A group report on the Business Plan of

“Circle Furniture”
Course Code: MGT 368
Section: 19
Group Name: The Green Berets
Submitted to:
Md. Asif Hossain (MAO)
Lecturer
Department of Management
North South University
Submitted by:
Name ID
Rubaiyat Mujib Haider 1510461030
Nafisa Tabasum 1510155030
Amreen Khanam Ahmad 1610017030
Nazia Elham Chowdhury 1531057630
Sadat Salman Ahmed Arnob 1510092030

Submission Date: December 26, 2018

Letter of Transmittal

December 26, 2018

Md. Asif Hossain
Lecturer
Department of Management, North South University
Subject: Business Plan of “Circle Furniture”.

Dear Sir,
We are elated to submit to you this report on the development of the business plan of “Circle
Furniture”. We have conducted elongated research on how to develop a business plan and
extensively researched on the start-up of a venture. All through the report, we have tried our level
best to attune our findings as per your enumerations. Hence, it is our humble request that, you
accept our report. We believe that you will find it in a sequential manner. We are yearningly
expecting your feedback on our overall business plan.
Sincerely,

Rubaiyat Mujib Haider (ID: 1510461030)

Amreen Khanam Ahmad (ID: 1520092030)

Sadat Salman Ahmed (ID: 1510092030)

Nazia Elham Chowdhury (ID: 1531057630)

Nafisa Tabassum (ID: 1510155030)

Acknowledgement
In this conventional world of contention, it is strenuous to devise a business plan in the
absence of collaboration and reinforcement of other people. This plan is no deviation
than the fact mentioned above. We have given our efforts to this business plan.
Nevertheless, it would not have been achievable without the kind support and
assistance of numerous people.

First of all, we would like to thank the Almighty to let us and help us all the way to
prepare this business plan in a solvent way.

Then we want to thank our honorable faculty and our course instructor Md. Asif
Hossain, Department of Management, School of Business, North South University for
allowing us to observe and analyze such an interesting topic on starting a new venture
and devising a business plan on our own and believing in us that we would be able to
devise a practical business plan in such a short period of time

Lastly, we are thankful to each member of our group. Everyone’s cooperation,

collaboration and contribution to this report is highly admired.
 Table of Contents

Page No
Contents Page Number

 Name & Addresses of the

Business
 Names & Addresses of the
1. Introduction Principals 1-2
 Nature of Business
 Statement of the Finance
 Statement of Confidentiality

Business Model  9 building Block

Canvas  Analysis of the Business Model 3
Canvas

2. Executive 4
Summary

 Future Outlook & Trends

 SWOT Analysis
 PESTEL Analysis
3. Industry  Porter’s Five Forces 11- 20
Analysis  Stakeholders Analysis
 Industry & Market Forecasts

 Mission & Vision

 Products
4. Description of  Size of the Business
the Venture  Office Equipment 21- 29
 Background Profile Of the
Entrepreneurs
  Manufacturing Process
5. Production  Physical Plant
Plan  Machinery & equipment 30- 31
 Names of Suppliers

 Description of Operation
6. Operations  Flow of Orders 32- 35
Plan  Technology Utilization
 Consumer Analysis
7. Marketing Plan  Pricing strategy
 Promotions & Advertising 36- 49
 Controls

 Form of Ownership
 Identification of principal
8. Organizational shareholders
Plan  Authority of Principals
 Management Team 50- 57
Background
 Roles and Responsibilities of
the Members

 Evaluation of the weaknesses

9. Assessment of of the business 58- 61
Risk  New Technologies
 Contingency Plans
 Assumptions
 Income Statement
10. Financial Plan  Cash Flow Projections 62- 71
 Balance Sheet
 Break-Even Analysis
 Sources of the funds

 Market Research Data

Appendix  Price Lists from suppliers 72- 79
 Supplier Contract
 1. Introduction
Bangladesh, at this moment is in the brutal grab of pollution. Slowly and gradually we are
going for a world that would be full of toxins in its environmental elements i.e. soil, air, water
etc. Paper is playing a crucial role in terms soil pollution, because in Bangladesh, wasted paper
are directly dumped into landfills. Paper wastage is continuously leaving strain on the Earth.
Mass deforestation is destroying animal habitats and allowing for consequential attrition in
places that depend on tree roots for the purpose of support. Simultaneously, due to paper
manufacturing every time there is release of greenhouse gases into the atmosphere. Every
single thing consumes energy to produce. In terms of paper production, it voraciously involves
deforestation. Hence, we come up with a solution to this problem by making furniture with
recycled paper trash.
A. Name & Address of the Business:
Name: Circle Furniture Bangladesh Ltd.
Office Address- Dhaka-Aricha Highway, Savar City Centre, Savar Union, Dhaka-1340.
Showroom Address: 5/A Dhanmondi, Bangladesh Medical Road, Dhaka-1205
Website- https://www.circlefurniturebd.com

Facebook- https://www.facebook.com/circlefurniturebd
Instagram- https://www.instagram.com>circlefurniturebd

B. Name(s) & Address(es) of Principal(s):

Name(s) Address(es)

1. Rubaiyat Mujib Haider 49, North Dhanmondi, Kalabagan, Dhaka-1205

2. Amreen Khanam Ahmad Atlanata Bhaban , Plot 3, Jashimuddin Road, Uttara,

Dhaka-1230

3. Nazia Elham Chowdhury 111/6, Commerce College Road, Mirpur, Dhaka-1207

4. Nafisa Tabassum Plot 17, Block-F, Kuril-NSU Road, Dhka-1229

5. Sadat Salman Ahmed Plot 19, Block-C, Banani Graveyard, Banani-1213

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 C. Nature of the Business
The Name of our business is Circle Furniture (CF). The business is a partnership business
comprised of 5 partners. Our main purpose of the business is recycling tons of paper wasted
everyday & save the environment from the diabolical blow pollution thus making the world
a better place. The bi-product of this thinking is our ‘Circle furniture’, which starts with
recycling and completes the circles by reusing the trash & piles of scavenged paper into
durable, eco-friendly & cost-friendly furniture.

D. Statement of the Financing needed:

For the financing of our business, we will be needing 33,00,000 BDT. As for the financial
operation of our business, we have considered both our personal savings & bank loan. Each
5 of our member is contributing 5,50,000 Taka. And an amount of loan from Sonali Bank
of 27,57,000 tk. Against an apartment as a collateral from one of our business partner, Mr.
Rubaiyat Mujib Haider.

E. Statement of the Confidentiality of the report:

The reader of Circle Furniture’s business plan should acknowledge that the information,
data, graphs assimilated in this report are strictly confidential & implying that the reader
cannot disclose anything embodied in the business plan without the written consent of the
owners or the intellectual attorney.
Point to be noted that, any breach in the confidentiality will lead to the violation of ‘article
56’ of the constitution of Bangladesh & will ultimately result lawsuit & ransom
compensation claim.

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 Business Model Canvas of Circle Furniture Limited

Key Partners Key Activities Value Customer Customer

 North South  Modular Proposition Relationships Segments
University
Furniture
 Discounts , price-
 Independent  Re-claiming  University
designing
University nature by bundles for loyal Students
 Manufact
 Scavenger recycling tons customers
Shops across uring  Corporate
of trash paper  Lower Cost
Dhaka paper- Offices
 Product
 Jamil made  Eco-friendly,
Transportation Customization  Newly
Service furniture durable,
 Delivery at home Married
 JMT Plastic  Promotion & lightweight,
Couple
Moulding, advertisement of funky furniture
China for exemplary
recycled
 Pva Glue Inc. décor.
furniture
.China
 Product
Key Resources customization Channels
 Man power as per the  Circle Furniture’s
Website
 Apartment customers
 Show-room
 Machineries wishes.
 Circle Furniture’s
 Permanent Moulds
Catalog
 Facebook Page

Cost Structure Revenue Streams

 Cost of trash & scavenged paper  Sales of furniture
 Electricity  Delivery fee
 Trainer’s salary
 Campaigning cost
 Salary of employees
 Transportation costs
 Shipment cost

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 Executive Summary:
We have made the following report on the business plan of our venture “Circle Furniture”.
The nature of our business is based on social entrepreneurship as we are “recycling” trash
paper to paper-made furniture. Our main purpose of the business is recycling tons of paper
wasted everyday & save the environment from the diabolical blow pollution thus making
the world a better place. The bi-product of this thinking is our ‘Circle furniture’, which
starts with recycling and completes the circles by reusing the trash & piles of scavenged
paper into durable, eco-friendly & cost-friendly furniture and eventually fulfilling our
motto of “Reclaiming the Nature”. It is a partnership business comprised of 5 partners.

For the market research, we have conducted questionnaire based research on 3 different
segments of people. And upon getting the affirmative responses from the sample, we have
orchestrated the following business plan.

After carrying out the industry analysis, we have found out our potential competitors in the
market are Otobi Furniture, Hatil Furniture, RFL Plastic Furniture and traditional wood-
made furniture. Our greatest strength is that the cost of production is low and that we have
indirect competitors. Our greatest weakness is customer perception which we look forward
to overcome.

Our product range will include a variety of products which will include closets, lamp-
shade, table, chair, cupboard, wardrobe and it will be available for both ready made and
extensive customization for our customers.

As for the management of operations, quality control is our top priority. Raw materials are
inspected before driving them to manufacturing process. Finished products are also
inspected to test their firmness and conform to specifications. Moving on with the
utilization of the technologies; the implication of the technologies mainly emphasize on
finance and accounting, order taking & tracking, database management, communication,
production of statistics, training employees and internet marketing.
Furthermore, in our marketing plan, we have included the consumer analysis with
extensive focus on STP analysis. Moving on with the product description, we have devised

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 the pricing strategy which includes both value based and price-bundling strategy, with our
direct distribution channel, we will be delivering products and serving our customers. As
for the promotions and advertisement, we have made certain campaigns which are: Circle
Furniture’s December Campaign mainly focusing on weddings and targeting newly
married couples, Eid campaign for all our customer segments and World Recycle Day
week for raising awareness and encouraging recycling.

While assessing the risks, insufficient market analysis, too much dependence on foreign
machinery suppliers and only one person from the marketing background is a major
drawback for the business. In order to secure other sections of our business, we will
implement ISO standards to have a benchmark on how our business will carry on.

