GUIDELINE 3

ACTIVITY 2

AUTHOR:

HEISEI ARTURO VELASQUEZ MARTINEZ

TUTOR:

SUÁREZ PAREJA CRISTINA

EAN UNIVERSITY
LANGUAGE II
MAY 31st, 2021

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 CONTENTS

OBJECTIVES 3

INTRODUCTION 4
Writing Composition: Essay 5
Oral Production 7

SELF ASSESSMENT 8

CONCLUSIONS 9

BIBLIOGRAPHY 10

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 OBJECTIVES

- To learn to compose a text, using different future verb tenses and vocabulary related to business
contexts.
- To structure and develop ideas, and expressing agreement and disagreement by writing an
opinion essay.
- To Identify, plan and solve problems in the business contexts for proper use.

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 INTRODUCTION

In this document the reader will find an essay, where different verbal structures and verbal tenses will
be used. Also it can be seen the usage of future verbal tense to express and a point of view about a
proposal advertising campaign.

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Writing Composition: Essay

“Some of the methods used in advertising are unethical and unacceptable in today’s society”.

The Market’s Lie.

From the author’s point of view, advertising methods, most of the time, deceive many people.

Using methods such as outdoor advertisements or flyers, leading small Companies to search for new

products or services that are visible to its customers. Most companies focus on advertising its products

in a massive way that people end up buying things they don’t even need. The author has seen several

advertisements that have ended up practically stealing people’s money, they have ended up feeling

defrauded. Furthermore, these companies that usually send away many publicitary advertisements, are

responsible for manipulating people. In fact, this will affect your decisions and behavior, changing it

into a consumerism mindset.

Secondly, some people believe that they spend all their time with their mobile devices, which

applications and information are not safe. Whereby, without knowing the meaning of the advertising,

they are buying different products, whose advertisement is displayed in most applications, because

they could see themselves more exposed to publicitary information on their devices. As previously

mentioned, many people are used to buying many things they don’t need, only because of publicity

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enterprises are constantly bombing us with. This activity acts subjectively in different people. It is the

way of abuse that as a consequence is part of people’s daily lives.As a consequence of this, publicity

makes people buy things without a real necessity, without them being fully conscious about it.

In third place, one clear example of this deceiving method of publicity, can be seen clearly

when it comes to job offers, when people are actively looking for a job, but they get bombed with too

many advertisements and flyers, and pop-ups on web pages, these job search portals should respect the

privacy of people and not being that suffocating towards its users. In this way. The people would

understand better the intention of the advertising media, where attractive job offers are offered but are a

complete hoax. As a result of these scams of advertising, many people end up being deceived and

caught into the advertising trap.

To sum up, people shall verify the information they are given before making any moves, or

getting their hopes up with a job offer or job posting; this they can do with the search of references in

other kinds of reliable sources. Actually, this should be a common practice among us all, for our safety

as internet users, we should verify every source we use on the internet whether it is for a job search or

for more trivial things such as a purchase of an item. This with the purpose of avoiding being deceived

by unscrupulous people who are on the interface of the internet just looking for some to scam.

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Oral Production

https://youtu.be/eRx-d1yGtuk

Hello my name is Arturo Velasquez. The product was designed with special request of The

Company B-Koolm, which will facilitate introduction of its new drink to the market. Its design of the

packaging will use recycled and organic materials for a positive environmental and ecological impact.

To be able to decompose organically. In fact, it was an ergonomic design and attractive to young

people, therefore it will be the best seller.

Its packaging will serve several purposes such as portability and safety for children. Its

packaging will allow us to highlight the colors of the juices and easily capture their attention with

geometry forms, which improve the perception of our potential customers. This will also describe all

the information about the product and what refers to the brand.

flavors to offer: If we used exotic flavors such as araza, copoazú and blue strawberry. These

would be natural and very nutritious products for all the vitamins it has. Those flavors wouldn’t have

artificial sweeteners. These products will be fresh, healthy and with a very high degree of acceptance in

the trade.

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 SELF ASSESSMENT
Learning is not easy when times are poorly distributed among the guides, however, reading was
essential to advance with the issues raised, even without reviewing all the learning material. Well,
considering that the new learning and vocabulary with its structure in tense verbs was very good in the
virtual exercises.

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 CONCLUSIONS

To use the different future verbal tenses and vocabulary related to business context, is the best form of expressing

ideas that are developing with planning and solutions of problems. Being able to raise points of view is an exercise

very good to apply the knowledge seen.

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 BIBLIOGRAPHY

 Lebeau, I & Rees, G (2014). New Language Leader. Elementary. MyEnglishLab. Pearson.

 Sociales, P. C. P. L. C. (1997). Ética en la publicidad. Documento en línea. Disponible en:

http://paulinas.org.ar/comunicacion/textos/etica_en_la_publicidad.pdf

 https://bit.ly/3i3GYbK

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