Inbouned

Ideation
Decalogue
Ideation for Design - Preparing for the Design Race

Jonathan Ramos

Transmedia Marketing

Fundación Universitaria Los Libertadores

 Key Factors for Ideation
“I begin with an idea, and then it becomes something else.” - Pablo Picasso

1. Having an IDEA
The first step to start with ideation must be
having an idea. A creation process starts here.

2. Problems are ideas

If we have a common problema for a group
of people then we have to find a solution.

3. Landing an idea
Once defined, we can put our ideas on paper,
in digital to bring creativity to a next level.
 Tools for Ideation
Great results come from great efforts

BUYER PERSONA BENCHMARK

Let’s define our target There’s nothing wrong on
and focus our strategy on comparing our ideas with
them other ideas already
applied.

STRUCTURE HOW AND WHY

A good idea is not If we have a focus it will
enough. We must be easy to come up with
structure it and give it ideas and better results
form

POST IT THINK OUTSIDE THE BOX

Put it in writing. There are Sometimes we get stuck and
more chances to get it don’t find a resolution. Then
done if it’s on paper we have to rethink but upside
down with squinty-eyes.
 Conclusions
The more ideas the better

HAVE LOTS OF IDEAS WORK IN GROUP ACTION

So we can filter down the
best ones or modify the
ones that are not good
enough.
Two heads are better tan There’s no such thing as a
one. The more heads we great idea if it’s not taken to
can have to work on ideas the real life. Don’t be afraid
the better. of taking action and doing
tests.