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  • MH Audience Calculator

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    sadaD
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    The document outlines a 6-week promotional campaign with an estimated budget of $20,587. It includes 3 stages - Awareness, Consideration, and Conversion. The Awareness stage targets men and women ages 25-54 on Facebook and Instagram to build brand awareness. The Consideration stage focuses on users who watched 50% of a video and targets them on Facebook and Instagram. The Conversion stage retargets website visitors from the past 30 days on Facebook and Instagram to push them to purchase.

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    MH-Audience-Calculator

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    The document outlines a 6-week promotional campaign with an estimated budget of $20,587. It includes 3 stages - Awareness, Consideration, and Conversion. The Awareness stage targets men and women ages 25-54 on Facebook and Instagram to build brand awareness. The Consideration stage focuses on users who watched 50% of a video and targets them on Facebook and Instagram. The Conversion stage retargets website visitors from the past 30 days on Facebook and Instagram to push them to purchase.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    47 views1 page

    MH Audience Calculator

    Uploaded by

    sadaD
    The document outlines a 6-week promotional campaign with an estimated budget of $20,587. It includes 3 stages - Awareness, Consideration, and Conversion. The Awareness stage targets men and women ages 25-54 on Facebook and Instagram to build brand awareness. The Consideration stage focuses on users who watched 50% of a video and targets them on Facebook and Instagram. The Conversion stage retargets website visitors from the past 30 days on Facebook and Instagram to push them to purchase.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    of 1

    Campaign Name: XX PROMO CAMPAIGN SAMPLE FLIGHTING (6 Weeks)

    Est. Budget: $20,587 Awareness 2 Weeks In-market, to prime audiences on the brand
    Est. Impressions: 2,903,443 Consideration 2 Weeks In-market, to audiences that are familiar with the brand and better qualify
    Conversion 2 Weeks In-market, to push audiences who are considering the brand to buy/take an action
    Weeks in-market: 6
    Campaign Dates: 10/1 - 11/12

    Funnel Stage Message Channel Partner Audience Type Audience Description Est. Size Reach at 65% SOV CPM Total Frequency Impressions Total Budget
    Men & Women 25-54
    Awareness Message Association Social Facebook/Instagram Lookalike 420,000 273,000 65% $8.00 6 1,638,000 $13,104
    Lookalike 1% & Top 10% of Zipcodes

    420,000 273,000 1,638,000 $ 13,104

    Funnel Stage Message Channel Partner Audience Type Audience Description Est. Size Reach at 65% SOV CPM Total Frequency Impressions Total Budget
    Users who watched video for at least 50% +
    Video RTG 196,560 127,764 65% $8.00 6 766,584 $6,133
    Additional Targeting Qualifier
    Consideration Education Social Facebook/Instagram
    Website RTG Website Retargeting (30d) 5,000 3,250 65% $15.00 6 19,500 $293

    201,560 131,014 786,084 $ 293

    Funnel Stage Message Channel Partner Audience Type Audience Description Est. Size Reach at 65% SOV CPM Total Frequency Impressions Total Budget

    Conversion Urgency Social Facebook/Instagram Website RTG Website Retargeting (30d) 122,913 79,893 65% $15.00 6 479,359 $7,190

    122,913 79,893 479,359 $ 7,190

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