For the financing, since we are going to start a new business in the market, we will use
both internal and external sources of financing. For internal sources, each of us (five
entrepreneurs) will give a financial contribution of Tk. 5,51,400 and for external funding
we will take mortgage loan from the bank of Tk. 27,57,000 .We will take the mortgage
loan from the bank by keeping our partner Mr. Rubaiyat Mujib Haider’s apartment as
collateral but the risk for the loan will be shared by five of us according to our partnership
agreement. And of this huge loan we hope to get 100,0000 tk. from the investors.

The last part of our report includes the appendix which consists of market research data,
Leases or contracts, Price list from the suppliers etc.

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 2. Analysis of the Business Model Canvas of Circle Furniture

a. Customer Segments:
Circle Furniture will not be an ordinary business venture to the customers but it will re-
shape the way of living life. Our business addresses a very serious issue in a simple manner,
that is recycling. In this manner with various differentiation, we have set 3 customer
segments for our business.
Newly Married Couples: For newly married couples, the best thing they can get is furniture
that are vibrant, durable & light weight as well. Vibrant itself represents newness and
lightweight feature will help them to move easily rather than having wood-made furniture
which are extremely heavy. And unlike traditional furniture since we are giving them more
flexibility in changing the outlook.
University Students: University students represent the youth of our country. Their
inclination to more vibrant and funky possessions has made us perceive that our products
will be accepted by them and upon the conduction of our survey, this hypothesis eventually
culminated a positive reaction.
Corporate Offices: Since big corporate offices has a tendency of following the current
trends and going green is also a leading trend in terms of businesses and upon looking at
our catalogues a number of office owners has shown interest in our product.
b. Value Proposition : Our value to our customers include-
 The customers will be able to use eco-friendly products with contributing in our
motto – “Reclaim the Nature”
Each and every product will be unique and unmatched than traditional furniture.
Those customers who have a vibrant taste in colour will have different forms of
funky colors.
Customers will be able to customize their desired products as per their condition.
Products are going to be light weight because of being paper-made thus being
flexible in use.
Products are also going to be durable as concrete because of its pulp-made feature
and will also come in a folding manner.

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 c. Key Partners:
Being aligned with our Cause and as a fraction of entrepreneurs are alumni of North
South University, the Board of Trusties of North South University has voluntarily
agreed to become our partner.
Following the step of North South University, Independent University has also
agreed to be our partners prior to conditions.
 Scavenger’s shop across Dhaka especially from Dhanmondi & Savar are our key
suppliers.
Jamil Transportation Services is also a key partner for us for product delivery.
JMT Plastic Moulding of China is our key suppliers for the importing of moulds to
make the furniture .
PVA Glue supplier Inc. of China is our glue supplier for the manufacturing Purpose.
d. Distribution Channel:
We will be following a direct distribution channel. By that our product will be available
in our website & people can even buy them from our social media pages- Facebook,
Instagram etc. All the products will be available in our respective mediums . Although
the process of ordering will vary through mediums.
e. Key Activities:
Our key activities include the following points-
Designing the modular paper-made furniture. This includes several process through
analysis of demands then overall viability check to actually designing, market
testing and ultimately selling the product.
Selling the furniture through our store and social media handles.
Promoting and advertising our products from time to time.
Raise awareness in terms of recycling and against paper wastage through various
campaigns and advertisements.
Having uninterrupted contact from our key suppliers , so that they feel that being
apart has not made them outsiders as we all know that dealing with the Chinese has
certain perks.

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 f. Customer Relationships:
Our customers will be our priority. And their suggestions and demands will be the key
features of our customers. For this we have availed-
Customization: Through this the customers will be able to design their products as per
their will. This will give them a feel that we are personally assisting them to have the
product in their own way. This option is not very much available in our competitors
that’s the reason this will help us to collaborate with our customers in a more effective
way like never before in Bangladesh. Customers are even free to change the shape,
colour and over all feature their products.
Customer Feedback: In this option, the feedbacks of the customers will be taken very
seriously. Nay defective product will be replaced prior to any condition and thus it will
help to build an emotional attachment to our customers.
Customer’s Switching Cost: Because of the customization of the product and prompt
customer service, we think it will be difficult for our customers even if we charge
premium price. Obviously we will be charging premium price for premium products
and eventually it will strengthen our bond with our customers.
g. Key Resources:

Circle Furniture’s Key Resources are mentioned in a chronological order-

 Circle Furniture’s major key resources are the human resources. Because we are
bringing a completely new product and for that we will be providing exclusive
training from outsourced trainers. And that makes our human resources
irreplaceable which can be measure with monetary values.
Our plot in Savar where will be our manufacturing plant is also a valuable resource
to be mentioned.
The exclusive machineries imported from China are also categorically our valuable
resource.
h. Revenue Streams:
We will be generating our revenues from the sales of our customers. An indirect source
of revenue will be the delivery fees and customization will also contribute to generate
amount in an exclusive manner since customers will be charged extra for it.

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 i. Cost Structure:
Equipment and Other Accessories
Categories Approximate Cost in BDT

Tube Bending Machine 53.000 tk.

Hydraulic Guillotine 5,000 tk.

CCTV Camera’s 12,000 tk.

PVA Glue from China 15,0000 tk.

Speedy Panel Saw from Italy 5,000 tk.

Screen Print Ink from India 6,000 tk.

Imported Fittings from Malaysia 8,000 tk.

Trash Paper as Raw Materials 30 tk./per kg

Computer and other equipment 120,000 tk.

Carpets for the decor 10,000 tk.

De-Ink Machineries 17,000 tk.

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 Direct and Indirect Compensations for the Personnel:

Employee Categories Approximate Salary in BDT

Chief Executive Officer 15.000 tk.

Director of Human Resources 12,000 tk.

Director of Finance 12,000 tk.

Head of Marketing 12,0000 tk.

Chief Operating Officer 12,000 tk.

Chief Accountant 10,000 tk.

Carpenters 8,000 tk.

Paper Grinders 5,000 tk.

Machine Operators 6,000 tk.

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 3. Industry Analysis
A. Future Outlook & Trends
Recycling is the dire need of humankind at this moment. The vast usage of non-renewable
treasures of the environment the earth is losing its comeliness in a moving manner. A
survey conducted in 2014 reveals that, Of 200,0000 million hector of area of Bangladesh,
only less than one-third is covered with forest area. Which is a grave concern & should be
a grave concern for the citizens of Bangladesh. Some satellite surveys have even found out
that Bangladesh have even 0.03 hector of land per head, which denotes one of the lowest
in South-Asia & all over the world. And its dire implications are now seemingly
irreversible at this moment. Species are going extinct, trees are disappearing in a
tremendous manner, the land is polluted with wastes, and air is being intoxicated every
second. And now people want to overcome thus problem. But they do not know what
initiatives they should take.
Our business comes up with the solution to this problem with collective maneuvering of
this voluntary & involuntary problem created by our people. People are being desperate to
recycle their unused products. Since our distinctive competency is our uniqueness. Our
business attempt in this context of paper-made furniture is the first one in the country. Thus
as a first-mover we will have less competition, secured distribution channel, higher lead
time & our product will be difficult to replicate. In this modern world where deforestation
is constantly taking place & moreover wooden furniture is a bigger cause. People are more
inclined to wooden furniture because they are more concerned about the durability of the
furniture. But the matter to regret is, they are not concerned about the environmental side-
effects of using it. Forests are decreasing like never before & we are not even bothering.
So, in this matter, those who are like minded like has, have a shared mission, vision &
goals will be attracted to our business.
In the context of Bangladesh, paper-made furniture is a new initiative which is broadly
focused on preservation of nature. And this can be a revolutionary option for green warriors
to show solidarity with us & help us to recycle unused scavenged paper.

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 B. SWOT ANALYSIS

1. Strength:
 Easy mobility and flexible- The products have light weight , so can be carried without
needing more people to attend to lifting and moving the furniture.

 Environment friendly product - People who are environment conscious, government and
environment departments of education & research institutions will support us since our
business is eco-friendly.

 Low production cost - The main raw material is used paper which is cheap and easy to
obtain.

 Indirect competitors – The furniture industry in Bangladesh resonates on wood, plywood,

steel and plastic. There is no other paper made furniture company in the country.

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 2. Weakness:
 Customer perception- It will take time to change some customer’s perception on paper
furniture.( is it strong? Is it durable?)

 Lack of human expertise- New skills required since the production of paper furniture is in
the country for the first time.

3. Opportunities:
 First mover in the country- We will avail the lead period to build our business to one of the
top most furniture companies before the entrance of direct competitors(other paper
furniture companies)

 Low product cost- The cost of product is less than that of wood for the same furniture. This
will lead to increase in demand.

 Innovative – It is easier to design the model of furniture with paper than it is with wood.
We are thinking that if our business get well established, we can open another chain where
customers can ‘re-design’ their paper furniture. This extends the recyclability of paper.

4. Threats:
 New company may enter – There can be a chance of an entrant of another paper furniture
company. This will create competition and we need to develop more competitive strategies.

 Political unrest – Conflicts in the country may delay paper work and time at administration
and transportation. Safety is uncertain if government does not provide high security at road
transport channels for movement of goods and people(this includes employees , raw
materials and product.

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 C. PESTEL ANALYSIS:

1. Political Environment
Since, an election is prevailing in the country, political instability is a matter of distress for
us at this moment. Although, the ministry of forest & environment concerned are very
much encouraging in any business which is proposed for recycling but bureaucracy in the
ministry office is leading cause of distress for the entrepreneurs. We are already
considering to face political docket in the beginning of our start-up. And as already
mentioned, due to election if there is any change in government, that even implies change
in the governmental policies.
2. Economic Environment
A tenure of 10 years of same governance has provided Bangladesh an stable economic
environment. In the year 2018, Bangladesh has seen a rise in 7.86 % of GDP and also is
31st in the world in the matter of purchasing power parity (PPP). Steadiness in government
has also caused a steady interest rate which is 7%. Thus, investing or starting a business
venture in Bangladesh is more suitable like never before. The government of Bangladesh

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 has initiated various new venture friendly organizations i.e. start-up Bangladesh ,LEED
initiative by Bangladesh Bank etc.

