ORGANIZATIONAL CULTURE IN

THAILAND
A.C VARUN
DINESH AGRAWAL
LAXMAN KISHORE
MAYANK SRIVASTAV
PRIYADARSHINI BEURA
ROHIT DEY
TARUN YADAV
 Introduction
 Official name- Kingdom of Thailand
 Population -63,525,062 (approx)
 Official Language- Thai
 Currency -Baht (฿)
 Capital city - Bangkok
 GDP - Purchasing Power Parity $539.871 billion
 GDP - Per Capita PPP $8,060
 The Thai Impression
 Land of smiles
 Tropical Climate
 Hospitable people
 Balance between foreign
and Thai culture
 Proud to be independent
 Welcoming attitude
 Buddhist tradition
 Values & Beliefs
 Family
 Oldest male being the head
 Respect & follow elders
 Indirect communication
 Non-verbal cues
 Avoid confrontation and criticism
 Hospitality
 Generous
 Sense of modesty
 Geography
 Divided into four distinct
geographical regions and borders
 Burma, Laos, Cambodia, and Malaysia
 75 other ethno-linguistic groups
 Heavily dependent on export
 Traditional major markets being
North America, Japan, and Europe
 Work practices

 Normal office hours

 Acceptable to be a little late for
meetings
 Business trips to Bangkok should be
avoided during April and early May
 English is commonly used in business
 Use fairly simple and non-idiomatic
language
Hierarchy in Thai companies
 Vertical structure of a company
is essential for doing business
with the Thais
 Changing scenario : Women
empowerment
 Working relationships
 Building good relationships
 Invitations to social activities
 Informal conversations before or after a
meeting
 Direct questions about your age and salary.
 Business practices
 Impatience should be avoided
 Younger and lower-ranking people are
supposed to offer the “wai” first
 First names are generally used preceded
by honorific title “Khun”
 Business card
 Given to the most senior person first with right
hand
Do’s Don’ts

 Business suites for  Meetings at the

meetings with trousers beginning and end of the
 ‘General’ praise to your day
thai colleagues  Joke about or criticize
 Take off your shoes the thai king or queen
when invited to  Touch your thai
colleague’s home. colleague’s head
 Crucial aspects of Thai culture
 Don’t open any gift from your Thai counterpart in
their presence.
 Putting your feet on the table touching anything
with them is considered rude.
 Showing emotions and losing one’s temper in
public is not acceptable.
 You do not usually do the traditional Thai “wai”
greeting with children or service staff
 Marketing failures
 Macro economic policies
 Industrial policies
 Natural resources and
Environment policies
 Tourism policies