Knorr Survey

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Survey

Soup Questionnaire

Do you buy ready made Soup?


Yes 
No  (If no End Survey)

How often do you consume soup?


Daily 
Once a week  
A few times a month
Once a month 
A few times a year 

Which age group do you belong to?


17-23
24-30
31-50
51 or over`

What is your gender?


Female
Male

Where do you usually consume soup?


At home 
At a restaurant 
At work
Other : please specify

 What type of Soup do you buy ?


Chilled
Tinned
Instant/ Powdered
Frozen
Other (please specify)

How much instant soup do you have at home right now?


0 Can
1-3 Cans
4-5 Cans
more than 5 Cans
What is your preferred soup texture?
Smooth
Creamy
Chunky
Other (please specify)

What flavor of soup do you prefer?


Chicken Corn
Hot and Sour French Onion
Cream of ChickenTomato
Other (please specify)

What do you usually have with your soup? (Choose all that apply)
Nothing
Croutons
Bread
Bread Sticks

What do you think is the best packaging for Soup ?


Tin
Carton
Plastic Tub
Sachet
Other (please specify)

What brand comes to your mind when you think of soup?


Other (please specify)

What factors did you consider when deciding which soup to consume? (Choose all that
apply)
Price 
Availability
Trusted Brand
Taste
Need to lose weight
Back-up, always at the back of my food cupboard
Health benefits
Other (please specify)

When are you most likely to consume Soup?


Starter
Light lunch
Dinner
Other (please specify)
Where do you do your main food shop? 
Interspare
Coop and coop
Pam
Cadoro
Co-op
Carrefour
Lidl
Other (please specify)

What do you think is the best packaging for Soup ?


Tin
Carton
Plastic Tub
Sachet
Other (please specify)

How much are you willing to pay per cup of soup?


1.00 euro
1.50 euro
1.75 euro
2.00 euro
2.20 euro
2.20+
Other (please specify)
What brand of soup do you associate with the jingle: « ..... life can be delicious”

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