Scribd Logo
Upload

Welcome to Scribd!

  • Marketing Myopia

    Uploaded by

    Tiwantha Hapuarachchi
    7 views1 page
    This document discusses various marketing management philosophies and concepts. It provides links to resources on marketing myopia, the ultimate marketing machine, the five main marketing concepts with infographics, and videos of speeches from Steve Jobs and Jack Ma. A key point made is that customers want solutions to their problems, not just products, and the opportunity lies in solving customer complaints.

    Original Description:

    Original Title

    Marketing Myopia.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses various marketing management philosophies and concepts. It provides links to resources on marketing myopia, the ultimate marketing machine, the five main marketing concepts with infographics, and videos of speeches from Steve Jobs and Jack Ma. A key point made is that customers want solutions to their problems, not just products, and the opportunity lies in solving customer complaints.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    7 views1 page

    Marketing Myopia

    Uploaded by

    Tiwantha Hapuarachchi
    This document discusses various marketing management philosophies and concepts. It provides links to resources on marketing myopia, the ultimate marketing machine, the five main marketing concepts with infographics, and videos of speeches from Steve Jobs and Jack Ma. A key point made is that customers want solutions to their problems, not just products, and the opportunity lies in solving customer complaints.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    “People don’t want a quarter-inch drill.

    They want a quarter-inch


    hole!”
    Marketing Management Philosophies

    https://hbr.org/2016/08/a-refresher-on-marketing-myopia

    https://hbr.org/2014/07/the-ultimate-marketing-machine

    https://www.feedough.com/marketing-management-philosophies-five-marketing-concepts-with-
    infographics/

    https://www.youtube.com/watch?v=h7N8ktaxhkc

    https://www.youtube.com/watch?v=DjxhenAHyGk (Steve Jobs)

    https://www.youtube.com/watch?v=6SuFGpYQt0E (Jack Ma)

    If you can solve one of the complaints, that is the OPPORTUNITY.


    https://www.youtube.com/watch?v=bXGhtjezJPY

    (Jack Ma) BEST

    You might also like