3. Social Environment
Our entire venture is based on making the world and in a voluntary manner the society, a
better place or everyone. We will be serving our social responsibility by recycling the paper
trash, thus saving the environment from land, soil, air pollution & carbon aggression caused
by deforestation. For the recruitment of the workers women will be getting preferences for
particular jobs, those who have physical constrains will be getting jobs without any
perceptual error or bias. Our product will be serving a message along with the physical
product of reclaiming nature. A research conducted by University of South Indiana shows
that by recycling each 2000 pound of paper, we can save 17 trees. And through our business
initiative we will be maximizing that process. So, through our survey, we have found out
that a large number of participants has wholeheartedly agreed with our purpose of the
venture.
4. Technological Environment
At present, technological environment is booming in all the business sectors of Bangladesh.
We will mainly serve our customers with our Facebook page & our website. And in this
process technological advancements will be our promotional boulevard. In terms of
Bangladeshi perspective, by maximizing the utilization of the marketing campaigns
through Facebook, Youtube, Instagram, a product can attract mass attention. Upon
conducting a 360 degree analysis of our technological availabilities, we have came to a
conclusion that technological environment is totally in favour for us.
5. Legal Environment
We will be aligning with the governmental rules & regulations, lawful market standards,
health and safety concerns, fair labour market, ethical use of technology. According to
Bangladesh Bank instructions about recycled product manufacturing, Bangladesh is
following the Leadership in Energy and Environmental Design (LEED) green building
rating system implemented by the Green Building Council of United Sates of America
(USGBC).Since we are complying all the instructions, we feel that we are in the right way.

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 Moving on our compliance with legal conditions we hope to work in a sound & peaceful
environment.

6. Environmental Factors
Our business is established on the purpose of saving the environment. As our motto says
“Reclaim the Nature”. In each and every process we will be complying with environmental
standards and will try our level best to not harm the environment in any way. Since our
purpose is to recycle the trash paper, we are already saving the environment from various
pollutions and the most astounding one is deforestation. Through each and every phase of
our activities we will be serving the environmental purpose.

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 D. Porter’s Five Forces for Circle Furniture

 Tremendous availability of  There is less scope to copy

raw materials products
 Moderate availability of Moderate  Other entrants can come up with
Chinese machinery similar concept
Threat of
New
Entrants

Moderate

Customer’s
Supplier’s Bargaining High
Bargaining Porter’s Five Power
Power Forces  Customers are
reluctant to accept
new paper made
products

 Perceptual value of
Competitive Threat of wood made furniture
Rivalry Substitution is high

Moderate
Low

 Competition is high as there are  Threat of substitution is low since,

huge amount of product variety. we are the first movers
 Otobi is the biggest threat since  It would be unique again since we
they are also selling products of are the first one bringing such
similar pattern product concept

Diagram: Porter’s Five Forces Implication on Circle

Furniture
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 E. Stake Holders Analysis
Stake Holders are those who hold a keen interest on the business. Circle Furniture
stakeholders include the employees, shareholders, government, competitors, unions,
creditors or lenders, investors, suppliers, key partners and the customers.
We have categorized our stake holders into two categories. They are internal & external
stakeholders.
1) Internal Stakeholders:
Internal stakeholders are those who are already committed to the venture. Circle
Furniture’s internal stakeholders include our employees, shareholders, investors &
creditors . They are the one who are our primary concern as well on the basis of priority.
 Employees
Our employees will be our key concern. Since no organization can achieve their
organizational goals. The personnel of our company mainly includes the moulders,
carpenters, trash grinders, glue appliers and the executives. We are sanguine in serving
our employees, assessing them with fair measure without any perceptual error or
biasness and we will also make sure that employees are skilled & qualified enough to
maximize the productivity of the organization.
 Shareholders
Since our business venture is a private limited company and because of the initial stage
the shareholders are limited to the number of entrepreneurs on the basis of partnership.
The profits and losses will be equally affecting all the shareholders. That is the reason,
that in the matter on strategic initiatives.
 Investors & Creditors
Because of the compliance with LEED (an organizational standard, instructed by
Bangladesh Bank), we are perceiving investments from Start-up Bangladesh. Loans are
going to be taken as collateral from Sonali Bank on the suggestion of LEEDS. We will
also be presenting our business plan in front of venture capitalists and angel investors
for the further insufficient resources.

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 2) External Stake Holders:
External stakeholders are those who are not directly associated with the business but
the venture can affects those in terms of their performance. They are the one who care
about how we conduct our business venture. They include the customers, rivals and the
government.
 Customers
For the success of the venture it is imperative for any organization to keep their
customers in mind. Because consumer’s satisfaction decides a business’s future. Our
customers include various segments that are newly married couples, corporate offices
& University students. Our purpose will be serving each of these segments with
meeting their expectations and serving to their contentment.
 Rivals
Rivals or competitors are integral part of the industry. Through our research and
analysis we have found out several competitors and they are- Otobi Furniture, Hatil
Furniture, Medallion Furniture, RFL Plastic Furniture, Traditional Wood-made
furniture retailers, Iron & steel-made furniture sellers. Our mission is to establish a
sound relationship with our potential rivals and competitors.
 Government
For the operation of our business we are eager to follow all the rules and regulations
implemented by the government. Since, we are already following the instructions of
Bangladesh Bank, we are perceiving that there will be less obstructions in the operation
of our business. Our venture is a socially purposed venture & the government of
Bangladesh wholeheartedly follow such initiatives and encourages those entrepreneurs
who are associated with it. Thus, keeping that in mind we are trying our level best to
not violate any laws or regulations implemented by the government of Bangladesh. In
any circumstances there will not be any violation of law and we have made sure that
we follow the environmental standards by associating with environmental science
department of North South University.

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 F. Industry & Market Forecasts
The purpose of our business is to make Bangladesh a better place & making Bangladeshi
people aware of paper wastage and raise their conscious ness about dumping paper here and
there by showing the degradation of the environment in an emotional manner. In this phase,
we hope to get empathy and encouragement from all the forces that affect our business. As our
business is a new concept in the furniture industry, the industry and market forecasts are made
just according to its uniqueness of nature. It would be the first eco-friendly furniture to be
provided for the people with in low cost. Thus the market forecast can be a huge factor for
such product range. The way world is moving towards saving the nature and going green its
forecast has a high positive vibes to grab the market. The industry may also expand in high
extent so that more and more trees are saved in relation to use less wood and more recycled
paper for the production of furniture. It will not only give us vibrant paper made furniture but
also a green world to breath in peace and cause less environmental degradation that is arising
in a leading manner since various world leaders are actually denying global worming and
environmental change in a grave manner which is a matter of grave distress.

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 4. Description of the Venture

A. Mission & Vison of Circle Furniture:

Mission

CIRCLE FURNITURE intends to develop our image in the market as the guardians of
green. We want to convince people how paper furniture is reliable and on the same par as
wooden furniture but better in terms of saving the environment. We wish to make our
furniture company known to people for best quality, design and innovation. The slogan we
have decided is “Reclaim the Nature”

Vision

To inspire people to be more concerned about protecting the environment. More precisely,
we invoke the people to participate in preventing garbage pollution from papers and reduce
the rate of deforestation. If we recycle paper, the number of trees being cut for both wooden
furniture and paper pulp will reduce. Thus, we are saving our green. It is everyone’s
responsibility to save Mother Nature. We are looking forward to motivate people to serve
their purpose to the environment in return get the values and benefits of protecting the
natural environment.

B. Product Type:

Circle Furniture is a furniture manufacturer where the furniture are made of recycled trash
paper. The objective is to fulfill the customer demands of having funky, lightweight,
durable along with cost-efficient furniture. Our products will not only serve the furniture
purpose but it will also help us (manufacturers & customers) to reclaim nature.

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 Among the product range there is- Cupboard, reading table, table lamp, bed, sofa, corner
showcase, miniature models. The main body of these furniture will be made of recycled
pulp of paper , the outer look will be garnished like plywood furniture. Some furniture i.e.
reading table and tools will have brick like outlook.

Traditionally furniture has been perceived by wood, more recently steel rod made & plastic
furniture have been introduced in the market. Whereas later two are absolutely non-
recyclable & wood made furniture cause mass deforestation. As a matter of fact our new
paper-made furniture proffers the perspective to improve the usage by replacing wood-
made, plastic-made furniture with our paper-made furniture. As our product is recyclable,
cost-friendly & flexible in nature.

C. Size of the Business:

The expansion of our business is mainly limited to Dhaka city & its suburbs. Our physical
operation will be conducted through our Dhanmondi Store & digital operation will be
conducted through our social media sites. Upon distinguishing our feature we can classify
our venture under small-medium business category. The permeation of our business will
be mainly based on how e convey our message to our customers through our marketing
campaigns, public relation affairs & creating consciousness. As our venture is a social
entrepreneur venture, creating the conscientiousness among our customers is big factor.
Fortunately, following our survey we have found out that a huge number of young people
are interested in our product across the country, though we have limited our operation in
Dhaka, Bangladesh.

D. Office Equipment :

 For the operations of the social media handles and websites we will be needing
computers
 For the operation of the website and other mediums, 24/7 Broadband Internet
connection will be needed with multi-tasker router.
 Carpets for the décor of the office will be needed
 Land-phones and mobiles for the receptionists
 Photocopy machine & and 3 dimensional printers will be needed for customization
 Generator electricity scarcity and power cuts.

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  Fire extinguishers will be imperative for the office
 Stationary items i.e. pens, staplers, seals and others are required.

E. Background of the Entrepreneurs:

As this business is a partnership business, all partners will be serving some particular &
distinctive roles. Each of the members are experts in their own particular field & fortunate
each of one are specialists in different sector, so it will be great cross-functional team to
work with. We are 5 members in the entrepreneurial role who will take active part in the
business.

Rubaiyat Mujib Haider Chief Executive Officer

Nafisa Tabassum Head of Public Relations

Sadat Salman Ahmed Arnob Head of Marketing

Nzia Elham Chowdhury Director of Finance

Amreen Ahmed Khanam Chief Operating Officer

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 Background Profile of the Entrepreneurs

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  Rubaiyat Mujib Haider
+8801790153941

49, North Dhanmondi, Kalabagan, Dhaka-1205

rubaiyat.haider@gmail.com

Business Objectives:

Making strategic decisions, managing the overall operations & activities, managing human
resources, representation in the board of directors meetings and obligatory actions, create
and implement missionary & visionary purpose of the venture.
Educational Competence:
Bachelor of Business Administration (BBA) | Human Resource Management | North South
University.

