Architect Architect Architect
The reasons for not wanting to move to contract working were primarily less flexibility in
permanent working (in regards to pay and working hours) and preferring the individual
responsibility of contract working.
40 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 41
1 to 5 licenses 4%
6 to 25 licenses 8%
26 to 50 licenses 10%
51 to 100 licenses 12%
101 to 300 licenses 19%
301 to 500 licenses 8%
More than 500 licenses 32%
Not sure 7%
CUSTOMER DATA PLATFORM
Participants were asked whether Salesforce’s acquisition of integration specialist
End user employees MuleSoft and enterprise data giant Tableau would make them likely to use
report that there is Salesforce’s Customer Data Platform in the future.
an average of 1 to 2 41% of end users said that they will be looking to use Salesforce’s Customer Data
Platform, although 47% were not sure.
employees that work on
their Salesforce team. A little over a third (35%) said that the announcement of Salesforce’s Customer Data
Platform would make it more likely that their organization would integrate all of their
products with Salesforce, while 47% were not sure.
42 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 43
Keep up to date Product usability Product features Choice of • Better actionable data
52% tools for data
visualization • Better way to access and analyze
data
• Better data visualization and
39% 33% 31% reporting
• Helps with customer prospecting
Product
40% features
• Better forecasting
When undertaking a new project or a role grows in scope — for example, when
implementing a Salesforce product — then employees may not be properly informed
According to end user employees, over the last or equipped to handle the demands of the project. This can leave both employees
year, the top three CRM vendors from which and employers frustrated and disappointed that the demands of the job aren’t being
met. It’s therefore crucial to consider involving a temporary hire during migration to
employers have migrated were Microsoft Dynamics Salesforce to account for the skills that the team currently lacks.
CRM (12%), Oracle Siebel (10%) and SAP CRM (7%). Have you got a skills gap in your team? Mason Frank can help with your next hire.
Although in the opinion of partner employees, a number of their clients are more
likely to implement an additional Salesforce product and a third-party integration
(57%) than they are to implement an additional Salesforce product alone (25%), or
merely a third-party integration (11%).
48 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 49
Better benefits Better career Ownership over a • For a better quality of life
progression project/system
opportunities
We also asked the 23% of respondents who could not see themselves making the
move to an end user why they wouldn’t consider it. Their reasons can be grouped
into five key areas:
• I prefer the scope and variety that comes from working for a partner
• I prefer consultancy work
• I’m happy with my current situation
• I like being able to work remotely
• I prefer the flexibility and independence of working for a partner
52 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 53
In order to progress towards making the tech industry inclusive of all, we want
to highlight the Salesforce community’s current thoughts on diversity in their Partially, as I do not think this is the same for all my female colleagues 8%
organization and in the tech industry in general, in the hopes that highlighting areas
for improvement will initiate a change.
Partially, as I do not think this is the same for all my male colleagues 2%
Yes, my employer has a clear inclusion or diversity statement / policy 62% Not sure 22%
No, my employer doesn’t have a clear inclusion or diversity statement / policy 11%
Not applicable 4% Not applicable 4%
Not sure 23%
Promoting workplace inclusion can bring many challenges, and involves making Interestingly, 63% of male respondents felt that their employer paid equal pay for
sure that no one feels left out. Achieving diversity is about ensuring that a workforce equal work, regardless of gender, compared to only 33% of female respondents.
is representative of the wider society and that everyone’s individual differences are
taken into account. To gain the benefits of a diverse workforce it’s important to have Also, female respondents were more likely (23% female to 4% male) to believe that
an inclusive environment where everyone feels equally able to participate, achieve men in the industry are paid more than women of equivalent skill and experience.
their potential and recognized for their work1.
The perception that there isn’t gender equality in regards to pay can be damaging to
employee morale and a company’s reputation. Women may well be less productive
because they feel undervalued, or worse may consider changing their employer, which
ultimately will increase hiring costs and decrease profits.
1
Source: Deloitte (2018)
Retrieved from: https://www2.deloitte.com/content/dam/insights/us/articles/4209_Diversity-and-inclusion-
revolution/DI_Diversity-and-inclusion-revolution.pdf
54 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 55
However, the picture is more mixed when we look at how employers are doing in
regards to recruiting and retaining people with disabilities, with two-fifths (40%) of 1
Source: Government of Canada (2013).
respondents agreeing that their employer is good in this regard, while a further fifth Retrieved from: https://www.canada.ca/en/employment-social-development/programs/disability/
(19%) disagreed. consultations/rethinking-disabilities.html
2
Source: Accenture (2018).
Retrieved from: https://www.accenture.com/_acnmedia/pdf-89/accenture-disability-inclusion-research-
report.pdf
58 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 59
Find out how much you’re worth. include salary data self-reported from
the salary survey respondents, and
US cities comparison 61
1
August 2018 to September 2019
60 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 61
Technical Knowledge Driven Junior Senior Range (p/h) AUSTIN, TX Junior Senior Range (p/h)
Project Manager 108,000-127,500 127,500-149,000 80-150 Developer / Programmer 123,500-145,500 145,500-168,500 95-145
Certain markets will exhibit 10-15% variance due to differences in costs of living.
