Professional Documents
Culture Documents
2018-03-14 - C18 - SM - AS - Case Study - Volkswagen (TOWS) PDF
2018-03-14 - C18 - SM - AS - Case Study - Volkswagen (TOWS) PDF
experienced great difficulties in the early 1970s, but then developed a strategy that
resulted in an excellent market position in the late 1970s. The TOWS Matrix shown in
Figure 1 will focus on the crucial period from late 1973 to early 1975. The external threats
and opportunities pertain mostly to the situation VW faced in the United States, but a
similar situation prevailed in Europe at that time.