Master of Business Administration (MBA)| Human Resource Management & International

Business | Institute of Business Administration | Dhaka University.

Certified Human Resource Analyst | SHRM (Society for Human Resource Management)
USA.

Dhaka Commerce College

HSC 2014

New Model Multilateral High School

SSC 2012
Skills & Attributes:

Microsoft Office- MS Word, MS Excel, MS Power-point, Optimistic Approach, Decision

Making Ability, Handling Pressure, Innovative, Leadership Skills, risk Taker, Willingness
to take a leap of faith.

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  Amreen Khanam Ahmad
+8801610389941

Atlanata Bhaban , Plot 3, Jashimuddin Road, Uttara, Dhaka-1230

amreen.khanam@gmail.com

Business Objectives:

To oversee that whether the production is oriented to our fundamental belief of being eco-
friendly & maintaining the sustainable environmental requirements, responsible for
running the service in a smooth & efficient manner by meeting the expectations of the
customers.

Educational Competence:

Bachelor of Science | Environmental Science | North South University.

Master of Science | Environmental Science | University of California, Davis |
Environmental Science.

Dhaka City College

HSC 2013

Viqarunnisa Noon High School

SSC 2011

Skills & Attributes:

Microsoft Office- MS Word, MS Excel, MS Power-point, Optimistic Approach, Decision

Making Ability and conscious omniscience.

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  Nazia Elham Chowdhury
+8801916949209

111/6, Commerce College Road, Mirpur, Dhaka-1207

elham.nazia@gmail.com

Business Objectives:

Managing the organization’s financial resources, data analysis, financial planning,

reporting & record keeping acting financial strategist of the organization & approaching in
a reactive manner in terms of crucial events. She also has the responsibility with third
parties- especially with our Chinese key partners, who are our machinery & mould
providers.

Educational Competence:

Bachelor of Business Administration | Major: Finance, North South University.

Master of Business Administration | Finance | University of Dhaka.

Adamjee Cantonment College

HSC 2009

Kamrunnisa High School

SSC 2007

Skills & Attributes:

Microsoft Office- MS Word, MS Excel, MS Power-point, Professional in managing
financial software.

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  Nafisa Tabassum
+8801833808720
Plot 17, Block-F, Kuril-NSU Road, Dhka-1229
nafisa.tabassum@gmail,com

Business Objectives:
Manage the reputation of the business, understanding the demands & expectations of the
customers & by that using all form of media platforms to preach the venture’s motive.

Educational Competence:
Bachelor of Business Administration | Management | North South University.

Master of Business Administration | Business Communication | University of Indiana,

USA.

Chowmuhoni College
HSC 2013

Noakhali Adarsha High School

SSC 2011

Skills & Attributes:

Microsoft Office- MS Word, MS Excel, MS Power-point, Professional in managing
financial software, arranging campaigns and conferences.

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  Sadat Salman Ahmed
+8801966504009
Plot 19, Block-C, Banani Graveyard, Banani-1213
salman.sadat@gmail,com

Business Objectives:

Implementing the growth strategy for the organization & also implement the
diversification strategy along with sales, growth, revenue generation, risk leverage etc. &
effectively taking part in advertisement campaigns.

Educational Competence:

Bachelor of Business Administration | Marketing | North South University.

Master of Business Administration | Marketing, | Jahangirnagar University.

Narayanganj Degree College

HSC 2013

Haraganga High School

SSC 2011

Skills & Attributes:

Microsoft Office- MS Word, MS Excel, MS Power-point, adroit in the field of marketing.

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 5. Production Plan

A. Manufacturing process

 Making pulp from recovered paper

Different papers have different characteristics in fibers. So, collected paper must first be sorted
into different categories. The sorting takes place at the sorting station before being transferred
to the furniture modeling process station.

The next step which is also prior to the furniture modeling process is to remove the ink from
the papers. There are two main steps for de-inking waste paper : washing and flotation.

In the washing process the waste paper is placed in a pulp machine. This is a huge tank that
separates the paper fibers from the paper web by agitation with large quantities of water and
then broken down to slurry. Staples and other undesirable material are removed by using
centrifugal screens. This reduces the risk of damage in the next step that follows. The water
containing the dispersed ink is drained through slots that allow ink particles through. Here, the
pulp does not pass through. Adhesive particles are removed by fine screening.

In the second step, that is the flotation process, the waste is made into slurry and contaminants
are removed. Special surfactant chemicals are added to the slurry which produces froth on the
top of the pulp. Here , air is blown into the slurry. The ink adheres to the bubbles of air and
rises to the surface. As the bubbles reach the top, a layer of foam is formed that traps the ink.
The foam is removed before the bubbles break so the ink does not go back into the pulp.

When completed, the clean, useful fiber is piped to a storage chest and then taken to the
papermaking machine. This is where the furniture modeling process begins.

 Making furniture from the pulp

The fibers in the pulp are turned into sheets of hard paper. Then depending on the specific
product, we combine the papers to get its thickness. By spinning a strip of paper dipped in glue,
a paper cylinder/ board of desired thickness and length can be made. The machines will cut the
paper-bundle into shapes for separate parts of the product.

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  Design and combine
The products are screen painted. Then using conjoining tools and glue, we wrap up the parts
together into one body. The products for which cushions or other soft material is required, they
are taken to another stage of manufacture where the furniture and soft material are attached
together. The raw materials for this department are acquired from the textile factory(Ha-meem
group) of Bangladesh.

B. Physical plant

The factory house will be divided into 4 departments;

1. Sorting
2. De-inking process
3. Furniture modeling
4. Designing and finishing

C. Machinery and equipment

 Tube Bending Machine SB50NC

 “Holytek” Router Machine (Imported from India)
 “Holytek” Band saw Machine(Imported from India)
 Sunfluid Hydraulic Guillotine (Imported from Malaysia)
 SPA MODEL STDE 3+3 Spindles (Imported from Italy)
 “Formahero” FH-302V4HP Multi Horizontal & Vertical Boring (Imported from
Malaysia)
 BS-120 Speedy Panel Saw M/C
 screen print and printer – MAISHI group( imported from China)

 Raw Materials
 News paper
 Used paper from offices and educational institutes
 Glue.
 Imported Fitting & Accessories
 Imported Laminated Paper Board.
 Imported Other Accessories.
 Surfactant chemicals
 Garment and cushion

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 D. Names of suppliers of raw materials

Raw material supplier

Glue Fevicol

Newspaper Scrap collector, North South & Independent

University

Used papers Schools and offices

Screen print ink MAISHI

Surfactant chemicals Meghna group

Water Gazi

Garment and cushion Haa-meem group

6. Operational Plan
A. Description of company’s operation

 Administrative Functions

The General & administrative functions include keeping outlook of legal procedures,
business law, marketing and bookkeeping. The administrative is responsible for sourcing
suppliers and managing supplier relations Human resource department takes care of
recruiting, hiring, compensating and training staff. The administration post is in charge of
safety and security. The personnel of administrative board will do the price setting and
conduct market analysis via the marketing team.

 Warehouse Functions
This includes warehouse management, supply-chain management and customer-delivery
management. The personnel of this department also participate in price-setting.
 Retail Functions

The purpose involves taking care of floor sales and customer service. Another function is
producing receipt and financial record from sale. Then the record is submitted to the
finance department.

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 B. Flow of orders for goods and services

Online

Offline Website/social media

Product browsing
Showroom/physical
store

Order
Order (and advanced Direct purchase
payment)
Online payment

Customization Delivery Delivery

Finished product
Payment Delivery

Delivery

Complete payment

Customer

Diagram: Circle Furniture’s Flow of Order

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 Production technique and costs- The manufacturing equipment are imported from Malaysia ,
India , Italy and china .the technique is learned from foreign intellectuals who will come here
for a temporary assignment to teach employees in charge of manufacturing process. The costs
incurred in production and training are moderate.

Quality control- Raw materials are inspected before driving them to manufacturing process.
Finished products are also inspected to test their firmness and conform to specifications. We
will ensure certification of ISO 9001 and ISO 13485.

Inventory control- the inventory of raw materials in stock is kept counted so that reorder is
done on time. Finished products have no inventory space at factory as all of them are taken to
the shop/physical store. The quantity of unsold furniture at the shop determines the rate of
production at factory.

Distribution- The final products are delivered to the store. As, having our own transportation
system can be costly, we preferred to retail a transportation service company to provide the
transfer of the furniture to the physical store. Also, on our website, customer can select the
furniture they like and buy them online with the address of delivery. Our delivery boys will
deliver them with in time limit and also help the customers to put them on to right place.

Product storage- The physical store has a storage room attached to keep products if they are
not in display or main room. When customers make a purchase, the product is taken out.

Customer service- We will hire sales staff at the physical store to explain the specifications of
the product to customers. We have a website and social media platform for customers to visit
and see our product online with the product details such as price, quality, type etc. Customer
help center will be available for order and product inquiries. We will also provide our
customers with product guarantee that pledges repair of product free of cost within guarantee
period.

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 Physical requirements of location-The room of physical store will be large to display the
designs and kinds of products we offer. The walls will be white to make product visibility
better. The service counter will be a few steps from entry.

C. Technology utilizing

 Use of technology in:

Accounting and finance- Computer and its software do the auto calculations required and keep
soft copy of all financial documents.

Order taking and tracking- Used for online order of products and use an order tracking system
to know what kind of products customers prefer.

Database management- To keep information about customers, products and even information
about members in the business organization.

Communication- Internet provides access to social media, email and website to interact with
customers and even with members of organization

Production of statistics- Tools are used to create chart and graphs to monitor work progress,
forecasting and work flow.

Training employees- Online training through webcasts and podcasts to teach how to do the
manufacturing process and other knowledge associated with it.

Internet marketing- Social media i.e facebook and instagram is used for advertising and sale.

 Strategy for choosing technology

We kept the following in mind when choosing our technology tool/ platform;

o Ensure it is easy to use before implementing into business.

o Choose technology tools that have the ability to be upgraded
o Ensure the technology serves the function which we need from it.
o Ensure the costs of purchasing and maintaining technology are within our budget and
it can be flexible if there is a change in price.

