KRISHNA UNIVERSITY

MODEL QUESTION PAPER

II BBA- SEMESTER – IV
MARKETING MANAGEMENT

Time:3:00 HRS Max marks:75 marks

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Short answer Questions

(Answer any five) (5X5=25)

1. Target Marketing
2. Feature of a product
3. Channel conflict
4. Explain segmentation
5. New product development
6. Packaging and labeling
7. Loyal customer
8. Consumer vs customers

Long Answer Questions (5X10=50)

1. What is marketing? Explain the importance and objective of marketing.

OR
2. Define marketing concepts by using relevant examples?
3. Explain the concept of product mix.Use relevant examples
OR
4. Write in detail about product life cycle.
5. Explain various types of pricing strategies by giving suitable example
OR
6. What do you mean by price ?Explain the process of setting price.

7. Explain the various channel of distribution.

OR
8. What do you mean by channel design decision.How a company should manage the channel
conflict?
9. Explain promotion mix.
OR
10. Explain the importance of promotion in marketing.
 KRISHNA UNIVERSITY
QUESTION PAPER
II BBA- SEMESTER – IV
FINANCIAL MANAGEMENT
TIME: 3 Hrs. Max Marks: 75 M
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SECTION-A
Answer Any Five From The Following 5*5=25 M

1. Scope of finance
2. Profit maximization
3. Average Rate of Return
4. Management of Inventory
5. Net present value
6. Capital structure
7. Dividend models
8. Financial Leverages
SECTION-B
ANSWER ANY ONE FROM EACH UNIT 5*10=50
UNIT-I
9. Define finance and goals of finance
OR
10. What are the functions of finance

UNIT-II
11. Define capital budgeting. Explain its methods
OR
12. Define capital budgeting. How it is useful to the managers in investment decision.
UNIT-III

13. Define working capital. Its types

OR
14. What is working capital? Define its objectives

UNIT-IV
15. Define capital structure and its planning
OR
16. What is capital structure and it’s computation
UNIT-V
17. Define dividend and models of dividend
OR
18. What is dividend and determinants of dividend.
 KRISHNA UNIVERSITY
QUESTION PAPER
II BBA- SEMESTER – IV
BUSINESS ETHICS AND CORPORATE GOVERNANCE
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TIME: 3 Hrs. SECTION-A MARK: 75

Answer Any Five From The Following 5*5=25

1. Principles of business ethics.
2. Stakeholders protection
3. Corporate Governance and business ethics
4. Rating agencies
5. Explain junk bond scam (USA)
6. Clause 49 of Listing Agreement
7. CSR and Corporate Governance Sustainability
8. CSR models
SECTION-B
ANSWER ANY ONE FROM EACH UNIT 5*10=50
UNIT-I
9. Define Business Ethics? Explain characteristics of ethical organization?
OR
10. Globalization of business ethics?
UNIT-II
11. Good corporate governance VS corporate Excellence, insider trading.
OR
12. Corporate governance reforms, Initiatives in India
UNIT-III

13. Write a short notes on bank of credit and commerce international (UK),
WorldCom(USA), ENRON(USA), and Satyam Computer Services Ltd (India)
OR
14. Corporate Governance problems in various corporate Failures.
UNIT-IV
15. SEBI Norms base on KM committee.
OR
16. Corporate governance in Public Sector undertakings.
UNIT-V
17. CSR and Business Ethics
OR
18. CSR and Corporate Governance Environmental Aspects of CSR.