62 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 63
Technical Knowledge Driven Junior Senior Range (p/h) Technical Knowledge Driven Junior Senior Range (p/d)
Consultant - Functional 88,000-103,000 103,000-121,500 75-140 Consultant - Functional 47,000-58,500 58,500-77,500 510-715
Consultant - Technical 98,500-125,500 125,500-138,500 85-165 Consultant - Technical 55,500-67,000 67,000-82,500 510-715
CRM Manager 82,500-99,000 99,000-118,000 130-170 Consultant - Technical & Functional 44,000-67,500 67,500-77,500 510-715
Developer / Programmer 101,000-122,500 122,500-136,500 90-140 CRM Manager 39,000-54,500 54,500-72,500 270-460
VP of Sales - 130,500-173,500 -
Sales Driven*
Sales Director - 130,000-170,500 -
VP of Sales - 80,000-120,000 -
Senior Account Executive - 110,000-149,000 -
Sales Director - 95,000-135,000 -
Account Manager / Account Executive 74,000-110,000 110,000-149,000 - Senior Account Executive 70,000-100,000 -
Internal Sales Manager - 63,500-76,500 - Account Manager 41,500-62,000 62,000-80,000 -
Internal Sales Executive 45,500-52,500 52,500-63,000 - Business Development Representative
Business Development Representative (Lead Generation) 31,500-41,500 41,000-60,000 -
42,500-61,500 61,500-68,000 -
(Lead Generation)
Support & Training Driven
Support & Training Driven
Support 28,500-34,000 34,000-41,500 205-335
Trainer 37,000-52,000 52,000-62,500 390-565
Support 72,000-84,000 84,000-91,500 45-60
Trainer 93,500-100,500 100,500-111,000 130-165 Marketing Driven
Marketing Driven
Marketing Cloud Consultant 43,500-57,500 57,500-72,000 510-765
Marketing Cloud Consultant - - 100-140 Marketing Cloud Specialist 33,000-41,000 41,000-52,500 410-565
Pardot Specialist 38,000-45,000 45,000-54,000 410-565
Email Marketing Specialist - - -
Marketing Cloud Specialist - - 100-140
* Base salary excluding commission.
Pardot Specialist - - 100-140
Certain markets will exhibit 10-15% variance due to differences in costs of living.
64 Mason Frank Salary Survey 2019-20 Mason Frank Salary Survey 2019-20 65
GERMANY FRANCE
Position Permanent (€) Position Permanent (€) Contract (€)
Technical Knowledge Driven Junior Senior Technical Knowledge Driven Junior Senior Range (p/d)
Marketing Driven
SPAIN BENELUX
Position Permanent (€) Position Permanent (€)
Technical Knowledge Driven Junior Senior Technical Knowledge Driven Junior Senior
Account Manager / Account Executive 35,500 - 40,500 40,500 - 65,000 + Account Manager / Account Executive 35,500+ -
Marketing Cloud Consultant 30,500 - 38,500 38,500 - 48,000 Marketing Cloud Consultant 38,500+ -
Marketing Cloud Specialist 30,500 - 38,500 38,500 - 55,500 Marketing Cloud Specialist 45,500+ -
ITALY AUSTRALIA
Position Permanent (€) Position Permanent (AU$)* Contract (AU$)
Sales Driven*
Marketing Driven
Account Manager / Account Executive 35,000 - 45,000
CRM Manager 120,000-135,000 135,000-150,000 950-1,200
JAPAN SINGAPORE
Position Permanent (¥) Position Permanent (S$)
Technical Knowledge Driven Junior Senior Technical Knowledge Driven Junior Senior
Consultant - Functional 5,000,000 - 7,500,000 7,500,000 - 10,000,000 Consultant - Functional 66,000 - 87,000 87,000-108,000
Consultant - Technical 5,300,000 - 8,150,000 8,150,000 - 11,000,000 Consultant - Technical 72,000 - 96,000 96,000-120,000
CRM Manager 8,000,000 - 10,500,000 10,500,000 - 13,000,000 CRM Manager 54,000 - 87,000 87,000-120,000
Developer 4,240,000 - 6,270,000 6,270,000 - 8,300,000 Developer 54,000 - 75,000 75,000-96,000
Administrator 3,560,000 - 4,120,000 4,120,000 - 4,680,000 Administrator 54,000 - 75,000 75,000-96,000
Technical Architect 7,230,000 - 11,427,500 11,427,500 - 15,625,000 Technical Architect 102,000 - 141,000 141,000-180,000
Solution Architect 102,000 - 159,000 159,000-216,000
Experience Driven
Experience Driven
Project Manager 6,350,000 - 10,175,000 10,175,000 - 14,000,000
Business Analyst 4,500,000 - 7,750,000 7,750,000 - 11,000,000 Project Manager 72,000 - 96,000 96,000-120,000
Business Analyst 66,000 - 87,000 87,000-108,000
Marketing Driven
Marketing Driven
Marketing Cloud Administrator 3,600,000 - 4,250,000 4,250,000 - 4,900,000
Marketing Cloud Consultant 5,800,000 - 10,900,000 10,900,000 - 16,000,000 Marketing Cloud Administrator 54,000 - 75,000 75,000-96,000
Campaign Manager 6,530,000 - 8,515,000 8,515,000 - 10,500,000 Marketing Cloud Consultant 72,000 - 90,000 90,000-108,000
Marketing Cloud Solution Architect 6,500,000 - 10,350,000 10,350,000 - 14,200,000 Campaign Manager 72,000 - 96,000 96,000-120,000
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