Car Shade SOP

Objective:

Economical media, moving hoarding, have wider visibility coverage.

Shortlist locations: Area wise list provide by Sales vertical head

Budget approval: Marketing Admin take quotation from 3 vendors on shortlisted sites, after getting
cost, marketing admin shares with Brand Manager, Brand manager send it to HOD marketing for Budget
approval.

Estimate follow up: Brand manager ask to vendor for estimate in below format

Car Shade Qty: 4000 (minimum 4000 is required in Delhi/NCR to have good visibility)
Car Shade Size & Material Specification: Mesh Media with double side tape, WxH=36”x18”
Tentative Cost per Car Shade with installation (Delhi/NCR): Rx. 60 + Tax+ if any other charges

Release PO & entry in MIS:

 Once estimate comes from vendor, Marketing admin make PO in guidance of Brand manager
and get it signed from HOD Marketing & NCH.
 After signature process marketing admin email this PO to the vendor to initiate work and send
original PO copy in the accounts dept.
 Marketing admin does entry of this PO in MIS.

Design brief to agency:

 According to objective Brand Manager gives brief to agency to develop artwork for the car
shade branding.
 Keeping in mind that creative should fit perfectly on back panel ,
 It should be clutter free advertising.
 Not much text should be written and care should be taken that not more than 2 products is
displayed.
 Brand Name should be prominent.

Artwork correction & follow up: Brand Manager asks creative agency for corrections in layouts if
required, give approval to release artwork, once artwork release, brand manager mail it to agency for
printing
Installation & Reporting:

 All installation done by vendor in front of ME.

 Brand manager allocate 1 ME for installation monitoring.
 Vendor will inform in 1 day advance to Brand Manager & ME for installation timing & location so
that ME will be available on site
 Presence of ME is mandatory.
 ME will keep one register to note down installation report.
 ME will submit installation report on daily basis to Brand Manager & Data entry operator.

Execution reporting format:

S.No location Installation Driver/Car Mobile

Car Number
. name date owner Name number
1          
2          
3          
4          
5          
6          
7          

Execution PPT:

 Once execution done, Brand Manager asks agency for execution PPT, this PPT is sent to Concern
vertical Head, Business head & HOD marketing. Execution PPT kept in Branding folder-Hoshin
15-16-Executioon report folder.
 Excel sheet with numbers is checked by Brand Manager to delete duplicate nos. Only the valid
list is considered for billing.

Invoice process:

 After completion of campaign, Vendor submit bill to Brand Manager.

 Brand Manger checks bill, M.E. report & do required corrections.
 After this Brand Manger signs invoice and get signature of HOD Marketing, Business Head & GM
Finance.
 Once all Authorized signatory signs the invoice, Brand Manager takes Photocopy of invoice than
submit it to accounts with receiving on photocopy.
  Invoice get signed from all authorized signatory within 7 days from the date of receiving and
submits to accounts.

Deliver Timings:
 12-15 Working days
 Production capacity: 20000 pieces /day

Mandatory: Car shade must be installed on all office executive’s car. Vendor taken photo of each
installation in with Car shade image & car number

Proposed vendor for Car Shades :

S.No Contact Mobile

Vendor Name Email id
. Person Number
Mr. Vijay
1 Chetna Impression 9873794449 chetnaimpressions_2000@yahoo.com
Taneja
Mr.
2 Huda bag House Tanveer 9811389845 huda_advertising@yahoo.co.in
Alam
Clear Graphic
3 Solution Mr. Ajit 9958641166 ajit@vibrantooh.com/ajit99@gmail.com