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 7. Marketing Plan of Circle Furniture:
I. Consumer Analysis:

Traditionally furniture has been perceived by wood, more recently steel rod made & plastic
furniture have been introduced in the market. Whereas later two are absolutely non-recyclable
& wood made furniture cause mass deforestation. As a matter of fact our new paper-made
furniture will be proffering the perspective to use eco-friendly product.

For a clear view of the demands and desires of our customer we have conducted an STP
Analysis on our targeted areas:

Segmentation & Targeting For Circle Furniture

Geographic Dhaka

Demographic Age 18-30 31- 50 50- Above

Occupation Mostly Students Professionals Secluded

Income Modest High Moderate

Psychographic Life-style Consumption Economy Moderate

Oriented Oriented Life0style

Disposition Creative Moderate Rigid

Behavioral User Posture Willing to Use Hesitated to Use Reluctant

Purchasing High Moderate Low

Habits
Socio- Cultural Marital Status Mostly Mostly Married Married/Widowed
Unmarried

Through this analysis we have positioned our business in the market and targeted our
customers. This analysis also helped us to be acknowledged of our customers desires and
demands

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 II. Product Description:
Our distinctive competency is our uniqueness. Our products will be representational to wood-
made furniture. Since our furniture are made with pulp in moulds, it will have fine texture like
concrete. And it would be look-alike like wood & marble-made furniture. There will be vast
range of products, such as- cupboard, Lamp-Shades, Bed, Office desk, Sofa, Chair, Table etc.
Our products will be light in weight since its paper-made in comparison to wood-made
furniture & will have vibrant outlook rather than having a traditional style. So, all of our
products are flexible in terms of moving from one place to another.

From all of our products, the specifications of two of the most sophisticated are provided
below:

Product-1 : Office Desk (2018) Product-2 :Cupboard

Product-2: Closet (2018)
(2018)

o Double Pedestal along with 2 drawers.
o Ink Varnish – Pastel Colour Screen Print
o Side Panel- Concrete Moulded Panel
o Pedestal- 10.5 mm
o Drawer: Back & bottom 2 X 2 mm.
o Finishing- Natural Lacquer
o Desk Grommets for anodic uses
o Dimensions- Length 160 cm, Width 70 cm
o Style- 3D & 4D Screen Print
o Others- Supplemental space with additional
Grommets at the back, folding flexibility,
o 12 feet X 12 feet closet with shelves
o Back wall of the closet- 7 inches
o Dimensions- Length 120 inches,
width 90 inches
o Ink Varnish- Vibrant Colour Screen Print
o Finishing- Lacquer with sharp edge
o Shelving- Specified with hangers
o Drawers: 3 with front and bottom
o Side Panel – Concrete moulded panel
o Others- Supplemental space with

Assembled file storage and pin point for customization in number of cupboards,

charging laptops, phones and other color and overall feature & size, space for

electronic accessories Shoe cubic and other accessories. Laundry

storage.

Figure: Product Specification of Circle Furniture

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 Customers will be able to customize their desired product by pre-ordering it in the website &
social-media sites. They can choose the colour, size & shape of their like. Our product differs
from our competitors in the sense of our environment friendliness. So, unlike wood or plastic-
made furniture our product will have environmental sustainability and can easily be dissolved
in the soil.

Image: Product Catalogue of “Circle Furniture”

Our products will have the following characteristics-

 Our products will be durable since it will be made with pulp and thus insects like- dry wood
termites, damp wood termites, powder post beetles or carpenter ants will not be attracted
to our product.
 Our product won’t rust like metal-made furniture or it won’t have to be expensively
varnished like wood-made furniture.
 It will require minimal amount of maintenance and as a service our carpenters will always
provide in-home maintenance.
 Sofa, Lamp Shades, Bed, Office desk, Sofa, Chair, Table will be extremely light-weight
thus making our product flexible to move.
 Our customers can customize their desired furniture according to their will by pre-ordering
the product & this customization will include change in colour, size & shape. Customers
can even choose the outlook of the product whether the products are going to look like
concrete or wood-made furniture.

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 III. Distribution Channel:
We are communicating in two ways for selling our products to the buyers. They are:

A. Physical store: We will be having a physical store in Dhanmondi, Dhaka, where buyers can
buy their products after seeing and verifying the quality of the furniture. After producing the
furniture in our factory in Savar, the final products are going to be delivered to the store. Since
we are beginners, we are preferring to retail a transportation service company to provide the
transfer of the furniture to the physical store where we also have a storage room attached to
the show-room.

Factory Transportation Physical Outlet

Service

B. Online store: We have a website for customers to visit and see our product online with the
product details such as price, quality, type etc. We have our social media handles in
Facebook, Instagram, Twitter to make more brand awareness within people. It could also
be considered as our promotional base where there is information about our products, the
information about website and how to buy online with the updates of new products. In our
website, customers can select the furniture they like and buy them online with the address
of delivery. The product will be delivered by our transportation partner with in three
working days.

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 INSTAGRAM

CUSTOMER
FACEBOOK

WEBSITE

SELECT
PRODUCT

PAYMENT CUSTOMER DELIVERY

Diagram: Distribution Channel of Circle Furniture

Product delivery will be conducted upon customer’s choice. If they go for online then they
will get to apply promotional codes & if they directly come to the showroom then they will
have the live experience of the product. It will also help us as a company to get direct
feedback from our customers about our improvements or their preferences which is
sometimes not possible in the world of web. So, visiting the store is both beneficial for us
& the customers. On the other hand online delivery will ease both the customer and the
buyer’s time. So, it will be upon customers of what delivery syatem they choose. The
product will be delivered according to their will.

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 IV. Pricing Strategy:
Since our first target is to grab the market share we will be conducting bundle pricing strategy
initially. With bundle pricing, we will be selling variety of our products for a lower rate than
customers would face if they had purchased each furniture individually. Bundling strategy will
be an effective way for us in terms of moving unsold items that are taking up space in our
storage, and this strategy will also increase the value proposition in our customers point of
view, as we are exponentially providing them free product. This will end after the first month
of our launching. And we will be occasionally re-introduce this strategy in special occasions,
such as- Eid Ul Fitre, Eid Ul Adha, Bengali New Year, Christian New Year eve, World
Recycling Day etc.

Then after the first month we will adapt value-based pricing strategy. Since, we are making
quality product & our service will extend for the products life time we will be charging premium
prices for particular products. Since our products are specialized& require completely different
procedure from traditional furniture, it will be justifiable to charge premium for exclusive
products. Our products require high making cost & we will make sure that our respective
customers get the highest customer service. For each exclusive cupboards we will be charging
30,000 tk. For customization, it can even range up to 50,000 tk. Lampshades will cost 1100 tk.
each, chairs & stools will cost the customers from800-1500 tk. based on their qualification. Each
office desk will cost 8,000 tk. Again customization will contribute in price raise. Bench & Tables
will cost around 4,000-5,000 tk.
Products Price (BDT) (Approximately)

Cupboard 30,000 tk.

Lampshade 1,100 tk.

Office Desk 8,000 tk.

Bench & Table 4,000 tk.

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 V. Promotional & Advertising Strategies:

For the promotion & advertisement of our business we will be following several strategies.
Since we are entering in a completely new market with completely new customers, we will be
following diversification marketing strategy. Traditionally furniture has been perceived by
wood, more recently steel rod made & plastic furniture have been introduced in the market.
Whereas later two are absolutely non-recyclable & wood made furniture cause mass
deforestation. As a matter of fact our new paper-made furniture proffers the perspective to
improve the usage by replacing wood-made, plastic-made furniture with our product. But for
this, we will be in need of strong promotional strategies & we have come up with those. These
strategies include-

Web-Marketing: For web-marketing we will be focusing on the various platforms of

social media i.e. Facebook, Twitter, Instagram, Google+ etc. Since Facebook is the most
celebrated social media platform among Bangladeshi social media users, we will be
launching our product in Facebook first. Here is the picture of our Facebook page-

Along with Facebook, we will also be regularly updating our other social media handles in
Instagram, Twitter & Google+ . We will also optimize our online presence by search engine
optimization (SEO). Search engine optimization will help us to be located whenever there is a

42 | P a g e
 search for online furniture query. So, to make our presence noticeable & to be recognized
search engine optimization will be a major tool in terms of support.

Circle Furniture’s Product Campaigns:

Campaign 1:

Campaign 1 Activities
 Since the month of December is
the wedding season of
Bangladesh,
 And newly married couples are
one of our target markets we will
December
be offering 30 % discounts on our
Campaign closets & 20 % discounts for
products bundles like purchasing
bed with cupboard will avail 20 %
discount.

Furniture is one of the vital commodities in Bangladeshi culture. In any circumstance

sometimes, the socio-economic condition of the respective families are perceived through the
price of the furniture. Our aim is to offer premium products for that cause with discounts, so
that people buy our product rather than purchasing traditional wood-made furniture. The
product Bundles will be available throughout the month of December. Extension of the
discounts may avail to the customers on the basis of their purchase. And in that case that notice
will be available in all of our social media handles especially on Facebook since Bangladeshi
people are more comfortable in using Facebook rather than use other platforms. Thus Facebook
will be prioritized even for our December campaign.

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Campaign 2:

Campaign 2 Activities
 Eid is the most significant festival
for Bangladeshis because of the
Muslim majority and people have a
tendency of buying furniture
especially in Eid-Ul-Fitre.
 We will be utilizing this
opportunity by giving discounts of
30 % to those product which costs
more than 20,000 BDT. And 15 %
Eid
discounts on products less than
Campaign
20,000 BDT.
 As for bundling, the bundle offers
will be the same as December
campaign.
 We will also be releasing coupons
upon purchase of more than 1000
BDT of any offer of us and the
winner will get one of our featured
products as per their wish.
 Product delivery fee will not be
charged for customers and fitting
costs will be waived to 60 % of the
total cost.

