HISTORY
This acknowledgment testifies to IPDC's
IPDC FINANCE LIMITED (IPDC OR IPDC
Finance), is the most trusted financial brand in
the country that goes beyond the bounds of
financial frameworks to serve its customer with
passion. With an unprecedented journey of 37
years, IPDC has been the catalyst for creating
meaningful stories in the lives of its treasured
clientele.
After a long and hard-fought war in 1971,
Bangladesh liberated herself to stand out as an
independent nation in the global family. At IPDC,
we consider freedom to be a journey. When the
post war crises struck the country, to realise the
visions of the nation there were no alternatives
to private initiatives. To realize the vision of a free
nation, Industrial Promotion and Development
Company of Bangladesh Limited (IPDC of
Bangladesh Limited) was formed. IPDC Finance
Limited, previously known as Industrial
Promotion and Development Company of
Bangladesh Limited, is the first private sector
financial institution of the country. Established in
1981, it was the platform conceived by a
distinguished group of shareholders: The
Government of the Peoples’ Republic of
Bangladesh (GOB), Aga Khan Fund for Economic
Development (AKFED), International Finance
Corporation (IFC), German Investment
Corporation(DEG), Commonwealth Development
Corporation(CDC). At present, The Government
of the Peoples’ Republic of Bangladesh (GOB),
BRAC, Aga Khan Fund for Economic
Development (AKFED), Ayesha Abed Foundation,
RSA Capital, Institutions, foreign and general
shareholders with BRAC holding majority of the
shares. Since its inception, IPDC Finance has
played a pivotal role in developing the country’s
industrial landscape. From the very first private
five-star hotel, first international standard private
hospital, first private sector TV channel, first
leasing company to the first theme park, IPDC
has been a partner in several milestone projects
that were the first of its kind in Bangladesh.
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THE MARKET
After having made significant impressions by
contributing to the growth of the industrial
sector of the country, IPDC expanded its capacity
to evolve as a financial comrade for all. Despite
vending in a high involvement product like loan
or deposit schemes, the company barters not
just in cash but trust. IPDC takes the
responsibility of changing the perspectives of
consumers toward financial institution. Our
services extend to a wide area of social-financial
involvement -- from mere service providers to
consequential catalyser in our clientele's lives.
IPDC not only serves to the seekers of financial
support in achieving their respective dreams, but
also inspire commoners to get a fair share of
the economic pie. Considering the abundance of
competitive offers from banks and other NBFI’s,
IPDC leverages new opportunities and hope
through financial inclusion. In a field where over
57 banks and 34 NBFI are currently jockeying for
a position, IPDC passionately serves to ensure a
distinctive niche in the hearts of its consumers.
ACHIEVEMENTS
Transparency and honestly forms the crux of
IPDC’s activities. That has been brilliantly
reflected in the Annual Report which has been
recognized as the Joint Second Runner Up of
South Asian Federation of Accountants (SAFA)
Best Presented Annual Report (BPA) Award 2017
under the category of Financial Services Sector.
This award ceremony was held in Soaltee
Crowne Plaza, Kathmandu, Nepal. Besides, IPDC
bagged the 2nd Best presented Annual Report
Award in Pan Pacific Sonargaon, Dhaka in The
Institute of Chartered Accountants of Bangladesh
(ICAB).
Despite being the strongest and the fasting
growing financial institution in the country, it
made sure not to compromise its efficiency and
attention to details. Hence, IPDC virtuously
maintained the lowest NPL ratio in the industry
of 0.69%. Following which, AA1 in the long term
and ST-1 in the short term have been announced
by the Credit Rating Agency of Bangladesh
(CRAB).
strong capacity to meet financial commitments
subject to very low credit risk.
IPDC Finance takes Corporate Social
Responsibility to a higher level. Its framework of
360-degree care starts from the very birth of a
child and includes nutrition, education,
entertainment and convenience. For IPDC, it was
not about merely fulfilling social responsibilities
but Creating Stories Rather (CSR). Hence, IPDC
bagged the ADFIAP Best Corporate Social
Responsibility Award in Macau, China. Since then
sustainability has been the key consideration in
all our noble initiatives towards the progress of
the society.
THE PRODUCT
IPDC is a pioneer in creating several landmark
outlays. Over the years, IPDC provided financing
facilities to help new businesses in their initial
capital investment, modernize production
facilities, lease facilities for procuring fixed assets,
and so on. To mitigate the growing demand for
diverse financial needs, IPDC added several
financial services to provide a complete financial
solution for different sectors and purposes. With
the ever-changing and advancing needs of
people over time at individual level, IPDC
developed a wide network of inter-connected
retail branches, extension counters, and a
contact-centre to cater to its clients with utmost
concern. The retail strategy of IPDC Finance is
based on network expansion, building product
differentiators, customer segmentation, sales
effectiveness, and providing quality customer
service. Besides, the regular offerings, IPDC
brings a no-string-attached deposit called
Ultiflex, letting you deposit any amount at any
point of time as per your convenience.
