Advertising p.

35

Vocabulary:

advertising (n)

to advertise (v)

an advertisement/ an advert / an ad (n)

Don't confuse an ad (advertisement) and to add (e.g. If you add three and four, you get seven.)

Celebrity endorsement

Covert advertisement

Pop-up ads vs pop-under ads

Dull = boring, tiresome

Window shopping

To look for bargains

Tasks:

1. Check out all the words on p.35

2. Complete the sentences using the words from the first cloud (billboards,…):
a) The kind/kinds of advertising I like is/ are …
b) The kind/kinds of advertising I don't like is/ are ….
3. Choose one commercial or ad or billboard that you like and one that you don't like and
describe them. Use the words from the second cloud as well (amusing,…)
4. From the third cloud choose the products that you usually buy and explain how you decide to
buy them by using the words from the last cloud. You can always expand your sentences and
answers.