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 Campaign 3:

Campaign Activities
3
 Since our main motto is to
recycling, thus to promoting this
practice, from March 18 which
is Global Recycling Day and
will end at 25th March. In short
we will be celebrating
“Recycling Week” by giving
discounts on our products.
 We will be arranging painting
Global
competition based on pollutions
Recycle Day
among children and the winner
C ampaign
will get a trophy and one of the
kids closets.
 As for bundling, the bundle
offers will be the same as
December campaign & Eid
campaign.
 There will be additional 5%
discount for buying the product
from our show-room in
Dhanmondi.
 The transportation cost will be
waived for the “Recycling
Week” .

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Twitter Trending for Raising Awareness about Recycling in the Global Arena:

We will be also trending our slogan “Reclaim the Nature” in our launching day & also in 18th
March, World Recycling Day. Here is the program of our Twitter trending campaign-

#Reclaim_Nature

#World_Environment_Day
#Let_Bangladesh_Breathe
#We_are_Nature
#Ban_Deforestation
#Help_the_Environment

Inclusion in Google Search 

Inclusion in Google's search is very important in terms of web-marketing. results is free and
easy; you don't even need to submit your site to Google. Since Google is a fully automated
search engine which uses web crawlers to probe the internet consecutively and thus, we will
be submitting our page ID for the inclusion in the google forum.

Advertising through Print Media

Print media is a vital platform to reach our elderly customers promptly. Since they are a little
bit reluctant to use social media, print media is the platform they use to be updated. We will
feature our product in the feature section of the Daily “Prothom Alo” which is named
“Noksha”. This is the section, what enthusiastic middle-aged or more elderly people
passionately follow. So featuring our product in this section will help us to reach them. We
have also considered distributing pamphlets in front of schools to attract huge number of
customers. Since the guardians idly sit in front of their offspring’s school, they will have the

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 chance to go through our template. Here is a sample of our pamphlet-

Image: Pamphlet of “Circle Furniture”

Influencer Marketing: Celebrity Branding

Because of their solidarity with our ‘recycling’ cause, social media sensations like Salman
Muktadir, Raba Khan, Mahtim Shakib has huge fan following and they can directly rich their
follower just by doing a live video in Facebook & Instagram. We have made Ms. Raba Khan
as our social media ambassador to endorse our product & she also wholehearted agree with
our purpose, she has voluntarily agreed to promote our business. She will be promoting our
products through her Facebook, Youtube & Instagram accounts.

Outdoor Campaigns
We will be orchestrating outdoor campaigns in reputed universities throughout Dhaka division,
especially in North South University, Independent University since they are our key supply
partners. There will be seminars and focus group discussions conducted by the help of
department of environmental science, North South University. They will be extensively
discussing the drastic effects of paper pollution & their dire consequences and how our product
will help Bangladeshi people to fight against this evil. We will be campaigning under the

47 | P a g e
 banner of “Reclaim the Nature” & gradually will expand the program in various universities,
schools, college, Madrasas’ & Public platforms such as bus-stop, train station & sea-ports.
The Banner for our outdoor campaign-

Image: Digital Banner of “Circle Furniture”

Face to Face Promotional Awareness

In outdoor campaigns we will be addressing the masses but in face to face promotional
awareness we will be counseling people one by one raising aware for paper pollution & how
our product will help this drastic problem to reverse its terrible effects in our lives. We will be
suggesting them to reduce paper wastage & suggesting them to trash their paper in our marked
dustbin so that it can be recycled for a greater purpose. For this we will have personalized
dustbins with a nametag “Use Me for Recycling”. We will be encouraging them to use such
bins to trash their paper waste.

Alliances
We will form alliance with our respective competitor “Otobi Furniture”. They will be giving
us display share & will get 25% promotion in return for each product sold. Since Otobi has a
large customer following despite having 25% less benefit we intend to do it, since it will be
beneficial for our recognition among the masses. This alliance will be formed in the first phase
of our promotion. In the later phase we will be conducting a ‘Cost-Benefit Analysis’ to verify
our profit of loss for the alliance. If it is a loss, then we will refrain from doing it & if it is also

48 | P a g e
 profit despite sharing profits then we will continue to do it with our alliance partner’s
affirmative attitude.

Free Press
This involves finding our ways to create news about our company, i.e. sending out news
releases if any of our partner such as North South University partners with other companies to
get a recycling program introduced. We will be providing instruction and information on
recycling for the people, so they understand the gravity of recycling and get enthusiastic about
bringing their waste materials to our facility.

VI. Customer Service:

Customer Feedback:

We have planned to monitor our customer feedback through Facebook reviews, polls &
surveys. By hosting online poles in Facebook we will ask specific questions about our latest
initiatives. We are also looking forward to individual interviews when customers places order
about feedback inquiry. Any positive feedback from the customers will be reinforced &
negative review will be taken into consideration & if possible negative factor will be removed
according to customers expectation.

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 8. Organizational Plan:

I. Form of ownership:

The form of ownership of our business is ‘partnership’ comprised of 5 entrepreneurs. We have

formed our business in the light of “The Partnership Act-1932”.

II. The Deed of Partnership: Terms & Agreements

This deed of partnership was made on the 29th of September of the Christian Era.

----AMONG-----

Rubaiyat Mujib Haider, Son of Zulfiquer Haider & Shumona Ahmed, Permanent address:
42, North Dhanmondi, Kalabagan, present address-42, North Dhanmondi, Kalabagan, bearing
NID No- 2007654321987,by profession a business personnel, by nationality a Bangladeshi
hereafter referred to as the “First Party” of the partnership deed.

- First Party
----AND-----

Amreen Khanam Ahmad, Daughter of Saleh Ahmad & Yasmin Khanam, permanent address:
Atlanta Ville, Level Plot 3, Jashmiuddin Road, Uttara, Dhaka-1230,bearing NID No-
1337654321987,by profession an environmentalist, by birth a Bangladeshi hereafter referred
to as the “Second Party” of the partnership deed.
- Second Party
----AND-----

Nazia Elham Chowdhury, Daughter of Kabir K. Chowdhury & Rahila Tarannum, permanent
address: Plot 17, block F, Kuril- NSU Road, Dhaka-1229, bearing NID No- 2547654321987,by
profession a business personnel, by nationality a Bangladeshi hereafter referred to as the
“Third Party” of the partnership deed.

- Third Party

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 ----AND-----

Nafisa Tabassum, Daughter of Shahriar Hossain & Irfana Hossain, permanent address: 111/6,
Commerce College Road, Mirpur, Dhaka-1207, bearing NID No- 1117654321987,by
profession a business personnel, by nationality a Bangladeshi hereafter referred to as the
“Fourth Party” of the partnership deed.

- Fourth Party
----AND-----

Sadat Salman Ahmed, Son of Bashir Ahmed & Rehnuma Ahmed, permanent address: Plot
19, block C, Kuril- NSU Road, Dhaka-1229, bearing NID No- 2007654321987,by profession
a business personnel, by nationality a Bangladeshi hereafter referred to as the “Fifth Party”
of the partnership deed.

- Fifth Party

This Deed of Partnership witnesses as Under:

 That the partnership shall be bounded by at least 3 years. The dissolution is restricted
before the completion of
 Investment will be commenced by all the members equally. Therefore any profit or loss
incurred in the venture will be equally divided among all the 5 members.
 Every owner will be superintended for the strategies, manoeuverings and the conduction
of the business venture & will be entitled to attend personnel & management related
meetings.
 Each owner will be handling over respective departments of their respective fields in job
& education.
 Common stockholders will be voting for managerial changes & ballot issues.
 The absence in annual meetings are only excusable in terms of inevitable causes i.e. death,
accident etc.
 The confidentiality of business will be maintained & thrived by each partners.

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 III. Authority of Principals:

Name of the Principals Percentage of ownership Jurisdiction Position

Rubaiyat Mujib Haider 20 Percent (%) Check signing Authority Chief Executive
& every sphere of the Officer
business.
Amreen Khanam Ahmed 20 Percent (%) Advisory authority. Chief operating Officer

Nzaia Elham Chowdhury 20 Percent (%) Financial Jurisdiction Director of Finance

Nafisa Tabassum 20 Percent (%) Reputation Management Head of Public

Relations
Sadat Salaman Ahmed 20 Percent (%) Promotion & Campaign Head of Marketing

IV. Shares of Voting & Non-voting Stock:

There are is only common stock shares for voting. Rubaiyat Mujib Hiader ,Amreen Khanam
Ahmad Ahmad, Nafisa Tabassum, Nazia Elham Chowdhury & Sadat Salman Ahmed are common
stockholders and they have the right of 1 vote per share. Additionally proportionate share in the
company profits (in the form of dividends and capital gains). The common stock share will benefit
as-

 The owners right to vote on matters, such as the selection of the board of advisors and other
ballot issues; one vote is allowed for each share of stock owned.
 The voting will be followed by a statutory format. For example- if one owner owns 100
shares of stock & in the selection of board of directors there are 5 open positions, then the
owner can cast 100 votes for each board of directors.

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  There is also proxy voting system for if a common stockholder is unable to attend the
annual meeting where the voting is supposed to beheld, then he/she may vote in advance
on a proxy ballot sent to them in prior to the meeting.

V. Members of the Board of Directors: For smooth operation, we have considered

to have a board of directors who are going to be formal & will challenge us ins our
thinking & help us to solve our knotty problems. The following 3 people will be in our
board of directors-

 Mrs Maksuda Begum Chwodhury, Certified Investment Management Analyst (CIMA),

Address: 106/1, Lake Circus, Kalabagan, Dhaka-1205.
Her jurisdiction includes analyzing information, performing research and analyzing assets,
such as bonds, stocks, commodities & currencies. She will focus on specific niches of
social entrepreneurship.

 Azrin Khanam Ahmad, Certified Environmental Specialist (CES), Address:

Atlanta Ville, Level Plot 3, Jashmiuddin Road, Uttara, Dhaka-1230.
Her main job is to oversee that whether the production is oriented to our fundamental belief
of being eco-friendly & maintaining the sustainable environmental requirements. She is
also responsible for running the service in a smooth & efficient manner by meeting the
expectations of the customers.

 Sir Fazle Hasan Abed, Veteran Social worker & the chairman & founder of world’s
largest non-government organization Brac, Address: Brac Center,75, Mohakhali, Dhaka
1212.
Since he is the maestro and the revered guru in social welfare activities in Bangladesh, he
will be sharing his vast experience with us & we will seek guidance from him about the
conduction of our business & about the philanthropic activity that thrives our business. The
presence of such a strong personality will boost our employees morale & also make us
believe that we have a guardian & advisors in all the knotty situations.