RECENT DEVELOPMENT
At the end of 2016, IPDC stunned the country by
becoming the first ever financial institution in
history to to undergo a grandious rebranding in
favour of a new name IPDC Finance Limited
against Industrial Promotion and Development
Company of Bangladesh Limited. To remain
relevant to the growing and changing customer are trying to appeal to the people, IPDC
demands and making impactful contribution in beamed in a very unconventional magenta hue
the progressing economy, IPDC re-aligned its in the country with a very eccentric pay-off line
focus on youth, women and underserved areas, “Jaago Ucchashe”. It frames a notion of living that
besides setting its roadmap with five-year surpasses the usual bounds of life. After three
strategic initiatives. A Home for Every Family, decades of conventional operation in the field of
Automated Supply Chain Finance, Empowering finance, one of the most magnificent rebranding
Women, Creating Entrepreneurs, Going Beyond in the history of financial industry took place in
Megacities, Bringing Convenience Home. the end of 2016, taking the nation by surprise.
IPDC has set its promotional strategy through a
full-fledged digital plot with the right mix of
Additionally, a comprehensive supply chain
GDN, GNR and YouTube, which blends in with
financing solution name Orjon will enable IPDC
other mediums.
to serve corporations, micro and small
enterprises (MSEs) and financial organizations in Each brand campaign strives to bring forth a
one single chain. cause-driven theme rather than a customary
Understanding the fact that to truly empower wish post on special days. On Independence
Day, IPDC created a repository within a microsite
women, financial freedom is the key, hence IPDC
called Bijoye Jadughor. It showcased common
introduced the exclusive SME Women
people’s endeavours and freedom of unbound
Entrepreneur loan called Joyee at 8% interest
life. To let people, celebrate Eid at hometown,
rate only. Similarly, for a greater interest for the
families in tier 2 and 3 across megacities who IPDC give away tickets to journey back home
aspire for a cosy nest, IPDC offers affordable under the Eid Ucchash campaign. The 10 Maash
home loan In addition to that, IPDC has a vision 10 din deposit campaign to celebrate
to create 2000 new entrepreneurs, enable 25000 Motherhood, while a series of post on different
medium and small enterprises and let 10,000 dialect from different region on International
families enjoy home convenience goods by the Mother Language Day unfolded the rationale of
end of 2020. expressing oneself best in their own language.
Or, a simple adaptation of the messenger
PROMOTION
conversation of a demanding child portrayed the
Amongst the many shades of blue, green and sacrifices and unconditional love of a father on
yellow representing the giant depositories who Father’s Day.
Finding horizon
Home Loan- Khorshed Alam, Contractor
Everyone around me doubted my daydream since I was living in a little mud
house. I wanted to live close to the sky. My joy knew no bound when I came
across the affordable home loan offer from IPDC Finance Limited. Without any
further hesitation, I rushed to the overwhelming relationship manager, who let
me envision my fantasy of viewing the world with a cup of tea from roof of my
building. Today I am a proud landlord of a five-storied building. Ofcourse, thanks
to IPDC to let me craft the horizon where my earth met the sky just like I longed
forever.
Considering collaboration as a crucial way to
broaden its net, IPDC works in association with
universities, media houses, independent
associations. to have a bigger and louder reach
across the country. Apart from mere
,sponsorships, IPDC has undertaken
groundbreaking initiatives like Unsung Women
Nation Builders Awards in association with The
Daily Star to accredit the woman change makers
from the grassroots. Also, for the very 1sttime in
the country, IPDC took initiative to create holistic
supply chain financing eco-system in Bangladesh
with Bangladesh Supply Chain Excellence Awards
(BSCEA) 2018, partnering with BSCMS
(Bangladesh Supply Chain Management Society)
and in association with The Daily Star.
Besides, the city witnesses IPDC’s presence in
different partners’ outlet along with the domestic
airport, where passengers are offered IPDC
solutions.
BRAND VALUES
At IPDC Finance, every day is a celebration of
new stepping stone in an individual’s life. The
services encompass the entire life-cycle of an
individual -- from a new born to an anxious
youth to a caring parent to a retired senior
citizen. IPDC Finance seeks to create stories in
each stage of a life cycle. IPDC aspires to craft
tales of excitement of having a new car, having
secured one's own home or completed higher
studies, of launching a new start-up, or even
enjoying an unstressed retired life at one's old
age.
THINGS YOU DIDN’T KNOW
ABOUT IPDC
 IPDC funded the first private five-star
hotel, Westin.
 IPDC funded the first international
standard private hospital, Apollo
Hospital Dhaka.
 IPDC funded the first leasing company,
IDLC Finance Limited.
 IPDC funded the first theme park,
Fantasy Kingdom.
 Ultiflex allows to deposit any amount at
any time at the same interest rate.
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