Business Database Management – Course Outline PGDM 2018-20

Course Title : Business Database Management

Batch : 2018-20
Term : IV
Credits :3
Faculty : Malathi Sriram
Email ID : malathi@sdmimd.ac.in Mobile: 9886521064

About the Course:

This course is intended to provide an understanding of the current theory and practice of
database management systems. The course provides a technical overview of database
management systems, using a current database product such as MS-SQL Server. In addition
to technical concerns, more general issues are emphasized. These include data independence,
integrity, security, recovery, performance, database design principles, and database
administration.

Introduction:
The recent scams in misuse of data by Analytics companies, the management of data and
databases become paramount to not only those organizations that use databases platforms but
also those companies that are vendors of databases. Information is a resource that is
significant to any organization. It is critical input to any managerial task. Managers need high
quality information to manage change in a dynamic business environment. Many
organizations have their own data centres for storing and retrieving their company data,
which is humungous, which leads us to the term BIG Data. Ultimately the data is processed
with sophisticated intelligence tools that will help organizations to achieve their strategic
goals.

While the course focus is not on how to prepare BIG data draw upon their Business
Intelligence, it is the intention of the course to equip the students with the key concepts
related to Database design and management. The course aims at building skills related to data
modelling, data storage and retrieval of strategic information from large repositories of
enterprise data. The course would also introduce the basic concepts, techniques and
applications of Data Warehousing and Data Mining to the participating students.

Course Objectives:

The objectives of course (aligning with the SDMIMD Vision Statement) is are as
follows:

 To have a broad, managerial perspective of an organization’s need for data and

thereof information.
 To provide a theoretical basis for database design, including study of data
structures, data models, normalization and comparisons of object oriented and
relational systems.

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Business Database Management – Course Outline PGDM 2018-20

 To provide practical applications of database management systems, including

programming applications using SQL and a relational database management
system.
 To explore implications for database management systems for Internet and
electronic commerce applications.

Pedagogy:

 Lectures, class discussions, and Case Studies

 Reading and homework assignments
 Database Querying using lab assignments on MS-SQL Server 2013, a data
base management software platform.

- Organizational Excellence:
Improved decision-making leads to Organizational Excellence. Decision making is
improved by providing a multitude of data processed as information on dash boards
and multiple scenarios for analysts and business managers to contend with, for better
decision making. Streamlining internal operations, improving plant productivity,
reducing manufacturing costs are goals of certain industry. This can happen with the
right data available at the right time to take the right decision on the basis of the
information.
- Value Creation: Value creating processes vary from organization to organization.
Companies talk about reducing costs, volume and margin growth, reduce working
capital management, customer retention, elimination of non-performing assets,
focusing on R&D and innovation etc etc., as value creating processes. For all this to
happen proper data capture and data management and database maintenance is
essential.
- Dealing with change
At the fundamental level database are repositories that allow change and update to the
data stored in them, the change in their structure, change in their relationships and
associations, thereby storing the latest version of data and metadata. At the broader
level the databases in an organization are one component of an expansive
organizational memory. Any Information System management is to design, build and
maintain the information delivery/dissemination. The information delivery
requirement depends on the dynamic global environment. Thus, the information
system needs to evolve and change to meet the changing needs.

Program Educational Outcomes->

Name of Course PEO 1 PEO 2 PEO 3 PEO 4 PEO 5
Business Database LOW HIGH MED LOW HIGH
Management Systems

Evaluation mapping to SDMIMD Vision Statement:

Evaluation would be through class participation, surprise test/s, mid-term test, group
exercises involving project work/presentation, and demonstration of running systems.
Component-wise indicative weights are:

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 Business Database Management – Course Outline PGDM 2018-20

Evaluation Pattern:

Component %
Quiz-1 15
Mid-Term 20
Quiz-2 Open format 20
End-Term 25
Case / Project 20

Sl. Vision Quiz – 1 (wt. Quiz –2 Assignment / Mid-Term End-

no Statement 15%) (wt. 20% - Case / Project Exam (wt. Term
Keyword Open (wt. 20%) 20%) Exam
format) (wt.
25%)
1 Organizational No No Yes No Yes
Excellence
2 Value Creation Yes Yes Yes Yes Yes
3 Dealing with Yes No Yes Yes Yes
Change

1. Rubrics Assessment for Quizzes

Quality Exceptional-4 Excellent -3 Acceptable-2 Unacceptable-1
Parameters

Consistency Accurately Most of the Chooses biased Choice is

interprets time accurately interpretations offtopic
statements, interprets of statements,
graphics, statements, graphics,
questions, etc graphics, questions etc
questions, etc.

Exhibits Ability to Chooses correct Is confused with Does not choose

understanding of comprehend key terms, key terms, correct key
key terms and correct key concepts and concepts and terms, concepts
concepts terms, concepts models most of models and models at
and models the times all
always
Comprehension Understands all Comprehension Understands Comprehends
the questions of certain very few many questions
fully and questions are questions and wrongly and
answers them good, and chooses a fair chooses most of
correctly answers chosen number of the answers
for them were answers wrong
correct correctly

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 Business Database Management – Course Outline PGDM 2018-20

2. Rubrics Assessment for Open Format Quiz

Quality Exceptional-4 Excellent -3 Acceptable-2 Unacceptable-1
Parameters

Consistency Accurately Misinterprets Chooses biased Choice is

interprets statements, interpretations offtopic
statements, graphics, of statements,
graphics, questions, etc. graphics,
questions, etc questions etc