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 VI. Check Signing Authority: Rubaiyat Mujib Haider, the CEO will have the cheque
signing authority. Although small signatory amount i.e. less than Tk.100,000 amount of
cheque can be signed by other team members of the management.
VII.Management Team Background:

a. Rubaiyat Mujib Haider :: Educational Competence: Bachelor of Business Administration,

Major: Human Resource Management, North South University. Master of Business
Administration, Major: Human Resource Management & International Business, Institute of
Business Administration, Dhaka University. Certified Human Resource Analyst from SHRM
(Society for Human Resource Management) USA.

b. Amreen Khanam Ahmad:: Educational Competence: Bachelor of Science, Major:

Environmental Science, North South University. Master of Science, Major: Environmental
Science, University of California, Davis Environmental Science.

c. Nazia Elhum Chowdhury :: Educational Competence: Bachelor of Business

Administration, Major: Finance, North South University. Master of Business Administration,
Major: Finance, University of Dhaka.

d. Nafisa Tabassum :: Educational Competence: Bachelor of Business Administration,

Major: Management, North South University. Master of Business Administration, Major:
Business Communication, University of Indiana, USA.

e. Sadat Salman Ahmed :: Educational Competence: Bachelor of Business Administration,

Major: Marketing, North South University. Master of Business Administration, Major:
Marketing, Jahangirnagar University.

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 VIII.Roles & Responsibilities of the Management Team:

The responsibilities of the management team has been designed & allocated in the respect of their
particular background so that they can maximize their performance & profitability. The roles
assigned to the management team are:

 Rubaiyat Mujib Haider :: He is the highest ranking executive, the CEO (Chief Executive
Officer). His preliminary responsibility involves making strategic decisions, managing the
overall activities of the business, managing resources. He represents directly to the board
of directors & is entitled to his strategic actions. His main job is to create, communicate &
implement the business’s mission and vision & channeling the organizational
advancement.
 Amreen Khanam Ahmad:: She is the head of operations. Her main job is to oversee
that whether the production is oriented to our fundamental belief of being eco-friendly &
maintaining the sustainable environmental requirements. She is responsible for running the
service in a smooth & efficient manner by meeting the expectations of the customers.
 Nazia Elhum Chowdhury :: She is the director of Finance. She has the primary
responsibility of managing the organization’s financial resources, data analysis, financial
planning, reporting & record keeping. She is the financial strategist of the organization &
approaching in a reactive manner in terms of crucial events. She also has the responsibility
with third parties- especially with our Chinese key partners, who are our machinery &
mould providers.
 Nafisa Tabassum :: She is the PR. Her job is to manage the reputation of our business.
Since we are social entrepreneurs & we are preaching recycling, she has to manage our
ecofriendly image from time to time. Her job also includes understanding the demands &
expectations of the customers & by that using all form of media platforms to preach our
motive.
 Sadat Salman Ahmed :: He is the head of Marketing. His job includes the growth
strategy for our organization. Since we are introducing new product to a completely new
market, he has to go for the diversification strategy along with sales, growth, revenue
generation, risk leverage etc. & effectively taking part in advertisement campaigns.

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 IX.Organogram/Organizational Chart of Circle Furniture:

Board of Directors

CEO

Director of
Finance Director of Director of Director Director of IT
Marketing operations of HR

Accounts Digital Brand

Supervisor Human Resource
Manager Manager
Manager

Social Media
Coordinator Carpenters CCTV Operators

Furniture
Makers Security Guard

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X.Salaries, Bonuses & Other Payments for Each Member of the Management
Team:

Since our business concept is completely new , we the entrepreneurs have considered to take low
salary. Additionally our profits will be shared along with shared profit.

Salaries & Bonuses:

CEO (Chief Executive Officer 15,000 Tk. + Shared Profit

COO (Chief Operation Officer) 12,000 Tk. + Shared Profit

Director of Finance 12,000 Tk. + Shared Profit

Director of Marketing 12,000 Tk. + Shared Profit

Head of Public Relations 12,000 Tk. + Shared Profit

Every personnel will get a 100% bonus in occasions like Eid- UL- Fitr, Eid-UL-Adha &
50 % bonus in Pahela Baishakh..
Each employee will get special meals & beverage during over-time work hours.
The grinders- those who will process the newspaper into pulp will have met-life insurance
against accidents.
During the work-time if any employee falls sick, then his/her medical expenses will be
taken care of by the management.
 We will be launching a bonus program named “Gain Sharing”, which will be vested upon
those employees, who has the best productivity & who ensures improved product quality.
 There is also a reward program designed by our CEO, which is “ Spot Bonus Award”.
Since we are conducting a hand-made furniture business, thus the furniture maker who
makes the most beautiful & elegant furniture will be rewarded on the spot.
Once in a year, profit will be shared among the best performer employees for their action
in critical incidents & strategical moves.

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 9. Assessment of Risk

A. Evaluation of weakness of the plan

Market analysis

We have not done enough research on industry trends. We are still researching whether
potential customers would purchase paper product over wooden/ plastic product for the same
furniture item.

Competition

We need more detailed information about our competitors’ market position, strengths and
weaknesses. Lack of these information about our competitors will make it difficult in gaining
market share against them.

Management

We have only one member in our management executive board whose field is marketing. It
would be better to have more two persons to think of our marketing scenario. Considering
being a first mover, we lack highly intellectual decision making companions. Failure to make
right decision may lead to consequences that will need costs to recover from. We do not have
a manager in charge of operations yet so the current managerial team has to take care of
operational management.

Financial

Decisions on cash flow, income projections and expenses are still unstable. We are not sure if
our financial plan will fit our start-up.

58 | P a g e
 B. New technologies

A new research has to be carried out every year or every two years to analyze the risks
associated with technology. The three general areas where we put most emphasis for the
research and analysis of risk assessment are;

1) Targeted workflow analysis

We have to identify information of workflows by conducting a workflow risk triage process.

This will help us know what adds greatest risk to the company. The workflow identification
process will research on payroll process, supply chain information, intellectual property
management and employee data. Our business plans to do this every 24 months and then review
with various departments to resolve vulnerabilities, if any.

We will also develop a cross-functional, high-risk team with a comprehensive understanding

of workflow risks and the capability to create mitigation plans. A centralized risk dashboard
ensures mitigation will be completed by us business heads according to established timelines.

2) Technology user-informed risk assessment

Many individuals today who can afford a smart phone will buy it because they are curious and
have a strong desire to possess one. One of the top most reasons is that social media gets them
engaged and they also use new technologies for improving productivity at work. Hence, they
are far more likely to understand the major risks associated with these platforms. So we shall
involve the community in order to conduct interviews and surveys with them to discuss and
gather their personal opinions and recommendations on social media policy.

This will help us get more information on latest trends in technology and social media
platforms, examine the changing risk profiles of these applications and then lastly, assess how
the policy of our business should align with new trends in technology.

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 3) Machines and equipment

News on changes in technology for machinery will be kept updated. We will implement the
latest technology if it adds value to our business. If there will be no change after introducing
new technology, then we will not incur costs on it. We have to research information on the
following before implementing new technology in machinery to avoid risks.

Risk term What to assess

Machine Design Factors Power Factor, Energy Factor, Machine
Motion, Machine Speed, Acceleration,
Pressure, Lubrication, Resonances.

Plant Production Sensitivity Factors, Throughput Effected, Loss

of production, Effect on product quality, Start
up Effects, Machine output capability

Life Cycle Costs Purchase or replacement cost, Energy Costs

Environmental Impact Releases, Spills, Radiation, Thermal, Noise
Safety Hazards On-Site

So far, we decided on the following general risk management ISO and IEC standards we look
forward to implement;

• IEC 31010:2009 Risk management – Risk assessment techniques;

• ISO/IEC 27005:2011 Information technology – Security techniques – Information security

risk management;

• ISO/TS 10303-1467:2011 Industrial automation systems and integration – Product data

representation and exchange – Part 1467: Application module: Risk management;

• ISO 14001:20015 Environmental management – Risk assessment and management;

• ISO 12100:2010 Safety of machinery – General principles for design – Risk assessment and
risk reduction

• ISO/TR 14121-2:2012 Safety of machinery – Risk assessment – Part 2: Practical guidance

and methods

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 Contingency Plan
Considering that the business is one of its kinds, there is a possibility for failure. In this case,
we must plan for a backup of what we may do in order to minimize losses. Keeping the
potential market and potential customer base in mind, we believe that it is very unlikely for the
business to fail. However, in the initial stages, if our provided business do not work out, we
plan on providing:

 We will provide sales offer or discount offer in below average prices to attract customers.
 We will develop core business competencies that are distinct and that could be utilized to
achieve competitive advantage in order to protect the business from new entrants or other
competitors in the industry.
 We will maintain consistency in quality and constantly look forward to improve because
it will be critical to success in the long run.
 Our main motive will be to look out for Angel Investors, Venture Capitalists or even
opportunities for joint venture business in order to achieve rapid and successful expansion.

This will allow the firm to raise capital through external finance and also leverage managerial
competencies of established businesses. Thus, keeping these contingencies present, we aim to
go forward.

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10. Financial Plan
Assumptions
Details Total Amount

Registration Fees (startup cost) 15,000

Trade license 10,000

Trademark; logo; company name 4,000

Bank account opening 1,000

Lease amount for furniture shop 500,000

Lease amount for production house 300,000

Maintenance Cost 100,000

Equipment / Machineries 300,000

Trainers fees 100,000

Other expenses 50,000

Transportation ( Truck) 500,000

Total 1,821,000

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Fixed Expenses
Details Months 12 Annual total

Cash Fund Monthly 10,000 120,000

Salaries of employees ( Including Monthly 180000 2,160,000

Trainer)

Store Rent Monthly 40,000 480,000

Production House Rent Monthly 20,000 240,000

Maintenance Cost Monthly 5,000 60,000

Marketing / Social media Annually 200,000

promotional Cost

Utilities and others 15,000 180,000

Other Charges/ Phone Bill Monthly 5,000 60,000

Total 3,500,000

Total Financing needed For a Year 5,514,000

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Finance Sourcing

Investors/ Bank (Mortgage loan) 50% 2,757,000

Owners Contribution 50%

Owner 1 551,400

Owner 2 551,400

Owner 3 551,400

Owner 4 551,400

Owner 5 551,400 2,757,000

Total 5,514,000

Sales Forecasting

(2018) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Visitor 1,000 1,350 1,300 1,200 1,200 1,500 1,100 1,300 1,150 1,200 1,300 1,550

Customers

Paying 950 1,200 1,200 850 1,000 1,300 1,000 1,000 950 1,000 1,250 1,400

Customers

Based On Avg. Daily Monthly Yearly

Sales 18,000 540,000 6480,000

Year 1 Year 2 Year 3

Revenue 6480,000 7500,000 8000,000

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 Operating Expenses

General Administrative Expense

Utilities/ Service expenses 15,000

Maintenance Cost 5,000

Mobile bill 5,000

Store Rent 40,000

Production House Rent 25,000

Salaries For management team 185,000

Sales Man (Store) 10,000

Cashier (Store) 10,000 20,000

Selling and Distribution

Advertising and promotion

Social media

Billboard setup cost 30,000

Video Streaming

Total 325,000

Depreciation (yearly):

Equipment (300,000*1%) 3,000 250

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Transportation (Truck) (5000,00* 1%) 5,000 416

Total 325,666

Pro forma income statement

2018 2019 2020 2021 2022

8,400,000 9,240,000 10,164,002 11,180,401 12,298,442

Revenue

3,060,000 3,213,000 3,373,650 3,542,333 3,719,449

Cost of sale

5,340,000 6,027,000 6,790,350 7,638,068 8,578,991

Gross profit

Operating Expense

General and Administrative expenses

720,000 720,000 720,000 720,000 720,000

Rent (Store and production

house)

Salary ( for employees) 60,000 60,000 60,000 60,000 60,000

Salary ( for Trainers) 120,000 120,000 120,000 120,000 120,000

Raw materials Cost (Woods, 60,000 60,000 60,000 60,000 60,000

Glue, Mould,papaers)

60,000 60,000 60,000 60,000 60,000

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Phone and Other Charges

180,000 180,000 180,000 180,000 180,000

Utilities and Others ( Electricity,

Wifi)

10,000 10,000 10,000 10,000 10,000

Depreciation

Selling and Distribution expenses

Advertisement/Marketing Cost

Promotional activities

Social Media 100,000 100,000 100,000 100,000 100,000

Video Streaming

Billboard

3,410,000 3,410,000 3,410,000 3,410,000 3,410,000

Total expenses

1,890,000 2,577,000 3,340,350 4,188,068 5,128,991

Earnings before tax

283,500 386,550 501,053 628,210 769,349

Tax (15%)

Earnings after tax 1,606,500 2,190,450 2,839,298 3,559,857 4,359,642

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Cash flow Projections (Yearly basis)

2018 2019 2020 2021 2022

Cash Receipt

Revenue 8,400,000 9,240,000 10,164,002 11,180,401 12,298,442

Cash Disbursement

Registration Fee 15,000

Trade license 10,000

Trademark; logo; company 4,000

name

Bank account opening 1,000

Lease amount for Store 500,000

Lease amount for production 300,000

Other Costs (Store and 100,000

Production house)

Equipment / Machineries 300,000

Trainers Fees 100,000

Other expenses (Production 50,000

house)

Truck for transportation 500,000

Rent (Store and production 720,000 720,000 720,000 720,000 720,000

house)

Salary 2,160,000 2,160,000 2,160,000 2,160,000 2,160,000

Maintenance Cost 60,000 60,000 60,000 60,000 60,000

Phone or other bills 60,000 60,000 60,000 60,000 60,000

Utilities 180,000 180,000 180,000 180,000 180,000

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Promotional activities

Social Media

Billboard 100,000 100,000 100,000 100,000 100,000

Video Streaming

Cost of goods sold 3,060,000 3,213,000 3,373,650 3,542,333 3,719,449

Total Disbursement 8,470,000 6,549,000 6,709,650 6,788,333 7,055,449

Cash Flow (70,000) 2,691,000 3,454,350 4,329,067 5,242,991

Beg. Balance 5,514,000 5,700,000 8,287,000 11,637,350

15,835,417

End. Balance 5,444,000 8,391,000 11,637,350 15,835,418 20,974,408

Pro-Forma Balance Sheet

Details 2018 2019 2020 2021 2022

Assets

Cash 5,444,000 8,391,000 11,637,350 15,835,418 20,974,408

Registration Fees 15,000 15,000 15,000 15,000 15,000

Trade license 10,000 10,000 10,000 10,000 10,000

Trademark; logo; company 4,000 4,000 4,000 4,000 4,000

name

Bank account opening 1,000 1,000 1,000 1,000 1,000

Lease amount for furniture 500,000 500,000 500,000 500,000 500,000

shop

Lease amount for production 300,000 300,000 300,000 300,000 300,000

house

Maintain ace expenses ( 100,000 100,000 100,000 100,000 100,000

Production house)

Equipment/ Machineries 300,000 300,000 300,000 300,000 300,000

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Trainers fees 100,000 100,000 100,000 100,000 100,000

Other expenses 50,000 50,000 50,000 50,000 50,000

Truck for transportation 500,000 500,000 500,000 500,000 500,000

Fixed Assets 1480,000 1480,000 1480,000 1480,000 1480,000

Depreciation (10,000) (10,000) (10,000) (10,000) (10,000)

Total Fixed Asset 1470,000 1470,000 1470,000 1470,000 1470,000

Total Asset 6,914,000 8,538,000 13,107,350 17,305,418 22,444,408

Liability & Owner’s Equity

Current Liabilities

Long term and Short term 262,900 262,900 262,900 262,900 262,900
liabilities (Provision)

Total Liabilities 262,900 262,900 262,900 262,900 262,900

Owner’s Equity

1 551,400 551,400 551,400 551,400 551,400

2 551,400 551,400 551,400 551,400 551,400

3 551,400 551,400 551,400 551,400 551,400

4 551,400 551,400 551,400 551,400 551,400

5 551,400 551,400 551,400 551,400 551,400

Investor Equity 2,757,000 2,757,000 2,757,000 2,757,000 2,757,000

Retained earnings 1,627,100 4,214,100 7,564,450 11,762,517.5 10,901,508.38

Total Equity 4,383,100 6,971,100 10,321,450 14,519,517.5 13,658,508.38

Total liabilities and equity 6,010,200 9,600,100 10,584,350 14,782,417 13,921,408.38

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Break-even Analysis
Break-even analysis = Total fixed cost/ (selling price- variable cost per unit)

=350,000/ (648,000-27138.83)

=56 units.

56 6566

Every month we have to sale at least 56 units of paper made furniture to have the break
even. Hence, any number below 56 units will result in loss.

Sources of Financing
As we are going to open a new business in the market, we will use both internal and external
sources of financing. For internal sources, we will use our five owner’s financial
contributions which is Tk. 5,51,400 and for external funding we will take mortgage loan
from the bank of Tk. 27,57,000 l. We will take the mortgage loan from the bank by keeping
our partner Mr. Rubaiyat Mujib Haider’s apartment as collateral but the risk for the loan
will be shared by five of us according to our partnership agreement. To reduce this much
burden of loan we will be asking the angel investors to invest 100,0000 tk. in our business.

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 11. Appendix

Questionnaire
The questionnaire attempts to collect information from the people to find out their perception
and have a better understanding of recycling & paper-made furniture, how people can contribute
in environment preservation with recycled paper-made furniture & know the preference variables
among generations.
The information given will be kept strictly confidential and will be used for survey purpose only.

Gender:

 Male  Female  Others

Age:

 18-25 Years  26-30 Years  31-35 Years  36-40 years

 40-45 Years  46-50 Years  50 or older

1. How familiar are you with the concept of paper recycling?

a. Less
b. More
c. Never heard of it
2. How would you as an individual would recycle paper? You can choose more than one
option:
a. Use DIY paper hacks
b. Use unused pages of notebooks economically
c. Sell it to the scavenger’s shop or paper- collectors
d. Others

3. What comes to your mind about recycled paper-made furniture?

a. Durable but weak
b. Durable & strong
c. I would be funky
d. I cannot think of it

4. Did you ever think about the aftermath of piles of paper you use in your everyday life?

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 a. Yes
b. No
c. I have given a thought but didn’t know what to do

5. Do you think recycling paper would decrease environment pollution?

a. Agree
b. Neutral
c. Disagree

6. What do you think of making furniture by recycling paper as a way to save our
environment?
a. Useful
b. Good
c. Not much beneficial
d. Maybe useful, but I’m not sure

7. Would you buy a paper-made furniture? If the answer is a ‘yes’, then please select the
items you would purchase-
a. Yes
b. No
c. I’d try once

 Chair  Table  Desk  Cupboard

 Lamp-shade  Book-shelf  Show-case  Tea-table

8. How would you like to place your order?

a. Through our social media sites with product catalogues
b. Through our website
c. Directly visiting the showroom

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 Market Research Data:

Responses to the survey questionnaires:

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 Price List From the Suppliers:

Categories Approximate Cost in BDT

Tube Bending Machine 53.000 tk.

Hydraulic Guillotine 5,000 tk.

CCTV Camera’s 12,000 tk.

PVA Glue from China 15,0000 tk.

Speedy Panel Saw from Italy 5,000 tk.

Screen Print Ink from India 6,000 tk.

Imported Fittings from Malaysia 8,000 tk.

Trash Paper as Raw Materials 30 tk./per kg

Computer and other equipment 120,000 tk.

Carpets for the decor 10,000 tk.

De-Ink Machineries 17,000 tk.

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 Supply Contract

Supply Contract
(Circle
Furniture)
Bangladesh Forest
Ministry (Environment
Scheme)
National Supply Contract
Date: November 5, 2018
BETWEEN:
Circle Furniture registered office is at Dhaka-Aricha Highway, Savar City Centre,
Savar Union, Dhaka-1340 and registration number is
By Rubaiyat Mujib Haider (Purchaser)

AND:
Bangladesh Forest Ministry, whose office is at Dilkusha, 26/1, Dhaka
By The forest ministry (Seller)

It is agreed as follows:
 Agreement to supply used paper
 The supplier and the buyer will follow the legal terms.

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