Exhibits Ability to Chooses correct Is confused with Does not choose

understanding of comprehend key terms, key terms, correct key
key terms and correct key concepts and concepts and terms, concepts
concepts terms, concepts models most of models and models at
and models at the times all
all times
Comprehension Understands all Comprehension Understands Comprehends
the questions of certain very few many questions
fully and questions are questions and wrongly and
answers them good, and chooses a fair chooses most of
correctly answers chosen number of the answers
for them were answers wrong
correct correctly

3. Rubrics Assessment for Assignment / Project Presentation (Group Work)

Quality Exceptional-4 Excellent -3 Acceptable-2 Unacceptable-1
Parameters

Ability to Analysis is Analysis is Analysis is fair. Analysis is poor and

analyze, the precise and effective and Not all examples none of the examples
topic and examples were most examples given were given were relevant
illustrate with very relevant to were relevant to relevant to the to the topic given
examples the topic given the topic given topic /
for assignment assignment at
hand.
Identify and All identified Student was able Student was fair None of the issues
explain about issues were to identify most in identifying were properly
the issue on deftly related to issues and was the issue at hand identified and the
hand, w.r.t the theoretical able to relate it and was able to student(s) were not
theoretical concepts of the to the theoretical relate to only a able to relate it in
concepts topic, also was concepts dealt in few theoretical any way to the
able to bring in class concepts dealt in theoretical concepts
additional class of the topic
dimension to the
concepts
Present the The presentation The presentation The presentation The presentation was
topic with was very clear was good, and was fairly clear incoherent and was
clarity in the w.r.t points to the student(s) in explaining the not at all clear with
idea illustrate the were clear and topic / what it has convey

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 Business Database Management – Course Outline PGDM 2018-20

topic the ability to assignment. The

illustrate the ability to
points was good illustrate was
fairly good
Answer Was able to Was able to Was able to None of the Queries
queries answer all answer most of answer some were satisfactorily
satisfactorily queries with the queries queries in a answered
clear satisfactorily as satisfactory
understanding of necessary. manner
the topic/case
given

4. Rubrics Assessment for End-Term & Mid-Term Exams

Quality Exceptional-4 Excellent -3 Acceptable-2 Unacceptable-1
Parameters

Comprehensive- All Answers All parts except Not all sections Incomplete
ness of answer complete and one or two are are attempted answer to all
the expected answered and and not parts of the
responses are the answers completely question. Some
complete mostly answered segments are
complete left unanswered
Demonstrates Demonstrates Demonstrates Examples/ No examples/
with with relevant with right applications are applications at
application/ examples/ examples/ there, but not all.
examples applications and applications, but right ones and
can relate the cannot relate the does not relate
examples to examples to to concepts
concepts concepts
Shows absolute Uses correct Uses correct Uses correct Does not use
understanding key terms, key terms, key terms, correct key
of key terms, concepts and concepts and concepts and terms, concepts
concepts and models always models most of models and models
models the times sometimes only
Flow of Meaningfully More or less Basic structure Confused and
information is structured with structured and and very low lacks clarity
well- structure logical flow of mostly logical level of logical
and organized information flow of flow of
information is information
maintained

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Business Database Management – Course Outline PGDM 2018-20

Session-Wise Break Up

No. of
Sessions Coverage of Topics
1 Data as Corporate Resource, Database Environment
Master Data Management.
2 Database Introduction, Concept of Database Management System,
Relational DB model, DB Architecture, DB Users
3 Data Modeling in organizations, Enhanced ER Diagrams using MS-
Visio, ER-Draw Case Study-Railway Reservation System (Chapter-2 –
Modern Database Management System Online Pearson Publication
4 ER-Draw Case Study-Railway Reservation System (Chapter-2 –
Modern Database Management System Online Pearson Publication
5 Database Design (Logical and Physical Design), Normalization.
Case Study – Normalizing and identifying database elements.
6 Case Study – Normalizing and identifying database elements.

7 Implementing a Database. Case Study – Cirque de Soleil

8 Introduction to SQL. Database Programming - Embedded and Dynamic

SQL.
9 Creating Tables, Data Types - Case Study – Insurance Data
Identification and Creation
10 Introduction to Simple Query statements;
11 Advanced SQL - Stored Procedures. Hands-on Assignments
12 Database Transaction Processing Concepts, Concurrency Control
Techniques
13 Data Administration and Database Administration, Database Backup &
Recovery Techniques; Data Quality, Integration
14 Distributed Databases, Client Server Architectures, Database; Enhanced
Data Models, Object Oriented Databases, Emerging Technologies: XML
15 Overview of Data Warehousing, OLAP and Data Mining Concepts, BIG
Data, BI, ETL introduction to simple ETL open source tool. CASE
Study
16 Hands-on - RDBMS Software – MS-SQL Server Hands-On Exercises
17 Hands-on - RDBMS Software – MS-SQL Server Hands-On Exercises
18 Hands-on - RDBMS Software – MS-SQL Server Hands-On Exercises
19 Hands-on - RDBMS Software – MS-SQL Server Hands-On Exercises
20 Hands-on - RDBMS Software – MS-SQL Server Hands-On Exercises.

Recommended Text Book:

 Introduction to Database Management, Mark L. Gillenson and others, Wiley India.

Reference Books:
 Modern Database Management, Jeffrey A. Hoffer and others, Pearson

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Business Database Management – Course Outline PGDM 2018-20

 Fundamentals of Database Management Systems, Alexis Leon and Mathews Leon,

Tata McGraw Hill.
 Principles of Database Systems and Design, Colin Ritchie, Cengage Learning.